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Top 15 Social Media Content Ideas You Should Know

Top 15 Social Media Content Ideas You Should Know

The idea of creating creative content is the key to increasing your social media page reach and engagement.

Therefore, you should know that if you create interesting content ideas for your social media, you will attract the attention of both your followers and new users to your account.

However, if you’re struggling to come up with new content ideas for your social media, keep reading this blog to find out 15 content ideas for your social media strategy.

15 content ideas for social media posts

Polls and surveys

Customers appreciate brands that value their opinions, and social media platforms make it easy.

Therefore, you can interact with your followers through polls and surveys on most social networking sites today, such as Facebook, Instagram, and Twitter.

Polls and surveys are one of the most popular content ideas

For example, you could do a poll about the design of an upcoming product. Think about how you can make these polls and surveys interesting. 

Moreover, you can ask your followers what color product they are looking forward to in the new product.

Discount promotion

Similar to mini-games, you can share on Facebook promotions and discounts that are currently active. In particular, you can create Flash Sale or discount only on Facebook for the page’s followers. 

Informing your customers about the promotions on social media is also a great content idea

This is a great way to thank and reward users for liking your Facebook page. The form of promotional and discount content also brings good conversions, both helping to increase brand recognition and boosting sales for businesses.

Snippet and Teaser

Similar to music videos, you can also post short snippets or video teasers to announce new products or services.

This communication can be a photo of an upcoming product, a few details about a new event, or a product shot of an item that is about to be released.

However, you should edit your content ideas carefully because they can reveal key points that are competitive with competitors. The sample and teaser will have numerous beneficial impacts if done effectively, raising expectations among your followers.

Snippets and teasers are great ways to create content ideas

A prime example is Apple. They are masters at sharing glimpses of upcoming products, igniting curiosity, and responding to crowds. Even though it’s just an updated cover photo on the fan page, it still gets a huge amount of interaction.


Infographics can be a great way to create content ideas for sharing a lot of information quickly. For example, if you want to share the results of market research, you should focus on presenting them in tables and graphics, with simple content and clear insights.

Additionally, one infographic may take up the entire screen on a platform like Pinterest. However, as long as you adjust it properly, it can be shared on any social media platform.

Infographics are great content ideas for your social media

Moreover, you can share your own charts, business infographics, and products on Facebook to help educate your audience about industry trends.


You can create mini-games and gifts on your social media. This is a way for you to attract customers’ attention and increase engagement significantly.

Hence, you can hold contests with prizes that are relevant to your target audience. It is also a great way to increase brand awareness, reach, engagement, and followers.

Start your content ideas with a mini-game or a give away

Remember that your gifts should be appropriate for your mini-game and serve to promote your business and brand. 

For example, if you own a gym or a spa, you can give away a free wellness, exercise, or beauty product that the business offers.

This not only helps you promote your brand but also helps you find a file of customers who are interested in your service or product.

However, for greater engagement, you can consider combining it with other prizes that your audience is interested in.

Behind the scenes

Behind the scenes photos are always a fun way to promote a product or service.

This attractive form of promotion has grown very strongly on the YouTube platform when helping brands connect and bring in huge amounts of interaction from customers.

Besides, this form will make a great impression on the campaign when it brings new aspects that customers have never known. 

Showing behind the scenes is always a fun way to promote a product or service

Moreover, you can also post videos introducing office events or sharing information about your office working corner.

Additionally, images showing your work’s creative process, such as shipping or preparing for a corporate event, are a good idea.

Keep up with the new trends

Trends are an extremely efficient approach for content marketers to increase Facebook interaction that marketers can’t miss.

These can be content ideas that are updated and copied by many people or widely discussed issues, but trends only last for a limited time. 

Constantly updating new trends to come up with content ideas

They are timely and easily replaced by new trends. Therefore, you need to update trends as quickly as possible to create the best content ideas for your fan page.

At the same time, posting articles about trending topics is a great way to increase reach and engagement on Facebook.

Share a challenges

Share a current business or personal difficulty you’re dealing with. In addition, sharing your challenges with your audience will help to build trust and a stronger bond with them.

The idea of sharing a challenge is to attract more followers

Fill in the blanks

Fill in the blank content ideas are those in which you ask your followers to fill in the blanks for a statement you provide. These questions are simple to adapt to your specific business and generate engagement.

Furthermore, your social media followers want to get to know you better. They want to know about your personal life and get a glimpse of your personality. 

Create diverse content with fill in the blank content ideas

This or that

“This or that” questions generate the most engaging content ideas. They answer simply and tend to ignite a lot of passion.

The key to this or that question is to keep them simple. You don’t need a lengthy introduction, all you need is to list two items and let the followers make a decision.

For example, “tea or coffee?”, “Pepsi or Coke?” and “salty snacks or sweets?” 

This or that is the most engaging content ideas

Ask Me Anything (AMA)

Create a post announcing that people can ask you anything in the next 30 minutes.

Usually, an open-ended AMA results in no questions, so you should engage and give your audience a specific topic or a sample question they can ask. 

You can post a Q&A session for your followers

This also works great as a live video broadcast, and you can answer people’s questions in real-time.

Video unboxing

Unboxing videos are a popular type of content idea, and they can be found all over YouTube. Instead of promoting the product with a photo or video, reveal a few images inside the product box to encourage them to purchase.

You can make it yourself or contact previous customers to get unboxing films uploaded on your official page. If you have a large budget, you might even work with a celebrity to execute the “unboxing.”

Unboxing videos are a popular type of content ideas

Before and after

Before and After content is among the most interesting content ideas. Because everyone would love to see the transformation through your before and after photos.

Depending on the content you want to post, for example, you can share things like room makeovers. 

Moreover, other content ideas you can use are before and after designs, before and after dying your hair, and so on.

Furthermore, the conversions you discuss can be personal or business-related. You can show before and after pictures of your website redesign or brand update.

Before and After content is among the most interesting content ideas

Post about company employees

If you know how to build personal relationships with business customers through the image of your employees, the results will be extremely worth it.

Thus, attempt to share articles on corporate employees, such as posts commending employees or sharing the company’s operating office.

You can get the content ideas by sharing the working environment at your company

This brings the brand and its audience closer together. At the same time, the brand image will be personalized to become closer through the individual voices and personalities of the employees.

Additionally, businesses can also encourage employees to support their products or services through continuing social media campaigns.

Images of the products

Images allow you to present your products in a visually appealing way. You can also highlight your product images in creative ways for effective eye-catching.

Besides that, you can promote your products by using creative visuals that are related to upcoming holidays or new trends.

You can promote products through photo reviews

Moreover, if you want to impress your customers, you must design the photos more creatively. Because engaging pictures can actually increase engagement and sales for your business.

In addition, you can collaborate on a product with another brand. This not only gives a new look to the brand but also makes it easier to reach as many customers as possible.

Final thought

If you want to see good results from your social media marketing, you must develop a content strategy and use tools to help you publish consistently. 

Moreover, when you begin to write your own social media content, keep in mind that the secret to success on social media is perseverance, and always updating new trends for your content ideas.

We hope you found these 15 social media content ideas and other social media marketing tips useful. And if you have more interesting content ideas, feel free to share them with us in the comments below.


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