Home Shopify Knowledge shopify dropshipping

Shopify Dropshipping: The Complete Beginner’s Guide 2023

by Irene Leander
what is shopify dropshipping - onecommerce

With the rise of dropshipping, it can be challenging to know where to start. That’s why we’ve created the ultimate guide to Shopify dropshipping for beginners! We’ll cover everything you need to know, from selecting a niche to marketing your products.

We’ll share practical tips and insider secrets to help you launch and grow a successful Shopify dropshipping business from scratch.

So, whether you’re a newbie or have some experience in e-commerce, get ready to transform your business dreams into a reality! Let’s get started.

💡 Recommended reading:

What is Shopify Dropshipping?

Shopify dropshipping is a type of e-commerce business model where the seller does not keep any inventory on hand. Instead, the seller lists products on their Shopify store and when a customer places an order, the seller purchases the product from a third-party supplier, who then ships the product directly to the customer.

This allows the seller to avoid the costs and risks associated with storing inventory. It also allows for greater flexibility and scalability, as the seller can flexibly choose which products to sell in their stores without having to worry about managing inventory.

Shopify dropshipping has become a popular option for those looking to start an e-commerce business, as it requires a relatively low upfront investment and can be done from anywhere with an internet connection. With Shopify’s easy-to-use platform and integrations with popular dropshipping apps, getting started with Shopify dropshipping is easy as pie.

dropshipping vs traditional business model

How does dropshipping on Shopify work?

So, you are already interested in dropshipping and know Shopify shall be just what you need, but how exactly does dropshipping on Shopify work? In this section, we’ll take a closer look at the process and show you how to get started on your dropshipping journey.

1. Register with Shopify

The first step to dropship on Shopify is to register a Shopify account. To create your own Shopify dropshipping store, visit the Shopify dropshipping landing page and click on the “Start free trial” button.

For drop shippers, you can take advantage of Shopify’s free dropshipping starter kit. This kit includes a free trial of Shopify and a plethora of training materials to help you get started with dropshipping.

These resources have been created by experienced and successful Shopify dropshippers, so be sure to read any guides or watch any videos they provide before launching your store.

shopify dropshipping

On the next page, enter your email address, create a password, and choose a name for your store that reflects your brand and resonates with your target audience. Once you’ve filled out some questions about your e-commerce experience and personal details, your Shopify account will be created.

set up shopify - shopify dropshipping

Watch our video for step-by-step instructions on how to set up your Shopify store:

2. Determine your market niche

When it comes to dropshipping on Shopify, finding the right niche is crucial. Instead of competing in the crowded mass market, it’s best to narrow down your target audience to a specific niche with unique needs and preferences.

💡Recommended reading: Discover 10 Best Products to Sell On Shopify 

To find that perfect niche and product to sell, you need to validate your product idea and ensure there’s a market demand for it. There are various tools available to help you with this process.

shopify free trial

2.1 Ahrefs or Semrush

These are powerful SEO tools that can help you perform keyword research to find out how many people are searching for a particular phrase each month.

They also provide data on the difficulty of ranking for those keywords and give suggestions for other phrases that might be easier to rank for. Ahrefs and Semrush are paid tools, but they offer free trials so you can test them out.

ahrefs keyword explorer

2.2 Google Trends

This free tool allows you to conduct basic market research by analyzing the popularity of top search queries in Google Search across various regions and languages.

You can use Google Trends to see how a particular niche or product category is trending over time and to get ideas for related search terms that you can target. In this example, I’m comparing the search volume of pet supplies, vintage clothing, and mobile devices in 1-year time.

2.3 Facebook Audience Insights

This free tool provides insights into the interests and demographics of Facebook’s 2.9 billion monthly active users. You can use Audience Insights to identify potential niches based on the interests and behaviors of your target audience.

For example, if you’re interested in selling pet products, you could use Audience Insights to see which demographics are most interested in pets and what kinds of products they’re likely to buy.

