OneCommerce's Blog

The 101 Guide on How to Start a Shopify Print On Demand Business

The 101 Guide on How to Start a Shopify Print On Demand Business - OneCommerce

The 101 Guide on How to Start a Shopify Print On Demand Business - OneCommerce

Launching your very own Shopify print on demand business is one of the best ideas to make money on Shopify. In fact, Shopify reports that print-on-demand retailers can make a profit margin of approximately 15% to 20%.

Generally speaking, it is an easy and low-risk approach to launch your own business and sell things with your original designs, especially when you are creative and have an eye for design.

Success is in your hands as long as you know how to start and run your business properly. Therefore, we are here with our guide for any beginner who wants to own a profitable Shopify print on demand business.

What Is Print On Demand (POD) And How Does It Work?

Simply put, working with a supplier of white-label goods (such as caps or tote bags) to personalize those goods and sell them on a per-order basis under your own brand and with your own designs is known as a Print on Demand (POD) business.

In a print on demand business, there is no need to buy in bulk or keep any inventory on hand because you don’t pay for the product’s cost until after you have actually sold it. In other words, your supplier takes care of everything following the sale, including digital printing, order fulfillment, and shipment.

All you need to do is find buyers and you gain the difference between the price you sell and the price the supplier charges you for that product.

Let us give you an example.

Imagine you find a supplier providing plain, unadorned items like T-shirts, mugs, clothing, phone cases, towels, and so on. Then, you can decide to sell one of those items to customers with your unique design on them.

As a seller, you just need to display the items on your website and when an order comes in, your providers will process it for you. The design you sold is printed, shipped, and you keep the profit.

In fact, print-on-demand business model can be used for:

Why Should You Do Shopify Print On Demand?

Shopify is one of the most popular online platforms to get you to explore the world of eCommerce. It offers fantastic features that will help you start up your Print on Demand business.

Here are several reasons why you should run a Shopify print on demand business:

💡Check out other useful pieces of content about print on demand that we spend months to investigate! 

Step-by-step Guide On Starting A Shopify Print On Demand Business

Now that you have decided to own a Print on Demand Shopify store, you now need to learn the necessary steps to embark on this journey. For beginners, nothing is better than a detailed yet simple guide that can help you start from scratch.

Here is the easiest guide on how to start a Shopify Print on Demand business.

Step 1: Set up your Shopify store

Sign up for Shopify and pick a plan to launch your print-on-demand business. You can choose a subscription plan based on your needs or begin with a 3-day trial that you can extend.

Pick a subscription plan that suits you

The next step is to choose a theme, modify it, add your logo, and set up all necessary product pages as well as extras like an About Us and Contact page. Ensure that your Print on Demand Shopify store appears perfect, then you need to enable Shopify Payments to process transactions.

You are ready to go to the following stage once your Shopify store has been set up.

Step 2: Select a print on demand apps/supplier

After creating a Shopify store, it is time to find a POD app. Make sure to choose a partner that offers you the best quality, selection, speed, and affordability.

The following are well-known Shopify print on demand companies. You should read more about its features and make your decision, here are just some of our recommendations.

POD apps Key Features Get App
  • Wide range of customizable products
  • Automated order fulfillment
  • Warehousing and fulfillment services
  • Mockup generator for product visualization
  • White-label packaging option
Install Printful
  • Extensive product catalog
  • Global printing partner network
  • Competitive pricing
  • Product customization options
  • Mockup generator for easy design visualization
Install Printify
  • Global fulfillment network
  • Wide range of products
  • Competitive pricing
  • Product customization options
  • Automated order processing
Install Gooten
  • Simplified user interface
  • Wide range of customizable products
  • Fast turnaround times
  • Real-time order tracking
  • Bulk order processing
Install Teelaunch
  • Large product catalog
  • Easy-to-use design tool
  • Fast production and shipping times
  • Multiple shipping options
  • Transparent pricing
Install Customcat

Step 3: Design your POD products

This is one of the most crucial steps in the process. Your designs set the foundations for your print on demand products, determining who it will appeal to, how you will advertise it, who your competitors are, and whether or not your product will really be purchased.

