{"id":2422,"date":"2022-03-03T04:26:19","date_gmt":"2022-03-03T09:26:19","guid":{"rendered":"https:\/\/onecommerce.io\/blog\/?p=2422"},"modified":"2023-04-16T12:57:44","modified_gmt":"2023-04-16T16:57:44","slug":"how-to-sell-on-amazon","status":"publish","type":"post","link":"https:\/\/onecommerce.io\/blog\/2022\/03\/03\/how-to-sell-on-amazon\/","title":{"rendered":"How to Sell on Amazon Effectively &#8211; Beginner\u2019s Guide"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">As we all know, <\/span><\/i><b><i>Amazon<\/i><\/b><i><span style=\"font-weight: 400;\"> is one of the eCommerce giants for any merchant to start their business online. Since its <\/span><\/i><a href=\"https:\/\/en.wikipedia.org\/wiki\/Amazon_(company)#History\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">establishment in 1994 by Jeff Bezos<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">, Amazon has also made its way to become one of the most well-known online marketplaces around the world.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">To fulfill the rising demand from online sellers, Amazon released the FBA service. The term \u2018<\/span><\/i><b><i>FBA<\/i><\/b><i><span style=\"font-weight: 400;\">\u2019 stands for <\/span><\/i><b><i>Fulfilled by Amazon<\/i><\/b><i><span style=\"font-weight: 400;\">, meaning that Amazon will store your products in their inventory, fulfill your orders, and offer customer service.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Therefore, it is important to create your Amazon seller account and add the FBA service. That\u2019s one of the things in the guide about <\/span><\/i><b><i>how to sell on Amazon<\/i><\/b><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<h2><b>What you need to know before starting out<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before you can start selling on Amazon, there are a few things that you need to know and research. The more time you spend on preparing, the fewer unforgiving moments you may encounter while selling on this platform.<\/span><\/p>\n<h3><b>Choose your pricing plan<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You have to decide which <\/span><a href=\"https:\/\/sell.amazon.com\/pricing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Amazon pricing plan<\/span><\/a><span style=\"font-weight: 400;\"> will fit your business. Besides those plans, there are some additional fees that you should take into account for your eCommerce business. By acknowledging what you have to pay for your business, you can make your online selling business a lot smoother and more effective.<\/span><\/p>\n<div id=\"attachment_2437\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-2437\" class=\"wp-image-2437\" src=\"http:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Amazon-selling-plans-300x196.jpg\" alt=\"Amazon selling plans will base on your business and how to sell on Amazon \" width=\"800\" height=\"523\" srcset=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Amazon-selling-plans-300x196.jpg 300w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Amazon-selling-plans-1024x670.jpg 1024w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Amazon-selling-plans-768x502.jpg 768w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Amazon-selling-plans-1170x765.jpg 1170w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Amazon-selling-plans-585x383.jpg 585w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Amazon-selling-plans.jpg 1405w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\"><p id=\"caption-attachment-2437\" class=\"wp-caption-text\">Amazon selling plans will base on your business and how to sell on Amazon<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Moreover, <\/span><b>Amazon <\/b><span style=\"font-weight: 400;\">also includes a <\/span><a href=\"https:\/\/sell.amazon.com\/pricing#cost-calculator\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Cost calculator<\/span><\/a><span style=\"font-weight: 400;\"> to estimate your sales margin. As a result, you can get an overview of your revenue and have more time getting your business ready.<\/span><\/p>\n<div id=\"attachment_2438\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-2438\" class=\"wp-image-2438\" src=\"http:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Cost-calculator-300x209.jpg\" alt=\"By calculating your sales margin, you can decide how to sell on Amazon more easily\" width=\"800\" height=\"558\" srcset=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Cost-calculator-300x209.jpg 300w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Cost-calculator-1024x715.jpg 1024w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Cost-calculator-768x536.jpg 768w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Cost-calculator-1170x817.jpg 1170w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Cost-calculator-585x408.jpg 585w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Cost-calculator.jpg 1324w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\"><p id=\"caption-attachment-2438\" class=\"wp-caption-text\">By calculating your sales margin, you can decide how to sell on Amazon more easily<\/p><\/div>\n<h3><b>Working on your selling strategy\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">To start selling on Amazon, you will need to <\/span><b>identify a niche<\/b><span style=\"font-weight: 400;\"> that is profitable to your business. In other words, you will have to find products that are trendy and easy to sell. Therefore, you should conduct market research to find competitive products that suit your business niche.<\/span><\/p>\n<div id=\"attachment_2442\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-2442\" class=\"wp-image-2442\" src=\"http:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Working-on-selling-strategies-can-lead-your-business-to-success-300x212.jpg\" alt=\"Working on selling strategies can lead your business to success\" width=\"800\" height=\"566\" srcset=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Working-on-selling-strategies-can-lead-your-business-to-success-300x212.jpg 300w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Working-on-selling-strategies-can-lead-your-business-to-success-1024x724.jpg 1024w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Working-on-selling-strategies-can-lead-your-business-to-success-768x543.jpg 768w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Working-on-selling-strategies-can-lead-your-business-to-success-1170x827.jpg 1170w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Working-on-selling-strategies-can-lead-your-business-to-success-585x414.jpg 585w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Working-on-selling-strategies-can-lead-your-business-to-success.