2.4 Advertising data services

There are several paid services that provide data on the potential size of audiences for particular products and the cost of advertising to those audiences.

For example, Google AdWords provides data on the number of searches for particular keywords and the cost of advertising on Google’s search results pages.

Facebook Ads Manager provides data on the size and demographics of potential audiences for your ads. By using these services, you can get a better sense of how popular a particular niche or product category is and how much it will cost to advertise to potential customers.

3. Install a dropshipping app on your Shopify store

Now that you’ve determined your market niche, it’s time for you to start finding products that you wanna sell. The easiest way to get this done is by installing a dropshipping app like Ali Orders.

Ali Orders will help you start doing dropshipping on Shopify without dropping a sweat, the app allows you to find winning dropshipping products on AliExpress and import them to your Shopify store easily.

Once imported, users can make changes to the product key information such as product price or product description before officially pushing them to the storefront and running different marketing campaigns.

ali orders by fireapps

Ali Orders is an excellent choice for Shopify dropshipping beginners

This tool is a game-changer when it comes to importing goods from AliExpress and adding them to your store. With just a click of a button, you can begin selling these products immediately.

4. Promote your store

Promoting your Shopify dropshipping store can be challenging, but there are several effective ways to get your store noticed and drive traffic to it. Here are four ways you can promote your Shopify dropshipping store:

4.1 Search engine optimization (SEO)

As mentioned earlier, optimizing your store for search engines like Google can help potential customers find you. SEO is a long-term strategy that requires patience and persistence, but it can pay off in the form of increased traffic and sales for your dropshipping store.

There are several ways to optimize your website for SEO, including keyword research, on-page optimization, and link building.

Keyword research involves identifying the keywords and phrases that people are searching for in relation to your products. By including these keywords in your website’s content and meta tags, you can signal to search engines that your site is relevant to those searches.

On-page optimization involves making sure that your website’s content is well-organized and easy to read for both humans and search engines. This includes optimizing your product descriptions, page titles, meta descriptions, and URLs.

Lastly, link building involves getting other websites to link to your site. This is important because search engines view links from other sites as a vote of confidence in your website’s content. To build links, you can reach out to other websites and offer guest posts, or you can create content that people will want to link to, such as informative blog posts or infographics.

💡Check out the best Shopify SEO apps that can help you rank higher

4.2 Content Marketing

Content marketing is another effective way to promote your Shopify dropshipping store. It involves creating and sharing valuable content, such as blog posts, videos, social media posts, and infographics, that are relevant to your target audience. By creating high-quality content that resonates with your audience, you can attract more traffic to your site, improve your search engine rankings, and build trust with your potential customers.

To get started with content marketing, you should first identify the topics and themes that your target audience is interested in. You can use tools like Google Trends and BuzzSumo to discover the most popular topics and trending keywords in your niche.

Once you’ve identified your target topics, start creating content that provides value to your audience. For example, if you’re selling fitness equipment, you could create blog posts or videos that provide workout tips, diet plans, and motivational content that your audience would find helpful.

Make sure to optimize your content for search engines by using relevant keywords in your titles, headlines, and body text. You should also promote your content on social media channels and other relevant platforms to increase visibility and drive more traffic to your site.

By consistently creating high-quality, relevant content, you can establish yourself as an authority in your niche and build a loyal following of customers who trust your brand and are more likely to purchase from you.

