{"id":19738,"date":"2023-09-11T03:33:54","date_gmt":"2023-09-11T07:33:54","guid":{"rendered":"https:\/\/onecommerce.io\/blog\/?p=19738"},"modified":"2023-09-11T03:33:54","modified_gmt":"2023-09-11T07:33:54","slug":"amazon-dropshipping","status":"publish","type":"post","link":"https:\/\/onecommerce.io\/blog\/2023\/09\/11\/amazon-dropshipping\/","title":{"rendered":"Amazon Dropshipping 101: A Step-By-Step Guide To Success [2023]"},"content":{"rendered":"<p>You want to start your own dropshipping store on Amazon, the world\u2019s largest online marketplace. That\u2019s awesome!<\/p>\n<p>But be ready to face some challenges:<strong> Amazon dropshipping <\/strong>in 2023 is not a walk in the park<strong>.<\/strong> You have to deal with fierce competition, constant rule changes, and high expectations. You need more than just passion \u2013 you need knowledge and skills.<\/p>\n<p>That\u2019s why this guide is here for you. It will show you everything you need to know to start and grow your Amazon dropshipping business in 2023.<\/p>\n<p>Are you ready to take your dropshipping dream to the next level? Let\u2019s dive in!<\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #e1f5eb;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\"><strong>\u00a0KEY TAKEAWAYS<\/strong><\/p>\n<ul>\n<li><strong>Amazon dropshipping means you sell products on Amazon without having to buy, store, or ship them yourself<\/strong>, but instead rely on third-party suppliers to fulfill the orders for you.<\/li>\n<li>Amazon dropshipping can be a smart choice for those who are<strong> just starting their online business journey.<\/strong><\/li>\n<li>To start dropshipping on Amazon, <strong>sellers need to sign up for an Amazon seller account<\/strong>, conduct product research, and find a reliable supplier<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>What Is Amazon?<\/h2>\n<blockquote><p><span style=\"font-size: 14pt;\"><em><strong><a href=\"https:\/\/www.amazon.com\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">Amazon<\/a> is an eCommerce website, or more specifically, a worldwide online retail platform operating on the global internet<\/strong><\/em>. It is owned by Amazon.com Inc., a company founded in the year 1994.<\/span><\/p><\/blockquote>\n<p>The products on Amazon are incredibly diverse, offering a vast warehouse of choices for consumers, categorized into three main types:<\/p>\n<ul>\n<li><strong>Amazon&#8217;s products:<\/strong>\u00a0These items are managed and sold directly by Amazon. They are guaranteed and shipped by Amazon.<\/li>\n<li><strong>Amazon Partner Products:<\/strong> These items are listed by registered agents who are partnered with Amazon. These products are assured and supported for shipping by Amazon.<\/li>\n<li><strong>Seller Listings:\u00a0<\/strong>These items are listed by individual sellers, resulting in a wide variety of items in terms of type and price. This is the category that can potentially involve dropshipping.<\/li>\n<\/ul>\n<p>Furthermore, Amazon has many trusted Amazon dropshipping suppliers that sellers &#8211; like you, can partner with to offer a wide variety of products to customers.<\/p>\n<p><strong><a href=\"https:\/\/go.onecommerce.io\/3XMff\" target=\"_blank\" rel=\"nofollow noopener\" data-schema-attribute=\"\"><img class=\"aligncenter wp-image-18314\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2023\/08\/shopify-free-trial-3-months-e1691461217224.png\" alt=\"shopify free trial\" width=\"500\" height=\"250\" title=\"\"><\/a><\/strong><\/p>\n<h2>How Does Dropshipping On Amazon Work?<\/h2>\n<p>Amazon dropshipping is a way of selling products online without having to buy or store them yourself. You can use Amazon\u2019s huge website to show customers a range of products that you choose.<\/p>\n<p>When customers buy a product from you, you order it from another Amazon supplier who ships it directly to the customer. This way, you don\u2019t have to deal with inventory or shipping.