{"id":2620,"date":"2022-03-03T09:30:15","date_gmt":"2022-03-03T14:30:15","guid":{"rendered":"https:\/\/onecommerce.io\/blog\/?p=2620"},"modified":"2023-04-19T23:44:19","modified_gmt":"2023-04-20T03:44:19","slug":"leverage-tiktok-to-drive-more-traffic-sales","status":"publish","type":"post","link":"https:\/\/onecommerce.io\/blog\/2022\/03\/03\/leverage-tiktok-to-drive-more-traffic-sales\/","title":{"rendered":"How to Leverage TikTok to Drive More Traffic & Sales (2022)"},"content":{"rendered":"

With over 1 billion monthly active users, Tiktok has become one of the most delicious lands for all eCommerce merchants who want to expand their market to social commerce.<\/span><\/p>\n

We have witnessed many businesses have successfully built large and highly engaged followers on TikTok in a very short amount of time, even overnight.<\/span><\/p>\n

With all of this in mind, TikTok presents a significant potential for marketers looking to increase their brand awareness, develop new and compelling content, and reach a quickly rising audience.<\/span><\/p>\n

It\u2019s time to start thinking strategically about how you can use TikTok to drive traffic and sales<\/a> <\/strong>to your brand\u00a0<\/span><\/p>\n

Look no further, we have the best advice for you right below. Scroll down!<\/p>\n

Tip #1. Add a link in your bio<\/b><\/h2>\n

Let\u2019s say you\u2019ve created an engaging video and your video goes viral. People who are interested in your video will click on your bio to learn more about you. And your bio is what makes the very first impression on TikTok users.\u00a0<\/span><\/p>\n

If the content in your bio is interesting and relevant, the visitors will very much likely become your followers.\u00a0<\/span><\/p>\n

In this case, the visitor might take some time to click on the link you place on your bio to see what products you\u2019re selling and therefore increase your organic traffic significantly.\u00a0<\/span><\/p>\n

Like what Nike did:<\/p>\n

\"Nike<\/p>\n

However, TikTok only allows certain accounts to incorporate links. If you\u2019re one of the lucky ones, you\u2019ll see a \u201cWebsite<\/strong>\u201d field after clicking \u201cEdit Profile<\/strong>\u201d on your TikTok profile page.<\/span><\/p>\n

For the unlucky ones, fortunately, there is still a way: you have to join the TikTok tester programs. Here\u2019s how:<\/span><\/p>\n

Step 1:<\/strong> From your TikTok profile, tap the three dots icon in the top right corner. Choose “Setting privacy<\/strong>“<\/span><\/p>\n

Step 2:<\/strong> Scroll down and select the option \u201cJoin TikTok Testers<\/strong>\u201d.\u00a0<\/span><\/p>\n

\"Join

Join TikTok Testers program<\/p><\/div>\n

Step 3:<\/strong> Next, tap into TestFlight and download it from the app store.\u00a0<\/span><\/p>\n

Step 4:<\/strong> Click \u201cStart Testing<\/strong>\u201d and download the new version of TikTok.\u00a0<\/span><\/p>\n

Step 5:<\/strong> Then reopen your TikTok profile.\u00a0<\/span><\/p>\n

Step 6:<\/strong> Tap \u201cedit profile<\/strong>\u201d.\u00a0<\/span><\/p>\n

From here you will be able to add your website link in the \u201cWebsite<\/strong>\u201d field and hit Save.<\/strong>\u00a0<\/span><\/p>\n

Note:<\/strong><\/span>Bear in mind that there are still cases when you cannot add your website link to the bio even when you have signed up for the Tester program. In this case, the cause might be due to the fact that you do not have enough followers or simply because of the policy of the country that you\u2019re based in.\u00a0<\/span><\/p>\n

Tip #2. Connect to your Social profiles.<\/b>\u00a0<\/span><\/h2>\n

This is probably the easiest but most effective way to drive traffic and sales from Tiktok.\u00a0<\/span><\/p>\n

Our recommendation is to connect to the social platform where you have built a comprehensive collection of content about your products and services. This could work really well.<\/span><\/p>\n

For example, if you have a Youtube channel where you make videos about how to use your products or just simply showcase the beauty of your app listings, connect it to TikTok right away!<\/span><\/p>\n

In order to do that you have to select \u201cEdit profile<\/strong>\u201d from your TikTok profile page. From here you’ll see the option to connect Instagram, Youtube, and Twitter to your TikTok channel:<\/span><\/p>\n

