{"id":7674,"date":"2022-06-17T02:30:50","date_gmt":"2022-06-17T06:30:50","guid":{"rendered":"https:\/\/onecommerce.io\/blog\/?p=7674"},"modified":"2023-04-24T04:08:02","modified_gmt":"2023-04-24T08:08:02","slug":"social-apps-to-consider-for-your-brand","status":"publish","type":"post","link":"https:\/\/onecommerce.io\/blog\/2022\/06\/17\/social-apps-to-consider-for-your-brand\/","title":{"rendered":"12 Popular Social Apps to Consider for Your Brand in 2023"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Nowadays, social networks have become a part of almost everyone&#8217;s daily life, especially for young people. Because this is considered the largest and best place for work and entertainment today, users post and share their interests and views.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In marketing and media, popular <\/span><b>social apps<\/b><span style=\"font-weight: 400;\"> are considered as an indispensable tool to increase coverage, and brand image. They help you reach the maximum potential customers and turn them into loyal customers.<\/span><\/p>\n<h2><b>What are social apps?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Social media is internet-based and gives users the chance to create, share, and engage with content as well as take part in social networking. Users can create a profile, connect with others, and interact with different types of digital media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social apps are social media\u2019s web-based softwares on desktops or download services that provide users with social media functionality on their mobile devices like smartphones or tablets.<\/span><\/p>\n<h2><b>12 common social apps for your brand in 2023<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To help you decide which social media platforms are going to be right for your brand this year, here are our picks for the popular social apps you should care about in 2022.<\/span><\/p>\n<ul>\n<li>\n<h3><b>Facebook\u00a0<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With nearly <\/span><a href=\"https:\/\/datareportal.com\/essential-facebook-stats\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><span style=\"font-weight: 400;\">three billion monthly users<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><span style=\"font-weight: 400;\">Facebook<\/span><\/a><span style=\"font-weight: 400;\"> is the world&#8217;s largest and most popular social networking platform. This means that about <\/span><a href=\"https:\/\/datareportal.com\/essential-facebook-stats\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><span style=\"font-weight: 400;\">37.0%<\/span><\/a><span style=\"font-weight: 400;\"> of all the people on the planet use Facebook today.\u00a0<\/span><\/p>\n<div id=\"attachment_13382\" style=\"width: 835px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-13382\" class=\"wp-image-13382 size-full\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/06\/facebook-1.jpg\" alt=\"\" width=\"825\" height=\"803\" title=\"\"><p id=\"caption-attachment-13382\" class=\"wp-caption-text\">Facebook helps millions of businesses, big and small, connect with their customers<\/p><\/div>\n<p><span style=\"font-weight: 400;\">More than 200 million businesses (mainly small businesses) use Facebook tools, and <\/span><a href=\"https:\/\/www.facebook.com\/iq\/insights-to-go\/6m-there-are-more-than-6-million-active-advertisers-on-facebook\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><span style=\"font-weight: 400;\">more than seven million advertisers<\/span><\/a><span style=\"font-weight: 400;\"> regularly promote their business on Facebook, which makes it a great choice for the first time starting your business on social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook also updates its features regularly to optimize users&#8217; experience and at the moment, its app has made many improvements and created new features for businesses to work better on this platform.<\/span><\/p>\n<ul>\n<li>\n<h3><b>YouTube<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><span style=\"font-weight: 400;\">YouTube<\/span><\/a><span style=\"font-weight: 400;\"> is a video-sharing platform where <\/span><a href=\"https:\/\/www.globalmediainsight.com\/blog\/youtube-users-statistics\/#:~:text=1%20billion%20hours%20of%20content,seconds%20on%20YouTube%20every%20day.