{"id":8873,"date":"2022-07-17T22:39:06","date_gmt":"2022-07-18T02:39:06","guid":{"rendered":"https:\/\/onecommerce.io\/blog\/?p=8873"},"modified":"2026-01-07T22:41:35","modified_gmt":"2026-01-08T03:41:35","slug":"social-media-certifications","status":"publish","type":"post","link":"https:\/\/onecommerce.io\/blog\/2022\/07\/17\/social-media-certifications\/","title":{"rendered":"7 Helpful Social Media Certifications that You Should Take"},"content":{"rendered":"<p><em><span style=\"font-weight: 400;\">To keep up with the latest social media trends, social media marketers must have current training and a firm knowledge of the platforms and tools that impact most.<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Certificates are one method to show to companies and clients that you have the skills needed to develop and implement a successful social media strategy. There are several social courses and social media certifications available online nowadays, making it difficult to choose.<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">We&#8217;ve made a list of seven choices for <a href=\"https:\/\/onecommerce.io\/blog\/social-media-certifications\/#social_media_certifications\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><strong>social media certifications<\/strong><\/a> to help you get ahead.<\/span><\/em><\/p>\n<h2><b>What are social media certifications?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Individuals can obtain social media certifications to demonstrate that they have the relevant knowledge and skill sets for promoting a company&#8217;s content on social networking sites.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They often include an online class or a series of courses that run for a set period of time, including a test that must be passed before the instructor can issue an official certificate. People usually obtain social media certifications in order to grow in their careers or to demonstrate their abilities to hiring managers.<\/span><\/p>\n<h2><b>7 useful social media certifications to explore<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Here is the list of the seven best social media certifications to earn:<\/span><\/p>\n<h3><a href=\"https:\/\/education.hootsuite.com\/courses\/social-marketing-certification\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><b>Hootsuite Social Marketing Certifications<\/b><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">Hootsuite<\/span><span style=\"font-weight: 400;\"> is a well-known <a href=\"https:\/\/www.brandwatch.com\/suite\/social-media-management\/\" target=\"_blank\" rel=\"noopener\">social media management<\/a> platform. It provides social media marketing training ranging from beginner to expert levels. Hootsuite Academy, which now has over 280,000 students and over 45,000 certified finishers, offers a wide variety of practical courses and industry-recognized certifications to help you become a better social media marketer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The course is divided into 6 chapters that go from beginner to intermediate level. It checks your understanding of the fundamental principle of social media marketing. Your certification will never expire if you pass the 60-question online exam.<\/span><\/p>\n<p><b>What you\u2019ll learn:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fundamental social marketing skills to grow followers, engagement, and business results<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Practical skills<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For organization\u2019s social strategists and senior leaders, HootSuite has collaborated with the Newhouse School at Syracuse University to offer an Advanced Social Media Strategy Certification.<\/span><\/p>\n<p><b>Certification Cost:<\/b><span style=\"font-weight: 400;\"> $199 USD (Free demo)<\/span><\/p>\n<p><b>Duration:<\/b><span style=\"font-weight: 400;\"> 6 hours<\/span><\/p>\n<h3><a href=\"https:\/\/www.facebook.com\/business\/learn\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><b>Facebook Blueprint Certificate<\/b><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">As the most important advertising platform for your brand, Meta (formerly Facebook) provides courses that prepare you for a career in social advertising.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re interested in advertising on Facebook, Instagram, and other Meta-owned sites, this course is probably for you.<\/span><\/p>\n<p><b>What you\u2019ll learn?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Courses are divided into small, particular sections, allowing you to obtain a thorough understanding of the platform. By taking Meta Blueprints\u2019 courses, <\/span><b>you\u2019ll learn how to:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Develop advanced Facebook advertising skills\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include targeting audiences<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Manage Facebook ads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Measure campaign performance\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Certification Cost:<\/b><span style=\"font-weight: 400;\"> Free<\/span><\/p>\n<p><b>Duration:<\/b><span style=\"font-weight: 400;\"> Before taking the exam, you should have at least <\/span><span style=\"font-weight: 400;\">6 months<\/span><span style=\"font-weight: 400;\"> of experience with digital advertising on Facebook if you want to increase your chances of passing.<\/span><\/p>\n<h3><a href=\"https:\/\/www.reliablesoft.net\/products\/courses\/digital-marketing-course-bundle\/#social-media-course\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><b>Reliablesoft Academy Social Media Courses<\/b><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">The Digital Marketing Certification provided by Reliablesoft Academy is one of the social media certifications worth considering. It&#8217;s a detailed course that covers many crucial parts of social media, such as social media marketing, Facebook and Instagram advertisements, and retargeting.