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WooCommerce vs Shopify for SEO: Detailed Comparison [2023]

by OneCommerce
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WooCommerce vs Shopify for SEO: Detailed Comparison - OneCommerce

Both WooCommerce and Shopify offer robust eCommerce solutions with various features for online businesses. However, when it comes to optimizing your store for search engines, it’s crucial to make an informed decision.

In this article, we will take a deep step into the detailed comparison of WooCommerce vs Shopify for SEO capabilities.

By comprehending the strengths and weaknesses of each platform in terms of SEO, you’ll be equipped with detailed insights to choose the best option between WooCommerce or Shopify for your online business. And, in case you are wondering whether to migrate from WooCommerce to Shopify or vice versa, we hope this article will help you decide.

Wait, if you want to get some insights about overall comparison between Shopify and WooCommerce first, take a look!

💡 Other resources you might be interested in:

WooCommerce vs Shopify For SEO: 8 Key SEO Factors To Compare

We have comprehensively compared between WooCommerce vs Shopify based on 8 key SEO factors. Please check it out!

#1. Third-party integrations for SEO

To our knowledge, both WooCommerce vs Shopify offers a wide range of plugins and integrations to enhance your SEO efforts.

WooCommerce, being a WordPress plugin, benefits from the vast WordPress plugin ecosystem. This means you can access numerous SEO plugins like Yoast SEO or Rank Math, allowing you to optimize your content, meta tags, and more.

shopify free trial 3 months e1691461217224

These plugins provide valuable features like keyword optimization, XML sitemap generation, and content analysis. With WooCommerce, you can choose the SEO plugins that are the most suitable for your needs and optimize your store accordingly.

WooCommerce SEO plugins

WordPress offers a variety of SEO plugins for WooCommerce sites

Shopify, on the other hand, comes with built-in SEO features. It offers SEO-friendly URL structures, customizable meta tags, alt text for images, and automatic generation of XML sitemaps.

Additionally, this platform is also packed with a wide selection of Shopify apps. You can integrate with these add-ons to further enhance your SEO capabilities.

Shopify SEO apps

Shopify offers hundreds of plugins to improve your SEO.

Don’t forget to check out our Shopify SEO checklist to boost your ranking on search engines.

Verdict: While Shopify lacks the extensive plugin options available compared to WooCommerce, it provides solid SEO features, making it a suitable choice for beginners or those who prefer a more streamlined approach.

#2. The ability to customize page URL

Having clean and descriptive URLs is essential for SEO. WooCommerce, being built on WordPress, inherits its flexibility in customizing URLs. You can easily modify the URL structure of your product pages, categories, and blog posts, ensuring they are concise and keyword-rich.

This allows you to create URLs optimized for search engines and are more user-friendly. By incorporating relevant keywords into your URLs, you can improve the chances of your pages ranking higher in search engine results.

WooCommerce URL

WooCommerce allows you to edit a page’s URL

Shopify, on the other hand, provides a fixed URL structure that includes the product title.

You can’t modify the URL structure or remove unnecessary elements from the URLs. This lack of flexibility may be a drawback if you have specific URL optimization requirements for your SEO strategy.

Shopify URL

You can customize the page’s URL on Shopify sites

Verdict: While Shopify URLs are generally SEO-friendly and include keywords, they offer limited customization options in comparing WooCommerce vs Shopify for SEO within the URL customization.

💡 Want to move to WooCommerce and enjoy its flexibility in SEO?

Consider performing a Shopify to WooCommerce migration and start a new journey on this platform. With the help of LitExtension, you can transfer all your data from Shopify to WooCommerce effortlessly, seamlessly, and with the utmost security.

#3. Mobile optimization

In today’s mobile-first world, having a mobile-optimized website is crucial for SEO success, as Google considers mobile-friendliness a ranking factor. You can check whether your eCommerce store is mobile-friendly or not by Google Search Console.

Mobile usability on Google Search Console

Check website mobile-friendliness on Google Search Console

When comparing Shopify vs WooCommerce SEO for mobile, both offer responsive themes that adapt to various screen sizes, ensuring your store looks and functions well on mobile devices.

However, WooCommerce’s advantage lies in its being built on top of WordPress; it heritages a robust ecosystem of mobile-optimized themes and plugins. With WooCommerce, you have more flexibility and options to create highly responsive and mobile-friendly WooCommerce websites.

You can pick the best WooCommerce theme from a wide range of mobile-optimized templates. Or, feel free to customize your store’s design to provide an excellent shopping experience on mobile. This can positively impact your search engine rankings.

WooCommerce themes

WooCommerce themes

On another note, Shopify provides a solid mobile experience out of the box. All the Shopify themes are designed to be responsive, ensuring your store looks good on mobile devices.

