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TikTok Dropshipping Blueprint: A Complete FAQ Guide [2023]

TikTok Dropshipping Blueprint: A Complete FAQ Guide - OneCommerce

TikTok Dropshipping Blueprint: A Complete FAQ Guide - OneCommerce

Are you looking for the next big opportunity in the world of e-commerce? Look no further, because TikTok dropshipping could be your chance of a lifetime!

With its massive user base and rapidly growing popularity, TikTok has become a powerhouse in the world of social media marketing. And now, savvy entrepreneurs are leveraging the platform’s immense reach to boost their dropshipping businesses.

In this comprehensive guide, we’ll walk you through everything you need to know about TikTok dropshipping, including:
  • The basics of TikTok dropshipping and why it is highly profitable
  • How TikTok dropshipping works
  • The advantages and disadvantages of doing dropshipping on TikTok
  • Trending products to sell, with practical marketing strategies

Ready to get started? Let’s dive in!

What is TikTok & How Can It Benefit Dropshippers?

1. What is TikTok?

TikTok is a social media platform that allows users to create and share short-form videos, typically ranging from 15 seconds to 3 minutes.

Launched in 2016, it has rapidly grown into one of the most downloaded apps worldwide. TikTok is known for its user-friendly interface and diverse video content, from dancing challenges to educational tutorials and comedic skits.

TikTok interface

2. What is TikTok dropshipping?

TikTok dropshipping is an eCommerce business model that utilizes TikTok platform to promote dropshipping store and sell products without having to handle inventory or shipping.

Basically, dropshippers can focus on creating engaging and creative content that showcases the benefits and features of their products on TikTok, while relying on a third-party supplier to fulfill the orders.

With TikTok as a dynamic advertising tool for dropshipping, online sellers can reach a large and active audience of potential customers, who can easily access their online store through a link in their bio or video description.

What makes TikTok such a perfect marketing platform for dropshipping is some of its unique advantages, such as the ability to use viral trends, hashtags, music, and filters to make their videos more appealing and relevant.

3. Why is TikTok beneficial for dropshippers?

How Does TikTok Dropshipping Work?

Dropshipping is a unique method of commerce where entrepreneurs bridge the gap between consumers and third-party suppliers. TikTok has emerged as a dynamic platform for promoting dropshipping businesses, revolutionizing how to market and sell products.

💡Here is a glimpse into how to sell in TikTok:
  1. Set up a TikTok business account to kickstart your TikTok dropshipping business.
  2. Your store should be hosted on an eCommerce platform like Shopify, for example. Link your Shopify store to your TikTok account (usually placed in your TikTok bio, in case you’re wondering) for smooth control between your marketing and sales.
  3. Use various TikTok marketing methods to reach potential customers, including targeted ads, partnering with influencers, and creating engaging content.
  4. Potential customers discover your products on TikTok, where they can click on your videos or ads to visit your dropshipping store for more details.
  5. When a user makes a purchase, they select the products they want and place an order on your dropshipping store. At this point, you can collect the item’s cost and any associated shipping fees.
  6. Once you receive an order, you must forward the customer’s order information to the third-party manufacturers or initial sellers. This step ensures the supplier knows the order and can prepare to fulfill it.
  7. The suppliers are responsible for packaging the ordered items and handling the shipping process for prompt delivery and good customer service.

Making money with TikTok dropshipping comes down to your pricing strategy. Normally, dropshippers work out good deals with their suppliers so they can sell products in their stores at a higher price, and then keep the difference between the wholesale price and retail price.

Plus, effective marketing, a well-designed store, and exceptional customer service can all contribute to this model’s business success.

The Pros and Cons of TikTok for Dropshippers

Don’t get swayed by the hype of ads that often only show the positives! Keep in mind, before jumping into any kind of business, remember to navigate challenges and handle risks, then you should have a complete picture. It’s crucial to consider both the pros and cons of TikTok dropshipping.

First of all, how can you benefit from TikTok dropshipping?

Which limitations of TikTok dropshipping should merchants consider?

6+ TikTok Dropshipping Products You Have To Sell In 2023

You can quickly get the answer when searching for the best TikTok dropshipping products. However, you should take note of the trending dropshipping items that offer a favorable profit margin for dropshipping.

Here are some trending dropshipping products on TikTok for dropshipping:

TikTok trends can evolve quickly, so you should stay up-to-date and adapt your product offerings accordingly through continuous research and analysis. The following content walks you through some steps to help you identify trending products on TikTok.

How to Find Trending Products To Sell on TikTok?

We will walk you through two effective methods of identifying trending products on TikTok with a step-by-step guideline. 

1. Manual Methods 

Manual methods make it easy to spot trending products, but there’s a trade-off. While they offer a straightforward way to do market and product research, they may not provide precise data. Instead, they give you a clearer picture of recent trends and what’s not-so-popular anymore.

Let’s delve into these manual methods:

The Discovery Tab helps you uncover many top products on Tiktok. – Source: Tiktok

TikTok uses a smart system of algorithms that highlights the most-watched products. By clicking on the ‘Discovery’ tab, you can access a curated selection of popular videos, hashtags, and music.

This collection is a valuable resource for identifying trending products on the platform. It helps business owners stay updated with trends, saving time and improving their commerce strategy.

