To keep up with the latest social media trends, social media marketers must have current training and a firm knowledge of the platforms and tools that impact most.
Certificates are one method to show to companies and clients that you have the skills needed to develop and implement a successful social media strategy. There are several social courses and social media certifications available online nowadays, making it difficult to choose.
We’ve made a list of seven choices for social media certifications to help you get ahead.
Individuals can obtain social media certifications to demonstrate that they have the relevant knowledge and skill sets for promoting a company’s content on social networking sites.
They often include an online class or a series of courses that run for a set period of time, including a test that must be passed before the instructor can issue an official certificate. People usually obtain social media certifications in order to grow in their careers or to demonstrate their abilities to hiring managers.
Here is the list of the seven best social media certifications to earn:
Hootsuite Social Marketing Certifications
Hootsuite is a well-known social media management platform. It provides social media marketing training ranging from beginner to expert levels. Hootsuite Academy, which now has over 280,000 students and over 45,000 certified finishers, offers a wide variety of practical courses and industry-recognized certifications to help you become a better social media marketer.
The course is divided into 6 chapters that go from beginner to intermediate level. It checks your understanding of the fundamental principle of social media marketing. Your certification will never expire if you pass the 60-question online exam.
What you’ll learn:
- Fundamental social marketing skills to grow followers, engagement, and business results
- Practical skills
For organization’s social strategists and senior leaders, HootSuite has collaborated with the Newhouse School at Syracuse University to offer an Advanced Social Media Strategy Certification.
Certification Cost: $199 USD (Free demo)
Duration: 6 hours
Facebook Blueprint Certificate
As the most important advertising platform for your brand, Meta (formerly Facebook) provides courses that prepare you for a career in social advertising.
If you’re interested in advertising on Facebook, Instagram, and other Meta-owned sites, this course is probably for you.
What you’ll learn?
Courses are divided into small, particular sections, allowing you to obtain a thorough understanding of the platform. By taking Meta Blueprints’ courses, you’ll learn how to:
- Develop advanced Facebook advertising skills
- Include targeting audiences
- Manage Facebook ads
- Measure campaign performance
Certification Cost: Free
Duration: Before taking the exam, you should have at least 6 months of experience with digital advertising on Facebook if you want to increase your chances of passing.
Reliablesoft Academy Social Media Courses
The Digital Marketing Certification provided by Reliablesoft Academy is one of the social media certifications worth considering. It’s a detailed course that covers many crucial parts of social media, such as social media marketing, Facebook and Instagram advertisements, and retargeting.
It features 10 courses that cover all of the main Digital Advertising channels in depth, including two courses about social media: A Facebook Ads course and a Social Media Marketing course.
What you’ll learn?
The lectures are all very practical and are based on the experiences of successful social media managers. The classes offer a variety of learning techniques to support you in learning the needed skills for handling effective social media campaigns.
With this social media marketing course, you’ll learn:
- Create a social media marketing strategy
- Run successful social media campaigns
- Increase Facebook followers.
Certification cost: $119
Duration: less than a week
By joining this course, you get permanent access to all courses, free updates, and a 60-day money-back guarantee. The course is regularly updated to keep up with the latest techniques and practices.
Northwestern University Social Media Marketing Specialization
This Social Media Marketing Specialization will instruct you on how to build your online audience and social brand. This feature is updated quarterly to ensure you receive the most up-to-date training based on the recent algorithms and social media regulations.
The course begins with a basic review of social media and what it means to advertise and establish audience relationships through social channels and closes with a brief overview of the “business” of social media marketing.
To obtain certification, you must complete 6 courses and pass all graded assignments.
This social media certification does not require any past experience in social media strategy, however, a basic knowledge of the platforms would be helpful. The course is great for anyone interested in multi-channel marketing strategies because it offers advertising strategies that can be used on any social media platform.
What you’ll learn?
This specialized course will introduce you to the benefits of social media to businesses and the necessity of listening to your audience across multiple platforms. There is a big focus on growing customer engagement across platforms through different nurturing tactics. Throughout the course, you will learn how to:
- Engage and nurture your target audience with insights from real social media campaigns.
- Create content and advertising strategies for various social media networks.
- Make “viral” marketing strategies that stimulate social sharing.
- Build a capstone project that combines all of the skills you’ve learned in the course
Certification cost: $343
Duration: 7 months to complete at a learning pace of 2 hours per week.
Udemy Social Media Marketing Masterclass
A comprehensive masterclass covering everything from social media management, to promoting podcasts and videos online, this course is great for digital advertising enthusiasts. The learning experience covers everything you need to know about the art and science of social media, focusing on platforms like Facebook, Twitter, LinkedIn, Pinterest, and Instagram.
What you’ll learn?
Designed to cover all of the essentials of online marketing, the masterclass teaches students how to set up a simple but powerful marketing strategy, complete with a comprehensive social media calendar, and a content creation plan. Some of the things you’ll learn include how to:
- Master the basics of search engine optimization and content marketing.
- Develop a knowledge of the buyer journey and use it to strengthen your social communities.
- Combine social media marketing with email marketing and online search strategies.
- Post on various social media channels, including LinkedIn and Pinterest.
- How much does it cost and how long does it take to complete?
Certification cost: $89.99
Duration: 20 hours
Hubspot Social Media Strategy Certification
The HubSpot Social Media Strategy Certification, which is regularly updated to include the most recent insights and guidance for social media success, allows anybody to become certified in social media management.
You’ll discover how to establish loyalty and attract new consumers through various channels, or even what it means to drive word of mouth and create user-generated content.
The training will walk company owners through a variety of ways for examining social media strategy and planning long-term growth campaigns.
What you’ll learn?
- Build an effective social media strategy
- Set up social listening and moderation
- Create social content
- Extend your reach
- Excel in digital advertising
- Measure ROI
Certification cost: free
Duration: 4 hours
You can also expand your education by taking other accompanying courses from HubSpot, such as lessons on Facebook and Instagram marketing.
Boot Camp Digital’s Social Media Certification
Boot Camp Digital Social Media Certification includes hours of lectures via video tutorials that cover a wide range of key social networking skills. Blogging, strategy, and platform-specific marketing are all part of the course.
It also offers one-on-one tutoring, an online forum for students to communicate, and downloadable materials to help them practice skills more effectively.
By receiving a degree, you may ensure that you have a solid understanding of social networking tactics for a variety of scenarios.
This social media will help you:
- Get better results faster from your social media marketing
- Grow your credentials and credibility with demonstrable skills
- Learn the most in-demand skills for career advancement
- Drive the most impact for your time, effort, and resources
Certification cost: $997
Duration: 42 hours
By now you should have an idea about which social media certifications you could take to secure your place as a pro social media user. If you already know what kind of businesses you want to work with and which social media platforms to focus on, selecting a course is easy. We gave you the options, but now it’s up to you to choose which one is important for you and your career.
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