\"Connect

Connect TikTok to other social profiles<\/p><\/div>\n

Once you do that, now your social accounts are cross-promoting each other.\u00a0<\/span><\/p>\n

Tip #3. Establish your own content strategy<\/b><\/h2>\n

TikTok is all about the content. Therefore, an effective content strategy is critical to your success on this platform.\u00a0<\/span><\/p>\n

Here are some pro tips that you may want to apply:\u00a0<\/span><\/b><\/p>\n

Define your objective when using TikTok<\/b><\/h3>\n

Knowing your niche is the first step in creating a TikTok content plan. You need to know who you’re talking to before choosing a topic, format, or song for your TikTok video. What are you marketing on TikTok and why are you there? Your objective, for example, could be to expand your impact, other social media accounts, or email list.<\/span><\/p>\n

Once you’ve determined why you’re utilizing TikTok, the next step is to figure out what kind of TikTok content will help you achieve your goal.<\/span><\/b><\/p>\n

\"Zara

Zara is in the clothing niche<\/p><\/div>\n

Decide what type of content to create<\/b><\/h3>\n

In addition to the popular dancing videos, TikTok also has comedic videos, business suggestions videos, series, and trending videos. If you’re running out of ideas, look at what your fans and competitors are uploading on TikTok.<\/span><\/p>\n

Also, take a look at the Discover page<\/strong>, which you can access by touching the magnifying glass symbol at the bottom of the screen. To find information relevant to your expertise, type your search word in the box at the top.<\/span><\/p>\n

\"TikTok

TikTok discover page<\/p><\/div>\n

Scroll through the For You<\/strong> page on the Home screen to get a sense of what’s currently popular. The TikTok algorithm has provided you with this material.<\/span><\/p>\n

\"Trending

Trending content gets really good engagement<\/p><\/div>\n

For your own TikTok content strategy, I recommend a content mix of 70% trends<\/span><\/strong> and 30% evergreen.<\/span><\/strong><\/span><\/p>\n

To capitalize on content that\u2019s designed around trends, make sure you publish it while that trend is still fresh. For your evergreen TikTok content, you can batch-record it and post it throughout the day.<\/span><\/b><\/p>\n

Choose the suitable hashtags<\/b><\/h3>\n

Once you’ve decided what kind of content you want to make, use TikTok to look for hashtags that will help you reach your target audience.\u00a0<\/span><\/p>\n

Look for hashtags with between 300,000 and 2 million views that are closely related to your target demographic. If you use hashtags with more views than that, your material will get lost in the shuffle.<\/span><\/b><\/p>\n

\"Trending

Trending hashtags on TikTok<\/p><\/div>\n

Choose the best time to post<\/b><\/h3>\n

Setting a publication plan for your videos is the final stage in this TikTok content roadmap.<\/span><\/p>\n

Examine your TikTok data to find the best moment to reach out to your followers. This information will show you when your followers are most active throughout the day and week. Once you have this information, I propose that you publish your TikTok videos one hour before most people log on.<\/span><\/p>\n

Or, you can base on the Global best time to post on TikTok<\/a> conducted by Influencer Marketing Hub as follows:<\/p>\n

\"global

Source: Influencer Marketing Hub<\/p><\/div>\n

Consider when individuals are most engaged on social media if you want to reach a larger audience. That’s probably early in the morning, shortly before they go to bed when they get off work.<\/span><\/b><\/p>\n

Use trending sounds<\/b><\/h3>\n

When making how-to and business videos for TikTok, including a popular sound in your video, will help you get more views and engagement.<\/span><\/p>\n

Begin by pressing the addition button at the bottom of the screen and filming your TikTok video as usual. Then, in the lower left-hand corner, tap the music box.<\/span><\/p>\n

From there you can choose from a list of recommended sounds for your TikTok videos.<\/p>\n

\"Recommended

Recommended sounds on TikTok<\/p><\/div>\n

Tip #4. Use TikTok ads<\/b><\/h2>\n

Trying to increase organic reach is always the ultimate goal of any marketer. However, sometimes when you need to target a specific group of audience, paid advertising will be the best option.\u00a0<\/span><\/p>\n

In fact, advertising on TikTok is considered pretty costly compared to other social networks like Facebook or Instagram. Although the company doesn\u2019t specify its rates for all ad types, we witnessed that regular in-feed advertising costs at least $50 per campaign and $20 for each ad group.\u00a0<\/span><\/p>\n

Because of such a high price tag, most small businesses would opt for the most basic in-feed ad type, which still performs really well.<\/span><\/p>\n

Here are some of the most popular TikTok ad types that you should choose from:<\/span><\/p>\n