\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><span style=\"font-weight: 400;\">users spend a billion hours watching videos every day<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div id=\"attachment_13383\" style=\"width: 838px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-13383\" class=\"wp-image-13383 size-full\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/06\/youtube-1.jpg\" alt=\"\" width=\"828\" height=\"813\" title=\"\"><p id=\"caption-attachment-13383\" class=\"wp-caption-text\">YouTube is one of the popular video-sharing social app<\/p><\/div>\n<p><span style=\"font-weight: 400;\">According to <\/span><b>Statista 2022<\/b><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.statista.com\/forecasts\/1144088\/youtube-users-in-the-world\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><span style=\"font-weight: 400;\">over 2.2 billion people worldwide<\/span><\/a><span style=\"font-weight: 400;\"> use YouTube once a month. Besides being the second-largest social media site, YouTube is often known as the second largest search engine after Google, its parent company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, if you use video marketing to promote your business, then YouTube can be one of the social apps for you.<\/span><\/p>\n<ul>\n<li>\n<h3><b>Instagram<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\"> is a free social media platform for sharing photos and videos. Instagram was created in 2009 by <\/span><b>Kevin Systrom<\/b><span style=\"font-weight: 400;\"> with the original purpose to attract people who loved whiskey and bourbon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today this social app has become a familiar place for influencers, brands, bloggers, small business owners, friends, and everyone in between. <\/span><a href=\"https:\/\/www.cnbc.com\/2021\/12\/14\/instagram-surpasses-2-billion-monthly-users.html\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><span style=\"font-weight: 400;\">Over 2 billion people use Instagram monthly<\/span><\/a><span style=\"font-weight: 400;\">, with around 500 million of these using it daily.\u00a0<\/span><\/p>\n<div id=\"attachment_13384\" style=\"width: 1290px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-13384\" class=\"wp-image-13384 size-full\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/06\/inst-1.jpg\" alt=\"\" width=\"1280\" height=\"800\" title=\"\"><p id=\"caption-attachment-13384\" class=\"wp-caption-text\">Instagram is one of the important social apps to promote your business<\/p><\/div>\n<p><span style=\"font-weight: 400;\">If your target audience is under the age of 40, you run a lifestyle, eCommerce, or photography business, then Instagram is one of those social apps you would like to prioritize.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h3><b>Tiktok<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.tiktok.com\/en\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><span style=\"font-weight: 400;\">TikTok<\/span><\/a><span style=\"font-weight: 400;\"> (<\/span><b>Douyin<\/b><span style=\"font-weight: 400;\"> in China) is a social app for sharing short videos. Despite its 2017 introduction, it\u2019s one of the fastest-growing social apps in the world and recently surpassed Google as the most visited internet site.\u200b<\/span><\/p>\n<div id=\"attachment_13385\" style=\"width: 834px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-13385\" class=\"wp-image-13385 size-full\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/06\/tiktok-1.jpg\" alt=\"\" width=\"824\" height=\"691\" title=\"\"><p id=\"caption-attachment-13385\" class=\"wp-caption-text\">TikTok has the fastest growing among others social apps<\/p><\/div>\n<p><span style=\"font-weight: 400;\">TikTok lets users make and share small clips from <\/span><b>15 to 60 seconds<\/b><span style=\"font-weight: 400;\"> long. This social app also holds a huge list of sound effects, music pieces, and filters to enhance the videos and make them more charming. Tiktok videos cover practically every topic, from lip-syncing, dancing, and challenges to DIY skills and make-up instructions.<\/span><\/p>\n<p><a href=\"https:\/\/wallaroomedia.com\/blog\/social-media\/tiktok-statistics\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><span style=\"font-weight: 400;\">60% of TikTok users are Gen Zers<\/span><\/a><span style=\"font-weight: 400;\">. TikTok is an amazing platform for your business if your target market is young. Being extremely self-promotion on these kinds of social apps will not earn you a loyal audience. Instead, you should focus on entertaining first.<\/span><\/p>\n<ul>\n<li>\n<h3><b>Twitter<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/twitter.com\/?lang=en\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><span style=\"font-weight: 400;\">Twitter<\/span><\/a><span style=\"font-weight: 400;\">\u2019s monthly active user statistics have steadily been around <\/span><a href=\"https:\/\/datareportal.com\/essential-twitter-stats\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><span style=\"font-weight: 400;\">436 million<\/span><\/a><span style=\"font-weight: 400;\"> for some time now. Twitter has become a very popular medium for communicating breaking news, short content, and communicating directly with your audience in real-time. Twitter users like sharing news, entertainment, sports, politics, and other topics on social apps.