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How to Start a Shopify Blog to Grow Your Online Store (2023)

How to Start a Shopify Blog to Grow Your Online Store - OneCommerce

How to Start a Shopify Blog to Grow Your Online Store - OneCommerce

If you’re a Shopify seller, you might think blogging is not for you. After all, you’re busy enough with running your store, fulfilling orders, and marketing your products. Why bother with writing long posts that no one will read?

We’re here to tell you you’re missing out on a huge opportunity. Shopify blog is a great way to showcase your brand personality, share expertise, and build customer trust. It is also a powerful tool to drive more traffic, leads, and sales to your store.

Don’t believe us? According to HubSpot, merchants who blog regularly get 55% more website visitors and 67% more leads than those that don’t. And that’s not all. Blogging can also help you rank higher on Google, increase your social media presence, and generate more repeat purchases.

This article will show you how to start a Shopify blog and crush it online. You’ll learn everything from choosing a niche, creating a blog section, and getting people to read your blog.

Ready to get started? Let’s dive in!

What Is a Shopify Blog and Why Do You Need One ASAP?

You probably know what a blog is. It’s a website where you can publish content regularly, such as articles, videos, podcasts, or images. People blog for different reasons, such as to share their passion, express their opinions, educate their audience, or document their journey.

A Shopify blog is simply a blog that lives on your Shopify store. It’s connected to your products, collections, and checkout, so you can easily link to them from your blog posts. You can also make your blog look and work the way you want with different themes and apps.

A sample of a nice Shopify blog on Lifestyle topics

A Shopify blog can help you skyrocket your eCommerce business in many ways. Here are some of the perks of having it:

As you can see, a Shopify blog is a powerful asset that can take your eCommerce business to the next level. If you don’t have one yet, you should start one ASAP!

How Much Money Do Shopify Bloggers Make?

Well, it depends.

The amount of money Shopify bloggers earn is not a fixed amount because it depends on various factors:

Blogging can be a profitable way to make money online. Millennial Money reported that bloggers who start from scratch can make $50,000 in their first year. Meanwhile, bloggers who have grown their traffic and subscribers can make over $100,000 in their second year.

Of course, actual results may vary. But it does mean blogging can be a fruitful income stream for your Shopify store.

How To Start a Shopify Blog With No Money As a Beginner

You might think that starting a Shopify blog requires a lot of cash, time, and skills. But that’s not true. You can start a Shopify blog with zero bucks as a newbie and still make it awesome.

How? By following these simple steps:

  1. Find a way for your blog to make money
  2. Pick a niche for your blog
  3. Add a blog section & create blog posts for your Shopify store
  4. Plan your publishing strategy
  5. Get loyal readers to your blogs

Let’s dive into each step!

Step 1: Find a way for your blog to make money

Before setting up your Shopify blog, you must find a way for your blog to make money. After all, you’re not blogging for fun. You’re blogging for business.

Remember this tip to pick out the best way to make money from your Shopify blog: start with the money part first, then the content part.

You should know what products or services you will sell and what affiliate programs you will join. Or what ads you will display and other ways you can make money from your blog. Because this will help you create content aligned with your monetization strategy. It will help you attract the right audience, provide value, and persuade them to buy from you.

Here are some of the most popular ways to make money via the Shopify blog:

A sample of a Shopify blog that sells IT Gadgets

Amazon Affiliate is also a great way to make money on your Shopify blog

💡 Want to learn more ways to make money? Check out these articles:

Step 2: Pick a niche for your blog

The Internet is full of content. It may seem hard to get noticed, but there are two ways you can win: by picking a specific niche to focus on, or by creating content that has something special that readers can’t easily find elsewhere.

Picking a niche is important because it helps you:

It’s important to pick a niche that is narrow but deep. To pick one, you should:

By picking a niche for your blog, you can ensure you have a solid foundation for your Shopify blog.

Step 3: Add a Blog section & create blog posts for your Shopify store

Now you have all the awesome ideas, it’s time to add some spice to your Shopify store with a blog. This is where you will publish and manage your blog posts.

Creating a blog section for your Shopify store is easy and free. You don’t need any coding skills or extra tools. Just follow these steps:

1. Go to your Shopify admin dashboard and click Online Store > Themes. Then, click Customize.

First, go to Themes and select Customize

2. Click on Add section > Blog posts.

Click Add section and choose Blog posts

Awesome! You’ve just added the blog section to your store. Now, let’s create your first blog.

3. Return to your Shopify admin dashboard and click Online Store > Blog posts. Choose Create blog post.

Go to Blog posts and choose Create blog post

4. Enter the name of your blog post (e.g., A COMPLETE GUIDE TO SHOPIFY BLOG) and the handle (e.g., shopify-blog). The handle is the URL of your blog (e.g.,

You can now start writing your content. Remember to add some images and a description for your blog to make it engaging. Moreover, you also need to improve your blog’s technical aspects and optimize the content for search engines. Consider going through the Shopify SEO Checklist after you complete writing your content.

