{"id":19567,"date":"2023-09-10T13:50:35","date_gmt":"2023-09-10T17:50:35","guid":{"rendered":"https:\/\/onecommerce.io\/blog\/?p=19567"},"modified":"2023-09-21T05:09:38","modified_gmt":"2023-09-21T09:09:38","slug":"how-to-promote-shopify-store","status":"publish","type":"post","link":"https:\/\/onecommerce.io\/blog\/2023\/09\/10\/how-to-promote-shopify-store\/","title":{"rendered":"How To Promote Shopify Store and SKYROCKET Your Traffic! [2023]"},"content":{"rendered":"<p>When it comes to eCommerce marketing, there are various ways to put your online business in front of audiences. Not all Shopify stores sit with the same tactics. However, they indeed fall under one digital marketing umbrella that covers <strong>social media, email marketing, SEO, and ads.<\/strong><\/p>\n<p>Managing to entice customers in these arenas is<strong> how to promote Shopify store\u00a0<\/strong>effectively in 2023. Learn how to achieve it with this blog!<\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #f5f5f5;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\"><strong>\ud83d\udca1 Recommended reading:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/onecommerce.io\/blog\/shopify-blog\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">How to Start a Shopify Blog to Grow Your Online Store\u00a0<\/a><\/li>\n<li><a href=\"https:\/\/onecommerce.io\/blog\/shopify-sitemap\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">A Definitive Guide To Shopify Sitemap\u00a0<\/a><\/li>\n<li><a href=\"https:\/\/onecommerce.io\/blog\/shopify-reviews-page\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">How To Build A Shopify Reviews Page [+ Tools &amp; Examples]<\/a><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Why Should You Promote Your Shopify Store?<\/h2>\n<p>Of course,<strong> it\u2019s to gain more sales and build a brand<\/strong>. You might have understood this strong urge to market your online business.<\/p>\n<p>Yet, we\u2019d love to remind you about the importance of doing it seriously, which means you HAVE TO find out how to promote Shopify store strategically and consistently.<\/p>\n<p><strong>Here\u2019s why:<\/strong><\/p>\n<ul>\n<li><strong>Customers don\u2019t always naturally come to find you.<\/strong>\u00a0Even if they do, are you fancy enough to have them buy from you?<\/li>\n<li><strong>You can be unique, but\u00a0you\u2019re not alone.<\/strong> Hundreds of competitors are ready to eat all parts of the cake.<\/li>\n<li><strong>The digital world is ever-changing\u00a0at an intensely fast pace<\/strong>. People can be excited about one figure, but that\u2019s also quickly swept away by new ones the next day.<\/li>\n<li><strong>Online presence includes\u00a0dealing with algorithms\u00a0to survive and be seen.<\/strong> If you don\u2019t know how to use them, you\u2019ll get unprioritized by the platform.<\/li>\n<li><strong>Customers are humans anyway, and\u00a0it\u2019s natural for them to compare things often.<\/strong> As you promote your business, you\u2019ll have the chance to put a step ahead of your competition.<\/li>\n<li><strong>You want to prosper in the long run.<\/strong> Proper promotions can bring you re-purchases and passionate advocates for free.<\/li>\n<li><strong>Introducing yourself to the public is the only way to\u00a0inform people about your identity.<\/strong> If you overlook marketing your store, you will never reach customers as a genuine brand.<\/li>\n<li><strong>Online marketing is beyond knocking on each door just to get sales and then leave.<\/strong> With outbound and inbound marketing, you\u2019ll learn to\u00a0pull massive customers at once\u00a0and turn them into loyal shoppers.<\/li>\n<\/ul>\n<p>In the following section, we\u2019ll give you a guide on how to promote the Shopify store!<\/p>\n<p><strong><a href=\"https:\/\/go.onecommerce.io\/3XMff\" target=\"_blank\" rel=\"nofollow noopener\" data-schema-attribute=\"\"><img class=\"aligncenter wp-image-18314\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2023\/08\/shopify-free-trial-3-months-e1691461217224.png\" alt=\"shopify free trial\" width=\"500\" height=\"250\" title=\"\"><\/a><\/strong><\/p>\n<h2>4 Tried-and-True Ways On How to Promote Shopify Store<\/h2>\n<p>Below are four digital tools to put yourself in front of online audiences. Each comes with different strategies and tactics to help you succeed.<\/p>\n<p>Let\u2019s dig into them!<\/p>\n<h3>1. How to promote Shopify store using social media<\/h3>\n<p>Social media platforms like Facebook, Instagram, TikTok, Pinterest, and YouTube have millions of worldwide users, providing a massive resource of audiences to reach.