Have you ever wondered how some Shopify stores manage to attract so many customers and convince them to buy their products? Well, let us tell you: Social proof.
Social proof can encourage potential buyers that your products are popular, trustworthy, and worth buying. One of the easiest and most effective ways to improve this is to use Shopify social proof apps.
In this article, we will show you our top 5 best Shopify social proof apps in 2023 that can help you boost your conversions and sales.
Let’s get started!
| 💡 Other best Shopify apps: |
Shopify Social Proof: How It Works and Why It Matters
Social proof is a psychological phenomenon where people follow the actions of others, assuming that they know what is best in a given situation.
For example, if you see a long line of people waiting outside a restaurant, you might assume that the food is good and worth the wait.
Or in the case of online businesses, if you see a product with thousands of positive reviews, you might think that the product is high-quality and popular.
| 💡 Why is Shopify social proof important to your Shopify business?
The answer is simple: Online shopping involves a lot of uncertainty and risk. |
Unlike physical stores, where you can touch, feel, and try the products before buying them, online stores rely on images, descriptions, and videos to showcase their products.
This means that potential customers have less information, hence they are more doubtful about the quality, fit, and suitability of the products they are interested in.
- That’s where social proof comes in handy.
Shopify social proof can help reduce the uncertainty and risk that customers face when shopping on your Shopify store. It provides valuable information and feedback from other customers who have already bought and used the products.
Social proof can have a huge impact on your Shopify sales and conversions. In fact, according to some statistics:
- 61% of customers read online reviews before choosing to buy a product or service
- Consumerist found that 71% of online consumers look at a product review before making a purchase
- 91% of 18-34-year-olds trust online social proof reviews as much as recommendations from someone close to them
To illustrate how powerful social proof can be, let’s look at an example of social proof in advertising.
Example for ads with and without social proof
As you see, the ads on the left have a user testimonial from a magazine (which is counted as social proof), while the one on the right does not.
Needless to say, attention is easily drawn to the one on the left. That’s the power of social proof.
Now that you know what social proof is and how it works, let’s see how you can use it on your Shopify store.
Top 5 Best Shopify Social Proof Apps That Will Boost Your Conversions
When browsing the Shopify App Store and searching for the keyword “social proof”, you might find hundreds of app results.
Most important thing: Which app should you choose?
To make your decision easier, we have selected the 5 best Shopify social proof apps that can help you boost your conversions and sales. Whether you want to increase trust, urgency, or engagement, there is an app for you.
Let’s take a look at each app and see what they can do for you:
1. Ali Reviews – Product Reviews
- Ratings: 4.9/5 ⭐ | 13,000+ reviews
- Pricing: Free plan available | Pricing plan starts at $9.90/month
Ali Reviews is a top Shopify social proof app that allows you to import product reviews from AliExpress and other sources to your Shopify store in just a few clicks.
You can also collect and display reviews from your customers using SMS, email requests and customize review widgets to match your branding.
Ali Reviews is a great app for dropshippers or even traditional store owners who want to show authentic and relevant reviews for their products. It can help you increase trust, credibility, and social proof for your store.
Highlight features:
- Collect customer reviews in form of photos/ text/ videos with email and SMS requests
- Import reviews from AliExpress, Amazon, Dsers, etc.
- Show reviews on home, product, and cart pages with attractive widgets
- Reward customers for leaving reviews with coupons
- Increase traffic with Google Shopping Ads and review rich snippets
- Share reviews on social media platforms
- Manage reviews easily with moderation tools and analytics
| 💡 Ali Reviews is best for dropshippers who want to import reviews from AliExpress and other platforms. It can help you show real customer feedback and increase conversions. |
2. Product Reviews
- Ratings: 3.6/5 ⭐ | 1,800+ reviews
- Pricing: Free to install
Product Reviews is a free app developed by Shopify that allows you to add customer reviews to your product pages. You can also moderate and manage your reviews from your Shopify admin.
Product Reviews is a simple and easy-to-use app that does not require any coding or design skills. It can help you display basic product reviews and ratings on your store.
