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One of the first factors that attract buyers directly is your brand name. You can change your Shopify store name to reach more potential customers if the current one is no longer suitable. In this post, we will discover how to create and change a Shopify store name.
Why your Shopify store name is important?
Your brand name, logo, and design all contribute to customers’ first impressions of your company and have a significant impact on brand awareness. A great store name can help online shoppers figure out what you’re selling. Therefore, you should decide to change your Shopify store name if it is necessary to raise your benefits.
The store name also appears in the URL of your online shop with the format “https://yourstorename.myshopify.com”. You can get a custom domain name by purchasing through Shopify with the cost starting at $11 per year.
It’s quite important because you will use this domain name to advertise the product and brand on other platforms such as Facebook, Instagram or Twitter. You should make sure the store name is unique and SEO-friendly if you’re a newbie.
Understanding these huge effects of store name, Shopify allows sellers to change their store name easily within 5 steps.
How to change your Shopify store name in 5 steps?
1. Change your Shopify store name on Shopify mobile app
If you use the mobile app to manage Shopify account, you can change your Shopify store name by following these steps:
Step 1: Log into your account on Shopify app.
Step 2: Find and press Settings section in the menu tab.
Step 3: In the Store details, find Basic information and click Edit.
Step 4: Change your Shopify store name in the Store name field.
Step 5: Save changes by pressing the Save button on the top of the page.
Change Shopify store name on mobile app
For those who have not downloaded Shopify app, you can install it with Android or IOS version.
2. Change your Shopify store name on Shopify website
With the website interface, it’s also easy to change your Shopify store name by applying 5 steps here:
Step 1: Log in to your store account.
Step 2: Choose Settings item on the bottom of the left menu.
Change Shopify store name on website – Step 2
Step 3: In the Store details, find Basic information and click Edit.
Change Shopify store name on website – Step 3
Step 4: Change your Shopify store name in the Store name field.
Change Shopify store name on website – Step 4
Step 5: Save changes by clicking Save button at the top or bottom of the page.
Change Shopify store name on website – Step 5
You have already changed your Shopify store name successfully. Is it really that simple to change the name of your Shopify store?
Choosing a new one, on the other hand, can be difficult for some sellers. Here are 5 suggestions for coming up with a catchy name.
5 Tips to create an attractive Shopify store name?
Shopify has thousands of stores, therefore, it is difficult to make your store name stand out. Don’t change your Shopify store name hastily.
You should research how popular sellers name their stores first. Then, make a list including your message, your main product and some catchy words which you have thought about.
Here are some useful recommendations for creating a powerful Shopify store name.
1. Make it short and catchy
Because you just have a few seconds to attract customers’ attention, you must ensure that your store name is short and catchy enough to stop them scrolling down.
A Shopify store name can be up to 60 characters long. However, your store name should not be longer than three words, and ideally, it should be two words. Additionally, a short name also allows more spacing for advertising or packaging.
As you can see here, the top three most successful Shopify stores, which are ranked by Shopistores, all have short names.
Top 3 most successful stores on Shopify
2. Make it easy to find and remember
A name that is easy to remember helps you increase the repeat purchase rate because it is simple to find this store again.
Using unpopular and complicated words doesn’t make you any smarter. It can, in fact, make buyers feel confused when speaking or typing your store name. It creates a huge effect on customer experience.
If they have a problem finding your shop or they don’t remember how to write the name exactly, they may choose another store. You should try to pronounce your store name to ensure people can spell or type it even though they just hear it.
Colorpop, Fashion Nova, Gymshark, and Allbirds, for example, are some of the most popular brands on Shopify. Customers can easily recognize and spell these names at the first time they hear them.
Consumers usually search for whatever they want on online shopping platforms. And so, a store name that includes product keywords can have more chances to appear at the top of the search result and reach more potential customers.
One of the most popular methods is combining a keyword of your products or service with another word. This way not only shows what your business is about but also preserves the special feature of your brand.
Kylie’s Cosmetics online store
Kylies’s Cosmetics, a famous brand of beauty products, creates its name by combining the name of founder Kylie Jenner and their product range “cosmetics”. Therefore, buyers can understand what this store is selling without difficulty.
4. Ensure your store name is the same on all platforms
Many business owners advertise their products and shops on a lot of platforms. Customers may be confused if your brand name on Shopify is not similar to the others.
You need to replace the names on all platforms when you change your Shopify store name. It helps buyers identify your brand quickly and increase the effectiveness of marketing.
Flourist has the same name on all platforms
5. Use online business name generators
As a business owner, you have to consider carefully before selecting a name. Changing the store name too often also brings bad experiences to customers. Thus, it can be challenging for you to choose the most powerful name for your business.
To help e-commerce sellers deal with this problem, some companies have developed online shop name generators. With these tools, creating a meaningful and memorable store name is easier for everyone.
You just need to type your keywords and then receive the name ideas relevant to your store. Some online business name generators you should try are Shopify, Oberlo, FreshBooks, Getsocio,…
Shopify business names generator
Shopify develops its own Business Name Generators for providing better experiences to users. It is a free tool and easy to use. You just type your keyword and refer to a lot of name ideas in the result.
However, the names generated are examples and they can be similar to other businesses. Therefore, you should be careful about that when changing your Shopify store name.
Final thoughts
Shopify store name has many influences on brand awareness, especially new brands. A powerful name is a key feature to reach more target customers.
It’s easy to change your Shopify store name but creating a suitable one is a little bit complicated. Business owners should spend time researching and understanding customers before making decisions about their store name.
