TikTok is one of the fastest-growing social media networks, almost every day you see new videos uploaded, and those videos seem to be endless. That also means the competition on TikTok is pretty intense.
To engage with the audience, you first need great content, however, that’s not enough. If you post your content at the wrong time, your post may not reach your target audience.
In this article, you will know when is the best day to post on TikTok and how to find your own best time to post.
Why do the best days and times to post on TikTok matter?
TikTok is the world’s leading social media for short video content. Therefore, if you use it strategically, TikTok can bring many benefits to your business. It allows you to create diversified, interesting content that will show up in your customers’ feeds naturally.
If you already use TikTok, you may be familiar with the ‘For You’ page. This page displays an infinite stream of videos chosen by the algorithm based on your previous activities with the app.
The videos in this area were chosen based on particular criteria, including user engagement. Videos with a high number of likes, comments, and shares are more likely to be trending
If you want your TikTok videos to be in your followers’ feeds and earn likes and comments, you must know what the best day to post on TikTok is. Uploading content when your audience is most engaged boosts the rate of engagement, which improves your chances of appearing in the ‘FYP’ section.
What’s the best day to post on TikTok?
In reality, there is no best time to post on TikTok. You may have noticed that when you search for “Best day to post on TikTok,” the results are confusing.
There is no one perfect time that meets all of the demands of those who seek it. This is similar to any other social media network.
It is because no brand or influencer on TikTok has the same target audience. In the same way, each audience spends a different length of time on the site to watch content.
However, you can use the average best time statistics to start finding the ideal time for you. These best times have good chances of making it work for you.
A study from Influencer Marketing Hub has shown the best days to post on TikTok are Tuesday, Thursday, and Friday, with the ideal time to post is between 6 am to 10 am and 7 pm to 11 pm.
What’s the best time to post on TikTok?
TikTok is a worldwide platform that is available in almost every country — and timezone — on the planet. This means that the best time to post on TikTok will vary based on your followers’ location.
According to Business Insider, Insider’s TikTok activity tends to peak between 10:00 AM and 2:00 PM, ET. Insider’s TikTok is managed from the East Coast of the United States, and this is when the majority of Insider’s followers are online and ready to watch new videos.
However, Morales also stated that Insider’s followers are active all day, so there isn’t a single best time for posting.
If you live in another country, consider posting around noontime in your time zone. It all depends on where your followers are.
How to find your own best time and the best day to post on TikTok?
After you use TikTok for a while, it’s time to work on finding your own best day to post on TikTok. You can do that by digging into the analytics section of your account.
And here are 6 steps on how to find the ideal time to post on TikTok for your business:
Switch to a TikTok business account
In order to access the TikTok analytics and find out your best time to post, you need to switch to a Pro account:
- Go to the ‘Settings and privacy’’ area from the three lines in the upper right corner of your profile page.
- Go to ‘Manage account’ and select ‘Switch to a pro account’.
- Choose a category for your account and then click on ‘Done’
A dialogue box will pop up to welcome you to your pro account. In the options menu, you should now see the option ‘Analytics.’
Find out where your audience is located
It is crucial to know your audience’s region while creating content for a worldwide audience. To find out where your audience lives, go to the ‘Followers’ tab and scroll down to the ‘Top territories‘ section.
The disadvantage of TikTok’s analytics feature is that you cannot see the cities from which your audience is located in the same country.
Find when your followers are most active
Even if you can’t locate the exact cities where your audience lives, you can discover when they are most active.
Go to the ‘Followers’ tab and find the section of ‘Followers activity’. You can check the days and hours that your followers are active on the platform here.
By looking at this data, you may find the best time to post on TikTok and post the right content at the right time. Please keep in mind that these times are in Coordinated Universal Time (UTC). As a result, you must change it to your audience’s time zone using a time converter tool.
Measure your content performance
Evaluating the performance of your content is also important in order to determine the best times to post. In the analytics section, go to the ‘Content‘ tab. You will be able to examine the performance of your postings over the last 7 days in this section.
Your postings will be displayed in the ‘Trending videos‘ section based on the number of likes they have gotten. You may view additional information about a post by tapping on it.
You’ll see total views, average watch time, traffic source time, and where your views come from throughout the world.
Track your performance over time
Keep track of all your data because TikTok only displays data from the last 7 days. Furthermore, the data is removed after 28 days. As a result, determining the exact greatest times might be difficult. This method requires some guessing as well.
After a month or two of tracking this data, you can go over your notes and see which days and times made the greatest results based on some metrics like posting days, likes and comments, shares, total video views, and so on.
If you create content on other platforms and have a similar kind of audience, you can examine their data too. With a similar target audience, you may take advantage of the audience’s cities mentioned on Instagram or Facebook. Gather all the information that you find valuable and use them for deciding the best day to post.
To sum up, there is no best time or best day to post on TikTok that suits the needs of every content creator. It’s better to find your own best time for your own target audience.
First, you must understand where your target audience is located. Then, based on time zone differences, you must choose the best time to post on TikTok (yours and theirs). These elements let you predict when your audience is likely to be online and seeking more of your content.
We hope that the article has provided you with everything you need to find the best times and best day to post on TikTok.
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