<\/p>\n<p>Here are some fundamental steps on how to promote Shopify store using social media channels:<\/p>\n<h4><strong><span style=\"font-size: 14pt;\">Before starting a campaign<\/span><\/strong><\/h4>\n<p><strong>Analyze the demographics of your potential customers to see which platform they might be active on most.<\/strong> Then, create your brand profiles on those socials to show up and approach them.<\/p>\n<p style=\"padding-left: 40px;\">For example, a beauty brand for teenagers should consider being present on Facebook, Instagram, and TikTok. These platforms have the best networks for the brand\u2019s target audience\u2014Gen Z.<\/p>\n<p>Once you\u2019ve opened accounts and profiles on essential socials, it\u2019s time to publish fascinating content. But you\u2019ll need a strategic plan.<\/p>\n<p><strong>To build a content plan for social media, you should first figure out your content pillars.<\/strong> Content pillars are a set of topics you create posts around. They help navigate your content ideas and sort them into each category so you can easily follow and measure content performance.<\/p>\n<p style=\"padding-left: 40px;\">For instance, a fashion brand can consider content pillars such as product education, brand storytelling, inspiration, behind-the-scenes, and customer stories.<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%; background-color: #f5f5f5;\"><strong>\u2753 <\/strong><strong style=\"font-family: inherit;\">Before crafting your content, answer these questions:<\/strong><\/p>\n<ul>\n<li>What is your brand\u2019s voice and style?<\/li>\n<li>Why do people buy from you and not others?<\/li>\n<li>What is their buying journey?<\/li>\n<li>What are the shopping habits of your target audience?<\/li>\n<li>What are the current trends among them?<\/li>\n<li>Is there anything special about the way they usually communicate?<\/li>\n<li>What time are they active most on social media?<\/li>\n<\/ul>\n<p>By answering the questions above, you can make your content relevant to the target audience. And hopefully, you\u2019re sharp enough to look at their hidden insights to hook them more quickly.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Next, to promote your Shopify store in the most comprehensive ways, here are four social media tactics to boost engagement and sales:<\/strong><\/p>\n<ol>\n<li>Original posts<\/li>\n<li>User-generated content (UGC)<\/li>\n<li>Short videos<\/li>\n<li>Influencer marketing<\/li>\n<\/ol>\n<h4><strong><span style=\"font-size: 14pt;\">1.1. Original content<\/span><\/strong><\/h4>\n<p>If you want to\u00a0build brand awareness, generate leads, drive traffic to your website, and connect with your audience, then <strong>original content is a must.<\/strong><\/p>\n<div id=\"attachment_19582\" style=\"width: 1039px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-19582\" class=\"size-full wp-image-19582\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2023\/09\/how-to-promote-shopify-store-original-posts-1.webp\" alt=\"how to promote shopify store using original posts\" width=\"1029\" height=\"929\" title=\"\"><p id=\"caption-attachment-19582\" class=\"wp-caption-text\">An example for publishing original posts from Gymshark &#8211; a successful brand on Shopify<\/p><\/div>\n<p><strong>Here are some of the best practices for promoting Shopify store with original content:<\/strong><\/p>\n<p>When you post original content, <strong>you create a library of valuable information your target audience can access.<\/strong> This helps establish yourself as an authority in your industry. Those considering you a trustworthy brand would want to engage and purchase from you.<\/p>\n<p><strong>You can then collect contact information from these leads to follow up with them<\/strong>. Plus, use social media links to drive traffic to your website. This can help you increase sales and grow your Shopify business.<\/p>\n<p><strong>Remember to\u00a0post new content regularly\u00a0so your audience knows what to expect.<\/strong> Use visuals, humor, and other techniques (polls, puzzles, live streaming) to keep your audience engaged. Plus, respond to comments and questions from your audience\u2014everyone loves to be heard and seen on social media these days.<\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #f5f5f5;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\ud83d\udca1 If you&#8217;re looking for some inspiration, check out the\u00a0<a href=\"https:\/\/onecommerce.io\/blog\/content-ideas\/\" target=\"_blank\" rel=\"noopener\">Top 15 Social Media Content Ideas You Should Know<\/a>!