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12 Best Marketing Apps for Shopify to Skyrocket Your Sales [2023]

by Amelia Pahm
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12 Best Marketing Apps for Shopify to Skyrocket Your Sales - OneCommerce

You’ve worked hard to build a fantastic Shopify business store, but so do many others. Well, how can you get ahead of the competition and attract more customers? The secret is marketing.

Marketing is the key to creating a strong brand identity and increasing your sales to distinguish you from the crowd. With the help of marketing apps for Shopify, you can optimize your marketing efforts and achieve impressive results.

In this blog post, we’ll explore the list of 12 best marketing apps for Shopify to help you blow up your sales. Let’s start!

What Are Shopify Marketing Apps?

Marketing apps for Shopify are software solutions that enable you to create and manage marketing campaigns for your Shopify business.

Shopify marketing apps are truly game-changers that can really take your marketing strategies to the next level.

Not only does Shopiy offer a wide range of powerful features and functionalities that can help you reach more customers, but as shop owners, you can also increase conversions, and ultimately drive more revenue from your customer base.

Merchants can find and install Marketing-specific apps through the Marketing and Conversion category. This is located within the list of Apps by Category in the Shopify App Store.

Marketing apps are integrated in the Marketing panel of Shopify admin

Marketing apps are integrated in the Marketing panel of Shopify admin

From email marketing and social media promotions to search engine optimization (SEO) and automated features, these apps are perfect to boost your robust marketing campaigns to new heights!

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Features And Functionalities of Best Marketing Apps For Shopify

When it comes to marketing your Shopify store, having the right tools can make a world of difference. marketing apps for Shopify are designed to provide you with a range of features and functionalities to supercharge your marketing efforts.

Let’s take a closer look at some of the key features that make these apps so powerful:

1. Email Marketing Automation

DMA reports email marketing has an average ROI of 3800%. Marketing apps for Shopify like Flowio, Mailchimp, Klaviyo, and Omnisend offer robust email marketing automation features. In short, these types of apps can be called Shopify email marketing apps. 

You can create personalized email campaigns, automate follow-ups, and send targeted messages based on customer behavior and preferences. These apps also provide analytics to help you track email performance and optimize your campaigns.

With a strong email marketing strategies, you can definitely rock your email marketing game.

2. Social Media Promotion

Social media platforms have become integral to modern marketing strategies.

Marketing apps for Shopify like Privy and Flexify allow you to create and manage social media campaigns directly from your Shopify admin.

You can easily run targeted ads, retarget potential customers, and leverage the power of social media to expand your reach.

3. SEO Optimization

Search engine optimization is crucial for improving your Shopify store’s visibility in search engine results.

With SEO apps for Shopify like Swift, you can optimize your store’s meta tags, generate sitemaps, and perform keyword analysis. These apps help you implement best practices and improve organic search rankings, driving more traffic to your store.

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12 Best Marketing Apps For Shopify to Skyrocket Your Sales

There are just so many options on Shopify App Store for you to choose from. Be mindful of the following: Take a closer look at customers’ ratings, pricing plans, and overviews of the main features.

This way, you can make more informed decisions and curate the best plans for your business! Let’s go through the 12 best marketing apps for Shopify:

#1. Swift – All-in-one SEO

  • Rating: 4.6/5 (250+ reviews)
  • Pricing: Free plan available, paid plans starting at $19/month

Best marketing apps for Shopify - Swift

Swift is a comprehensive SEO and Page Speed Optimization solution for Shopify stores.

With its powerful features and exceptional performance, Swift stands out to be one of the best Shopify SEO apps, helps businesses enhance their website speed and improve their search engine optimization.

Integrated with ChatGPT, Swift offers a range of functionalities designed to streamline technical tasks and boost online visibility.

Swift stands out with its affordable pricing plans, all-in-one optimization features, and dedicated expert service.

Swift Highlight Features:

  • Improved page loading times with tools like preloading, lazyload, image optimization, and theme optimization.
  • Enhanced SEO performance using image compression, minification, and theme optimization.
  • Synced data seamlessly with Shopify, ensuring compatibility and smooth operation.
  • Expert services and guarantees on page speed scores for professional website optimization.
  • Dedicated support through live chat, email.

#2. Feedhub – Google Shopping, Facebook Feed

  • Rating: 4.9/5 (600+ reviews)
  • Pricing: Free plan available, paid plans starting at $9.9/month

Best marketing apps for Shopify - FeedHub

FeedHub is a highly regarded product feed management app that streamlines the process of syncing Shopify products to major social platforms.

FeedHub provides businesses with a hassle-free solution to showcase their products on major advertising platforms. With its robust features and user-friendly interface, merchants can effortlessly synchronize their products to Google, Facebook, and TikTok.

Whether you’re a small or medium-sized eCommerce business, FeedHub simplifies the process of syncing your Shopify products. This allows you to focus on reaching a wider audience and maximizing your sales potential.

