{"id":2727,"date":"2022-03-04T03:39:10","date_gmt":"2022-03-04T08:39:10","guid":{"rendered":"https:\/\/onecommerce.io\/blog\/?p=2727"},"modified":"2023-04-19T22:51:03","modified_gmt":"2023-04-20T02:51:03","slug":"instagram-creator-studio","status":"publish","type":"post","link":"https:\/\/onecommerce.io\/blog\/2022\/03\/04\/instagram-creator-studio\/","title":{"rendered":"The Complete Guide to Instagram Creator Studio (2022)"},"content":{"rendered":"

Have you ever managed an Instagram account for your business, and had to set an alarm (yes, you’re not misreading) not to wake up, but to post at the right time that your target customers are the most active on the Internet?<\/span><\/em><\/p>\n

Don’t let work interfere with quality time with your loved ones. Instead, let’s take a look at Instagram Content Creator now to not only schedule posts but also manage posts and collect user data, and even earn money for your business’s Instagram account.<\/span><\/em><\/p>\n

Without further ado, let’s find out about Instagram Creator Studio<\/strong> and how it can help you with not only your work-life balance but also the big picture of how you should approach your Instagram content strategy for your business.<\/span><\/em><\/p>\n

What is Instagram Creator Studio?<\/strong><\/h2>\n

If you’re searching for an easy-to-use tool to help you improve the effectiveness of your Instagram posts, Instagram Creator Studio is a good choice, and it’s also FREE<\/strong>.<\/span><\/p>\n

Initially, there was only Facebook Creator Studio launched in 2017, with the aim of helping content creators manage the presence of their brands on different fan pages.<\/span><\/p>\n

Later, in 2019, Facebook did a study and found that 81% of users<\/strong> tend to research information about products – services, and 80% come to a buying decision<\/strong> through the content they search for on the brand’s Instagram account<\/span>. Creating content for brands on Instagram would therefore soon become the number 1 priority for businesses.<\/span><\/p>\n

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Instagram Content Creator\u2019s overview dashboard<\/p><\/div>\n

Until 2020, Facebook officially launched Instagram Content Creator to assist businesses with optimizing their content strategy, saving time with the pre-scheduling posts function, measuring and analyzing target customer insights to create content that sells including ad revenue, brand collaborations, or support from fans.<\/span><\/p>\n

Note: Creator Studio is now only available on desktop as Facebook withdrew the Creator App.\u00a0<\/span><\/i><\/p><\/blockquote>\n

Who does Instagram Creator Studio assist with?\u00a0<\/strong><\/h2>\n

Instagram Content Creator is a tool for Creators or business accounts.<\/span> If @louisvuitton or @starbucks are examples for business accounts, bloggers, or influencers like @theonlinebusinessguide (Business and Marketing), @jeffreestar (Beauty) or @loic.lagarde (Photography) are examples for Creator accounts on Instagram –\u00a0 the story they tell is a personal brand story.<\/span><\/p>\n

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Featured Instagram accounts of global hit brands<\/p><\/div>\n

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Personal branding is a story told in Creator accounts<\/p><\/div>\n

You need to connect the Instagram account you are in charge of with a Facebook page to take advantage of the Instagram Content Creator features. For more details on this step, check out Facebook’s help center article <\/span>here.<\/span><\/p>\n

Once you’ve identified the account you’re in charge of, read on to learn more about each specific feature of Instagram Content Creator in the next section.<\/span><\/p>\n

How to use Instagram Creator Studio?\u00a0<\/strong><\/h2>\n

As mentioned above, connecting your Instagram account to a Facebook Page is the first step you need to take to start exploring each specific feature of Instagram Creator Studio.<\/span><\/p>\n

Start by clicking on Instagram’s icon ( pretty nice pink) in the top corner of the screen, you will see an overview dashboard of the features that Instagram Creator Studio offers such as Content Library, Calendar, Insights, and Monetisation.<\/span><\/p>\n

#1. Manage your Instagram posts with Content Library\u00a0<\/b><\/h3>\n

In Creator Studio, the Content Library tab displays a list of all your Instagram videos, photo, carousel, stories, and IGTV posts.<\/span><\/p>\n

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The filters below the content format help you track some useful information related to your posts as follows:<\/span><\/p>\n

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  • Post Status – Shows the status of your posts Published, Scheduled, Draft, and Archived.<\/span><\/li>\n<\/ul>\n

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    • All-time: The length of time you want to find out about your account’s performance. This feature is very useful for you to get a quick weekly\/monthly\/quarterly report on your account’s performance. Wouldn’t it be helpful for the brand manager to ask you to report on the performance of your <\/span>Instagram account just 30 minutes before the team meeting?<\/span><\/li>\n<\/ul>\n

      Note: You can export this report in excel format to easily present in that team meeting. Click Export Data in the upper right corner of the screen.<\/span><\/i><\/p><\/blockquote>\n

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