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Unlock The Power Of Amazon Product Reviews [2023]

by Irene Leander
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Unlock The Power Of Amazon Product Reviews - OneCommerce

If you’re an Amazon seller, you know how important Amazon product reviews are to reach success.

Amazon product reviews are one of the best forms of social proof to boost your sales and credibility on the platform. They can also help you rank higher in Amazon’s search results and attract more customers to your listing.

In this article, you’ll learn how to get more product reviews on Amazon, and tips to encourage your buyers to leave honest and positive product feedback. What’s more, we’ll reveal everything you need to know to avoid violating Amazon’s policies and risking your account suspension.

Ready to succeed? Let’s go!

💡 Recommended reading:

What Is The Best Way To Get Amazon Product Reviews?

It is crucial to generate reviews on Amazon for your sales and credibility and essential for your compliance with Amazon’s policies. However, there’s no “shortcut” to getting Amazon product reviews.

Amazon Community Guidelines have strict rules against manipulating or incentivizing reviews, and violating them can result in severe penalties.

Rules Penalty
  • Sellers are prohibited from offering compensation or incentives in exchange for reviews, including discounts or free products.
Amazon can/will suspend and/or terminate the seller’s account. They might also withhold the seller’s remittances and payments.

In case they feel the seller acted in really bad faith, they might pursue legal action.

  • Sellers are not allowed to ask customers to leave feedback only if they have had positive experiences or to specifically ask for positive feedback.
Amazon can/will suspend and/or terminate the seller’s account. They might also withhold the seller’s remittances and payments.

In case they feel the seller acted in really bad faith, they might pursue legal action.

  • Amazon prohibits fake review brokers who target Amazon customers with fraudulent schemes.
Amazon will take legal action.
  • Amazon prohibits individuals and companies that sell fake review services to bad actors attempting to operate Amazon selling accounts.
Amazon will take legal action.

That’s why you must use ethical and legitimate methods to obtain Amazon product reviews. These methods are based on providing value to your customers, building trust and loyalty, and following Amazon’s guidelines.

They may not generate as many reviews as shady tactics, but they will ensure that your reviews are authentic, unbiased, and helpful for other shoppers.

💡 How to get more reviews on Amazon?

  • Using Amazon’s tools, such as the Request a Review button.
  • Enrolling your products in Amazon’s programs like Early Reviewer Program, the Vine Program, and the Associate’s Program.
  • Build an email list. You can collect your customers’ email addresses, then use third-party apps to send email campaigns/SMS to your customers and collect legitimate reviews.
  • Adding product inserts to your packaging, thanking your customers, and inviting them to leave a review.
  • Offering excellent customer service and resolving any issues or complaints.
  • Creating your customer service team or joining a review service that matches you with interested readers.

Is It Legal To Buy Reviews On Amazon?

The answer is no. Buying reviews on Amazon is unethical, illegal, and against Amazon’s policies.

Amazon has a clear policy on customer reviews:

Any attempt to manipulate reviews, including by directly or indirectly contributing false, misleading, or inauthentic content, is strictly prohibited.

This means that you cannot offer any incentives, such as money, free products, discounts, or other benefits, in exchange for reviews on your product or your competitor’s product.

You also cannot ask customers to remove or change their reviews or divert negative reviews while allowing positive reviews to get posted on Amazon.

In fact, in 2015, Amazon had an infamous lawsuit against Gentile – the operator of sites offering unethical Amazon product reviews services.

Fake Amazon product reviews involved in the Amazon v. Gentile lawsuit in 2015

Here is an example of fake Amazon product reviews involved in the Amazon v. Gentile lawsuit in 2015

1. Why does Amazon have such a strict policy on buying reviews?

Because it values the authenticity and integrity of customer reviews.

Amazon wants customers to trust that the reviews they see on its platform are honest and unbiased opinions from real buyers who have used the product.

Amazon also wants sellers to compete fairly and provide value to customers, not manipulate them with fake or misleading feedback.

2. Risks and consequences of buying Amazon product reviews

If you try to buy Amazon product reviews, you are putting yourself and your business in danger.

Amazon has sophisticated tools and processes to detect and remove fake reviews, and it takes swift action against any violations of its policies.

If you are caught buying Amazon product reviews, you may face:

  • Account suspension or termination
  • Legal action from Amazon or other parties
  • Loss of sales and reputation
  • Negative impact on customer trust and satisfaction
Buying reviews on Amazon is not worth the risk.

It can damage your credibility and reputation and hurt your sales and profits.

Instead of buying reviews, you should focus on getting genuine and unbiased reviews from your customers. These reviews will help you improve your product quality, customer service, and brand awareness.

