TrueProfit V50: Customize Profit Analytics Dashboard & 8 New Metrics!

Alexandre Le Jan 13, 2023 815 views
TrueProfit V50: Customize Profit Analytics Dashboard & 8 New Metrics!

We’re more than delighted to bring you TrueProfit V50. Here are three highlights of this latest version:

  1. Fully customize your Profit Analytics dashboard.
  2. Have more metrics to better understand your store performance.
  3. Calculate custom spends by order tag.

Let’s discover!

Customize profit analytics dashboard

In TrueProfit V50, you can add any metrics you want to view on your Profit Analytics dashboard instead of 5 fixed ones (Orders, Revenue, Total Cost, Net Profit, Net Margin) as previously.

New metrics to better understand your performance

We’ve also brought you 8 new metrics to help you gain deeper & better insight into your business performance:

  1. Purchase Frequency = Total Orders / Total Customers
  2. New Customers Per Order = Number of New Customers / Total Orders
  3. Avg. Order Cost = Total Cost / Total Orders
  4. NcROAS = Total New Customers Revenue/Total Ad Spend 
  5. Total Customers
  6. New Customers
  7. CAC = Total Ad Spend / Number of New Customers
  8. Repurchase Rate = Number of Second-time-purchase Customers / Number of Customers
💡 Kindly visit TrueProfit’s metric explanation to understand these eight new metrics better.

Track all your store's crucial metrics!

Let TrueProfit automatically track all your profits & losses in real time!

Get TrueProfit Now

Calculate custom spend by order tag

Plus, you can now calculate custom spends by % Revenue of tagged orders. For instance, you pay a KOL a commission rate = 5% of revenue. Then your KOL cost would be calculated as 5% of revenue from orders tagged ‘KOL’ or what you name it!

💡 Please find here more information on how to set up custom spends by order tag properly.

That’s all we’ve brought you in TrueProfit V50. If you have any questions or concerns, don’t hesitate to contact our dedicated customer support team via

Alexandre Le

I'm Alexandre Le - a marketer with 5+ years of hands-on experience in the eCommerce industry. I want to use my expertise and personal perspectives to produce insightful blog posts that help online store owners to launch, run, and scale up their businesses successfully.