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\"><p id=\"caption-attachment-2442\" class=\"wp-caption-text\"><em>Working on selling strategies can lead your business to success<\/em><\/p><\/div>\n<p><span style=\"font-weight: 400;\">Then, the next step you should <\/span><b>start market research<\/b><span style=\"font-weight: 400;\">, not only the products but also other competitors in the market. By tracking your competitor&#8217;s sales for a while, you can get a more realistic view of the market, niche, and segment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have consistent numbers in the market, you can plan and take your business to the next step.\u00a0<\/span><\/p>\n<h2><b>How to sell on Amazon for beginners<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Knowing what you\u2019re getting yourself into, you can now continue and learn how to sell on Amazon.<\/span><\/p>\n<h3><b>First and foremost, register an Amazon account<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You will have to <\/span><a href=\"https:\/\/sellercentral.amazon.com\/ap\/register?showRememberMe=true&amp;openid.return_to=https%3A%2F%2Fsellercentral.amazon.com%2Fsw%2FGREX%2FSignUp%2Fstep%2FAgreements%3Fpassthrough%252Faccount%3Dfba_soa%26passthrough%252FmarketplaceID%3DATVPDKIKX0DER%26passthrough%252FsuperSource%3DOAR%26ref_%3Dsdus_soa_hp_rp_h%26passthrough%252FinitialSessionID%3D143-7049233-0797843%26passthrough%252Fld%3DNSGoogle_SDRP_HP_H_ENUS_BRAND_C%26passthrough%252FldStackingCodes%3DNSGoogle%26productTier%3DFBA%253ASILVER%26productType%3DFulfillmentByAmazon%253ASellOnAmazon%26marketplaceId%3DATVPDKIKX0DER%26forceGrex%3Dtrue%26language%3Den_US%26lpgrtTokenId%3DA1O6NNMR5KV36C%26redirectAP%3D1&amp;prevRID=HM6E60Z8NAX9B1STD1QH&amp;openid.identity=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&amp;openid.assoc_handle=amzn_sw_signup_us&amp;openid.mode=checkid_setup&amp;prepopulatedLoginId=&amp;failedSignInCount=0&amp;language=en_US&amp;pageId=amzn_sw_signup_us&amp;openid.claimed_id=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&amp;openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">sign up for an Amazon seller account<\/span><\/a><span style=\"font-weight: 400;\"> if you don\u2019t have one yet. There will be 2 types of seller accounts depending on how to sell on Amazon, which is Individual and Professional.<\/span><\/p>\n<div id=\"attachment_2439\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-2439\" class=\"wp-image-2439\" src=\"http:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Create-an-Amazon-seller-account-300x233.jpg\" alt=\"Create an Amazon seller account\" width=\"800\" height=\"622\" srcset=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Create-an-Amazon-seller-account-300x233.jpg 300w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Create-an-Amazon-seller-account-768x597.jpg 768w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Create-an-Amazon-seller-account-585x455.jpg 585w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Create-an-Amazon-seller-account.jpg 881w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\"><p id=\"caption-attachment-2439\" class=\"wp-caption-text\">Create an Amazon seller account<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Moreover, these are also included in the pricing plans that we have mentioned earlier. That\u2019s the reason why you should take a look at these plans in advance to decide which one suits your business.<\/span><\/p>\n<h3><b>Create your product listings on Amazon<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">To start selling on Amazon, you have to create product listings on the platform first. There are many parts in your product listing that need covering to ensure customer engagement. Moreover, some important details need to be included in your listings:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your product\u2019s GTIN, UPC, EAN, or ISBC.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stock Keeping Unit (or SKU).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Product description, and remember to use the bullet points.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Product name, price, brand, and images.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keywords and relevant search terms.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can consider this as one of the most important steps in the whole process. Because this is how customers can reach your products, you need to spend more time optimizing your listings.<\/span><\/p>\n<p><img class=\"aligncenter wp-image-2440\" src=\"http:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Example-of-a-product-listing-on-Amazon-300x161.jpg\" alt=\"Example of a product listing on Amazon\" width=\"800\" height=\"429\" srcset=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Example-of-a-product-listing-on-Amazon-300x161.jpg 300w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Example-of-a-product-listing-on-Amazon-1024x550.jpg 1024w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Example-of-a-product-listing-on-Amazon-768x412.jpg 768w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Example-of-a-product-listing-on-Amazon-1170x628.jpg 1170w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Example-of-a-product-listing-on-Amazon-585x314.jpg 585w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Example-of-a-product-listing-on-Amazon.jpg 1442w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\"><\/p>\n<p><span style=\"font-weight: 400;\">To be detailed, you have to optimize your product descriptions for search engines (also known as <\/span><b>SEO<\/b><span style=\"font-weight: 400;\">). The idea is to increase the visibility of your products by adding relevant or most common keywords to the descriptions. As a result, you can have a higher chance of getting more sales when more people find your products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, product images are just as important as the descriptions. If customers find your product images boring or confusing, they will lose interest easily. Therefore, you should try taking quality photos with resolutions ranging from <\/span><b>500<\/b><b>x<\/b><b>500<\/b><span style=\"font-weight: 400;\"> to <\/span><b>1000<\/b><b>x<\/b><b>1000<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that said, you can try some tools or even hire someone to help you with such hard work.