<\/span><\/p>\n<div id=\"attachment_8874\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-8874\" class=\"wp-image-8874\" src=\"http:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/07\/reliable.jpg\" alt=\"Reliablesoft Academy is one of the social media certifications that is worth to give a shot\" width=\"800\" height=\"429\" title=\"\"><p id=\"caption-attachment-8874\" class=\"wp-caption-text\">Reliablesoft Academy is one of the social media certifications that is worth to give a shot<\/p><\/div>\n<p><span style=\"font-weight: 400;\">It features 10 courses that cover all of the main Digital Advertising channels in depth, including two courses about social media: A Facebook Ads course and a Social Media Marketing course.<\/span><\/p>\n<p><b>What you\u2019ll learn?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The lectures are all very practical and are based on the experiences of successful social media managers. The classes offer a variety of learning techniques to support you in learning the needed skills for handling effective social media campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this social media marketing course, <\/span><b>you\u2019ll learn:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a social media marketing strategy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Run successful social media campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase Facebook followers.<\/span><\/li>\n<\/ul>\n<p><b>Certification cost:<\/b><span style=\"font-weight: 400;\"> $119<\/span><\/p>\n<p><b>Duration:<\/b><span style=\"font-weight: 400;\"> less than a week<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By joining this course, you get permanent access to all courses, free updates, and a 60-day money-back guarantee. The course is regularly updated to keep up with the latest techniques and practices.<\/span><\/p>\n<h3><a href=\"https:\/\/www.coursera.org\/specializations\/social-media-marketing\" target=\"_blank\" rel=\"nofollow noopener\" data-schema-attribute=\"\"><b>Northwestern University Social Media Marketing Specialization\u00a0<\/b><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">This Social Media Marketing Specialization will instruct you on how to build your online audience and social brand. This feature is updated quarterly to ensure you receive the most up-to-date training based on the recent algorithms and social media regulations.<\/span><\/p>\n<div id=\"attachment_8875\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-8875\" class=\"wp-image-8875\" src=\"http:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/07\/northwestern.jpg\" alt=\"Northwestern University Social Media Marketing Specialization will teach you how to build online audience and social brand\" width=\"800\" height=\"361\" title=\"\"><p id=\"caption-attachment-8875\" class=\"wp-caption-text\">Northwestern University Social Media Marketing Specialization will teach you how to build online audience and social brand<\/p><\/div>\n<p><span style=\"font-weight: 400;\">The course begins with a basic review of social media and what it means to advertise and establish audience relationships through social channels and closes with a brief overview of the &#8220;business&#8221; of social media marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To obtain certification, you must complete 6 courses and pass all graded assignments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This social media certification does not require any past experience in social media strategy, however, a basic knowledge of the platforms would be helpful. The course is great for anyone interested in multi-channel marketing strategies because it offers advertising strategies that can be used on any social media platform.<\/span><\/p>\n<p><b>What you\u2019ll learn?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This specialized course will introduce you to the benefits of social media to businesses and the necessity of listening to your audience across multiple platforms. There is a big focus on growing customer engagement across platforms through different nurturing tactics. Throughout the course,<\/span><b> you will learn how to:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engage and nurture your target audience with insights from real social media campaigns.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create content and advertising strategies for various social media networks.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make \u201cviral\u201d marketing strategies that stimulate social sharing.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Build a capstone project that combines all of the skills you&#8217;ve learned in the course<\/span><\/li>\n<\/ul>\n<p><b>Certification cost:<\/b><span style=\"font-weight: 400;\"> $343\u00a0<\/span><\/p>\n<p><b>Duration:<\/b><span style=\"font-weight: 400;\"> 7 months to complete at a learning pace of 2 hours per week.\u00a0<\/span><\/p>\n<h3><a href=\"https:\/\/www.udemy.com\/course\/social-media-marketing-masterclass\/\" target=\"_blank\" rel=\"nofollow noopener\" data-schema-attribute=\"\"><b>Udemy Social Media Marketing Masterclass<\/b><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">A comprehensive masterclass covering everything from social media management, to promoting podcasts and videos online, this course is great for digital advertising enthusiasts. The learning experience covers everything you need to know about the art and science of social media, focusing on platforms like Facebook, Twitter, LinkedIn, Pinterest, and Instagram.<\/span><\/p>\n<div id=\"attachment_8876\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-8876\" class=\"wp-image-8876\" src=\"http:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/07\/udemy.jpg\" alt=\"This Udemy Social Media Marketing Masterclass covers everything you need to know about social media\" width=\"800\" height=\"434\" title=\"\"><p id=\"caption-attachment-8876\" class=\"wp-caption-text\">This Udemy Social Media Marketing Masterclass covers everything you need to know about social media<\/p><\/div>\n<p><b>What you\u2019ll learn?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Designed to cover all of the essentials of online marketing, the masterclass teaches students how to set up a simple but powerful marketing strategy, complete with a comprehensive social media calendar, and a content creation plan. Some of the things you\u2019ll learn include how to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Master the basics of search engine optimization and content marketing.