<\/span><\/p>\n<div id=\"attachment_13386\" style=\"width: 838px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-13386\" class=\"wp-image-13386 size-full\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/06\/twitter-1.jpg\" alt=\"\" width=\"828\" height=\"766\" title=\"\"><p id=\"caption-attachment-13386\" class=\"wp-caption-text\">Twitter connects you and your business with daily things happening in the world<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Many brands use Twitter as an alternate channel for customer service. According to advertisers on Twitter, <\/span><a href=\"https:\/\/blog.twitter.com\/en_us\/a\/2016\/making-customer-service-even-better-on-twitter\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><span style=\"font-weight: 400;\">more than 80 percent of social customer service requests are made on Twitter<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your target group is adult males between the ages of 30 and 60, you should prioritize Twitter. Moreover, you can try out types of content formats like educational clips, captivating graphics, and discussion threads that provide advice and perspectives.<\/span><\/p>\n<ul>\n<li>\n<h3><b>Reddit<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.reddit.com\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><span style=\"font-weight: 400;\">Reddit<\/span><\/a><span style=\"font-weight: 400;\"> has around <\/span><a href=\"https:\/\/thesmallbusinessblog.net\/reddit-statistics\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><span style=\"font-weight: 400;\">430 million users<\/span><\/a><span style=\"font-weight: 400;\"> worldwide. In 2019, the &#8216;<\/span><b>Redditors<\/b><span style=\"font-weight: 400;\">&#8216; on this social app made nearly 200 million postings and left 1.7 billion comments.<\/span><\/p>\n<div id=\"attachment_13387\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-13387\" class=\"wp-image-13387 size-full\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/06\/reddit-1.jpg\" alt=\"\" width=\"800\" height=\"404\" title=\"\"><p id=\"caption-attachment-13387\" class=\"wp-caption-text\">Reddit is a good option to try if you get bored with regular social apps<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Reddit is organized by \u201csubreddits,\u201d which are communities concentrated on certain topics or interests. This helps marketers focus on their target audiences with great accuracy. For example, if your business is a beauty brand, you may join r\/beauty.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember that most subreddits do not permit self-promotion. You can try to establish relationships naturally by creating and engaging in communities, participating in discussions, and responding to comments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hosting AMAs (&#8220;Ask Me Anything&#8221;) chats is a common way to connect with users. Users on Reddit are smart, and they will immediately downvote content they dislike.<\/span><\/p>\n<ul>\n<li>\n<h3><b>Quora<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.quora.com\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><span style=\"font-weight: 400;\">Quora<\/span><\/a><span style=\"font-weight: 400;\"> is a community-based Q&amp;A website and app that provides knowledge on a wide range of topics. Views, votes, reviews, and shares are used to rank questions and answers.<\/span><\/p>\n<div id=\"attachment_13388\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-13388\" class=\"wp-image-13388 size-full\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/06\/quora-1.jpg\" alt=\"\" width=\"800\" height=\"523\" title=\"\"><p id=\"caption-attachment-13388\" class=\"wp-caption-text\">Quora is a special online community for you to share knowledge to promote your brand and reach target audiences<\/p><\/div>\n<p><span style=\"font-weight: 400;\">As a brand, you may set up a Quora business page or use staff advocates to answer questions about your products or services or industry topics. Quora also features an ad platform where you can promote your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/quora-ads-for-beginners\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><span style=\"font-weight: 400;\">63% of users researching major online purchases<\/span><\/a><span style=\"font-weight: 400;\">, Quora is a good choice among social apps to reach customers actively searching for a product or service.