{"id":2729,"date":"2022-03-04T02:54:49","date_gmt":"2022-03-04T07:54:49","guid":{"rendered":"https:\/\/onecommerce.io\/blog\/?p=2729"},"modified":"2022-08-04T22:58:29","modified_gmt":"2022-08-05T02:58:29","slug":"how-to-run-ads-on-etsy","status":"publish","type":"post","link":"https:\/\/onecommerce.io\/blog\/2022\/03\/04\/how-to-run-ads-on-etsy\/","title":{"rendered":"How to Run Ads on Etsy and Boost Your Business Now"},"content":{"rendered":"<p><b><i>Etsy<\/i><\/b><i><span style=\"font-weight: 400;\"> is another marketplace where you can buy or sell online, similar to Amazon. However, you can find <\/span><\/i><b><i>handmade items<\/i><\/b><i><span style=\"font-weight: 400;\"> and <\/span><\/i><b><i>craft supplies<\/i><\/b><i><span style=\"font-weight: 400;\"> primarily sold on this eCommerce platform. And that is also the reason why this platform has become so popular with many online merchants and businesses.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">In addition, you and your business have to prepare the right strategies to succeed in this eCommerce business. Although there are similarities among eCommerce platforms, there are also differences about <\/span><\/i><b><i>how to run ads on Etsy<\/i><\/b><i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/i><\/p>\n<h2><b>Learn about the Etsy policy beforehand<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before you can get started, you will have to learn the policies for advertising on this platform. Here are some of the important points that you need to clear out at the beginning:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Etsy has the right to make any change and notify you at any time.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Etsy also has the right to terminate campaigns at any time.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you agree to any automation, you will give Etsy permission to run something on your behalf.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">By no means should your ads and promotions be offensive.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These are only some of the tips for Etsy marketing. Therefore, you should spend some time and read through <\/span><a href=\"https:\/\/www.etsy.com\/legal\/advertising\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Etsy\u2019s marketing policy<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2><b>How to run ads and promote your shop on Etsy?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Once you\u2018ve read through the policies to know what you can and cannot do, you\u2019re ready to learn how to run ads on Etsy.<\/span><\/p>\n<div id=\"attachment_2733\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-2733\" class=\"wp-image-2733\" src=\"http:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Etsy-website-300x181.jpg\" alt=\"Are you ready to learn how to run ads on Etsy?\" width=\"800\" height=\"482\" srcset=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Etsy-website-300x181.jpg 300w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Etsy-website-1024x617.jpg 1024w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Etsy-website-768x463.jpg 768w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Etsy-website-1170x705.jpg 1170w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Etsy-website-585x352.jpg 585w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Etsy-website.jpg 1428w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\"><p id=\"caption-attachment-2733\" class=\"wp-caption-text\">Are you ready to learn how to run ads on Etsy?<\/p><\/div>\n<p><span style=\"font-weight: 400;\">There are many factors to consider when you want to run ads on Etsy successfully. However, we have some suggestions below that we think you might want to optimize first for your Etsy business.\u00a0<\/span><\/p>\n<h3><b>Make your listing titles SEO-friendly<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Titles always play an important role in your product listings no matter where you are selling. It is one of the best ways to attract customers at first glance while looking for something to buy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, it is a good practice to create SEO titles so that your product listings will get in the customers\u2019 search results.<\/span><\/p>\n<p><img class=\"aligncenter wp-image-2735 size-full\" src=\"http:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/necklace-stand.jpg\" alt=\"\" width=\"800\" height=\"432\" srcset=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/necklace-stand.jpg 800w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/necklace-stand-300x162.jpg 300w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/necklace-stand-768x415.jpg 768w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/necklace-stand-585x316.jpg 585w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\"><\/p>\n<p>As you can see from the picture above, the seller tried to fill out all of the keywords related to the product. Although it looks cramped, it surely helps customers find what they&#8217;re looking for with such a title.<\/p>\n<p><span style=\"font-weight: 400;\">Therefore, you should do keyword research within your niche to find your customers\u2019 interests. Moreover, you should avoid using a broad keyword such as \u2018jacket\u2019 alone. Try to be more descriptive like \u2018leather jacket\u2019 and it is more likely to match with a search result from a customer.<\/span><\/p>\n<h3><b>Remember to re-list your products regularly<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Besides relevant or most search results, <\/span><b>Etsy <\/b><span style=\"font-weight: 400;\">also detects recently listed items and pushes them to the top of the search page. <\/span><i><span style=\"font-weight: 400;\">In other words<\/span><\/i><span style=\"font-weight: 400;\">, there are higher chances of getting first place in a customer search result every time you list an item.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At first, it may look like hard work when you have to re-list your items all over again. Fortunately, you don\u2019t have to. You can ensure your items are continuously at the top of the search results by using <\/span><a href=\"https:\/\/www.etsyonsale.com\/help\/autoRenewTool\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Etsy\u2019s Auto-Renew tool<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div id=\"attachment_2732\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-2732\" class=\"wp-image-2732 size-full\" src=\"http:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Auto-renew-tool.jpg\" alt=\"Etsy&#039;s Auto renew tool\" width=\"800\" height=\"659\" srcset=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Auto-renew-tool.jpg 800w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Auto-renew-tool-300x247.jpg 300w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Auto-renew-tool-768x633.jpg 768w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Auto-renew-tool-585x482.jpg 585w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\"><p id=\"caption-attachment-2732\" class=\"wp-caption-text\">Etsy&#8217;s Auto renew tool<\/p><\/div>\n<p><span style=\"font-weight: 400;\">With this tool, you can re-list your selected items at any given frequency, getting them at the top at each time. Additionally, <\/span><b>Etsy<\/b><span style=\"font-weight: 400;\"> will charge you $0.20 for each time your item re-list. We consider this is a fair price as there are over 30 million active buyers on the platform each day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, this is a great price that comes with a great result, reaching more customers every day.