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Develop a knowledge of the buyer journey and use it to strengthen your social communities.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Combine social media marketing with email marketing and online search strategies.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Post on various social media channels, including LinkedIn and Pinterest.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How much does it cost and how long does it take to complete?<\/span><\/li>\n<\/ul>\n<p><b>Certification cost:<\/b><span style=\"font-weight: 400;\"> $89.99\u00a0<\/span><\/p>\n<p><b>Duration:<\/b><span style=\"font-weight: 400;\"> 20 hours<\/span><\/p>\n<h3><a href=\"https:\/\/academy.hubspot.com\/courses\/social-media\" target=\"_blank\" rel=\"nofollow noopener\" data-schema-attribute=\"\"><b>Hubspot Social Media Strategy Certification<\/b><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">The HubSpot Social Media Strategy Certification, which is regularly updated to include the most recent insights and guidance for social media success, allows anybody to become certified in social media management. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You&#8217;ll discover how to establish loyalty and attract new consumers through various channels, or even what it means to drive word of mouth and create user-generated content.<\/span><\/p>\n<div id=\"attachment_8877\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-8877\" class=\"wp-image-8877\" src=\"http:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/07\/hubspot-academy.jpg\" alt=\"HubSpot Academy is a popular site that has free course and provides social media certifications\" width=\"800\" height=\"455\" title=\"\"><p id=\"caption-attachment-8877\" class=\"wp-caption-text\">HubSpot Academy is a popular site that has free course and provides social media certifications<\/p><\/div>\n<p><span style=\"font-weight: 400;\">The training will walk company owners through a variety of ways for examining social media strategy and planning long-term growth campaigns.<\/span><\/p>\n<p><b>What you\u2019ll learn?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Build an effective social media strategy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Set up social listening and moderation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create social content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Extend your reach<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Excel in digital advertising<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Measure ROI<\/span><\/li>\n<\/ul>\n<p><b>Certification cost:<\/b><span style=\"font-weight: 400;\"> free\u00a0<\/span><\/p>\n<p><b>Duration:<\/b><span style=\"font-weight: 400;\"> 4 hours\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also expand your education by taking other accompanying courses from HubSpot, such as lessons on Facebook and Instagram marketing.<\/span><\/p>\n<h3><a href=\"https:\/\/bootcampdigital.com\/product\/social-media-certification\/\" target=\"_blank\" rel=\"nofollow noopener\" data-schema-attribute=\"\"><b>Boot Camp Digital&#8217;s Social Media Certification<\/b><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">Boot Camp Digital Social Media Certification includes hours of lectures via video tutorials that cover a wide range of key social networking skills. Blogging, strategy, and platform-specific marketing are all part of the course.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also offers one-on-one tutoring, an online forum for students to communicate, and downloadable materials to help them practice skills more effectively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By receiving a degree, you may ensure that you have a solid understanding of social networking tactics for a variety of scenarios.<\/span><\/p>\n<p><b>This social media will help you:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Get better results faster from your social media marketing\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Grow your credentials and credibility with demonstrable skills\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Learn the most in-demand skills for career advancement\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Drive the most impact for your time, effort, and resources<\/span><\/li>\n<\/ul>\n<p><b>Certification cost:<\/b><span style=\"font-weight: 400;\"> $997<\/span><\/p>\n<p><b>Duration:<\/b><span style=\"font-weight: 400;\"> 42 hours<\/span><\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">By now you should have an idea about which <strong>social media certifications<\/strong> you could take to secure your place as a pro social media user. If you already know what kind of businesses you want to work with and which social media platforms to focus on, selecting a course is easy. We gave you the options, but now it\u2019s up to you to choose which one is important for you and your career.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em>Hey, want to know more about\u00a0<strong>OneCommerce<\/strong>?\u00a0<a href=\"https:\/\/onecommerce.io\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">CHECK IT OUT<\/a>!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s dive into 7 social media certifications. The list here includes both free and paid certifications for you to choose from.<\/p>\n","protected":false},"author":8,"featured_media":8894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[54],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts\/8873"}],"collection":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/comments?post=8873"}],"version-history":[{"count":13,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts\/8873\/revisions"}],"predecessor-version":[{"id":21069,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts\/8873\/revisions\/21069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/media\/8894"}],"wp:attachment":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/media?parent=8873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/categories?post=8873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/tags?post=8873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}