FeedHub Highlight Features:

  • Seamless sync to major social platforms such as Google, Facebook, and TikTok, expanding visibility and reach.
  • Automated importing and synchronization for efficient management.
  • Beginner-friendly dashboard that simplifies product management and optimization tasks.
  • Cross-channel customer support, including help docs, email, a fan page, and scheduled calls for prompt assistance.

#3. Omnisend – Customizable Email Marketing Templates

  • Rating: 4.8/5 (5,000+ reviews)
  • Pricing: Free plan available, paid plans starting at $16/month

Best marketing apps for Shopify - Omnisend

Powerful omnichannel marketing capabilities needed? Omnisend is a godsend (no pun intended).

It enables businesses to reach customers across multiple channels, including email, SMS, push notifications, and more.

With Omnisend’s automation features, you can create personalized customer journeys and send targeted messages based on customer actions and preferences. This is to better suit their needs and make your brand personality stand out.

To top it off, the app also provides a range of customizable email templates and designs, as well as advanced segmentation options for precise targeting.

Omnisend Highlight Features:

  • Omnichannel marketing across email, SMS, push notifications, etc.
  • Automation for personalized customer journeys and targeted messaging
  • Customizable email templates and designs
  • Advanced segmentation options for precise targeting

#4. Smile – Loyalty Programs

  • Rating: 4.8/5 (5,000+ reviews)
  • Pricing: Free plan available, paid plans starting at $49/month

Best marketing apps for Shopify - Smile

Smile is trusted by many users because it provides unmatched customer loyalty and rewards schemes. These loyalty programs incentivize interaction and repeat purchases, which are powerful methods to engage and retain your customers.

To do this, Smile provides businesses with a range of reward options, including points, discounts, referrals, and VIP tiers.

The app seamlessly integrates with Shopify, enabling businesses to track customer loyalty and reward redemptions.

Smile Highlight Features:

  • Customized loyalty programs with various reward options
  • Integration with Shopify for seamless tracking and redemptions
  • Incentives for customer engagement and repeat purchases

#5. Flowio Email Marketing, Pop Up

  • Rating: 4.9/5 (497 reviews)
  • Pricing: Free plan available, paid plans starting at $9/month

Best marketing apps for Shopify - Flowio

How overwhelming it can be to manage multiple channels and keep up with the demands of increasing sales! This is where Flowio comes to your rescue.

Using this all-in-one platform, you can effortlessly boost your sales through various channels, all while reducing your workload. It’s similar to having a personal assistant dedicated to helping you succeed in the most efficient way possible.

With Flowio, you’ll have all the essential tools like Pop-up, Email, SMS, and Live Chat at your fingertips to create an exceptional customer experience.

Flowio Highlight Features:

  • High-converting pop-up themes that make it easy to collect emails
  • Beautiful templates to send out personalized emails and SMS fast
  • Marketing automation including emails, text messages, and chats based on customers’ behaviors.
  • Easily grouped contacts and synchronization with Google Ads

#6. Mailchimp – Email Marketing

  • Rating: 3.5/5 (480 reviews)
  • Pricing: Free plan available, paid plans starting at $13/month

Best marketing apps for Shopify - Mailchimp

A renowned name in the world of online marketing, Mailchimp is also crowned as one of the top marketing apps for Shopify thanks to its exceptional email marketing capabilities.

It provides businesses with a robust platform to create and automate email campaigns, engage customers, and drive conversions.

With Mailchimp, businesses can easily design eye-catching email templates, segment their subscriber lists for targeted messaging, and track campaign performance with detailed analytics.

The app seamlessly integrates with Shopify, allowing for seamless data synchronization and personalized customer experiences.

Mailchimp Highlight Features:

  • Powerful email marketing automation
  • Customizable email templates for engaging campaigns
  • Advanced segmentation options for targeted messaging
  • Detailed analytics and reporting for tracking campaign performance
  • Seamless integration with Shopify for easy data synchronization

#7. Klaviyo – Email Marketing & SMS

  • Rating: 3.8/5 (1,700+ reviews)
  • Pricing: Free plan available, paid plans starting at $20/month

Best marketing apps for Shopify - Klaviyo

Often known as one of the best marketing apps for Shopify, Klaviyo is another strong contender when it comes to email and SMS marketing.

It empowers businesses to build personalized customer experiences through targeted, data-driven campaigns.

Klaviyo’s powerful automation features enable businesses to send timely and relevant messages based on customer behavior and preferences.

The app provides a user-friendly interface for designing captivating email templates and creating dynamic email flows.

With Klaviyo, businesses can track key metrics, such as open rates and click-through rates, and optimize their campaigns for maximum impact.