<\/p>\n<div id=\"attachment_19769\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-19769\" class=\"size-full wp-image-19769\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2023\/09\/amazon-dropshipping-process.webp\" alt=\"amazon dropshipping process\" width=\"1200\" height=\"840\" title=\"\"><p id=\"caption-attachment-19769\" class=\"wp-caption-text\">Amazon dropshipping process (Credit: <a href=\"https:\/\/sell.amazon.com.sg\/blog\/dropshipping-singapore\" target=\"_blank\" rel=\"nofollow noopener\" data-schema-attribute=\"\">Amazon<\/a>)<\/p><\/div>\n<p>However, it is crucial to understand <a href=\"https:\/\/sellercentral.amazon.com\/help\/hub\/reference\/external\/201808410\" target=\"_blank\" rel=\"nofollow noopener\" data-schema-attribute=\"\">Amazon dropshipping policy<\/a> to avoid some problems such as suspended seller accounts.<\/p>\n<p><strong>\u2705 Things you MUST DO:<\/strong><\/p>\n<ul>\n<li>You must adhere to Amazon&#8217;s Terms of Service<\/li>\n<li>You must indicate yourself as the seller on your invoices, outer packaging, and packing slips.<\/li>\n<li>You must be responsible for all of the processes related to product returns.<\/li>\n<\/ul>\n<p><strong>\u274c Things you MUST NOT DO:<\/strong><\/p>\n<ul>\n<li>Send out orders with packing slips, invoices, or any details that show a seller&#8217;s name or contact information other than yours.<\/li>\n<li>Acquire items from a different seller and have that seller send them to your customers.<\/li>\n<li>Use unauthorized use of trademarks, taglines, or images.<\/li>\n<\/ul>\n<h2>Pros And Cons Of Dropshipping On Amazon<\/h2>\n<p>Engaging in dropshipping on Amazon presents both positives and negatives. It&#8217;s essential to thoroughly evaluate these aspects before determining if this business model aligns with your goals.<\/p>\n<h3>Pros Of Amazon Dropshipping<\/h3>\n<ul class=\"penci_list_shortcode penci_list-pluslist\">\n<li><strong>Low investment cost:<\/strong> Dropshipping model typically requires minimal upfront investment since you don&#8217;t need to purchase and hold inventory beforehand. This financial relief can be especially advantageous for entrepreneurs and small businesses with limited resources.<\/li>\n<li><strong>Wide product range:<\/strong> Amazon dropshipping offers you a choice of over 30 different types of products to sell. This versatility can help you cater to different customer preferences.<\/li>\n<li><strong>Smooth entry:<\/strong> You can test various products and niches without committing to large quantities, helping you identify profitable opportunities.<\/li>\n<\/ul>\n<h3>Cons Of Amazon Dropshipping<\/h3>\n<ul class=\"penci_list_shortcode penci_list-minuslist\">\n<li><strong>Intense competition:<\/strong> The accessibility of dropshipping as a business model has led to a saturated market on Amazon. With numerous sellers vying for customer attention, it can be challenging to differentiate your offerings and gain a competitive edge<\/li>\n<li><strong>Low profit margin:<\/strong> The competition, combined with Amazon&#8217;s fees, can result in lower profit margins compared to other business models. The fees associated with listing, referral, and fulfillment can lower your earnings.<\/li>\n<li><strong>Policy changes and account suspension:<\/strong> Amazon&#8217;s policies and algorithms are subject to change, which can disrupt your business strategy. Violating these policies can result in penalties or even account suspension, affecting your revenue stream.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/getstartedtiktok.pxf.io\/ZQKv1W\" target=\"_blank\" rel=\"nofollow noopener\" data-schema-attribute=\"\"><img class=\"size-full wp-image-18308 aligncenter\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2023\/08\/728x90.png\" alt=\"\" width=\"728\" height=\"90\" title=\"\"><\/a><\/p>\n<h2>Amazon Dropshipping vs Amazon FBA: What is the difference?<\/h2>\n<p>The confusion or misunderstanding between Amazon dropshipping and <a href=\"https:\/\/sell.amazon.com\/fulfillment-by-amazon\" target=\"_blank\" rel=\"nofollow noopener\" data-schema-attribute=\"\">Amazon FBA<\/a> commonly occurs among those who are new to selling on the platform.