Brands frequently collaborate with influencers, KOLs, and KOCs to promote products with viral potential. You can gain valuable insights into high-demand products by tracking these influential channels and industry-related hashtags. This approach streamlines the identification of popular dropshipping items on TikTok.

Don’t limit yourself to TikTok! Take a look at other online shops like Taobao, Temu, and 1688. They’re like windows into what people love to buy, and you’ll be able to find stuff that products are really popular and constantly searched for. And guess what? Sellers can use this info to find out what’s trending in different categories.

2. Use TikTok Creative Center

TikTok Creative Center is a game-changer for advertisers seeking insights into trending items. This platform spotlights hot products & hot tiktok ads, simplifying how to select the right products for your campaigns. 

TikTok Creative Center offers you everything you need for insightful and effective campaigns

Check out real-world ad examples and important performance stats by looking at top-performing products. The Top Ads Dashboard feature makes it easier to find trending items, saving you time on research and analysis.

Moreover, insights into your target audience’s preferences, price sensitivity, and the sourcing cost of the products play a crucial role.

So, you should spend time on the platform, observe trends, and analyze successful dropshippers’ marketing approaches can help you with product selection and marketing strategies that resonate with TikTok users.

3. Use third-party tools to spy on competitors

Did you know that there are tools that can spy on your competitors’ sales statistics, real-time order tracking, and even ads that are currently trending? If you didn’t, you’ll love this one.

In case you lack the time to sit at your desk, spending hours looking at statistics with little-to-no knowledge of data analysis, Ali Hunter will be THE tool for you!

Just recently, Ali Hunter has officially released a new feature, exclusively for TikTok enthusiasts: TikTok Adspy, which comes with a full video tutorial on how to conduct your research. (Check out the video first, you’ll learn quite a lot in just 2 minutes)

This feature is like your “backstage pass” to TikTok’s top-performing ads. It offers a curated list of successful TikTok ads, handpicked by experts and updated in real-time.

One standout feature of TikTok Spy is its ability to help you identify the best AliExpress suppliers for the products you discover. This helpful tool makes choosing suppliers a lot easier, and way faster than manual methods.

Plus, TikTok Spy allows you to perform in-depth and data-driven product analysis. Explore important data like prices, ratings, reviews, how many products have been ordered, and even a trend chart!

All in all, this feature will help you gain instant access to the latest trends and best-sellers, all in one place, saving you the time and effort of endless TikTok scrolling (although that does sound like a lot of fun!).

Give Ali Hunter’s TikTok Spy a try! There’s more to it than just TikTok Spy and we’re confident the application will be your best support along your dropshipping venture.

How to Promote Your Store on TikTok?

You have multiple avenues for promoting your dropshipping venture on TikTok, and you can employ any combination of these strategies to cultivate an active following.

Let’s delve into each approach’s workings and consider their benefits and drawbacks.

1. Paid Ads

TikTok provides a convenient avenue for promoting your business through paid advertising. In your TikTok business account, you can access the Ad Manager, a robust tool for creating ad campaigns customized to your specific objectives.

Within your campaign, you can choose from various ad formats in alignment with your marketing goals. One key feature is the flexibility to set your ad budget, allowing you to dictate how much you are willing to invest in promoting your business.

TikTok has available types of paid ad formats for your reference, including:

✅ Pros

❌ Cons

💡Pro tips:

Running ads on TikTok is potential, but it’s not as easy as other Youtubers are saying. You have to spend at least $500 to test 1 product first before deciding whether to scale the ads or not. Keep in mind that TikTok only allows you to optimize your ads after your first 50 sales.

How to set up your first Tiktok Ad campaign? Here are some steps to get started:

Step 1: Campaign Set Up

Log in to TikTok Ads Manager > Navigate and click on the Campaign tab > Click Create > Select the Website Conversions Objective

Step 2: Ad Group Set Up

Step 3: Ad Set Up

  • Choose an identity to run Spark Ads with your account
  • Pick the organic post that you want to use for your ad
  • Select a Dynamic Call to Action that suits your goal, such as ‘Shop now’, ‘Get started’, etc.
  • For each ad group, go for 3-5 TikTok videos
  • Launch your first ad campaign and see the results!

2. Working with TikTok KOLs/KOCs

Collaborating with influencers is a potent strategy for TikTok dropshippers. Leveraging the reach and credibility of influencers can significantly enhance your brand visibility and drive increased sales.

The typical influencer collaboration involves providing a product to the influencer and requesting them to create a video review or promotional content around it. Many influencers expect compensation for promoting your business. So, you must weigh the potential return on investment against the cost of influencer marketing.

✅ Pros:

❌ Cons:

3. In-Content Marketing

In-content marketing is a solution for those with a humble budget as you harness the power of your content to market your products organically. You can create various types of content that align with your products, such as step-by-step tutorial videos, product demonstration videos, or mini-review videos.

✅ Pros:

❌ Cons:


TikTok dropshipping is an exciting frontier in e-commerce, offering a unique chance to reach a global audience. It’s all about creativity, adaptability, and understanding of the ever-changing platform. And guess what? TikTok’s star is still on the rise. So, if you’re ready to rock the e-commerce world, now’s the time to grab your chance!

A word to the wise: TikTok trends? They’re like shooting stars – here one moment, gone the next. So, stay sharp, stay trendy, and happy selling!

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