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Do you know that your customers can make or break your success in only 30 seconds with a simple review?
Unfortunately, in today’s digital age, that’s true! Online reviews are one of the most, if not the most, valuable pieces of social proof you can have.
9 out of 10 customers want to read reviews before making a purchase. This just goes to show how important it is to have a review strategy as part of your sales and marketing efforts.
And even more than that, a well-designed product review page can be a major plus when it comes to converting your website visitors into your customers. But if you’re not sure how to create a professional and visually appealing review page for your store, don’t worry – we’ve got you covered. Check out these 10+ fantastic product review examples below for some inspiration!
In this article, we’ll also focus on the following:
- What exactly is a product review page?
- Why are these product reviews no longer a plus? Why are they a requirement?
- How to leverage these Shopify product review examples’ ideas to your store?
With so many informative tips for today, let’s dive in!
What Is A Product Review Page?
A product review page is where customers can leave reviews and ratings for products they have purchased. This can be a helpful way for customers to share their experiences with others and also help businesses improve their products and services.
Why Is A Product Review Page Required For Any Store?
Product reviews are essential for any eCommerce business, big or small. They provide credibility for your brand, which is essential for long-term success.
A professional product review page is essential for any merchant looking to succeed online, but often the importance of them is overlooked in favor of other things, such as designing a website that looks good or optimizing the checkout page. And what does it all mean if customers don’t buy from you?
According to The Importance of Online Customer Reviews by Invespcro, nearly 90% of consumers will read online reviews before making a purchase. Also, 88% of consumers are more likely to take action (such as buying a product) after reading positive reviews.
These statistics make it clear that product reviews can have a significant impact on potential customers. Therefore, businesses should make an effort to encourage their customers to leave reviews and should also take the time to respond to both positive and negative feedback.
Here are some of the main benefits of having a product review page on your Shopify store.
1. Drive more sales and conversion
When you deliver exactly what your customers expect, they are more likely to leave positive reviews, which is marketing for you, because they are pleased with what they have received. And even a single positive review can lead to an increase in the conversion rate, so it’s worth striving for!
Of course, there will always be a few negative reviews, but don’t worry too much about them if they remain in the minority, as you can’t please everyone. As long as the product is high-quality and people are giving it positive reviews, more and more people will be encouraged to make a purchase.
2. Build trust and loyalty
Users who visit your website with purchase intention will almost always look for at least 10 reviews before making a purchase. Prospective buyers are more likely to buy a product with good reviews.
Good reviews show that other people trust the product and the brand, making it more likely that the prospect will also trust them. As a result, this motivation will prompt them to take action.
Besides, product reviews not only get customers to interact with your brand but also help create customer loyalty. This loyalty is necessary for businesses because it indicates that customers are likely to return and make repeat purchases.
3. Provide better insights into your product
Hearing about people’s previous purchase experiences can help prospects understand whether a product has met customer expectations in the past or not.
When a customer leaves a review, they are effectively helping other customers understand what they can expect from the product. This includes how the product is performing, any flaws it might have, and any pros it might boast. That information can be beneficial when deciding whether to buy a product or not.
4. Improve your product quality and customer service
If most customers are pointing out the same problem with your product on your product page, it’s time for you to take responsibility and rectify the defect. And if the problem is big enough to impact your business negatively, you should look into it and find a solution as soon as possible.
Of course, there are possibilities of damaged or defective items reaching customers, but this only happens with a few. By addressing customer concerns and taking steps to improve your product, you can ensure that your business is providing the best possible experience for your customers.
You’ve probably seen many brands showcase customer testimonials about their products or services – and for a good reason! These reviews can have a big impact on a prospective buyer’s decision to purchase.
Testimonials from happy customers are a great way to get more people to visit your website and spread the word about your brand. And you know what? Displaying customer testimonials on your website’s homepage and social media pages is an excellent way to make a great first impression and increase the number of potential customers interested in doing business with you.
6. Reduce 20% possibility of returns
Consumers return products for a variety of reasons, including unmet expectations, damage or defects, and incorrect sizing.
At first glance, returns might seem like an unavoidable problem. But there are ways you can use product reviews to help reduce the number of returns you get.
In practice, BazaarVoice has reported that online reviews can reduce the number of returned products by up to 20% (Sahoo et al., 2018). This is likely because potential customers can get a better idea of what they’re buying before they commit to a purchase and are less likely to be disappointed with their purchase and feel the need to return it.
Overall, the versatile importance of product review pages can’t be understated – especially when it comes to the buying behavior of potential customers.
But reading theory isn’t enough. Let’s take a look at some successful Shopify product review examples to see how they attract customers and encourage them to buy.
10+ best product review examples to build trust and boost conversions
If you’re running a Shopify store, chances are you’ll want to use a product review app to create an attractive and professional-looking product review page. There are a few great options out there, like Ali Reviews, Stamped.io, and Fera.
To help you get started, we’ve compiled a few best product review examples from different stores. Take a look and see what you like!
Ikea, the store with everything you need, takes a unique approach to displaying customer reviews to its potential buyers. When you click on the reviews section, it opens up a side menu with different ratings for categories like “value for money,” “product quality”,… This can help customers make a quick buying decision without having to read through a bunch of reviews. This is handy, right?
