How To Build A Shopify Reviews Page [+ Tools & Examples]

Can you believe displaying reviews can increase conversion rates by 270%?

Customer reviews and ratings act as powerful social proof that builds trust and credibility for your brand. They also help your potential customers make informed decisions and overcome their doubts.

Then how can you display customer reviews and ratings effectively on your Shopify store? One of the best ways is to create a Shopify reviews page.

Keep reading for tips and examples that will help you engage with social proof and boost sales in your store. Let’s get started!

What Is A Shopify Reviews Page?

A Shopify reviews page is a dedicated page on your Shopify store that showcases customer reviews and ratings from different sources.

It allows you to collect and display social proof in one place, making it easy for your visitors to browse and read.

These pages are usually called “Reviews”, “Happy Customers”, “Our Reviews”, and “Feedback”, and there are many more variations to it.

A Shopify reviews page usually contains the following elements:

• Star ratings: These are customers’ average ratings on a scale of 1 to 5 stars.
• Written reviews: These are the detailed feedback customers give about their experience with your products or services.
• Product photos/videos: These are the visual evidence of how your products or services look or perform in real life.

Leex Theme is a great example of a Shopify reviews page – Source: Judge.me

The main difference between reviews on your product pages and reviews on a review page is that a review page contains reviews from all your products combined.

In contrast, a product page usually only contains reviews for that product.  A review page can give your visitors a more comprehensive and holistic view of your overall brand quality and customer satisfaction.

How to create the best Shopify reviews page?

Having a Shopify reviews page is not enough. You also need to make sure that your review page is organized and displayed in a user-friendly and visually appealing way.

Here are some tips to help you create a great Shopify reviews page:

• Use filters and categories: Filters and categories can help your visitors find the most relevant reviews for their needs.

For example, you can use filters based on star ratings, product types, product features, purchase dates, etc. You can also use categories based on themes, topics, benefits, etc.

• Use pagination and load more buttons: Pagination and loading more buttons can help your visitors navigate through your review page without getting overwhelmed by too much information.

For example, you can use pagination to divide your review page into multiple pages with a fixed number of reviews per page. You can also use load more buttons to let your visitors load more reviews as they scroll down.

• Use testimonials and trust badges: Testimonials and badges can help you highlight some of the best or most influential reviews on your review page.

For example, you can use testimonials to feature some positive feedback from celebrities, influencers, experts, etc. You can also use badges to mark some of the verified buyers, top contributors, helpful reviewers, etc.

Top 4 third-party apps for the Shopify reviews page

Creating a Shopify reviews page may sound complicated, but don’t worry. Shopify third-party product review apps can help you create a Shopify reviews page easily and quickly.

Some of the popular review apps on the Shopify App Store are:

1. Ali Reviews (highly recommended)

Ali Reviews is a powerful review app that allows you to import authentic reviews from AliExpress, Dsers, Ali Orders, or CSV files to boost conversions and sales.

Ali Reviews not only lets you import reviews, but also helps you collect, manage, and display reviews from your own customers. You can send automated review requests via email and SMS, offer incentives such as discounts or coupons, and collect reviews on-site or through a landing page.

You are also able to display reviews on your product pages and create an attractive review page with filters, star ratings, countdown timers, etc. Choose from various widget designs and themes to match your store’s look and feel!

2. Loox

Loox is a review app that lets you collect customer photo reviews using automated emails.

This app allows you to display photo reviews on your product pages and create a dedicated review page with filters, star ratings, and social proof widgets.

3. Stamped.io

Stamped.io is a review app that lets you collect text, photo, and video reviews from your customers using various channels such as email, SMS, web push notifications, etc.

It also lets you display reviews on your product pages and create a custom review page with filters, categories, badges, etc.

4. Yotpo

Yotpo is a review app that lets you collect text and photo reviews from your customers using email requests, on-site widgets, mobile apps, etc.

It also lets you display reviews on your product pages and create a dynamic review page with filters, pagination, load more buttons, etc.

Top 6 Shopify Reviews Page Examples

Now that you know what a Shopify reviews page is and why you need one, let’s take a look at some examples.

These examples will give you some inspiration and ideas on creating your own Shopify reviews page that will encourage customers to purchase.

1. Aloriam Pillows

Aloriam Pillows is a brand that sells custom-made pillows for home decor. Their Shopify reviews page is elegant and classy. It features a large banner with their logo and a headline that says “Feedback”.

Below the banner, they display screenshots of customer reviews and ratings from different sources, such as emails, Google, Facebook, Trustpilot, etc.

