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The engagement rate is considered a very important metric in evaluating and measuring the effectiveness of social media campaigns. Besides that, the quality of interaction shows the user’s level of interaction engagement as well as the degree of influence on users’ emotions toward the brand.
Furthermore, the higher the engagement rate in digital advertising campaigns, the more accessible your campaign is to your target customers.
That is why you should know the engagement rate calculator so that it can help you in measuring the effectiveness of the campaigns.
But do you know how to measure these engagement rates? Do those methods really work? Then read on to learn about the 5 key metrics of engagement rate calculators and why they are so important.
What does engagement rate mean?
Engagement rate is the amount of interaction a social media content receives in relation to audience size, followers, or reach.
Additionally, the types of interaction are varied and include actions that have an impact on the content, such as: like, share, comment, save, click, drop emotions, and so on.
Different platforms will value interaction metrics differently
The engagement rate calculator is also really helpful because it lets you measure whether or not the content is actually engaging and attracting viewers.
Moreover, if you know the engagement rate calculator, you can measure the community’s response to create a plan to develop the right content for each target audience.
Besides, there are other methods for calculating engagement rates, and each method may suit your social media goals better.
5 key metrics of the engagement rate calculator
Total engagement usually represents the number of likes, favorites, reactions, comments, shares, views, and retweets (for Twitter). Additionally, depending on the platform, total engagement may include clicks.
The below metrics are the most common engagement rate calculator formulas you need to measure for your social media.
1. Engagement rate by reach (ERR)
This engagement rate calculator measures the percentage of people who choose to engage with your content after viewing it.
| ERR = (Total Engagements On A Post / Total Reach Per Post) x 100 |
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Pros
This engagement rate calculator is extremely accurate because it is based on the actual reach of each post.
Nevertheless, the reach will change depending on a range of indicators, such as the number of viewers of the post or whether it is only visible to regular page followers.
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Cons
This number is difficult to determine for many reasons, such as reach, which varies from post to post, making it difficult to control.
Furthermore, a low reach can lead to an unusually high engagement rate, so marketers will need to pay attention to the engagement rate by reach.
2. Engagement rate by impression (ERI)
Engagement rate by impression can be useful if you’re running paid content and need to measure performance based on impressions.
| ERI = (Total Engagements On A Post / Total Impressions) x 100 |
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Pros
This is also one of the most common engagement rate calculators because you will find the concept of impressions when running advertisements. In other words, an advertisement can only reach one person but is displayed 2-3 times.
Aside from that, while reach tracks how many people see your content, impressions can track how frequently that content shows on screen.
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Cons
The ERR (engagement rate by reach) and ER (engagement rate) measures will be lower than the engagement rate by impression.
Similar to reach, impressions can be unpredictable and more powerful when used with ERR.
3. Engagement rate by post (ERP)
Engagement rate by post is the ratio of engagement with a social post to the total number of followers the page has. In addition, this metric shows the relevance of followers to social media content.
| ERP = (Total Engagements On A Post / Total Followers) x 100 |
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Pros
This engagement rate calculator is based on the number of page followers. As a result, the indices are more stable and less risky.
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Cons
While this can be a more useful measure for tracking post engagement, it will not accurately update viral posts. However, the engagement rate may fall slightly when the number of followers grows.
4. Daily engagement rate (DER)
This engagement rate calculator helps measure the daily engagement of your page followers when your page is relatively new or does not have many followers.
| DER = (Total engagements in a day / Total followers) x100 |
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Pros
DER is a good method to see how often your followers engage with your account on a daily basis.
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Cons
This calculation, however, will become incorrect because it will eliminate the interaction value from non-followers, which is especially important when running paid ads.
5. Engagement rate by view (ERV)
If your main content is videos, you may be interested in how many people choose to interact with your videos after watching them.
| ERV = (Total Engagements On Video Post / Total Video Views) x 100 |
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Pros
If one of the goals of a video is to generate engagement, this can be a good way to follow up.
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Cons
Videos usually include repeated views from a single person. It’s such a disadvantage that viewers can watch the video more than once but don’t have to interact with it again.
How important is the engagement rate calculator?
When running a campaign on any platform, the post should not only reach as many people as possible but also attract the interest of the target audience.
However, if your audience is not interested in your social content, your post will be considered ineffective, and they will not show any interaction with the content you create.
The engagement rate calculator shows your audience’s interest in your content
Thus, the engagement rate calculator is an important factor that shows whether a business or brand’s campaign is having good results.
Additionally, the audience engagement rate with the produced content indicates how much impact it has on the audience because the engagement rate calculator can measure these two-way interactions.
As a result, the interaction rate is one of the most important metrics for businesses, brands, and marketers in general.
Moreover, you can use these indications to develop a suitable strategy to increase sales and spread brand awareness.
Conclusion
Based on our experience, we recommend using these engagement rate calculators for your advertising campaigns because they can help you decide which posts are the most effective.
Likewise, if your page is relatively new with few followers and likes, you can apply the interaction rate formula by post or by day. At the same time, this is also a measure for you to track the reaction and the level of brand love from your own community.
Moreover, it shows engagement with the same number of sample content but can provide different values over time and based on the organic nature of the post.
In this article, we have mentioned 5 key metrics of the engagement rate calculator, which help you measure the effectiveness of your content and campaigns.
We wish you accurate measurement and appropriate direction for your brand’s business strategy!
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