Key features:
- Collect and share customer reviews on product pages
- Customize the layout, text, and colors of review widgets
- Publish, hide, filter, and manage reviews in bulk
- Import and export reviews in CSV format
- Add review scores to Google search results
- Display reviews in different languages
- Integrate with other Shopify apps and services
| 💡 Product Reviews is best for merchants who want a free and simple app to display product reviews and ratings. It can help you collect customer feedback and improve SEO. |
3. Judge.me Product Reviews
- Ratings: 5/5 ⭐ | 16,600+ reviews
- Pricing: Free plan available | Pricing plan starts at $15/month
Judge.me is a fast-loading and fully customizable Shopify social proof app that helps you collect and display product reviews and star ratings.
With this app, you can schedule automatic emails to get reviews with photos and videos from your customers after order fulfillment or delivery.
You can also import reviews from other apps and sources. Judge.me allows you to show reviews on your storefront widgets, share them on social media, and add stars on Google for SEO.
Judge.me also offers Q&A, coupons, and email marketing integrations to engage your reviewers.
Key features:
- Display reviews in various widgets with full customization options
- Show review ratings on Facebook, Instagram, Twitter, rich snippets, and Google Shopping
- Enable customers to leave questions and answers on product pages
- Send automated email requests with coupons and incentives
- Import and export reviews from other platforms
- Analyze your review performance with analytics and reports
- Support 37 languages
| 💡 Judge.me is best for merchants who want an affordable yet powerful and feature-rich app to display product reviews with photos, videos, Q&A, and more. It can help you show comprehensive customer feedback and increase conversions. |
4. Loox Product Reviews & Photos
- Rating: 4.9/5 ⭐ | 12,500+ reviews
- Pricing: 14-day free trial | Pricing plan starts at $9.99/month
Loox is a Shopify social proof solution that helps you grow your brand with customer reviews and referrals. With Loox, you can collect product reviews with photos and videos from your customers via email requests.
You can also display reviews in beautiful widgets on your store to build trust and increase conversions. Loox also lets you reward your customers for referring their friends with referral links and coupons.
Key features:
- Collect reviews with photos and videos via email requests
- Display reviews in various widgets with different layouts and styles
- Integrate with Google Shopping and rich snippets
- Reward customers for referring friends with referral links
- Increase order value with post-purchase upsells
- Customize the look and feel of the review widgets
- Support multiple languages
| 💡 Loox is best for more “high-end” merchants who want to display photo reviews and ratings for their products. It can help you show visual customer feedback and increase conversions. |
5. Yotpo Product Reviews & UGC
- Ratings: 4.9/5 ⭐ | 6,300+ total reviews
- Pricing: Free plan available | Pricing plan starts at $15/month
Yotpo is a powerful Shopify social proof solution for collecting and displaying user-generated content (UGC) such as ratings and reviews on your eCommerce store.
With Yotpo, you can boost your social proof and conversions by showing authentic product reviews with photos and videos from your customers.
You can also increase your visibility on search and social media with Google Seller Ratings and Google Shopping Ads, as well as integrations with SMS, loyalty, and subscription products.
Yotpo lets you customize your reviews widget to match your brand and use smart filters to display relevant content to your shoppers.
Key features:
- Collect ratings and reviews with photos and videos from customers
- Display reviews in customizable widgets on your store
- Increase your search and social media visibility with Google Seller Ratings and Google Shopping Ads
- Integrate with SMS, loyalty, and subscriptions products for more synergies
- Use smart filters to show relevant content to your shoppers
- Support multiple languages
- Manage reviews easily with moderation tools and analytics
| 💡 Yotpo is best for merchants who want a powerful and comprehensive app to display product reviews and ratings, UGC, social proof, photos, videos, Q&A, and more. |
Final words
As you can see, there are many different Shopify social proof apps to choose from. Some apps are more user-friendly, while others are more customizable. It’s you who decide which one fits your business best.
Keep in mind, social proof is not a miracle solution that will fix all your shop’s issues. You still need to provide high-quality products, excellent customer service, and a seamless shopping experience. With the right Shopify social proof app, you are well-prepared to take your Shopify store to the next level.
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