How to create the best Shopify coming soon page? This question may arrive in your mind when you make your new store ready and want your visitors to be aware of launching your brand.
Coming soon page is also a medium of gaining customers’ attraction, getting feedback, and creating buzz about your brand even before launching it. It is not necessary to wait for the official shop launch to get brand awareness up. You actually can do it earlier, and it’s the first step needed when you launch a new business.
Before you launch your new Shopify store, we’ll show you how to obtain the greatest results by constructing a coming soon page in this article.
Sounds good? Let’s jump in!
What is a Shopify coming soon page?
A coming soon page also known as a pre-launch page is an excellent way to drum up interest from potential customers. This page shows off your new store, products, and services in a visually appealing format, which can help attract potential buyers.
Plus, by including features like countdown timers and interactive widgets, you can give shoppers everything they need to know about your business without having to visit multiple pages.
It allows you to share the latest news and updates about your shop, as well as giving people the opportunity to reserve a space in your store before it opens.
These pages are useful for informing visitors about the store’s launch date and providing updates on its development.
A coming soon page is a great way to get a head start on your marketing efforts before you launch your store. It is not just an empty page, but it’s also a great opportunity to:
- Start marketing to generate interest: by giving audiences a sneak preview of your new brand, you’ll start to pique interest and build anticipation.
- Collect emails in the meantime: use your social accounts to drive traffic to your Shopify coming soon page, where customers can sign up for a special launch offer.
- Collect visitor feedback: gauge customer interest and get customer feedback to inform your store and product design.
The coming soon page can be customized with any colors, fonts, or graphics that the business wants to use for its logo.
The content of the Shopify coming soon page should include:
- A description of the store, product, or service is launched
- The date and time when it will be launched
- Information on how to sign up for updates and alerts so they don’t miss out on the launch date
- Links to social media profiles and blog posts related to the product
Now, let’s move on to create your best coming soon page.
How to create a Shopify coming soon page
Shopify provides an easy way to create a Coming Soon page that’s password protected. This is helpful if you’re launching a new store and need to keep it hidden from the public until it’s ready to go live.
There are two ways you can go about building a coming soon page on Shopify. Both of them let you quickly build your store in the background at your own pace, and go live with a couple of clicks when you’re ready.
To start the process, you will need to log into your Shopify Admin Dashboard.
Method #1: Create a Shopify coming soon page by using the password page
Setting up a Shopify Coming Soon Page by using a password page is the fastest and most convenient method. Most password pages come with basic information and a simple template, which includes everything you need for a coming soon page, such as social sharing buttons and an email signup form.
If you want to create your own coming soon page, you can easily customize these features by following a few simple steps below.
- Step 1: On the Admin dashboard, click on “Online Store” on the left corner, then click on “Preferences” from the dropdown.
- Step 2: From your Preferences, scroll a bit down until you see Password protection.
In the Password Protection section, you can create the Coming Soon page by clicking “Enable password“.
Then, you can customize the basic message, your customers will see when they land on the password page. Unluckily, there isn’t much wiggle room to customize this page here.
- Step 3: Now, you need to go back to your dashboard again, then go to “Online Store” and click on “Themes” from the dropdown.
In the Current theme section, click the “Customize” button.
- Step 4: In the theme editor page, click into the dropdown menu of pages at the top, select “Others”, and then go to the “Password”.
- Step 5: By clicking on Password in step 4, it will lead you to the page editor for the password page. You can customize the header, footer, body content, and email signup of the banner on the page.
In the Header section, you can add and resize your logo. While in the Footer section, you can include social icons and edit the background image if you want to.
- Step 6: Click on “Add sections” to customize more sections on your Coming Soon page.
You can choose from various sections like blog posts, collection list, email signup, collage, and contact form,…
Method #2: Create a Shopify coming soon page by using the “Coming Soon” version theme
Next, we will introduce you to a less effort-consuming way to create a Coming Soon page. That is using the Coming Soon theme.
You only need to create two different versions for your website.
One is the “Coming Soon” version used to show marketing efforts before the official website launch. Of course, this version will be published temporarily.
The other is the “working” version that you are trying to complete to be officially launched.
Follow me this step by step:
- Step 1: From your dashboard, go to “Online Store” and then click on “Themes” from the dropdown.
- Step 2: On your Themes page, click on “Actions” and select “Duplicate” on the drop-down menu.
- Step 3: In your Theme library, go to “Actions” and click on “Publish” in the drop-down menu to make it your current theme.
Your main theme will be customizable in your Theme library until you publish it to go live on the launching day.
From here, you can design your Coming Soon page in Shopify’s theme editor with full access to the Home page sections. Moreover, you can choose to make your limited Coming Soon site just one page or a few but remember to keep it simple enough that they take your desired action.
It’s highly recommended that you use the full set of features and the added length available in your theme to convince customers to visit more.
Moreover, you can use those to inspire them and encourage them to follow your accounts on social media or to support your campaigns.
How to get the best results from a Shopify coming soon page
There are many points to consider while designing this page, we will try to explain at the same time, from the perspective of a designer and simply a visitor.
You should keep in mind that these “must-have characteristics” are for a coming soon page.
Be intuitive and clear
When creating a Coming Soon Page, the first thing to consider is how well you can explain the up coming site to your customers. What products will be sold, and whether it will be a service page or a magazine? You want viewers to be able to see it without an explanation from someone who understands it.
The best way to get this is a few lines that explain it clearly. You can use words, symbols, images, or an excellent slogan to make it more creative and catchy.
Do not forget offering your first customers something for free is a great way to make them feel more comfortable with your product or service if you’re planning to launch an e-commerce site.
Engage with your visitors
Keeping in touch with first-time visitors is important. You shouldn’t skip this with your visitors. Moreover, social media is always the fastest way to do that. It may take only a few minutes to write down or ask a few questions, and you will see how social media works today. This is an important point not to be missed.
Impress your visitors
One important thing to keep in mind is the impression you make on first-time visitors to your site. How can you make a good impression? Let’s use an eye-catching slogan, image, or logo.
Don’t try to cram too much onto your coming Soon page; less is more. Remember the principle of space and make sure your website is well-ventilated. If you use images, choose high-resolution ones that will make people think of your product or service in a positive light.
Therefore, by keeping in mind these must-have characteristics, you’ll have a large list of potential clients who are interested and prepared to buy whenever the store is ready to launch.
You’ll have a much larger starting customer, a more significant referral potential, and a much higher conversion rate as your audience grows.
Shopify‘s pre-launch page is a great way to generate excitement and build buzz around your brand. This way will help you to gain customers’ attention, and get feedback.
Besides, you can make the most of your coming soon page with some effort. A well-designed Shopify coming soon page can be an invaluable tool for generating buzz and building your email list from the get-go.
So don’t wait until your shop is launch-ready to start getting the word out there – a coming soon page can help you get a head start on making your mark.