<\/p>\n<p>The main distinctions between dropshipping and FBA are related to:<\/p>\n<ul>\n<li>Who covers the cost and storage of inventory<\/li>\n<li>Who takes care of shipping<\/li>\n<li>Investment cost and profit generation<\/li>\n<\/ul>\n<p>Here are some key insights that compare these two options:<\/p>\n<table style=\"height: 229px; width: 100%; border-style: solid; border-color: #b3b3b3;\">\n<tbody>\n<tr style=\"height: 47px;\">\n<td style=\"width: 22.0779%; height: 46px; border-style: solid; border-color: #b3b3b3; text-align: center; background-color: #f5f5f5;\"><b>Characteristic<\/b><\/td>\n<td style=\"width: 36.4935%; height: 46px; border-style: solid; border-color: #b3b3b3; text-align: center; background-color: #f5f5f5;\"><b>Amazon Dropshipping<\/b><\/td>\n<td style=\"width: 41.2987%; height: 46px; border-style: solid; border-color: #b3b3b3; text-align: center; background-color: #f5f5f5;\"><b>Amazon FBA<\/b><\/td>\n<\/tr>\n<tr style=\"height: 171px;\">\n<td style=\"width: 22.0779%; height: 133px; border-style: solid; border-color: #b3b3b3; background-color: #ffffff;\"><b>Inventory ownership<\/b><\/td>\n<td style=\"width: 36.4935%; height: 133px; border-style: solid; border-color: #b3b3b3; vertical-align: top; text-align: left;\"><strong>You don&#8217;t own the inventory. <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">When a customer places an order, you purchase the product from a third-party supplier who then ships it directly to the customer.<\/span><\/td>\n<td style=\"width: 41.2987%; height: 133px; border-style: solid; border-color: #b3b3b3; vertical-align: top; text-align: left;\"><strong>You own the inventory. <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">As a seller, you procure products from different Amazon dropshipping suppliers or manufacturers, and you are responsible for sending your inventory to Amazon&#8217;s fulfillment centers.<\/span><\/td>\n<\/tr>\n<tr style=\"height: 59px;\">\n<td style=\"width: 22.0779%; height: 10px; border-style: solid; border-color: #b3b3b3; background-color: #ffffff;\"><b>Customer base<\/b><\/td>\n<td style=\"width: 36.4935%; height: 10px; border-style: solid; border-color: #b3b3b3; text-align: left;\"><span style=\"font-weight: 400;\">Hard to reach<\/span><\/td>\n<td style=\"width: 41.2987%; height: 10px; border-style: solid; border-color: #b3b3b3; text-align: left;\"><span style=\"font-weight: 400;\">Easy to reach<\/span><\/td>\n<\/tr>\n<tr style=\"height: 87px;\">\n<td style=\"width: 22.0779%; height: 10px; border-style: solid; border-color: #b3b3b3; background-color: #ffffff;\"><b>Investment cost<\/b><\/td>\n<td style=\"width: 36.4935%; height: 10px; border-style: solid; border-color: #b3b3b3; text-align: left;\"><span style=\"font-weight: 400;\">Low<\/span><\/td>\n<td style=\"width: 41.2987%; height: 10px; border-style: solid; border-color: #b3b3b3; text-align: left;\"><span style=\"font-weight: 400;\">Medium<\/span><\/td>\n<\/tr>\n<tr style=\"height: 87px;\">\n<td style=\"width: 22.0779%; height: 10px; border-style: solid; border-color: #b3b3b3; background-color: #ffffff;\"><b>Customer experience<\/b><\/td>\n<td style=\"width: 36.4935%; height: 10px; border-style: solid; border-color: #b3b3b3; text-align: left;\"><span style=\"font-weight: 400;\">Hard to control<\/span><\/td>\n<td style=\"width: 41.2987%; height: 10px; border-style: solid; border-color: #b3b3b3; text-align: left;\"><span style=\"font-weight: 400;\">Easy to control<\/span><\/td>\n<\/tr>\n<tr style=\"height: 59px;\">\n<td style=\"width: 22.0779%; height: 10px; border-style: solid; border-color: #b3b3b3; background-color: #ffffff;\"><b>Sales<\/b><\/td>\n<td style=\"width: 36.4935%; height: 10px; border-style: solid; border-color: #b3b3b3; text-align: left;\"><span style=\"font-weight: 400;\">Paid advertising<\/span><\/td>\n<td style=\"width: 41.2987%; height: 10px; border-style: solid; border-color: #b3b3b3; text-align: left;\"><span style=\"font-weight: 400;\">Through organic traffic and keywords<\/span><\/td>\n<\/tr>\n<tr style=\"height: 87px;\">\n<td style=\"width: 22.0779%; height: 10px; border-style: solid; border-color: #b3b3b3; background-color: #ffffff;\"><b>Time required for profit<\/b><\/td>\n<td style=\"width: 36.4935%; height: 10px; border-style: solid; border-color: #b3b3b3; text-align: left;\"><span style=\"font-weight: 400;\">From the first sale<\/span><\/td>\n<td style=\"width: 41.2987%; height: 10px; border-style: solid; border-color: #b3b3b3; text-align: left;\"><span style=\"font-weight: 400;\">Around 3-6 months\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>After all, each one has its unique advantages, but do you know what is more suitable for your online business stores?<\/p>\n<p>If you&#8217;re at<strong> the initial stages<\/strong> of launching your online business<strong>, choosing the Amazon dropshipping model can be a wise decision.<\/strong> It allows you to start with fewer financial commitments and provides flexibility in testing various products and niches.