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How To Find Products To Sell On Shopify? (May 2023 Updated)

by Irene Leander
Bump Up Your E-commerce With Profitable Products to Sell on Shopify - OneCommerce

Are you looking to start a successful Shopify store but unsure about the best products to sell? Don’t worry, we’ve got you covered! In this article, we will reveal the top products and strategies to help you learn how to find products to sell on Shopify through tried-and-true methods.

The alluring $11 trillion-dollar industry of e-commerce is still open for entry. Whether you’re a seasoned entrepreneur or just starting out, this list will give you some fantastic ideas to kickstart your online business. So let’s dive in!

Best products to sell on Shopify

Here are our top recommendations for products to sell on Shopify, based on customer’s preferences and market insights.

1. Clothing and Fashion Accessories

The fashion industry continues to thrive, making clothing and fashion accessories a lucrative niche. Stay updated with the latest trends, target specific demographics, and consider offering unique designs or personalized options to stand out such as:

  • Kits for repairing watches
  • Cases for travel
  • Winders of watches
  • Watch back remover tools
  • Watch display cases

2. Beauty and Skincare Products

Beauty and skincare products have always been popular, and the industry shows no signs of slowing down. Consider offering organic and natural options, specialized skincare solutions, or even your own branded products to capture the attention of beauty enthusiasts with these choices:

  • Face masks
  • Facial cleanser
  • Moisturizer
  • Lip care
  • Anti-wrinkle cream
  • Whitening cream

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3. Home Decor and Furnishings

Creating a cozy and aesthetically pleasing home environment is a priority for many individuals. Tap into the home decor and furnishings market by offering unique and stylish products, such as wall art, furniture, decorative items, or eco-friendly alternatives:

  • Power drills
  • Impact drivers
  • Circular saws
  • Table saws
  • Polishers
  • Sanders

4. Electronics and Gadgets

Technology enthusiasts are always on the lookout for the latest gadgets and innovative electronics. Stay ahead of the curve by offering the following cutting-edge tech products, smart home devices, or accessories that enhance the user experience:

  • Gaming laptops
  • Gaming keyboards
  • Gaming headsets
  • Gaming mouse
  • Mousepads and desk pads

5. Fitness and Sports Equipment

The fitness industry is booming, and people are investing in their health and fitness more than ever. Offer a range of fitness equipment, workout accessories, or specialized gear for different sports to cater to this active customer base, for example:

  • Yoga mats
  • Water bottles
  • Sportswear
  • Running footwear
  • Healthy food and supplements

6. Pet Supplies and Accessories

Pet owners love to spoil their furry friends, and the pet supplies market offers numerous opportunities. From pet toys and grooming products to unique accessories and pet-friendly home items, there are plenty of options to explore:

  • Chew toys
  • Training toys
  • Stuffed plush toys
  • Squeaky toys
  • Rope toys

7. Smartphone Accessories

With 6.92 billion smartphone users worldwide, accounting for 86.29% of the global population as of 2023, the demand for smartphone accessories is skyrocketing. These accessories offer a great opportunity for Shopify sellers to provide customers with options to enhance the appearance and functionality of their smartphones:

  • Phone cases
  • Portable chargers
  • Selfie sticks and circle lights for influencers
  • Screen protectors
  • Headphones and earbuds

8. Signage

Another top-selling product category on Shopify is signage. Signage offers a range of artistic possibilities, whether it’s using neon lights to create eye-catching bedroom signs or more formal signs for offices, businesses, and directional purposes:

  • Signage board
  • Digital signage
  • Wedding signage
  • No smoking signage
  • Safety signage
  • Entrance signage
💡 Check out our other blog: Discover 10 best products to sell on Shopify for more ideas!

Easiest guide on how to find products to sell on Shopify

How to find products to sell on Shopify is an exhilarating journey that involves employing key strategies, harnessing powerful supporting tools, and forging strong partnerships with reliable suppliers.

Get ready to dive into the world of profitable e-commerce with these game-changing approaches!

1. Key Strategies

Niche Research: Uncover hidden gems and untapped markets by diving into thorough market research. Discover emerging trends and popular product categories through trusted sources.