<\/span><\/p>\n<ul>\n<li>\n<h3><b>WeChat<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.wechat.com\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><span style=\"font-weight: 400;\">WeChat<\/span><\/a><span style=\"font-weight: 400;\"> was launched in 2011 by <\/span><a href=\"https:\/\/www.tencent.com\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><span style=\"font-weight: 400;\">Tencent<\/span><\/a><span style=\"font-weight: 400;\">, one of China\u2019s biggest tech giants. Like WhatsApp and Messenger, WeChat began as a messaging app, but it\u2019s developed into an all-in-one platform. Besides texting and calling, users may shop online, pay bills, transfer money, make bookings, and more.<\/span><\/p>\n<div id=\"attachment_13389\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-13389\" class=\"wp-image-13389 size-full\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/06\/wechat-1.jpg\" alt=\"\" width=\"800\" height=\"505\" title=\"\"><p id=\"caption-attachment-13389\" class=\"wp-caption-text\">If you want to promote your brand in China, don&#8217;t miss out WeChat<\/p><\/div>\n<p><b>WeChat<\/b><span style=\"font-weight: 400;\"> is the most popular of all social apps in China and some Asian countries. So, if you want to promote your brand in China, WeChat is a viable option (popular social networks like Facebook and Twitter are banned in China).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may place advertisements on the official WeChat account or on WeChat Moments. Many WeChat-based influencers may also help your company reach millions of Chinese customers.<\/span><\/p>\n<ul>\n<li>\n<h3><b>WhatsApp<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.whatsapp.com\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><span style=\"font-weight: 400;\">WhatsApp<\/span><\/a><span style=\"font-weight: 400;\"> is a messaging app that is used in more than 180 countries. Originally, people used WhatsApp to send text messages to family and friends. People gradually began to engage with companies using WhatsApp.<\/span><\/p>\n<div id=\"attachment_13390\" style=\"width: 838px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-13390\" class=\"wp-image-13390 size-full\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/06\/whatsapp-1.jpg\" alt=\"\" width=\"828\" height=\"758\" title=\"\"><p id=\"caption-attachment-13390\" class=\"wp-caption-text\">WhatsApp is a one of the social apps that uses the internet to send messages, images, audio or video<\/p><\/div>\n<p><span style=\"font-weight: 400;\">WhatsApp&#8217;s business platform enables businesses to give customer service and share purchase updates with customers. The <\/span><a href=\"https:\/\/business.whatsapp.com\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><span style=\"font-weight: 400;\">WhatsApp Business<\/span><\/a><span style=\"font-weight: 400;\"> app is available for small businesses, and the WhatsApp Business API is available for corporate enterprises.<\/span><\/p>\n<ul>\n<li>\n<h3><b>Snapchat<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.snapchat.com\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><span style=\"font-weight: 400;\">Snapchat<\/span><\/a><span style=\"font-weight: 400;\"> is still one of the most popular social apps among those under the age of 25, with <\/span><a href=\"https:\/\/www.statista.com\/statistics\/545967\/snapchat-app-dau\/#:~:text=With%20almost%20530%20million%20active,such%20as%20Twitter%20or%20Facebook.\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><span style=\"font-weight: 400;\">over 500 million monthly users<\/span><\/a><span style=\"font-weight: 400;\"> in recent months.\u00a0<\/span><\/p>\n<div id=\"attachment_13391\" style=\"width: 838px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-13391\" class=\"wp-image-13391 size-full\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/06\/snapchat-1.jpg\" alt=\"\" width=\"828\" height=\"817\" title=\"\"><p id=\"caption-attachment-13391\" class=\"wp-caption-text\">Snapchat is a fun and dynamic social media with young audiences<\/p><\/div>\n<p><span style=\"font-weight: 400;\">The majority of Snapchat users use the app to share updates and connect with friends and family through disappearing images and short video messages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have a passion for making compelling short videos that can entertain and educate a young audience, Snapchat will be a great place to interact with them.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h3><b>LinkedIn<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\"> is the largest professional network in the world, with <\/span><a href=\"https:\/\/datareportal.com\/essential-linkedin-stats\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><span style=\"font-weight: 400;\">over 800 million users<\/span><\/a><span style=\"font-weight: 400;\"> in over 200 countries and territories.