<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><strong><span style=\"font-size: 14pt;\">1.2. User-generated content (UGC)<\/span><\/strong><\/h4>\n<p>People are skeptical\u2014that\u2019s when UGC jumps in!<\/p>\n<p>UGC is created by real people who have used your products.\u00a0So, it\u2019s seen as more authentic and trustworthy than traditional marketing materials.<\/p>\n<p>When people share their experiences on their social media channels, it creates an impactful word-of-mouth effect. At such a personal level, people are much more likely to get hooked and interested in your brand.<\/p>\n<div id=\"attachment_19581\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-19581\" class=\"size-full wp-image-19581\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2023\/09\/how-to-promote-shopify-store-ugc.webp\" alt=\"how to promote shopify store using ugc\" width=\"1200\" height=\"670\" title=\"\"><p id=\"caption-attachment-19581\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.tiktok.com\/search?q=%23danceAwesome%20Samsung&amp;t=1670427155289\" target=\"_blank\" rel=\"nofollow noopener\" data-schema-attribute=\"\">#DanceAwesome challenge on Tiktok<\/a><\/p><\/div>\n<p><strong>Here are some of the best practices for promoting Shopify store with UGC:<\/strong><\/p>\n<p><strong>To get UGC, ask your customers to share their photos and videos of your products.<\/strong> You can do this by adding a call to action to your social media posts or by running a contest or giveaway. Then, be selective on every piece of UGC!<\/p>\n<p>When you share it, whether on an ordinary post, story, or short video, give credit to the original creator. This will show your appreciation for their contribution and encourage them to share more UGC in the future.<\/p>\n<p><a href=\"https:\/\/getstartedtiktok.pxf.io\/ZQKv1W\" target=\"_blank\" rel=\"nofollow noopener\" data-schema-attribute=\"\"><img class=\"size-full wp-image-18308 aligncenter\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2023\/08\/728x90.png\" alt=\"\" width=\"728\" height=\"90\" title=\"\"><\/a><\/p>\n<h4><strong><span style=\"font-size: 14pt;\">1.3. Short videos<\/span><\/strong><\/h4>\n<p>Short videos are super trending now! People have been scrolling through clips with lengths of just seconds since TikTok went viral. Today, you have Reels with Facebook and Instagram; meanwhile, with YouTube, you have YouTube Shorts.<\/p>\n<div id=\"attachment_19579\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-19579\" class=\"wp-image-19579 size-full\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2023\/09\/how-to-promote-shopify-store-short-videos.webp\" alt=\"how to promote shopify store using short videos\" width=\"1200\" height=\"703\" title=\"\"><p id=\"caption-attachment-19579\" class=\"wp-caption-text\">Merchants can take Shopify as a great reference for creating engaging short videos<\/p><\/div>\n<p><strong>Here are some of the best practices for promoting Shopify store with short videos:<\/strong><\/p>\n<p><strong>Experts say videos are more engaging than written text.<\/strong> And with short videos, your video content is distributed to those of interest. You can say they work the same way as paid ads, but it\u2019s free and based entirely on algorithms to get delivered.<\/p>\n<p>When using this short video feature,<strong> remember that it\u2019s preferably for entertainment and education.<\/strong> That\u2019s why you should tell stories rather than shout out about what you&#8217;re selling.<\/p>\n<p>Also, <strong>keep your videos short and sweet (no longer than 2 minutes)<\/strong>, as short-video watchers have short attention spans and are usually not patient enough to process the first rambling seconds.<\/p>\n<h4><strong><span style=\"font-size: 14pt;\">1.4. Influencer marketing<\/span><\/strong><\/h4>\n<blockquote><p><span style=\"font-size: 14pt;\"><a href=\"https:\/\/onecommerce.io\/blog\/types-of-influencers\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">Influencer marketing<\/a> is a higher-graded level of UGC, in which you pay individuals with high influence for promoting your brand or products\/services on their own channels.<\/span><\/p><\/blockquote>\n<p>It\u2019s all about finding social influencers with significant followers that match your target audience, offering them to recommend your products in their content, and re-posting it yourself to create more momentum.<\/p>\n<p><strong>\u2757 Notes:<\/strong><\/p>\n<ul>\n<li><strong>Influencer marketing can be expensive<\/strong>, so setting a budget before you start is vital. You don&#8217;t want to overspend on influencers who do not fit your brand well.<\/li>\n<li>When you are looking at influencers,<strong> pay attention to their engagement rate<\/strong>. A high engagement rate means the influencer&#8217;s followers are interested in what they say.