For example, you might stumble upon the booming market for eco-friendly home decor or the rising demand for pet gadgets that make life easier for fur babies and their owners.

Product Validation: Don’t just follow your gut feeling; let data guide you. Validate your product ideas by conducting comprehensive market analysis and testing.

Take advantage of tools like Google Trends to gauge customer interest and potential demand. Additionally, leverage Shopify’s robust analytics to track key metrics and make data-driven decisions. By analyzing user behavior and sales trends, you can confidently determine which products are destined for success.

Unique Value Proposition: Stand out from the crowd by offering a one-of-a-kind value proposition. Identify gaps in the market and pinpoint customer pain points that you can address.

For example, imagine creating a line of customizable, ethically sourced jewelry that allows customers to express their unique style while making a positive impact on the planet.

On average, loyal customers’ spending power is 31% more than new ones.

💡 By differentiating yourself and offering added value, you’ll captivate customers and build a loyal following from the get-go.

2. Supporting Tools

Product Research Tools: Supercharge your product research using powerful tools like Jungle Scout or Helium 10. These platforms provide in-depth insights into market trends, product demand, and competitor analysis.

Imagine uncovering a niche within the fitness industry where smart exercise equipment is skyrocketing in popularity.

With such valuable information, you can curate a winning product lineup that aligns perfectly with current consumer interests.

Keyword Research Tools: Unlock the secrets of search engine optimization with top-notch keyword research. Tools like Google Keyword Planner or SEMrush will unveil popular search terms and help you optimize your product listings for maximum visibility.

Let’s say you’re passionate about outdoor adventures and discovering that “waterproof camping gear” and “hiking essentials” are hot search terms. Now include these keywords into your SEO Marketing plan, and you’ll be on your way to attract adventure enthusiasts from all corners of the internet!

Analytics and Reporting: Shopify’s built-in analytics and reporting features are your secret weapons for tracking and analyzing vital data. Unleash the power of these tools to monitor product performance, identify sales trends, and gain insights into customer behavior.

For example, you might discover that a particular variant of your bestselling backpack is flying off the shelves. You can use this piece of information to adjust your marketing strategies, optimize inventory levels, and fuel your growth.

3. Suppliers

Dropshipping: Embrace the convenience and flexibility of dropshipping, where suppliers handle order fulfillment on your behalf. Platforms like Oberlo or Spocket connect you to an extensive network of reliable suppliers. Picture partnering with a dropshipper who specializes in unique home fragrance products.

This way, you can effortlessly offer customers an array of scented candles, diffusers, and incense, all while streamlining your operations.

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Local Manufacturers and Wholesalers: Look closer to home by forging relationships with local manufacturers and wholesalers. Attend trade shows, scour industry events, and tap into online directories like Thomasnet or Alibaba to connect with trusted suppliers.

By supporting local businesses and offering distinctive, high-quality products, you’ll win the hearts of customers seeking unique home decor pieces.

Shopify App Store: Explore the vast wonders of the Shopify App Store, where a treasure trove of apps and integrations awaits. Connect seamlessly with suppliers and simplify your order management process.

With the right apps at your disposal, you’ll effortlessly expand your product catalog and delight customers with endless choices.

4. 3 methods on how to find profitable product ideas

Finding a unique and profitable product idea is certainly a challenging journey in the world of e-commerce. It requires careful consideration and the willingness to invest both time and money.

To ensure that your efforts yield worthwhile results, it’s crucial to focus on product ideas that have long-term potential and offer significant value to customers. Take a look at our recommended methods to help you maximize your business results.

Method Brief Explanation Example
Leveraging AliExpress
  • Identify trending and relevant products based on user preferences
  • Soap container that angles soap downward to solve slipping problem.
Trade Shows for Manufacturers
  • Connect with manufacturers
  • Establish relationships
  • Explore partnership opportunities
  • Discovering jewelry suppliers at a trade show in Italy.
Global Manufacturer Search
  • Find manufacturers globally
  • Access a wide range of products,
  • Explore online trade shows for diverse options
  • Finding a high-quality electric scooter with a solid profit margin on Alibaba.

