{"id":2524,"date":"2022-03-03T08:42:21","date_gmt":"2022-03-03T13:42:21","guid":{"rendered":"https:\/\/onecommerce.io\/blog\/?p=2524"},"modified":"2023-04-16T13:14:46","modified_gmt":"2023-04-16T17:14:46","slug":"google-shopping-ads-optimization","status":"publish","type":"post","link":"https:\/\/onecommerce.io\/blog\/2022\/03\/03\/google-shopping-ads-optimization\/","title":{"rendered":"Winning Google Shopping Ads Optimization Checklist 2023"},"content":{"rendered":"

Your Google Shopping ads are not performing as you expected? This article is for you!\u00a0\u00a0\u00a0<\/span><\/em><\/p>\n

Here are some <\/span>expert-proven tips and tricks <\/b>that could help you make the most out of your spending<\/b> on Google Shopping ads optimization<\/b><\/a>.<\/span><\/em><\/p>\n

Let\u2019s go!<\/span><\/em><\/p>\n

Why do you need to optimize your Google Shopping ads?<\/b><\/h2>\n

Google Shopping campaign can be set up right in your Google ads dashboard to display your sponsored content related to a certain search query.\u00a0\u00a0<\/span><\/p>\n

For example, when someone searches for \u201cblanket\u201d, they will see the Google Shopping ads for relevant blankets somewhere in the first-page result like this.<\/span><\/p>\n

\"Google

Google Shopping ads for keyword \u2018blanket\u2019<\/p><\/div>\n

Not to anyone’s surprise, these shopping ads can usually attract a huge number of clicks, especially if the ads are in the top position on the search result page.\u00a0<\/span><\/p>\n

Thus, Google Shopping ads turn out to be the secret weapon of many e-merchant these days.\u00a0<\/span><\/p>\n

Key differences between Google Shopping vs Google search ads<\/b><\/h2>\n

Google Search is text-based commercial content. Your search ad appears in accordance with the keywords you bid on.<\/span><\/p>\n\n\n\n\n\n\n
SEARCH ADS<\/b><\/td>\nSHOPPING ADS<\/b><\/td>\n<\/tr>\n
Search ad is text-based commercial content<\/strong><\/td>\nShopping ads are image-based, the ad includes a picture of your product along with some basic information such as product name, price, offers, or reviews<\/span><\/td>\n<\/tr>\n
The ad will appear in accordance with the keywords that you bid on<\/strong><\/td>\nInstead of keywords, you bid on the products to appear during a search<\/span><\/td>\n<\/tr>\n
Each ad is set up independently, you can turn the ad off at any time<\/strong><\/td>\nGoogle uses the information you submit in Google Merchant Center to showcase your ads. Therefore you have to constantly update data in GMC to ensure the best Shopping ads results.\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Just to show you what search ads would look like on the Google search results page:<\/span><\/p>\n

\"How

How Search ads looks like in Google Search results<\/p><\/div>\n

And here is how Shopping ads look like:<\/span><\/p>\n

\"How

How Shopping ads will look like in Search results<\/p><\/div>\n

These two types of commercials are suitable to use for different purposes. Let\u2019s see how to optimize your Shopping ads for the best performance.<\/span><\/p>\n

Expert-proven tips<\/span> on how to optimize your Google Shopping ads<\/b><\/h2>\n

1. Use negative keywords<\/b><\/h3>\n

As mentioned above, while a Search ad is based on keywords to showcase your commercial, Shopping ad does not allow you to define which keywords you want your product to show.\u00a0<\/span><\/p>\n

The algorithm uses the information you submit in Google Merchant Center to decide whether or not your items are relevant to a certain search query.<\/span><\/p>\n

You might be thinking it could be so difficult for you to run ads.\u00a0<\/span><\/p>\n

Don\u2019t worry, this is when negative keywords come in handy.\u00a0<\/span><\/p>\n

Negative keywords are what let Google know which keywords you don\u2019t want to show for, helping you to focus solely on what truly matters to your potential customers.<\/span><\/p><\/blockquote>\n

The easiest way to do this is to figure out which keywords are similar to your listings but cater to completely different search intent.<\/span><\/p>\n

For example, if you\u2019re a sunglasses seller, you might not want your products to show to people wanting to buy glass jars, glass bottles, or glass doors.\u00a0<\/span><\/p>\n

In this case, simply add glass jars, glass bottles, or glass doors as your negative keywords. Otherwise, you will end up wasting money without gaining any profits.\u00a0<\/span><\/p>\n

\"Example

Example of sunglasses shopping ads<\/p><\/div>\n

Please bear in mind that there are 3 types of negative keywords, and each has a different impact on your ads. Let\u2019s compare:<\/span><\/p>\n