<\/li>\n<li><strong>Make sure the influencer is authentic and trustworthy<\/strong>. He or she should be free of scandals and not only promote you for money.<\/li>\n<\/ul>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #f5f5f5;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\"><strong>\ud83d\udca1 For platform-specific marketing practices, consider these articles:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/onecommerce.io\/blog\/facebook-marketing\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">An Ultimate Guide to Facebook Marketing for Business<\/a><\/li>\n<li><a href=\"https:\/\/onecommerce.io\/blog\/best-day-to-post-on-tiktok\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">Knowing The Best Day to Post on TikTok<\/a><\/li>\n<li><a href=\"https:\/\/onecommerce.io\/blog\/how-instagram-algorithm-works\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">How Instagram Algorithm Works and 6 Tips to Hack It<\/a><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>2. How to promote the Shopify store using email marketing<\/h3>\n<p>Email marketing is\u00a0the most direct way to earn purchases\u00a0from people already on your potential customer list.\u00a0<a href=\"https:\/\/www.mailigen.com\/blog\/infographic-segmented-emails-is-what-the-future-holds\/\" target=\"_blank\" rel=\"nofollow noopener\" data-schema-attribute=\"\">89%<\/a>\u00a0of marketers use email as the main route for generating leads and closing deals.<\/p>\n<h4><strong><span style=\"font-size: 14pt;\">2.1. Collect email addresses<\/span><\/strong><\/h4>\n<p>One of the key steps in growing your online business is to collect your customer\u2019s email address during the checkout stage.<\/p>\n<p>Why is this important? <strong>Because email marketing is one of the most effective ways to engage and retain your customers, increase your sales, and build your brand loyalty.<\/strong>\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/allbusiness\/2020\/10\/26\/email-marketing-still-the-most-powerful-tool-to-take-your-business-to-the-next-level\/\" target=\"_blank\" rel=\"nofollow noopener\" data-schema-attribute=\"\">According to Forbes<\/a>, email has an average ROI of $42 for every $1 spent!<\/p>\n<p>How can you persuade your customers to give you their email address? One of the best methods is to <strong>create a squeeze page<\/strong> on your store website.\u00a0A squeeze page collects people\u2019s contact information in exchange for attractive offerings such as coupons, discounts, free ebooks, etc.<\/p>\n<div id=\"attachment_19587\" style=\"width: 714px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-19587\" class=\"wp-image-19587 size-full\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2023\/09\/how-to-promote-shopify-store-squeeze-page-examples-gq.webp\" alt=\"how to promote shopify store - squeeze page example GQ\" width=\"704\" height=\"501\" title=\"\"><p id=\"caption-attachment-19587\" class=\"wp-caption-text\">An example for a squeeze page by <a href=\"https:\/\/www.gq.com\/\" target=\"_blank\" rel=\"nofollow noopener\" data-schema-attribute=\"\">GQ<\/a><\/p><\/div>\n<p>For example, with your store selling kitchen gadgets, you have created a landing page for giving away food recipes. To receive the recipes for free, visitors must sign up to your store, through which they give you their names and email addresses.<\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #f5f5f5;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\"><em>\ud83d\udca1<\/em> Learn how to edit your Shopify checkout page in <a href=\"https:\/\/onecommerce.io\/blog\/how-to-edit-checkout-page-in-shopify\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">this article<\/a>.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><strong><span style=\"font-size: 14pt;\">2.2. Set up email marketing campaigns<\/span><\/strong><\/h4>\n<p>When someone signs up for your email list, send them a welcome email introducing your brand and what you offer. This is an excellent opportunity to make a good first impression.<\/p>\n<p>Once you\u2019ve built an impressive list of potential customers,<strong> plan to send regular newsletters and sales emails to update them about your business.<\/strong> To increase the open rate, personalize each email to the recipient as much as possible and make punchy headlines.<\/p>\n<p>In fact, there are various ways to\u00a0<a href=\"https:\/\/onecommerce.io\/blog\/shopify-email-marketing\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">promote your Shopify store with email marketing<\/a>. One of the popular ways is retargeting customers who abandoned their online shopping carts.