<\/span><\/p>\n<div id=\"attachment_13392\" style=\"width: 838px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-13392\" class=\"wp-image-13392 size-full\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/06\/linkedin-1-1.jpg\" alt=\"\" width=\"828\" height=\"800\" title=\"\"><p id=\"caption-attachment-13392\" class=\"wp-caption-text\">LinkedIn is the social network for job seekers, professionals, and businesses<\/p><\/div>\n<p><span style=\"font-weight: 400;\">LinkedIn has grown from a simple job search and r\u00e9sum\u00e9 site to a professional platform where industry professionals share content, network, and create their personal brands.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn is one of the great social apps to establish business relationships, and it\u2019s the best place to start if you want to maintain a professional online presence.<\/span><\/p>\n<ul>\n<li>\n<h3><b>Pinterest<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.pinterest.com\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><span style=\"font-weight: 400;\">Pinterest<\/span><\/a><span style=\"font-weight: 400;\"> has gained popularity as a social bookmarking site for collecting ideas and exploring creative inspiration for everything. It varies from cooking to DIY home projects, vacation ideas, interior design, business, and everything in between.<\/span><\/p>\n<div id=\"attachment_13393\" style=\"width: 838px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-13393\" class=\"wp-image-13393 size-full\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/06\/piin-1-1.jpg\" alt=\"\" width=\"828\" height=\"828\" title=\"\"><p id=\"caption-attachment-13393\" class=\"wp-caption-text\">Using Pinterest for business is wonderful for promoting products and services<\/p><\/div>\n<p><span style=\"font-weight: 400;\">With a largely female audience, this social media network is frequently regarded as an important element of the product discovery process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/www.statista.com\/statistics\/463353\/pinterest-global-mau\/#:~:text=Pinterest%3A%20number%20of%20monthly%20active%20users%20worldwide%202016%2D2022&amp;text=As%20of%20the%20first%20quarter,had%20478%20million%20MAUs%20worldwide.\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><span style=\"font-weight: 400;\">over 430 million monthly users<\/span><\/a><span style=\"font-weight: 400;\">, Pinterest has one of the most concentrated female audiences among other social apps. <\/span><a href=\"https:\/\/empower.agency\/pinterest-stats\/#:~:text=Contact-,Pinterest%20Stats%3A%2080%25%20of%20users%20are%20female%2C%2092%25,84%25%20pinning%20after%204%20years&amp;text=Pinterest%2C%20the%20visual%20social%20bookmarking,the%20major%20social%20media%20platforms.\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><span style=\"font-weight: 400;\">Nearly 80% of its users are female<\/span><\/a><span style=\"font-weight: 400;\">, with millennials making up the majority.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your audience comprises mostly adult women, and your business is linked to lifestyle, fashion, d\u00e9cor, or DIY, then you should prioritize Pinterest.<\/span><\/p>\n<h2><b>Final Words<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you are unsure about which <\/span><b>social apps<\/b><span style=\"font-weight: 400;\"> are best for you, you can conduct some research to see which one would be most effective for your needs. Before you begin promoting your brand on a platform, you must first learn everything there is to know about it. Different platforms have different functions and features.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regardless of the size of the social media, you should also consider whether your brand\u2019s target audience is active on those platforms. It\u2019s better to pick two to three social apps and do them well, rather than create ordinary content for five or more different platforms. Knowing all this will help your social media marketing campaign be more successful.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to find out what social media is suitable for your business? Check out this list of 12 trending social apps that we made.<\/p>\n","protected":false},"author":8,"featured_media":13381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[54],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts\/7674"}],"collection":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/comments?post=7674"}],"version-history":[{"count":14,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts\/7674\/revisions"}],"predecessor-version":[{"id":14204,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts\/7674\/revisions\/14204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/media\/13381"}],"wp:attachment":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/media?parent=7674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/categories?post=7674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/tags?post=7674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}