Method 1: Leveraging AliExpress

When searching for promising product ideas, you should be cautious about selling saturated products. If many people are already promoting the same products, it’s an indication that the market is crowded, making it harder for you to achieve sustained success.

  • Pro tips: Your best alternative is to adopt a long-term strategy and emphasize the value of problem-solving.

Building a successful business involves addressing significant problems and providing solutions that genuinely enhance the lives of customers. This approach guarantees sustainable growth and profitability.

To discover winning products, don’t limit yourself to traditional product research methods. Train your mind to spot potential winners in your day-to-day life and on social media.

When it comes to product research, AliExpress emerges as a valuable platform due to its extensive user base and algorithm. By exploring the “More to Love” section on AliExpress, which suggests trending and relevant products based on user preferences, you can uncover hot-selling items.

For example, consider a personal experience with handmade soaps that often slip and make a mess in the sink. Through browsing AliExpress, you might stumble upon a soap container that cleverly angles the soap downward, solving the slipping problem. Identifying such products that solve common everyday issues can lead to successful ventures.

Method 2: Trade Shows for Local Manufacturers

Trade shows provide an exciting opportunity to connect with manufacturers in your own country. By exploring trade shows relevant to your industry or niche, you gain direct access to manufacturers and can explore potential partnerships.

This personal approach offers a competitive advantage, allowing you to establish a direct relationship with manufacturers. You can ensure product quality, customize products to align with your brand, and potentially negotiate better pricing.

Another advantage of establishing relationships with manufacturers through trade shows is the potential for dropshipping arrangements.

By offering dropshipping services, you can focus on marketing and brand-building while the manufacturers handle order fulfillment. This streamlines your operations and allows you to scale your business effectively.

Method 3: Global Manufacturer Search on Alibaba

When searching for manufacturers worldwide, Alibaba is a go-to platform. With its vast range of products and suppliers, it serves as an invaluable resource for finding product ideas.

The platform Alibaba not only connects you with manufacturers but also offers access to online trade shows, providing a diverse array of products from around the world.

For example, imagine you’re looking for a high-quality electric scooter to sell. Through Alibaba, you can discover a wide selection of electric scooters with solid profit margins.

Best Places to Find Great Products for Shopify Stores

Here is your ultimate guide on the best places and how to find products to sell on Shopify and skyrocket your e-commerce success.

Strategy Pros Cons
1. Market Research
  • Identifies trending products
  • Provides data-driven decision-making
  • Insights into consumer preferences
  • Requires time and effort
  • Constantly evolving trends
2. Social Media
  • Real-time trend identification
  • Influencer engagement
  • Direct customer interaction
  • Requires active monitoring
  • Trends may not always translate into demand
3. Online Forums
  • Niche-specific insights
  • Access to target audience
  • Building relationships
  • Active participation required
  • Subjective and anecdotal information
4. Trade Shows
  • Discover new products
  • Networking opportunities
  • Industry updates and trends
  • Time and financial investment
  • Intense competition
5. Check Competitors
  • Learn from successful stores
  • Identify market gaps
  • Product validation
  • Thorough research required
  • Copying may not lead to long-term success
6. B2B Marketplaces
  • Wide range of suppliers
  • Competitive pricing options
  • Simplified supplier search
  • Quality control concerns
  • Communication barriers
7. Supplier Lists
  • Saves time in finding suppliers
  • Access to reliable suppliers
  • Reduced risk of dealing with scams
  • Subscription fees
  • Limited coverage

1. Market Research


  • Allows you to identify trending products with high demand and growth potential.
  • Provides valuable insights into consumer behavior and preferences.
  • Helps you make informed decisions based on data and statistics.

Market research provides valuable insights into consumer behavior and preferences. It helps you identify trending products with high demand and growth potential, ensuring that you stock your Shopify store with products that resonate with your target audience.

You can also make informed decisions based on data and statistics, reducing the risk of investing in products that may not perform well in the market.


  • Requires time and effort to conduct thorough research.
  • Competitor analysis can be challenging and time-consuming.
  • Trends may change quickly, requiring continuous research and adaptation.