These Amazon product reviews will help you rank higher in Amazon’s search results, attract more customers to your listing, and increase your conversion rate.

Does Amazon Have Product Reviews?

The answer is yes, of course.

Amazon has a sophisticated product review system that allows customers to share their opinions and experiences with the products they buy on its platform.

Amazon Vine is a reward program from Amazon to reviewers

Amazon Vine is a reward program from Amazon to reviewers

1. Benefits of Amazon product reviews

Amazon product reviews have many benefits for both customers and sellers:

Benefits for Customers Benefits for Sellers
  • Learn more about the product from other users’ perspectives
  • Compare different products and options
  • Make informed and confident purchase decisions
  • Share their own opinions and experiences with other shoppers
  • Understand their customers’ needs and preferences
  • Improve their product quality and customer service
  • Increase their sales and conversion rates
  • Build their brand reputation and loyalty

2. Features of Amazon product reviews

Some of Amazon’s product reviews features are:

  • Verified purchase badge: 

This badge indicates that the reviewer has purchased the product on Amazon and that Amazon has confirmed the purchase. This helps customers identify genuine and unbiased reviews from real buyers.

  • Star rating:

This is a simple way for customers to rate the product from one to five stars based on their satisfaction. The average star rating of a product is displayed on the product page and in the search results, giving customers a quick overview of the product’s quality.

  • Review text:

This is where customers can write a detailed review. Customers can also upload photos or videos of the product to show how it looks or works.

  • Helpful votes:

This is a way for customers to indicate whether they found a review helpful. The more helpful votes a review receives, the higher it ranks on the product page.

  • Comments:

This feature allows customers and sellers to interact with each other and other reviewers. Customers can ask questions, provide feedback, or request more information about the product or the review.

Does Amazon Reward You For Reviewing Products?

The answer is yes, but only if you are part of its exclusive programs that select and invite the most trusted and helpful reviewers on its platform. One of these programs is Amazon Vine.

1. Amazon Vine

Amazon Vine is a product review program that allows selected reviewers (called Vine Voices) to receive free or discounted products from participating vendors and sellers in exchange for honest and unbiased reviews.

💡 The products can be new or pre-release items that need more exposure and feedback.

Amazon Vine is a reward program from Amazon to reviewers

Amazon Vine is a reward program from Amazon to reviewers

Amazon Vine has many benefits for both reviewers and sellers.

For reviewers For sellers
  • Access thousands of products from various categories and brands
  • Receive products for free or at a reduced price
  • Share their opinions and experiences with other customers
  • Enhance their reputation and credibility as reviewers
  • Generate more reviews for their products, especially new or niche ones
  • Increase their visibility and discoverability on Amazon
  • Improve their product quality and customer satisfaction
  • Boost their sales and conversion rates

However, not everyone can join Amazon Vine. This invitation-only program has strict eligibility criteria for both reviewers and sellers.

For reviewers, Amazon Vine invites only the most insightful and helpful reviewers on its platform, based on factors such as:

  • The number and quality of their reviews
  • The helpfulness votes they receive from other customers
  • Their rank in the reviewer leaderboard
  • Their adherence to Amazon’s community guidelines

For sellers, Amazon Vine is only available to vendors who sell directly to Amazon or sellers who are enrolled in the Brand Registry program. Sellers also need to:

  • Have less than 30 reviews on their product page
  • Have a product with a value of at least $15
  • Have enough inventory to provide at least five units for review
  • Agree to pay a fee per product enrolled in the program

2. Other Programs

Amazon Vine is not the only way that Amazon rewards reviewers and influencers. This platform also has other programs you can explore, such as:

  • Amazon Influencer Program: This program allows social media influencers to create their storefront on Amazon and earn commissions from qualifying purchases made through their links.
Earn commissions for Amazon product reviews with Influencer program

Earn commissions for Amazon product reviews with Influencer program

  • Amazon Associates Program: This program allows website owners, bloggers, or content creators to earn commissions from qualifying purchases made through site links or banners.
Amazon Affiliate program is another great choice

Amazon Affiliate program is another great choice

These programs are open to anyone who meets the requirements and follows the rules of each program. You can explore these options to earn extra bucks from Amazon!

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Conclusion

In this article, we have shown you why product reviews are important for your sales and credibility on Amazon and how to get more product reviews on Amazon effectively.

Needless to say, Amazon product reviews are one of the most powerful forms of social proof that can influence your customers’ buying decisions.

By following the best practices and methods we shared in this article, you can get more product reviews without risking your reputation or violating Amazon’s policies.

Thank you for reading, and don’t forget to check out more articles on OneCommerce Blog!

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