<\/span><\/p>\n<h3><b>It\u2019s time to Attract your customers!<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There are <\/span><i><span style=\"font-weight: 400;\">thousands <\/span><\/i><span style=\"font-weight: 400;\">of sellers and retailers on Amazon. So, if you want to compete with them, you will need to make your products stand out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, not all of the methods are eligible for attracting customers. The best practices that you can consider are <\/span><b>shipping<\/b><span style=\"font-weight: 400;\">, <\/span><b>competitive prices<\/b><span style=\"font-weight: 400;\">, and <\/span><b>advertisements<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Offer fast shipping:<\/b><span style=\"font-weight: 400;\"> Shipping can play an important role in attracting customers, yet easily ignored. You should remember that the faster your customers get their orders, the happier they feel. That\u2019s why you need to make sure to deliver orders on time. In addition, you can take advantage of Amazon Prime to keep things under control.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Set your products with competitive prices:<\/b><span style=\"font-weight: 400;\"> Customers always try to find the best deal they can get. Therefore, you can use built-in Amazon tools to <\/span><b>automatically reprice your listings<\/b><span style=\"font-weight: 400;\">. There is also a tool for <\/span><b>bulk pricing<\/b><span style=\"font-weight: 400;\"> to help you attract <\/span><b>Amazon Business<\/b><span style=\"font-weight: 400;\"> customers and stay competitive.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Advertise your products:<\/b><span style=\"font-weight: 400;\"> You can boost the visibility of each product with advertising in search results. Moreover, you can enhance brand awareness with this method. On the other hand, you can also run a deal or promotion to promote your products.<\/span><\/li>\n<\/ul>\n<h3><b>Get reviews from your customers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Now that you have made your first sale, you still need to complete one thing. And, that is taking your customer\u2019s review.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customer reviews can be beneficial for both other customers and sellers. They prove that you are providing great products with great service. Or, they can even show negative feedback. Therefore, trying your best to take reviews is a must.<br \/>\n<\/span><\/p>\n<div id=\"attachment_2441\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-2441\" class=\"wp-image-2441\" src=\"http:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Get-customer-reviews-300x176.jpg\" alt=\"Getting customer reviews is a great tip on how to sell on Amazon\" width=\"800\" height=\"470\" srcset=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Get-customer-reviews-300x176.jpg 300w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Get-customer-reviews-1024x602.jpg 1024w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Get-customer-reviews-768x451.jpg 768w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Get-customer-reviews-1170x687.jpg 1170w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Get-customer-reviews-585x344.jpg 585w, https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/03\/Get-customer-reviews.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\"><p id=\"caption-attachment-2441\" class=\"wp-caption-text\">Getting customer reviews is a great tip on how to sell on Amazon<\/p><\/div>\n<p><span style=\"font-weight: 400;\">However, not all kinds of reviews asking are eligible. There are rules about what you can and cannot do while asking for a review. If you violate them, your account can be <\/span><b>banned<\/b> <i><span style=\"font-weight: 400;\">permanently<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, you <\/span><b>must<\/b><span style=\"font-weight: 400;\"> read through the <\/span><a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/help.html?itemID=GYRKB5RU3FS5TURN\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Customer product reviews policies<\/span><\/a><span style=\"font-weight: 400;\"> to avoid getting into trouble.\u00a0<\/span><\/p>\n<h2><b>Final thoughts<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Selling on an eCommerce platform can be both simple and difficult at the same time. That\u2019s the reason why you should take time and put effort into learning <strong>how to sell on Amazon<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve got the hang of it, you can run your eCommerce business successfully in no time.\u00a0 <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a beginner, you will have to learn how to sell on Amazon if this is the business you want to develop. Let&#8217;s make your Amazon business less unforgiving. <\/p>\n","protected":false},"author":4,"featured_media":2541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[57],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts\/2422"}],"collection":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/comments?post=2422"}],"version-history":[{"count":10,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts\/2422\/revisions"}],"predecessor-version":[{"id":3306,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts\/2422\/revisions\/3306"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/media\/2541"}],"wp:attachment":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/media?parent=2422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/categories?post=2422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/tags?post=2422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}