<\/p>\n<p>On the other hand, if you <strong>already have an established online business<\/strong> and are aiming to elevate it to the next level, <strong>Amazon FBA could be the better fit<\/strong>. This program suits businesses that are ready to invest in inventory, seek efficiency in order fulfillment, and aim to tap into the benefits of Prime eligibility and Amazon&#8217;s extensive logistics network.<\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #f5f5f5;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\"><strong>Ever wonder what sets Shopify and Amazon FBA apart? Check out\u00a0<a href=\"https:\/\/onecommerce.io\/blog\/amazon-fba-vs-shopify\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">Amazon FBA vs Shopify: Which Is Better?<\/a><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>How To Start Dropshipping on Amazon?<\/h2>\n<p>Starting dropshipping on Amazon involves\u00a0<strong>7 steps<\/strong> to set up your business and begin selling products.<\/p>\n<h3>Step 1. Plan your Amazon dropshipping business<\/h3>\n<p>Having a well-thought-out plan is pivotal for your entrepreneurial success. Remember to checklist all the necessary information such as your business identity and branding, product niche, competition, trends, and potential profitability.<\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #f5f5f5;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\"><b>\ud83d\udca1 Some useful guides to help you get started:<\/b><\/p>\n<ul>\n<li><a href=\"https:\/\/onecommerce.io\/blog\/how-to-start-dropshipping\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">How To Start Dropshipping In 9 Steps With Low Budget<\/a><\/li>\n<li><a href=\"https:\/\/onecommerce.io\/blog\/dropshipping-business-ideas\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">15 World-Dominating Dropshipping Business Ideas<\/a><\/li>\n<li><a href=\"https:\/\/onecommerce.io\/blog\/dropshipping-niches\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">Top 6 Most Profitable Dropshipping Niches [Best-Sellers 2023]<\/a><\/li>\n<li><a href=\"https:\/\/onecommerce.io\/blog\/dropshipping-products\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">120+ Hot and Trending Dropshipping Products To Sell<\/a><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Step 2. Set up an Amazon seller account<\/h3>\n<p>Sign up for an <a href=\"https:\/\/trueprofit.io\/blog\/amazon-seller-app\/?utm_source=onecommerce.io&amp;utm_medium=blog&amp;utm_campaign=hyperlink&amp;utm_content=amazon-dropshipping\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">Amazon Seller Central account<\/a>. There are 2 options for you to choose from: an Individual Seller account (pay-per-sale) or a Professional Seller account (monthly subscription fee with additional features).<\/p>\n<ul>\n<li><strong>Individual Seller Account:<\/strong> Suitable for occasional sellers. You&#8217;re charged $0.99 per item sold on top of other fees. While it has lower upfront costs, it might not be cost-effective for larger volumes.<\/li>\n<li><strong>Professional Seller Account:<\/strong> Ideal for businesses aiming to sell more consistently. It involves a monthly subscription fee ($39.99\/month), but no per-item charge.<\/li>\n<\/ul>\n<h3>Step 3. Pick your product categories<\/h3>\n<p>Afterward, your next step involves identifying a product for sale on the Amazon platform.<\/p>\n<p><img class=\"size-full wp-image-19770 aligncenter\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2023\/09\/product-category-amazon.webp\" alt=\"product category for amazon dropshipping\" width=\"1200\" height=\"543\" title=\"\"><\/p>\n<p>The option varies based on your preference and target market. However, for beginners, we recommend choosing some simple product categories such as housewares, sports &amp; outdoors, patio, and home &amp; garden since they are familiar and easy to approach new customers.<\/p>\n<p><strong>Be aware that Amazon dropshipping policy maintains a list of restricted product categories<\/strong>. It&#8217;s crucial to review this list carefully to ensure that the items you intend to sell do not fall under any of the prohibited categories.<\/p>\n<h3>Step 4. Connect Amazon to your online business stores<\/h3>\n<p>If you&#8217;re already using Shopify or other eCommerce platforms, it&#8217;s a good idea to establish a link with your Amazon account. This can make it easier to manage orders on both platforms.