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An Ultimate Guide to Facebook Marketing for Business

by OneCommerce
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facebook marketing

Do you have a business but don’t know how to make use of social media to communicate with customers and increase sales?

Do you feel confused when it comes to building a suitable marketing strategy?

Understanding Facebook Marketing will help you answer those concerns.

In this blog, we will walk you through this feature, including what it is, how to build a Facebook Business Page, and tips to create Facebook Marketing strategies.

What is Facebook Marketing?

Facebook Marketing is the use of Facebook to connect with potential customers to increase brand awareness and sales figures.

You can do Facebook Marketing on a fan page, group, or on your personal page. However, to run ads, you can only do it on your Facebook page.

Moreover, it includes both paid and organic posts and interactions.

After many Facebook algorithm modifications, free individuals’ access is now partly restricted. This is understandable because they specify that quality content will have greater access than sales advertising.

Facebook Marketing allows you to connect with your customers

Facebook Marketing allows you to connect with your customers

However, if you already have a “decent” budget, you can spend a fortune to get the content to reach your target audience.

All in all, you can use Facebook Marketing to learn about customer demands for your goods and services, then cater to those needs to boost sales.

How to set up a Facebook Business Page?

You can do Facebook Marketing via a fan page, group, or your personal page, as we just explained. However, it’s preferable to do it on a Facebook Business Page. 

Let’s scroll down to see how to set up a Facebook Page for your business.

Step 1: Sign up

Before you can create a Facebook page, you have to log in to your personal account first. Your personal account works like a key to let you into your new business page.

When you’ve already logged in to your personal account, head to the link: facebook.com/pages/create.

Then, you fill out the left panel with your business information. It includes the page’s name, category, and description.

 Fill out the business information

Fill out the business information

 When you’re done with all the information, click “Create Page” to continue.

Step 2: Add photos

Next, you will upload a profile picture and a cover photo for your business page. 

It’s important to create a good visual first impression, so you should choose wisely or create the best social images. Moreover, it’s best to choose the images that are associated with your company.

When you’ve finished choosing the photos, you can upload them to the two boxes on the left.

You can see the two boxes on the left

You can see the two boxes on the left

When you’re happy with your selections, you can click “Save.

Upload the photos

Upload the photos

Note: Your profile image should be 170 x 170 pixels and 1640 x 856 pixels for the cover photo.

Step 3: Create the username

Your page username is how you tell people where to find you on Facebook. It appears below the page name and in the page’s URL.

To create the username, you will click “Create @Username” as shown below.

Click “Create @Username”

Click “Create @Username”

Next, enter the name you want to use. If it appears the green check, your username is valid. To finish, you click “Create Username”.

Enter the name you want to use

Enter the name you want to use

Step 4: Add more details for your page

It is important to add your business details to get customers to understand more about you. Scroll down to the section “Set Your Page Up for Success” and expand each of the items to complete.

“Set Your Page Up for Success”

“Set Your Page Up for Success”

If you don’t want to complete all of these steps now, you can always access them later in the “Edit Page Info” from the Manage Page menu on the left.

You can complete the steps later

You can complete the steps later

Step 5: Create your first post and invite friends

Now you will need to create your first post impressively. When people visit your Facebook Business Page, it should provide them with value so that they’ll be more likely to stay.

To do so, you can simply scroll down and click “Create post.”

You will scroll down and click "Create post."

You will scroll down and click “Create post.”

You should now gain some followers! You can start by inviting your Facebook friends to like your page.

You can scroll down to the bottom of the Set Your Page up for Success box and expand the section called Introduce Your Page.

Invite friends to like your page

Invite friends to like your page

Now you’re ready to make further management and optimize your Business page.

How to create a Facebook Marketing strategy?

Now that you have yourself a business page, it is time to build an effective Facebook Marketing strategy.

1. Identify your target audience

There are numerous ways to help you define your customers. However, to make it more relevant, you can ask yourself these questions:

  • Who will have the most potential to buy your products?
  • What are their ages?
  • What are their jobs?
  • Which gender will tend to buy more?
  • Do they regularly use social media?
  • What are their challenges and goals?

Furthermore, it is crucial to learn about your buyer personas. You can interview a diverse mix of customers to learn about their background knowledge of your industry, their expectations, etc.

If you’d like a better grasp of your buyer persona, Facebook provides a free analytics tool called Audience Insights.

 Facebook Audience Insight

Facebook Audience Insight

It enables you to dig deeply into a potential customer’s details. Additionally, you may discover details on subjects like age, gender, location, interest, etc.

2. Manage your content well

It is not recommended that all of your page’s content be advertisements or product-related. If you do, the Facebook algorithm will punish you first. The platform aims to put meaningful, interesting content first—not simply information that promotes sales.

You can follow the “80/20” rule, which indicates that you should use 80% of your postings for useful, educational, and entertaining purposes. The other 20% is for business promotion.

When customers are forced to read too many promotional postings, they lose interest. Therefore, you should often create trendy, humorous, and amusing content to increase audience engagement.

In addition, scheduling posts and choosing when to post are also important factors.

 It is important to manage your content well

It is important to manage your content well

Research shows that mid-to-late afternoon, specifically between 6 and 9 p.m., 3 and 6 p.m., and 9 and 12 p.m., are the best times to post on Facebook across all industries.

Furthermore, it is crucial to building a content schedule that can help you plan your frequency and balance the variety of content types you create.

3. Take advantage of other Facebook tools

Besides pages, Facebook also offers additional tools and features to assist businesses in growing their marketing.

3.1. Facebook Business Suite

Facebook Business Suite is a program that was “born for business.” It gives them access to tools for managing their brands on Facebook, Instagram, and Messenger.

It is designed for business owners who want to manage all of their activities in one place, giving them time to focus on other aspects of their company.

3.2. Facebook Groups

A Facebook group is a great way to increase interaction. It is a more “convenient” area for people to share their thoughts or opinions on a particular issue. It is also a gathering place for brand lovers.

Therefore, it would be wonderful if your company had a private community place for your customers where you could provide exclusive content or discounts to members only.

It’s an excellent way to understand your customers, listen to their comments, and develop your business.

3.3. Facebook Live

One of the most engaging ways to interact with your customers is through Facebook Live. You only need to hit a “go live” button to communicate with consumers in real time.

This feature allows you a straightforward and enjoyable way to communicate your brand stories and products through the power of video.

You can use Facebook Live to engage customers

You can use Facebook Live to engage customers

Besides, you can also integrate events, mini-games, Q&A, and other activities into live streams to draw a larger audience and enhance their interaction.

Wrapping Up

Facebook Marketing is similar to a golden key that you can use to link businesses with customers efficiently, increase profits, and promote long-term growth. Therefore, it is essential to take advantage of it to the fullest. 

We hope that you will find a lot of valuable information on the blog. See you in the next blog with more interesting information!

 

We’re building something BIG, and it’s called OneCommerce! Stay tuned for any new updates!

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