💡 Bonus reading:

Verdict: WooCommerce gives you more flexible options to create highly responsive and mobile-friendly. On the other hand, Shopify is a suitable choice for those who prioritize ease of use and convenience.

#4. Website blog

An example of a blog page

An example of a blog page

Maintaining a blog can significantly improve your website’s SEO performance. Both WooCommerce vs Shopify for SEO, in terms of website blogs, offer blog functionality, allowing you to publish informative and engaging content.

WooCommerce leverages the power of WordPress, which is renowned for its blogging capabilities. WordPress provides a comprehensive set of content creation, formatting, and SEO optimization tools.

With WooCommerce, you can fully utilize the blogging features of WordPress with a wide range of customization options, SEO plugins, and content management tools. This allows you to create engaging blog posts, optimize them for search engines, and drive organic traffic to your WooCommerce websites.

Add a new blog post on WooCommerce

Add a new blog post on WooCommerce

Shopify also offers a built-in blog functionality for you to create and optimize your blog posts by adding relevant keywords, meta tags, and alt text for images. Although less feature-rich than WordPress, Shopify’s blog functionality can contribute to your overall SEO strategy.

Add a blog on Shopify

Add a blog on Shopify

Verdict: WooCommerce heritages the fantastic blogging feature of WordPress. Hence, if you focus more on blogs, go for WooCommerce.

#5. Speed & uptime

Website speed and uptime influence search engine rankings and user experience. WooCommerce and Shopify offer reliable hosting and infrastructure, ensuring high uptime rates. However, there are some differences to consider.

WooCommerce’s performance can be influenced by the quality of your chosen hosting provider and the optimization of your WordPress installation. With WooCommerce, you can select a hosting provider specializing in WordPress, offering optimized servers and caching mechanisms.

By choosing a reputable hosting provider and implementing performance optimization techniques, you can ensure that your WooCommerce websites load quickly and consistently.

Being a hosted solution, Shopify takes care of the infrastructure and offers faster loading times. It has a robust infrastructure that is optimized for speed and performance.

Therefore, you don’t need to worry about Shopify server maintenance or optimization techniques. The platform ensures that your store loads quickly, providing a seamless user experience.

Verdict: In my experience, between WooCommerce vs Shopify for SEO regarding loading speed and uptime, you should go for Shopify if you prefer simplicity without extensive customization.

#6. Auto XML sitemap

XML sitemaps help search engines understand your website’s structure and index your pages more effectively. Both WooCommerce and Shopify provide automatic XML sitemap generation, ensuring that your website’s pages are discoverable by search engines.

WooCommerce, through its WordPress integration, offers more flexibility in customizing the sitemap using SEO plugins. You can easily exclude specific pages, categories, or custom post types from the sitemap, ensuring that only relevant pages are indexed. This helps you optimize your sitemap for better search engine crawling and indexing.

WooCommerce sitemap

Optimize XML Sitemap in WordPress with Yoast SEO plugin

Shopify XML sitemap is generated automatically, simplifying the process for beginners. By default, it includes all your store’s pages, products, and collections. While Shopify’s approach is more straightforward, it may lack the customization options provided by WooCommerce.

Shopify sitemap

Edit Sitemap in Shopify

Verdict: In the comparison of WooCommerce vs Shopify for SEO regarding XML sitemap, if you have specific requirements for your XML sitemap, WooCommerce’s flexibility can be advantageous.

#7. SSL certificates

Having a secure website is crucial when comparing WooCommerce vs Shopify for SEO. SSL certificates encrypt sensitive information, such as customer data and payment details, ensuring privacy and security.

Shopify provides SSL certificates for all its stores, removing the need for additional setup. This makes it convenient and hassle-free for users. With Shopify, you can focus on running your business while knowing your store is secure.

With WooCommerce, you must acquire an SSL certificate from your hosting provider or through a third-party service. Though it requires an extra step, you can choose the level of SSL certificate and provider that best fits your needs.

Verdict: Both platforms prioritize website security, and having an SSL certificate is standard practice for eCommerce websites. Whether you choose WooCommerce or Shopify, you can provide a secure shopping experience for your online clients.

#8. 301 redirects

When you migrate your store or make changes to your URL structure, it’s essential to set up 301 redirects to ensure that search engines and users can access the updated pages. A 301 redirect tells search engines that a page has changed its URL and automatically redirects users to the new URL.

WooCommerce is a WordPress plugin, so it can integrate with various plugins and tools to manage 301 redirects. You can easily set up redirects for individual pages, categories, or websites. This flexibility allows you to seamlessly transition from an old website or implement URL changes without losing traffic or search engine rankings.

Although Shopify offers less flexibility, it also provides the option to set up 301 redirects. You can configure redirects using Shopify’s URL Redirects feature to redirect pages effectively.

