{"id":3960,"date":"2022-04-15T04:53:38","date_gmt":"2022-04-15T08:53:38","guid":{"rendered":"https:\/\/onecommerce.io\/blog\/?p=3960"},"modified":"2023-04-12T06:15:09","modified_gmt":"2023-04-12T10:15:09","slug":"amazon-ses","status":"publish","type":"post","link":"https:\/\/onecommerce.io\/blog\/2022\/04\/15\/amazon-ses\/","title":{"rendered":"The Most Complete Amazon SES Guide You’ll Ever Need"},"content":{"rendered":"

Amazon SES<\/i><\/b> is a new service from Amazon Web Services (AWS) that aims to facilitate the delivery of email marketing, alerts, and transactions at scale for digital marketers and application developers.<\/span><\/i><\/p>\n

We’ll go through how Amazon SES stands out from hundreds of other email providers, analyze its merits and disadvantages, and show you how to set it up in this article.<\/span><\/i><\/p>\n

What is Amazon SES?<\/b><\/h2>\n

According to Amazon Web Services, Amazon Simple Email Service (SES) is a cost-effective, flexible, and easily scalable email service that allows developers to send email from within any application.\u00a0<\/span><\/p>\n

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Amazon SES is a cloud-based email service that can facilitate your email marketing<\/p><\/div>\n

It is a cloud-based service designed for business communication, email campaigns, or any other activities that involve sending bulk emails internally or externally. It provides a place for high-volume email automation at a reasonable cost.<\/span><\/p>\n

Amazon SES Features<\/b><\/h2>\n

Amazon SES provides a comprehensive set of features for a reliable email system, including<\/span>:<\/span><\/p>\n

High deliverability<\/b><\/h3>\n

Amazon SES invests much in whitelisting as it supports three authentication mechanisms, including <\/span>DKIM, SPF, <\/b>and <\/span>DMARC<\/b> to ensure the emails reach the right recipients.<\/span><\/p>\n

The service filters content to verify that emails meet <\/span>Internet Service Provider (ISP)<\/b> standards and mark content that fails to do so for correction. In addition, it blocks malware and viruses, and notify the sender if emails are flagged as spam to protect the emails from any possible threats.<\/span><\/p>\n

Monitoring your sending activity using events, metrics, and statistics<\/b><\/h3>\n

To measure and monitor your activity using SES, you need to identify the types of email events related to your sending activity. You can select from the list below:<\/span><\/p>\n\n\n\n
\n
    \n
  • Sends<\/b><\/li>\n
  • Rendering Failures<\/b>\u00a0<\/span><\/li>\n
  • Rejects<\/b>\u00a0<\/span><\/li>\n
  • Deliveries\u00a0<\/b><\/li>\n
  • Hard bounces<\/b><\/li>\n<\/ul>\n<\/td>\n
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