Klaviyo Highlight Features:

  • Advanced email and SMS marketing automation
  • Personalized messaging based on customer behavior and preferences
  • User-friendly email template design and dynamic email flows
  • Detailed tracking of key metrics for campaign optimization

#8. Ali Reviews – Product Reviews

  • Rating: 4.9/5 (13,000+ reviews)
  • Pricing: Free plan available, paid plans starting at $9.90/month

Best marketing apps for Shopify - Ali Reviews

Any business owner knows how important it is to build user-generated content and authentic customer reviews.

Ali Reviews can help! One of the best marketing apps for Shopify, Ali Reviews makes it easy to collect, manage & showcase stunning user-generated content and product reviews.

You can either import existing reviews from AliExpress or Amazon, or set up automated email & SMSs flow to ask your customers to leave their thoughts on your products after purchase and later customize those reviews to push on your websites.

With appealing widgets, you display reviews on crucial pages (Home, Product, Cart) without slowing down your site. To increase traffic, you can simply display star ratings on Google Shopping and review rich snippets.

Ali Reviews Highlight Features:

  • Review widgets available in different languages
  • Automatically collect customer reviews and photos via email and text message
  • Easy review import from AliExpress Reviews, DSers, and Ali Orders with just one click
  • Reward scheme and follow-up emails to encourage customer reviews

#9. Avada SEO & Image Optimizer – SEO Tool Kit

  • Rating: 5/5 (1,378 reviews)
  • Pricing: Free plan available, paid plans starting at $2.49/month

Best marketing apps for Shopify - Avada

To add another application to your on-page SEO checklist, Avada SEO & Image Optimizer would help out big time.

The app is highly regarded as one of the top marketing apps for Shopify thanks to its incredible image optimization abilities.

Avada SEO & Image Optimizer automatically assigns descriptive alt tags to images based on their file names and uses advanced compression techniques to optimize image file sizes without compromising quality.

The app also provides an image SEO audit feature, allowing businesses to identify and fix any image-related SEO issues. With Avada SEO & Image Optimizer, you can enhance your website’s SEO, improve page load times, and deliver a better user experience.

Avada SEO & Image Optimizer Highlight Features:

  • Automatic assignment of descriptive alt tags to images
  • Image file size optimization through compression techniques
  • Image SEO audit feature

#10. Justuno – Conversion Marketing & Analytics

  • Rating: 4.6/5 (2,300+ reviews)
  • Pricing: Free plan available, paid plans starting at $29/month

Best marketing apps for Shopify - Justuno

Want to create a suite of tools to create compelling on-site promotions, capture leads, and drive conversions? Justuno might have all the answers you need.

Justuno offers various opt-in forms, such as pop-ups, banners, exit-intent offers, and gamified promotions, to engage website visitors and encourage them to take desired actions.

The app also integrates with popular email marketing platforms, allowing users to capture leads and sync them directly to their email lists.

Justuno Highlight Features:

  • Creation of on-site promotions and opt-in forms
  • Integration with email marketing platforms
  • Lead capture and conversion tracking capabilities

#11. Refersion – Affiliate Marketing Programs

  • Rating: 4.7/5 (980+ reviews)
  • Pricing: Paid plans start at $119/month

Best marketing apps for Shopify - Refersion

Any seller knows the importance of nurturing your email list’s subscribers and potential reach. Refersion does the heavy lifting by expediting affiliate marketing activities and helping you boost your sales.

Refersion provides a user-friendly interface that allows businesses to set up commission structures, track affiliate performance, and automate affiliate payouts.

The app also offers various tools to recruit and engage affiliates, such as customizable referral links, affiliate dashboards, and performance reports.

Refersion Highlight Features:

  • Affiliate program creation and management
  • Commission structure customization
  • Affiliate tracking, reporting, and payout automation

#12. Yotpo Product Reviews & UGC

  • Rating: 4.9/5 (6,300+ reviews)
  • Pricing: Free plan available, paid plans starting at $15/month

Best marketing apps for Shopify - Yotpo

The last one on our list of best marketing apps for Shopify is Yotpo.

For customer reviews and rating capabilities, we bet you can’t go much further than Yotpo Product Reviews & UGC!

Yotpo enables businesses to collect and showcase customer reviews, ratings, and user-generated content to build social proof and trust.

It offers various tools to encourage customers to leave reviews and share their experiences, including post-purchase review requests and customizable review widgets.

The app also provides moderation and comment management features to ensure the authenticity and quality of customer-generated content.

Yotpo Highlight Features:

  • Collection and display of customer reviews and ratings
  • User-generated content-sharing capabilities
  • Review request tools and customizable review widgets

With these 12 best marketing apps for Shopify, you can leverage their respective strengths to optimize your marketing strategies, improve customer engagement, and ultimately boost your sales.

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Conclusion

We hope this list of best marketing apps for Shopify can help you contact more potential customers, and interact with existing consumers in new and exciting ways.

Boost conversion rates, save costs, and learn more about your audience, you name it. Everything is now possible using the latest data-driven marketing techniques!

If you want to push your online store to new heights and get spectacular results, don’t hesitate to check out OneCommerce Blog regularly for insightful content!

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