The biggest advantage of these reviews is they look very real, mundane, and not like products of social seeding.

Aloriam Pillows is an example of a well-designed Shopify reviews page

2. Snow

Snow is a brand that sells teeth whitening products for home use. Their Shopify reviews page is sleek and modern.

It features a large banner with their logo and a headline that says “Real People. Real Results”. Below the banner, they display customer reviews and ratings from different sources.

They also use filters and categories to help visitors find the most relevant reviews for their needs. The reviews are displayed in a grid layout with star ratings, written feedback, and product photos/videos.

Some reviews also contain before and after pictures of customers who used their products.

Snow with their dedicated and well-designed Shopify reviews page

3. Melbourne Watch Company

Melbourne Watch Company is a brand that sells premium watches made in Australia. Their Shopify reviews page is elegant and sophisticated.

It features a large banner with its logo and a headline that says “Satisfied Customers From Around The World”.

Below the banner, they display customer reviews and ratings from Reviews.io and Trustpilot (third-party review platforms). They also have a section with all the press websites or YouTube videos that they are featured on.

The reviews are displayed in a carousel layout with star ratings, written feedback, and product photos. The review page also has a footer with links to their social media accounts, contact information, and policies.

Melbourne Watch Company is an excellent example for a classy reviews page

4. BLK & Bold

BLK & Bold is a brand that sells coffee and tea products that support social causes. Their Shopify reviews page is simple and minimalist. It features a large banner with its logo and a headline of “Reviews”.

Below the banner, they display customer reviews and ratings from different sources. They also use filters and categories to help visitors find the most relevant reviews for their needs.

The reviews are displayed in a list layout with star ratings, written feedback, and product photos.

BLK & Bold with simplistic Shopify reviews page

5. Notebook Therapy

Notebook Therapy is a brand that sells stationery products inspired by Japanese culture. Their Shopify reviews page is cute and cozy. It features a large banner with its logo and a headline of “Reviews”.

Below the banner, they display customer reviews with images. The reviews are displayed next to each other with customer names, star ratings, written feedback, and product photos/videos. Pretty awesome, right?

Notebook Therapy is our next suggestion for Shopify reviews page

6. Cupshe

Cupshe is a brand that sells swimwear and beachwear for women. Their Shopify reviews page is bright and cheerful. It features a large banner with its logo and a headline that says “Customer Review”.

Below the banner, they display customer reviews and ratings from different sources such as Instagram, Facebook, Trustpilot, etc. The reviews are with star ratings, written feedback, and product photos/videos.

Some of the reviews also contain emojis and stickers to express their emotions. Plus, each review includes links to Cupshe’s social media accounts so customers can explore further.

Cupshe with a bright reviews page

These are some examples of well-designed and effective Shopify review pages from different types of businesses.

As you can see, these review pages have some common elements that make them stand out:

• They showcase customer reviews and ratings from different sources to provide more social proof and credibility.
• They display reviews in a user-friendly and visually appealing way with star ratings, written feedback, and product photos/videos.
• They highlight some of the best or most influential reviews with testimonials and badges.

Tips for Optimizing a Shopify Reviews Page

Creating a Shopify reviews page is not enough. You must also optimize it to ensure it efficiently collects and displays customer reviews while driving conversions.

By following the tips below, you can ensure that your Shopify reviews page is a place to showcase customer reviews and ratings. As well as a powerful tool to boost your sales and conversions.

1. Encourage customers to leave reviews:

You can do this by sending automated email requests, offering incentives, displaying review widgets, etc. The more reviews you have, the more social proof and credibility you can provide your visitors.

2. Collect different types of reviews:

You can ask them to leave text, photo, video reviews, ratings, and feedback on different aspects of your products or services. The more types of reviews you have, the more information and insights you can provide to your visitors.

3. Display reviews in a user-friendly and visually appealing way:

You can use filters and categories, pagination, and load more buttons, testimonials, trust badges, etc. This will increase the engagement and interest you can generate.

4. Include calls-to-action and links:

You can add buttons inviting visitors to shop now, learn more, contact you, etc. Add links to your social media accounts, blog posts, newsletters, loyalty program, etc. The more calls-to-action and links you have, the more conversions and loyalty you can drive from your visitors.

Final words

A Shopify reviews page is a valuable tool for any merchant looking to build customer trust and credibility.

You can showcase your products in a user-friendly and visually appealing way by including elements such as star ratings, written reviews, and product photos and videos.

Furthermore, a well-designed Shopify reviews page can also rank on Google and attract new customers. Following the tips mentioned in this article can optimize your review pages and take your eCommerce business to the next level.

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