2. Social Media


  • Provides real-time information on emerging trends and consumer preferences.
  • Allows you to engage with influencers and build brand awareness.
  • Offers opportunities for direct customer interaction and feedback.


  • Requires active monitoring and engagement to stay updated.
  • Trends on social media may not always translate into long-term market demand.
  • Competition can be fierce, as many businesses are also leveraging social media platforms.

Example: By monitoring Instagram, Facebook, and Pinterest, you might notice a surge in interest in sustainable fashion.

This trend can inspire you to source and sell eco-friendly clothing and accessories on your Shopify store, targeting the environmentally conscious and fashion-forward audience.

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3. Online Forums


  • Provides direct access to niche-specific communities and target audiences.
  • Offers valuable insights into customer needs, pain points, and product demands.
  • Allows you to build relationships and trust within the community.


  • Requires active participation and contribution to gain insights.
  • Information gathered may be subjective and anecdotal.
  • Not all forums may be active or relevant to your chosen niche.

Example: By engaging with an online forum dedicated to pet owners, you may discover that there is a growing demand for natural and organic pet food.

This insight can guide you in selecting premium and organic pet food products to sell on your Shopify store, catering to health-conscious pet owners.

4. Trade Shows


  • Provides opportunities to discover new and innovative products.
  • Allows you to network with suppliers and industry professionals.
  • Keeps you updated on the latest industry developments and trends.


  • Requires time and financial investment to attend trade shows.
  • Some trade shows may be industry-specific and may not cover your chosen niche.
  • Competition can be intense, as many entrepreneurs attend trade shows to find unique products.

Example: After attending a trade show focused on fitness and sports equipment, you may come across a smart workout device popular among men aged 25+.

This discovery can inspire you to feature and sell this unique fitness equipment on your Shopify store, targeting fitness enthusiasts looking for innovative workout solutions.

5. Potential Competitors


  • Allows you to analyze successful Shopify stores within your niche.
  • Identifies products that are already proven to sell well.
  • Helps you find unique angles or gaps in the market to differentiate your store.


  • Requires thorough research and analysis.
  • Copying competitors’ products directly may not lead to long-term success.
  • Competition within your niche can be intense.

Example: By analyzing successful Shopify stores selling handmade jewelry, you may notice that most of them focus on minimalist designs.

Inspired by this, you can introduce a line of bold and statement jewelry pieces, targeting customers seeking unique and eye-catching accessories.

6. B2B Marketplaces


  • Provides access to a wide range of suppliers and products.
  • Offers competitive pricing options for bulk orders.
  • Simplifies the process of finding and connecting with suppliers.


  • Quality control may be a concern when dealing with international suppliers.
  • Communication and language barriers may arise.
  • Some products may have minimum order requirements.

Example: A trip exploring Alibaba and Oberlo leads you to a reliable supplier offering high-quality phone accessories at competitive prices.

From there, you can easily stock your Shopify store with a variety of trendy and affordable phone cases, targeting tech-savvy consumers.

7. Supplier Lists


  • Saves time and effort in finding trustworthy suppliers.
  • Provides access to curated lists of reliable and reputable suppliers.
  • Reduces the risk of dealing with unreliable or scam suppliers.


  • Supplier lists may require a subscription fee.
  • Lists may not cover all product categories or niches.
  • It is important to verify the credibility of the supplier lists themselves.

Example: Subscribing to a reputable supplier list, you can quickly find trustworthy and verified suppliers for organic skincare products. This ensures that your Shopify store offers high-quality and natural skincare options to health-conscious consumers.

By understanding the pros and cons of each strategy, you can make informed decisions and develop a comprehensive approach on how to find products to sell on Shopify to maximize returns.

Combining multiple strategies and adapting them to your specific niche can increase your chances of success.


Learning how to find products to sell on Shopify is a thrilling and rewarding journey that requires strategic thinking, thorough research, and a deep understanding of your target audience.

Employing key strategies, leveraging powerful tools, and forging strong partnerships with reliable suppliers, you can uncover winning product ideas that resonate with customers and drive your e-commerce success.

So, dive into the world of Shopify and unleash your entrepreneurial spirit to create a profitable online business!

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