💡  Additional tips for you:

If you decide to migrate from WooCommerce to Shopify and vice versa, let LitExtension lift the weight off your shoulder with our All-in-One Migration Package. This package will take care of your 301 redirects, transfer all your custom fields, and migrate additional entities like customers’ passwords, product images, and so on.

WooCommerce vs Shopify SEO: An Overview

1. What is WooCommerce?

WooCommerce homepage

WooCommere is excellent for SEO

WooCommerce is a popular eCommerce platform that operates as a WordPress plugin. It gives you a powerful set of features to build and manage online stores. In terms of SEO, WooCommerce offers several key features. It integrates seamlessly with WordPress, allowing users to leverage the extensive WordPress SEO plugin ecosystem, such as Yoast SEO or Rank Math.

This enables you to optimize your WooCommerce websites’ content, meta tags, and other SEO elements. WooCommerce also allows for customizable URL structures, providing the flexibility to create SEO-friendly URLs. Additionally, it supports the generation of XML sitemaps and offers options for implementing 301 redirects, further enhancing SEO capabilities.

How much does WooCommerce cost? WooCommerce is free to use. There is no direct cost associated with using WooCommerce itself. However, you will need a domain name, hosting, and potentially paid plugins or themes, depending on your requirements, which can incur additional WooCommerce fees.

2. What is Shopify?

Shopify homepage

Shopify is optimized for SEO

While Shopify may not offer the same customization and flexibility as platforms like WooCommerce, it provides a solid set of SEO features. Shopify offers SEO-friendly URL structures, customizable meta tags, alt text for images, and automatic generation of XML sitemaps.

It also has built-in features for managing redirects and provides a reliable hosting infrastructure that ensures fast loading times. While it may require a more streamlined approach, Shopify’s SEO features are sufficient for most businesses and can help optimize your store for search engine visibility.

How much is Shopify per month? Shopify offers different pricing plans to accommodate various business needs. The Shopify monthly cost ranges from $39 for the Basic Shopify plan to $399 for the Advanced Shopify plan. Additionally, you can save 25% when opting for the annual plans.

WooCommerce vs Shopify For SEO: FAQs

1. Is Shopify better at SEO than WooCommerce?

Both Shopify and WooCommerce offer strong SEO capabilities, but the choice between Shopify and WooCommerce depends on your specific needs. Shopify provides user-friendly built-in features like SEO-friendly URLs and automatic sitemap generation. WooCommerce, as a WordPress plugin, benefits from extensive SEO plugins and customization options, offering more flexibility in optimizing your store.

2. Does WooCommerce have good SEO?

Yes, WooCommerce has good SEO capabilities. It integrates with the powerful WordPress ecosystem, allowing you to leverage popular SEO plugins and customize your store’s SEO elements. With proper optimization, WooCommerce can help improve your store’s visibility in search engine rankings and drive organic traffic.

3. Is Shopify any good for SEO?

Yes, Shopify is good for SEO. It offers built-in features like SEO-friendly URLs, customizable meta tags, and automatic sitemap generation. Shopify’s SEO features are sufficient for most eCommerce Shopify sites to optimize their stores for search engines.

4. Why use WooCommerce instead of Shopify?

Choose WooCommerce over Shopify if you prefer flexibility and customization. With WooCommerce, you can access a wide range of WordPress plugins and themes, allowing you to tailor your online store to your specific design and functionality requirements. It’s a great choice for those prioritizing extensive customization options and advanced SEO features.

5. Why use Shopify?

Shopify is an excellent choice for beginners due to its user-friendly interface and simplified setup process. It offers a range of SEO features, such as customizable meta tags, SEO-friendly URLs, and automatic sitemap generation. With Shopify, you can easily optimize your online stores for search engines without extensive technical knowledge. It provides a hassle-free platform that combines beginner-friendliness with robust SEO capabilities.

WooCommerce vs Shopify for SEO: Final Thoughts

In the comparison between WooCommerce vs Shopify for SEO, both platforms have their strengths and weaknesses. WooCommerce, with its integration with WordPress, provides extensive customization options, a vast plugin ecosystem, and advanced blogging capabilities. It offers flexibility in URL customization, mobile optimization, and 301 redirects. However, WooCommerce’s performance depends on the quality of your hosting provider and the optimization of your WordPress installation.

On the other hand, Shopify offers a streamlined approach with built-in SEO features, fast loading times, and reliable hosting infrastructure. It provides a user-friendly experience, mobile optimization, automatic XML sitemap generation, SSL certificates, and the ability to set up 301 redirects. While Shopify’s customization options are not as varied as WooCommerce’s, Shopify is a convenient choice for beginners or those who prefer a simpler setup process.

Ultimately, the decision between Shopify vs WooCommerce for SEO depends on your specific requirements, technical expertise, and preferences. Consider your business goals, SEO strategy, and the importance of customization, and choose the platform Shopify or WooCommerce, that best aligns with your needs.

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