Amazon has become the go-to website for shopping online for just about anything you could need, thanks to its multi-pronged approach. For example, they offer two-day shipping for members, which is amazing.
On top of that, they have also adopted a new way of displaying reviews and ratings for each product right on the product page. This makes it simple for potential buyers to learn what other customers thought of the product before making a purchase.
So, next time, if you list your product on Amazon, keep in mind that all of this information encourages greater purchase rates.
More so, if you’re responsive to feedback, you’ll be able to maintain and grow your customer base.
Your online store is the perfect place to deliver your marketing message in a way that is both effective and comprehensive. In addition, it should also be able to grab the attention of your target audience. If you need proof, just take a look at the Ulster Weavers’ official website.
This home textiles brand from Northern Ireland uses review snippets on the home page for additional consumer confidence. By reading some of the reviews before even entering the site, potential customers can get a feel for the quality of the product.
To highlight the reviews, Ulster used convincing titles like “Our Customers Love Us,” along with the average rating and the number of people who have reviewed their products for added credibility.
By placing the reviews in a carousel format, customers are teased with some information and then have to click the “>” sign to read more reviews. All of these efforts direct customers to the CTA button and initiate a purchase.
99designs has a very unique approach to its review page. By leveraging a star-rating system, the page is headlined with an eye-catching video with customer reviews below it.
You can see the company make use of a sorting feature on its product review page. This sorting feature allows users to quickly and easily read customer reviews that are most applicable to them rather than wading through all the reviews to find the ones that relate to their specific demands.
This makes it very easy for potential customers to find the information they need and make an informed decision about whether or not to use 99designs.
5. Hello Fresh
As you can see in the Hellofresh landing page sample above, they feature positive customer reviews prominently. So, if you’re considering doing something similar on your own brand’s website, make sure to get the customer’s permission first, as Hello Fresh did, and offer them some kind of incentive for being featured (such as a discount on their next purchase).
You don’t want to come across as too pushy or invasive of their privacy – as you can see from the Hellofresh example, some customers may not want their last names mentioned.
As you can see, Shein’s review site is incredibly thorough. Not only does it show reviews, but also specifics such as what percentage of customers are pleased with the product’s size. Besides you can also sort the reviews by image, rating, color, and size.
Furthermore, customers’ identities are safeguarded by keeping their names covered, but their body measurements are published in great detail to help other shoppers pick the proper size while making purchases.
This allows customers to make more informed decisions about what size to purchase and also helps Shein improve their products by ensuring that the sizing is accurate.
You probably think this is the most creative testimonial page you’ve ever seen, and we have to agree – Basecamp’s “Before and After” product review page is pretty amazing.
It’s divided into two sections, with the first part featuring quotes from customers talking about how they worked before implementing Basecamp in their work setup.
In the “After” part, there are more quotes from customers, but this time, talking about how Basecamp has helped them with specific issues they were facing at work. These could be anything from project management to deadlines and client communication.
Basecamp does an excellent job of representing its customers and their satisfaction with the platform in a very creative way. If you’re ever feeling doubtful about using Basecamp, all you need to do is visit their “Satisfied Customers” page, which is full of positive customer experiences.
8. Naked Wines
The customer review element of Naked Wines is quite different; rather than long paragraphs, customers are simply asked if they would buy the product again, with the percentage of those who said ‘yes’ displayed next to the product. This is a great way to show potential buyers that your products are of high quality without them having to wade through loads of text.
When it comes to customer feedback, Ban.does it right. They have created an efficient way to present customer feedback that other businesses can learn from.
By matching the visuals with the overall design style of the website and using a two-column layout, customer product reviews are divided in a way that is both organized and makes it easy for visitors to find the information they need.
This company’s product review page is very helpful as it has a strong focus on sizing. By having the sizing scale at the top and each review including the customer’s height for reference, visitors can be sure to find their correct size while shopping online.
This is especially helpful for those who are unfamiliar with the store’s sizing or who are shopping for clothes online for the first time.
Plutio is an all-in-one management app that helps users to streamline their workflow. It features project management, communication tools, file sharing, proposal creation, and more.
Regarding the product review page example, Plutio’s website has a dedicated ‘customers’ page that showcases average star ratings from various well-known websites (e.g., G2, Trustpilot, Product Hunt, and Capterra). This page also features quotes from five-star reviews of Plutio, some of which even include review videos that offer real experiences of past customers.
12. Natalex Auto
This product review page radiates sophistication with its basic white background and star ratings that flawlessly coordinate with the brand’s colors. Besides, the content is gracefully arranged to the right for a seamless and enjoyable reading experience.
There you have it! 10+ great Shopify product review examples to help give you inspiration for your review site. Which example do you like best? Be sure to bookmark it because we’ll help you make it a reality in the next part!
We hope you enjoyed our post on 10+ outstanding product review examples that can nail more sales. When it comes to writing a review for your products, you want to make sure that you do it in a way that is educational, engaging, and persuasive.
So, it’s always important to have the mindset that you are going to be constantly improving yourself and your business.
One small change is all it takes to help you make a lot more sales and money. Besides, If you have any other questions or concerns about this topic, please contact us anytime at OneCommerce Blog.
Thank you for reading! We are always excited when one of our posts can provide helpful information on a topic like this!