You have 3 options to do so:

You can look for ready made designs on Etsy

Step 4: List your products

It is time to start listing your products once your Shopify Print on Demand site is set up and the products are ready to sell!

Let’s say you want to ensure that your customers are receiving high-quality goods. In that situation, ordering samples is advised so you can test the products you are selling.

You can also take images of your products while holding them for your listings, sponsored advertisements, or social networking accounts.

Step 5: Launch your store

It is now time to launch your store after you have tested everything, including placing a test order or checking how your store looks and operates.

You will only be making it operational at this stage, not advertising it or anything else. This is known as a “soft launch”. This ensures that everything operates as intended, that you are familiar with how it functions, and you are prepared to address any issues.

Asking friends and family to take a look at it and give their opinions is the greatest approach for testing things out. We advise you to stress that this is a brand-new website, and while you value their feedback, you may want them to point out problems or flaws with the site.

Joining Facebook groups that are dedicated to Shopify store owners is another way to find feedback on your business. These communities are frequently able to identify typical problems and errors promptly, and maybe they will tell you how to fix them too.

Step 6: Promote the products & Scale your business

It is the right time to advertise and start scaling your Shopify Print on Demand business now that everything is in place, the site is live, and it has been tested.

There are 2 types of advertising you can try to promote your products, including:

1. Google PPC Advertising

The most effective ads that you should utilize are Product-based ads. The most popular source of product-based ads, often known as “PLA” ads or “product listing ads,” is Google Shopping Ads.

Google Shopping Ads can be a great tool to promote your new POD business

You can also use product-based advertising to break even or make a loss while trying to attract new customers. After that, you can continue to promote to these customers and benefit from their subsequent purchases.

2. Facebook & Instagram Advertising

Facebook is a fantastic platform to advertise. Due to Facebook’s acquisition of Instagram, advertising on the Instagram platform was also purchased by Facebook. This implies that you can run the same campaign and deliver advertisements simultaneously on Facebook and Instagram.

Facebook advertising is quite complicated so you must have a deep understanding of your target audience. Besides, you may discover how pricey it can be.

If you are unfamiliar with the platform, your target market, or how the Facebook Pixel functions, we always advise outsourcing Facebook Ads to knowledgeable Account Managers.

Yet, if you still want to try your hand at Facebook advertising, we suggest starting out with a small budget of $5 to $10 a day and letting it run for a month.

3. Scale your business

Once you have a successful Ads campaign, scaling it comes next. Scaling ads allows you to maintain control over your expenditures in relation to your return on investment.

The expansion of your inventory is the second component of scaling. You can only market your 10 cat-themed shirts to a specific group of people. Typically, that audience is fascinated by cats. For example, you could increase the inventory by 10 more cat T-shirts featuring various breeds.

Adding 10 dog-themed T-shirts to diversify your product line is another strategy to scale your business.

Besides, you could even scale the inventory horizontally by selling the original cat designs on phone cases, pillowcases, mugs, other apparel, and so forth. This can be a good cross-selling strategy for your designs. A cat T-shirt buyer could also be interested in a cat phone case and mug.

Step 7: Make profits!

You will quickly start making sales and rank highly among the top Print on Demand Shopify stores if your designs are excellent and your marketing strategy is spot on. To make sure you continue to make more money, keep an eye on your business and develop fresh designs.

Final words

For new business owners or anyone looking to make money online, especially with Shopify, the Shopify Print on Demand model presents a fantastic opportunity.

There are many white-label goods available that you can match with your own designs. You can expect your store to expand if your business plan succeeds and you begin making a sizable amount of sales.

Ready to create your POD business with Shopify? Start a free Shopify trial today without a credit card.

Exit mobile version