\u201cFrom automotive to the beverage industry, anything made in Germany is regarded as top-quality products. So, why not hair care products?\u201d<\/b>\u00a0<\/span><\/p>\n Derrick-Mensah Asiamah | Managing Director<\/b><\/p>\n With that vision in mind, Mr.Derrick and the whole team initially get started with just a few items including their best-selling definition cream, shampoo, and hair spray serum.\u00a0<\/span><\/p>\n A quick glance at That\u2019s Me diverse hair care products from mousse to hair serum<\/p><\/div>\n <\/p>\n However, That\u2019s Me\u2019s vision is now much bigger than just a hair care retailer. According to Mr.Derrick, Managing Director of That\u2019s Me, the brand will launch many more skincare products alongside its popular hair-care line.\u00a0<\/span><\/p>\n That\u2019s Me\u2019s vegan moisturizer and hand cream product lines<\/p><\/div>\n \u201cWe are a bootstrapping startup and want to continue to add new hair cosmetics and skin-care products to our product portfolio so we can achieve healthy growth and enter new markets in the medium term.\u201d<\/span><\/p>\n With the expansion to the skincare niche, the brand\u2019s ultimate goal now is to accomplish its vision – \u201c<\/span>To empower customers to be the best version of themselves<\/span><\/i>.\u201d\u00a0<\/span><\/p>\n With great opportunities come great challenges, as That\u2019s Me scales up its business, the brand opens itself up to endless selling opportunities and, well, inevitable difficulties as well.<\/span><\/p>\n As a bootstrapping startup, it was immensely important for That\u2019s Me <\/span>to be well aware of all the important metrics<\/b> so they could make more informed decisions to survive and more importantly, to thrive in the long run.<\/span><\/p>\n That\u2019s Me needs to make sure every move they make is based on historical data<\/p><\/div>\n \u201cWithout seeing our business\u2019 exact margins, it\u2019s tough for us to decide where to allocate financial resources or which marketing initiatives to prioritize when launching new products.\u201d <\/b><\/p>\n Derrick-Mensah Asiamah | Managing Director\u00a0<\/b><\/p>\n At first, That\u2019s Me relied on Excel to work on their financial data. But they soon realized how time-wasting and exhausting it is to analyze their business KPIs in such a conventional way.<\/span><\/p>\n As their business grows with many more orders and costs involved, manually updating each small piece of data using Excel turns out to be a nightmare. Even minor typing can ruin the whole calculation, making the final results no longer accurate.<\/span><\/p>\n And it is at that time That\u2019s Me realized <\/span>Excel doesn\u2019t work anymore<\/b>.<\/span><\/p>\n In the face of exponential growth, That\u2019s Me has come to TrueProfit, an application that, as Mr. Derrick claimed, is a game-changer to the way his whole team runs the business.\u00a0<\/span><\/p>\n \u201cIt is very extensive to work out financial data using Excel or other tools. TrueProfit has helped us a whole lot, especially the live tracking has been very important for us at certain times to see whether we are still in the area of profitability or not\u201d <\/b>Derrick-Mensah Asiamah | Managing Director<\/b><\/p>\n According to That\u2019s Me Director, TrueProfit takes a lot of work off our shoulders when it comes to calculating profitability. To his view, eCommerce is often about “bean counting”, so a bootstrapping startup needs to know all the financial KPIs in order to scale.<\/span><\/p>\n That\u2019s Me\u2019s team now has more time to focus on growing their business<\/p><\/div>\n And thanks to TrueProfit, the German hair care start-up has seen a <\/span>10% increase in its revenue<\/b> within just 3 months<\/b> – quite impressive but that\u2019s a possible result of making data-driven decisions.<\/span><\/p>\n \u201cTrueProfit has become an inseparable part of our everyday business, and we can’t imagine life without it. It helps us every day to have an accurate overview of our figures and especially the profitability.\u201d <\/b><\/p>\n Derrick-Mensah Asiamah | Managing Director<\/b><\/p>\n That\u2019s Me can achieve such an accomplishment thanks to their data-driven mindset – a key to achieving long-term success for any start-up or entrepreneur who is serious about elevating their business in today\u2019s fiercely competitive and ever-changing eCommerce.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" That\u2019s Me – a hair care start-up with an ambitious vision\u00a0 Established in 2019 with…<\/p>\n","protected":false},"author":7,"featured_media":8728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[41],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts\/7916"}],"collection":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/comments?post=7916"}],"version-history":[{"count":3,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts\/7916\/revisions"}],"predecessor-version":[{"id":15925,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts\/7916\/revisions\/15925"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/media\/8728"}],"wp:attachment":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/media?parent=7916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/categories?post=7916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/tags?post=7916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"A](\"http:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/06\/image-4-3.jpeg\" "\\"\\"")
![\"That\u2019s](\"http:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/06\/image-3-1.jpeg\" "\\"\\"")
Bootstrapping and encountering problems<\/b><\/h2>\n
![\"That\u2019s](\"http:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/06\/image-2-1.jpeg\" "\\"\\"")
Making data-driven decisions & increasing revenue by 10%\u00a0<\/b><\/h2>\n
![\"That\u2019s](\"http:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/06\/image-1-1.jpeg\" "\\"\\"")
To sum up: you can\u2019t improve on what you don\u2019t measure!<\/b><\/h2>\n