\u00a0<\/span><\/p>\n<h3><b>How to run ads on Etsy tip: Use promoted listings<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In addition to traditional listings, you can also use the promoted listings to gain prominence from other Etsy product listings. By choosing promoted listings, you can pay per click and keep your item at the top of the search results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, your promoted listings will include the word \u2018Ad\u2019, showing that it is a paid campaign. However, it will contribute to the demographics and search tags that you have selected.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More importantly, you can also start asking for reviews from customers once you\u2019ve got some sales. This eventually helps enhance your listings\u2019 prominence even further. However, getting reviews will require patience and time. Therefore, we recommend utilizing social media promotion and word-of-mouth advertising to boost your marketing.<\/span><\/p>\n<h3><b>Take stunning photos of your items<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">All online marketplaces share one thing in common, which is they all need stunning product photos to attract customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter where you are selling your products, you will fall behind your competitors if the photos of your items look boring. Therefore, you must put more time and effort into taking photos that inspire your customers.<\/span><\/p>\n<div id=\"attachment_2736\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-2736\" class=\"wp-image-2736 size-full\" src=\"http:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Take-high-quality-pictures.jpg\" alt=\"Taking high-quality pictures is one of the best practices for how to run ads on Etsy\" width=\"800\" height=\"600\" srcset=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Take-high-quality-pictures.jpg 800w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Take-high-quality-pictures-300x225.jpg 300w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Take-high-quality-pictures-768x576.jpg 768w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Take-high-quality-pictures-585x439.jpg 585w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\"><p id=\"caption-attachment-2736\" class=\"wp-caption-text\">Taking high-quality pictures is one of the best practices for how to run ads on Etsy<\/p><\/div>\n<p><span style=\"font-weight: 400;\">On the other hand, if your budget is not enough to invest in advanced equipment, you can simply use tools to edit your photos. By combining viewing angle, lighting, and filters, you can produce high-quality images without using any fancy camera.\u00a0<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>? A small tip:<\/b><span style=\"font-weight: 400;\"> You can edit photos <\/span><i><span style=\"font-weight: 400;\">directly<\/span><\/i><span style=\"font-weight: 400;\"> on your smartphone. There is already an editing tool on every phone. So, why not take this chance to elevate your product listings?<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><b>Promote your shop on social media<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Social media is a powerful way to promote your products and reach more potential customers. Fortunately, there are Etsy\u2019s media tools that will help you get the job done.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result, you can quickly share important updates, milestones, or even promotions from your shop. You can share them on sites such as Facebook, Instagram, Pinterest, and Twitter, attracting worldwide users to your Etsy shop.<\/span><\/p>\n<h3><b>Utilize sales and coupons<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">By offering coupons in your shop, you will have a smart marketing strategy in the guide of how to run ads on Etsy. With these coupons, you can get more new customers and retain customers\u2019 loyalty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, these promotions can have a more strategic role than you might think. They encourage customers to buy, add more products into their carts, or even clear out old inventory.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, you should take advantage of coupons and sales to drive more sales to your shop more easily. Besides, you can get more customers\u2019 loyalty for their next return and purchase as well.\u00a0<\/span><\/p>\n<h2><b>Final thoughts\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you have known the essentials of how to run ads on Etsy, you\u2019re ready to promote your store to success. Moreover, you should remember to combine these aspects to ensure getting the best results (or search results) for your product listings.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em>Hey, want to know more about\u00a0<strong>OneCommerce<\/strong>?\u00a0<a href=\"https:\/\/onecommerce.io\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">CHECK IT OUT<\/a>!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learning how to run ads on Etsy will be the way to enhance your business on this platform. Take your time and read through what needs to be done. <\/p>\n","protected":false},"author":4,"featured_media":6126,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[58],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts\/2729"}],"collection":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/comments?post=2729"}],"version-history":[{"count":9,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts\/2729\/revisions"}],"predecessor-version":[{"id":10351,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts\/2729\/revisions\/10351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/media\/6126"}],"wp:attachment":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/media?parent=2729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/categories?post=2729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/tags?post=2729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}