Start writing your Shopify Blog posts, and remember to click Save

5. After completing your blog, click on Save.

That’s it! You have improved your Shopify store with a blog section and post. You can now start frequently creating and publishing blog posts on your Shopify blog.

Step 4: Plan your publishing strategy

Just knowing how to create a Shopify blog post is not enough. You must also decide what kind of content you will create, how often you publish, and how to optimize content.

Planning your publishing strategy is important because it helps you:

An example of a well-planned Shopify blog

But how do you plan your publishing strategy? Here are some tips:

Step 5: Get loyal readers to your blogs

You might think that getting more people to read your blog is something you do after you publish it. But to start a blog that grows fast, you must have a plan before launching.

A lot of bloggers have trouble getting their blogs out there for two main reasons:

  1. They don’t have a clear and consistent way of spreading the word about their new posts.
  2. They feel nervous about sharing their blog and exposing themselves to feedback.

You’ll get over the second one with time, but the first one needs some upfront thinking and effort before you launch.

So let’s look at 5 ways you can prepare for growth and make the most of every blog post you create:

5.1. Start building your email list right away

No matter what platform you’re blogging on, you should focus on building email subscribers for your email marketing strategies and practices. Every new subscriber is a sign that you’re doing right and are a potential fan who will come back for more.

Even if you switch platforms later or start something new, your email list stays with you. But it’s not enough to just have a list. You need to get those emails at every opportunity and do that with contact forms.

A good tip is to put contact forms directly into your content or homepage with a catchy call to action to subscribe. You can even put one in a pop-up that shows up when someone is about to leave your site.

Many email marketing tools let you create and use these forms easily. You can also create a link that goes to a separate contact page that you can link to in your blog posts, social media, and email signature. If you are wondering which email marketing tools to choose, check out our top apps in this article.

Remember that people won’t subscribe to your blog if you don’t ask them and if you don’t make it easy for them. Every time you publish a new post, you should email it to your list—a process you can automate later once you get the hang of it.

5.2. Find out what topics people are searching for

Keyword research is finding the words or phrases your potential customers search for on Google or other search engines. Using keyword research, you can find out how many people are looking for certain topics in your blog niche. The higher the number, the more popular the topic and the more traffic you can get in the long run.

You can use tools like Google Keyword Planner, Ubersuggest, or Ahrefs to do keyword research for your niche and audience. Additionally, tools like AnswerThePublic, Quora, or Reddit can help you find questions and topics that your audience is interested in.

Tools like Google Keyword Planner can help you find topics for your Shopify blog

Even if you don’t rank on the first page of Google, you’ll have a content idea that people want to read. But if you want to aim high, you can learn more about SEO. And if you’re on Shopify, check out the free SEO checker app for making each blog post better.

5.3. Choose your social media channels wisely

While promoting your new blog on every social media platform might seem like a good idea, this can be hard to manage and ineffective. Instead, focus on the channels where your audience hangs out the most.

Do they join specific groups or forums? Are they on TikTok or Facebook? Your channel choice will vary depending on your niche and your resources.

To set up a social media strategy, you need to:

Don’t forget about your personal networks either—your friends and family are a great early audience as you start a blog!

5.4. Get more out of your content

You can’t write a long and original blog post every day. A smart blogger knows how to recycle and reuse their content to get more from it.

When time is precious, and you’re blogging for business, you must constantly get more value from your work. To reduce, reuse, and resurface your content, you need to:

5.5. Learn from analytics to learn from your audience

The best opportunities are hidden in your data, waiting for you to find them.

When you’re using the Shopify platform, take the time to set up Google Analytics on your Shopify site (it’s free!). With a Google Analytics account, you can get more insights on your new blog, like how long people read your posts and how good the readers are from different sources. You can even know how many readers you have right now!

Google Analytics can greatly help you with Shopify blog

By understanding analytics to understand your audience, you can get people to read your blog consistently and increase your traffic, leads, and sales.

💡 Don’t know how to add Google Analytics to Shopify? Check out How To Add Google Analytics 4 To Shopify (3 Easy Steps)!

Final Words

You’ve just learned how to start a Shopify blog with zero bucks as a newbie. You’ve discovered the secrets of finding a profitable niche, creating awesome content, and getting tons of traffic. You’ve also learned to use analytics to understand your audience and improve your blog.

Now you’re ready to take your eCommerce business to the next level with your Shopify blog. But don’t stop here. There’s so much more you can do to grow your blog and your store.

So what are you waiting for? Start your Shopify blog today and join the successful Shopify bloggers making money online. You won’t regret it!

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