<\/p>\n<p><strong>Here are the steps for linking a Shopify store to Amazon:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/onecommerce.io\/blog\/shopify-log-in\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">Log in to the Shopify store account<\/a>.<\/li>\n<li>Locate the <strong>Sales Channe<\/strong>l on the left panel and then click on the<strong> &#8220;+&#8221; button<\/strong> found on the left sidebar.<\/li>\n<li>Choose &#8220;<strong>Add channel<\/strong>\u201d.<\/li>\n<li>Select \u201c<strong>Connect to Amazon<\/strong>\u201d.<\/li>\n<\/ul>\n<p>For other platforms, just follow the similar steps.<\/p>\n<h3>Step 5. Create a product listing<\/h3>\n<p>Your products won&#8217;t automatically appear on Amazon after integrating an app for dropshipping. You will need to follow one of these main actions:<\/p>\n<ul>\n<li>Connect your existing Amazon listings to Shopify using your integration app.<\/li>\n<li>Generate an offer for a product that you&#8217;re already selling on Amazon.<\/li>\n<li>Establish a fresh listing for a new product on Amazon<\/li>\n<\/ul>\n<p><img class=\"size-full wp-image-19771 aligncenter\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2023\/09\/product-listing-on-amazon.webp\" alt=\"product listing on amazon\" width=\"1200\" height=\"788\" title=\"\"><\/p>\n<p>However, in case you are a new member of Amazon dropshipping, you might not have the initial capability to list all your products right away.<\/p>\n<h3>Step 6. Sync your inventory<\/h3>\n<p><a href=\"https:\/\/onecommerce.io\/blog\/shopify-amazon-integration\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">Synchronizing your Shopify inventory with your Amazon sales channel<\/a> makes your process more smooth and easy to access. It will automatically update your Amazon listings to show what&#8217;s available, helping you avoid bad reviews from customers.<\/p>\n<h3>Step 7. Start sales and promotion<\/h3>\n<p>Final step! There are tons of things you can do to achieve your goals in the first month doing Amazon dropshipping. <strong>Coupons, deals of the day, paid advertisements, <\/strong>or <strong><a href=\"https:\/\/onecommerce.io\/blog\/email-marketing-tools\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">email marketing<\/a><\/strong> will remind customers of our grateful customer service and high-quality products.<\/p>\n<p><strong><a href=\"https:\/\/go.onecommerce.io\/3XMff\" target=\"_blank\" rel=\"nofollow noopener\" data-schema-attribute=\"\"><img class=\"aligncenter wp-image-18314\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2023\/08\/shopify-free-trial-3-months-e1691461217224.png\" alt=\"shopify free trial\" width=\"500\" height=\"250\" title=\"\"><\/a><\/strong><\/p>\n<h2>Conclusion<\/h2>\n<p>With the right tips and tools, starting your own\u00a0<strong>Amazon dropshipping<\/strong>\u00a0business can be a rewarding and lucrative venture.<\/p>\n<p>By focusing on product research, supplier relationships, listing optimization, and customer service, you can position yourself for long-term growth and success in the constantly evolving world of e-commerce.<\/p>\n<p>So, take the leap and pursue your interests while also generating quick profits through this powerful platform!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You want to start your own dropshipping store on Amazon, the world\u2019s largest online marketplace.&hellip;<\/p>\n","protected":false},"author":4,"featured_media":19768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[850,839],"tags":[886],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts\/19738"}],"collection":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/comments?post=19738"}],"version-history":[{"count":14,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts\/19738\/revisions"}],"predecessor-version":[{"id":19791,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts\/19738\/revisions\/19791"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/media\/19768"}],"wp:attachment":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/media?parent=19738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/categories?post=19738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/tags?post=19738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}