<\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #f5f5f5;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\ud83d\udcac<strong> Case study: <\/strong><\/p>\n<p>Take Argos\u2019 success with its email campaign for instance.<\/p>\n<p>Argo is a UK-based online store selling toys and home furnishings. <strong>They solved the abandoned cart issue by sending personalized follow-up messages in their inbox to alert customers about their incomplete shopping.<\/strong><\/p>\n<p><img class=\"aligncenter wp-image-19577\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2023\/09\/how-to-promote-shopify-store-argos-abandoned-cart.webp\" alt=\"how to promote shopify store - argos abandoned cart case study\" width=\"231\" height=\"467\" title=\"\"><\/p>\n<p>Additionally, such a follow-up email contains up to six alternative items the customer might like\u2014based on what\u2019s left in the abandoned cart. To do this, Argo collected the customer\u2019s browsing data and email engagement in a legal way.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>In a nutshell, email marketing is an effective way to break the ice and remind customers to buy. To bring your brand to their attention, consider these email campaigns:<\/p>\n<ul>\n<li>Welcome email series<\/li>\n<li>Product launch email<\/li>\n<li>Re-engagement email<\/li>\n<li>Abandoned cart email<\/li>\n<li>Referral email<\/li>\n<li>Newsletter<\/li>\n<\/ul>\n<h3>3. How to promote Shopify store using SEO<\/h3>\n<blockquote><p><span style=\"font-size: 14pt;\">SEO, or Search Engine Optimization, is a method to\u00a0push your web rank to the top positions on search engine result pages (SERPs) with organic traffic. <\/span><\/p><\/blockquote>\n<p>The point is to take your presence right in front of those searching for your products or any solution you can provide.<\/p>\n<p>To perform a good <a href=\"https:\/\/onecommerce.io\/blog\/effective-seo-shopify\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">Shopify SEO<\/a>, technically, you must focus on your web content, page speed, linking structure, and domain authority score.<\/p>\n<h4><strong><span style=\"font-size: 14pt;\">3.1 Web content<\/span><\/strong><\/h4>\n<p><strong>To\u00a0<a href=\"https:\/\/onecommerce.io\/blog\/shopify-seo-checklist\/\" target=\"_blank\" rel=\"noopener\">reach SEO goals<\/a>\u00a0with content, you need a selection of SEO keywords to target.<\/strong> These keywords must align with your industry and what you sell. Start picking keywords by answering the question\u2014What are the customer\u2019s problems your business can solve?<\/p>\n<p>If you\u2019re new to SEO, <strong>dig into their pain points to create a list of\u00a0long-tail keywords<\/strong>\u2014which are easy to rank. Use paid tools like Ahrefs or SEMrush to find keywords more easily and quickly. You can also use them to analyze your competition to find out what keywords they\u2019re ranking for so you can beat them up.<\/p>\n<p>Once you\u2019ve created a set of critical keywords,<strong> craft your content accordingly<\/strong>. Creating a blog page right on your store site is the best way when there are lots of keywords to rank for.\u00a0Your blog is a space where your web visitors learn more about your products, brand stories, and solutions to their problems.<\/p>\n<p>To optimize your web content for SEO,<strong> there are some other techniques to follow besides excellent writing<\/strong>. These techniques include<strong>:<\/strong><\/p>\n<ul>\n<li>SEO meta description<\/li>\n<li>Title tag<\/li>\n<li>Heading structure (H1, H2, H3,..)<\/li>\n<li>Internal linking<\/li>\n<li>Keyword distribution<\/li>\n<\/ul>\n<p>What\u2019s more, according to Google\u2019s Helpful Content, high-ranked pages should be\u00a0informative, relevant, insightful, and written by experts.<\/p>\n<p><strong>Page URLs are also a key ranking factor in SEO.<\/strong> Before publishing your content, ensure\u00a0the URL contains the primary keyword\u00a0and doesn\u2019t have too many characters.<\/p>\n<p>Lastly, Google prioritizes\u00a0fresh content, <strong>so ensure you have yours updated and SEO-optimized whenever possible.<\/strong> You should also look at\u00a0whether search engine bots index your pages. Well-written pages have zero SEO values if Google doesn\u2019t index them.