💡Recommended reading: A Curated Content Guide & 7 Best Content Curation Tools

4.3 Online advertising

Online advertising can be a highly effective way to promote your Shopify dropshipping store, especially if you’re just starting out and don’t have a large following yet. Here are some of the most engaging ways to advertise your store online:

  1. Social media advertising: Platforms like Facebook, Instagram, and Twitter offer powerful advertising tools that allow you to target specific audiences based on factors like age, location, interests, and behaviors. You can create ads that showcase your products and drive traffic to your store, or run sponsored posts that appear in users’ feeds.
  2. Google Ads: Google Ads allows you to create ads that appear in search results when people search for specific keywords related to your products or niche. You can also use Google’s Display Network to show ads on websites and apps that are relevant to your target audience.
  3. Influencer marketing: Influencer marketing involves partnering with influencers in your niche who have a large following on social media or other platforms. You can work with them to create sponsored posts or reviews that promote your products and encourage their followers to visit your store.
  4. Video advertising: Video ads can be a highly engaging way to promote your products and build brand awareness. Platforms like YouTube and Facebook offer a range of video ad formats, from short, snappy ads that appear before or during videos to longer, more in-depth ads that tell a story or showcase your products in action.

When creating online ads, it’s important to keep your target audience in mind and craft ads that are visually appealing, informative, and compelling. Use high-quality images or videos, catchy headlines and descriptions, and clear calls to action that encourage users to click through to your store. And don’t forget to track your results and adjust your strategy based on what’s working best for your business.

4.4 Email marketing

Lastly, email marketing is another effective way to promote your Shopify dropshipping store. With email marketing, you can build a loyal customer base and keep them engaged with your store through personalized email campaigns. Here are some tips to get started with email marketing:

  1. Build an email list: Start by collecting email addresses of potential customers through your website, social media channels, and other marketing campaigns. You can also incentivize sign-ups by offering discounts or exclusive content.
  2. Segment your list: Segment your email list based on customer behavior and interests. This way, you can send targeted emails to specific groups of customers, improving the relevance of your messages and increasing the chances of conversions.
  3. Create engaging content: Use eye-catching subject lines, personalized greetings, and relevant content to capture the attention of your subscribers. Include images, videos, and other multimedia to make your emails more engaging and interactive.
  4. Provide value: Offer exclusive discounts, promotions, or free resources to your email subscribers to keep them engaged and build loyalty.
  5. Optimize for mobile: Make sure your emails are optimized for mobile devices since more than half of all emails are opened on mobile devices.
  6. Test and refine: Test different subject lines, content, and call-to-action to see what works best for your audience. Use analytics to track open rates, click-through rates, and conversions to refine your email marketing strategy over time.

shopify free trial

Shopify dropshipping – FAQ

1. Does Shopify work for dropshipping?

Yes, Shopify is one of the most popular e-commerce platforms used by dropshippers due to its user-friendly interface, customizable themes, and integration with various apps and payment gateways.

2. How profitable is dropshipping with Shopify?

The profitability of dropshipping with Shopify depends on various factors, such as the niche, product selection, marketing strategy, and competition. While dropshipping can offer a low-risk business model with low startup costs, success requires careful planning and execution.

3. How can a beginner start dropshipping?

To start dropshipping as a beginner, you can follow these basic steps:

    • Choose a niche: Research and select a niche with low competition and high demand.
    • Find a supplier: Look for a reliable supplier who offers quality products and dropshipping services.
    • Build an online store: Create a Shopify store and customize it with a professional-looking theme.
    • Add products: Import products from your supplier and add them to your store.
    • Market your store: Use various marketing channels such as SEO, content marketing, online ads, and email marketing to promote your store.

4. Can you dropship on Shopify for free?

Shopify offers a free 14-day trial period for new users, during which you can set up and test your dropshipping store without any upfront cost. However, after the trial period ends, you need to pay a monthly subscription fee to continue using Shopify’s services.


In conclusion, the world of e-commerce is constantly evolving, and Shopify dropshipping is a promising way to start your own online business in 2023. With the comprehensive guide we’ve provided, we hope that you have all the necessary information to start your own dropshipping journey on Shopify!

Remember that success in dropshipping requires dedication, hard work, and constant learning. Stay curious, stay motivated, and most importantly, enjoy the journey as you build your own successful online business with Shopify dropshipping.

Related Posts