LinkedIn is a social networking site for the business community. Founded in 2002, LinkedIn is a great place for professionals to connect with colleagues, increase business connections, network within their industry, discuss business ideas, search for jobs, and look for new hires.
With over 830 million members in more than 200 countries and territories worldwide, it is now one of the biggest social media platforms.
That’s why every brand should be using LinkedIn to grow its brand.
One way to do that is by creating a LinkedIn newsletter. It can be a great way to develop your relationship with your audience further and boost your reach.
Have you ever created a Newsletter? If not, you should give it a try today!
In this article, we will tell you the reason why you should explore the LinkedIn newsletter including the pros and cons, who can publish it, and how to use it.
What is a LinkedIn Newsletter?
LinkedIn Newsletter is a great way to keep your connections updated on what you’re doing and thinking. It’s also a quick and easy way to share news, articles, and other content with your network.
This feature is a series of articles that you can choose to publish daily, weekly, biweekly, or monthly. It’s similar to your email list, built in natively on the platform, but it’s more focused on the same topic that’s relevant to your expertise and your audience’s needs. You can only create one newsletter on LinkedIn every 24 hours.
As a newsletter publisher, you can regularly write about a professional topic you are concerned about. Then, users can subscribe to your newsletter to receive updates, discover, read, and share when you publish something new. It largely depends on your brand, the type of content you are creating, and your purpose.
Plus, Linkedin Newsletter gives you better chances of visibility than a Linkedin Article. If you want to grab more information about this, you can read more about the difference between both of them.
The difference between LinkedIn Article and LinkedIn Newsletter
The principal difference between LinkedIn articles and newsletters is that the article goes into your timeline.
- When you publish an article, only your direct connections can discover it in their feeds.
- When you publish a newsletter, only your subscribers will get notified, which will increase the chances of people seeing and consuming your content.
That’s why I must say Newsletters give you better chances of visibility than Articles.
In essence, the newsletter allows LinkedIn members to publish articles to a wider audience in the form of a newsletter that other members, whether or not they are direct connections, can subscribe to receive future newsletters from you.
Everyone on LinkedIn can subscribe to a newsletter, but not everyone can create a newsletter. The ability to create a newsletter is rolling out in stages.
Who can create a Linkedin Newsletter?
Unfortunately, it isn’t simple to be able to use this feature. There are two requirements for creating a LinkedIn newsletter. First, you must activate “Creator Mode”. Second, you must have published a post within the past three months.
“Currently becoming a newsletter author is invite-only. Anyone can discover, subscribe to, read, and share newsletters on LinkedIn. Linkedin is also not accepting applications to become a newsletter author” by LinkedIn Newsletter – Overview.
You need to log into your LinkedIn account and go to your profile then turn on your “Creator Mode” for the first one.
Why should you create a Linkedin Newsletter?
If you are available to create a newsletter, there are some reasons you should know what its benefit will bring to you. Is all the hype over LinkedIn newsletters worth it?
What’s really fascinating about the Linkedin newsletters is their potential to reach beyond your 1st-degree connections, but also create a wider audience of subscribers who actively want to see your content.
In terms of analytics, you can see how many people viewed each part of your content and are currently subscribed to your newsletter. The LinkedIn newsletter can also help you expose your content to people who may not have seen your profile before.
Here are 5 reasons why you should create a Newsletter:
- Reach a larger audience.
- Increase the Engagement.
- increase Brand Awareness.
- Generate Leads
- Build Authority
Best of all, you do not need to use a premium account to create newsletters on Linkedin as this feature is free. Having the power of a platform like LinkedIn helping you get more views on your content at no extra cost is a huge benefit. Whoever has turned on Creator Mode and made a post within the past 3 months can start a newsletter.
And finally, after you’ve created your newsletter, every time you publish a newsletter, it becomes that much easier for people to share it and put it in front of even more eyes.
Here’s how to do it step by step to reach your audience.
How to create a Linkedin Newsletter?
As I mentioned, this feature is by invitation only and Linkedin is not accepting applications. If you received an invitation and own this feature here’s how you create a Linkedin newsletter:
Whether you’re using the desktop or mobile version of the site, the process is the same:
Step 1: Click on “Write article” on your Linkedin Homepage
Step 2: On your direct page, Click on “Create a Newsletter”.
Step 3: Add the title, description, anticipated schedule (daily, weekly, biweekly, or monthly), and an image or logo for your newsletter.
- If you want to change these settings, you can go back and edit these details. LinkedIn will give you a warning that when you change these details may affect your subscribers if they perceive a change in branding or content, so use this ability sparingly.
Step 4: Do you have any ideas for this project? Find it and let’s write the first article for your newsletter.
- When you develop your content strategy, it’s important to always deliver quality to help build your audience’s trust in the value of your LinkedIn newsletter. Readers should be able to trust the experience that they’re going to have when they click on that notification or open the email that sends them to your newsletter to read your new content.
- Once you’ve created your newsletter, you can start adding content. LinkedIn makes it easy to add articles, videos, and images to your newsletter. You can also include links to your website or blog.
Step 5: Publish your Newsletter, you can publish up to one article every 24 hours.
From this point, you are changing from a member who subscribes to other people’s newsletters to an author who can create your newsletter on LinkedIn. All you need is to deliver quality content to help build your audience’s trust in the value of your LinkedIn newsletter.
A LinkedIn Newsletter is a great way to stay in touch with your professional network and keep them updated on your latest news and achievements.
LinkedIn has always been a powerful marketing networking site. As long as you carefully understand what your audience needs and where they are in their customer adventure with you, you’ll be able to create and publish content that helps them through that adventure to the next step.
You can leverage newsletters to either build your identity or the authority of your brand. You can discuss a professional topic to share your experience and converge on a specific niche to increase engagement and establish yourself as a trustworthy resource in your domain.
People who see your posts will share valuable insights which make them feel connected. When you can persuade your audience that you have new ideas and perspectives, they will click on the subscribe button and be more interested in reading your newsletter.
To sum up, Linkedin is a social media platform where professionals from all over the world share valuable information, which helps them to gain new skills and to expand their businesses.
This platform is a powerful and effective channel of communication for companies and their clients looking for the latest information. Just imagine how many opportunities and possibilities you can get if you are using Linkedin in the right way and the right way is to use newsletters.