<\/p>\n<h4><strong><span style=\"font-size: 14pt;\">3.2 Page speed<\/span><\/strong><\/h4>\n<p>Google finds websites with poor loading speeds a challenge for users. That\u2019s why you must optimize your web page speed as well. There are many ways to\u00a0<a href=\"https:\/\/onecommerce.io\/blog\/how-to-speed-up-shopify-website-for-seo\/\" target=\"_blank\" rel=\"noopener\">maximize your Shopify site speed<\/a>. Here are a few tips:<\/p>\n<ul>\n<li><strong>Use a Content Delivery Network (CDN):<\/strong><\/li>\n<\/ul>\n<p>A CDN is a network of servers that allows people to access your website&#8217;s content from the server that is most conveniently located for them. By doing this, you can increase how quickly users worldwide can load your website.<\/p>\n<ul>\n<li><strong>Minify your HTML,<a href=\"https:\/\/onecommerce.io\/blog\/shopify-custom-css\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"> CSS<\/a>, and JavaScript:<\/strong><\/li>\n<\/ul>\n<p>Minifying your code removes unnecessary whitespace and comments, making your code smaller and faster to load.<\/p>\n<ul>\n<li><strong>Optimize your images:<\/strong><\/li>\n<\/ul>\n<p>There are <a href=\"https:\/\/onecommerce.io\/blog\/shopify-product-images\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">many practices to optimize your images<\/a>. One of the easiest ways is by<a href=\"https:\/\/onecommerce.io\/blog\/shopify-image-size\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"> reducing their file size<\/a> without sacrificing quality. You can do this by using a tool like TinyPNG or ImageOptim.<\/p>\n<ul>\n<li><strong>Lazy load your images:<\/strong><\/li>\n<\/ul>\n<p>Lazy loading images means that they\u2019re not loaded until they are actually visible on the screen. This can help to improve your website&#8217;s loading speed for users with slower internet connections.<\/p>\n<ul>\n<li><strong>Use a caching plugin:<\/strong><\/li>\n<\/ul>\n<p>A caching plugin can help to improve your website&#8217;s loading speed by storing static content, such as images and JavaScript files, in the user&#8217;s browser.<\/p>\n<ul>\n<li><strong>Use an eCommerce SEO tool:<\/strong><\/li>\n<\/ul>\n<p>Several tools can help you test your website&#8217;s speed and optimize it automatically. A highly recommended option for this is <a href=\"https:\/\/shopify.pxf.io\/LXRaZZ\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><strong>Swift<\/strong><\/a>, a tool that provides your <strong>Shopify site&#8217;s SEO health checkup and page speed optimization<\/strong>.<\/p>\n<p>What makes Swift a viable choice for your store lies in the app&#8217;s comprehensive capabilities to carry out all SEO techniques<strong>\u00a0within a few clicks<\/strong>, including preload, minify files, lazy load, image compression, JS &amp; more!<\/p>\n<p><img class=\"size-full wp-image-19804 aligncenter\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2023\/09\/swift-page-speed-optimization.webp\" alt=\"swift page speed optimization\" width=\"1600\" height=\"900\" title=\"\"><\/p>\n<p>It also offers features such as <strong>in-depth SEO audits<\/strong> in just minutes<strong>, submitting your sitemap to Google, AI integration, <\/strong>and<strong> bulk image compression<\/strong> without manually importing and exporting.<\/p>\n<p>\ud83d\udca1<em> Consider our top list of <a href=\"https:\/\/onecommerce.io\/blog\/seo-apps-for-shopify\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">12+ Best Free SEO Apps for Shopify Businesses to Rank Up\u00a0<\/a>to find the best fit for your store.<\/em><\/p>\n<h4><strong><span style=\"font-size: 14pt;\">3.3 Linking structure<\/span><\/strong><\/h4>\n<p>Internal links\u00a0help Google understand the structure of your website and how the pages are related to each other. They also help users navigate your website and find information.<\/p>\n<div id=\"attachment_19591\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-19591\" class=\"wp-image-19591\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2023\/09\/how-to-promote-shopify-store-linking-structure-by-ahrefs.webp\" alt=\"how to promote shopify store linking structure by ahrefs\" width=\"500\" height=\"651\" title=\"\"><p id=\"caption-attachment-19591\" class=\"wp-caption-text\">A great tip from <a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\" target=\"_blank\" rel=\"nofollow noopener\" data-schema-attribute=\"\">Ahrefs<\/a> to build your linking structure<\/p><\/div>\n<p>To have a well-developed linking structure, <strong>use relevant keywords in your anchor text while linking to important pages.<\/strong> Plus, <strong>avoid using too many internal links on a single page.<\/strong> Too many internal links can make your website look spammy and hurt your SEO.<\/p>\n<p>Sometimes, consider\u00a0linking to other trustworthy websites\u00a0to make yourself reliable. This is especially essential when you have to back up your content with external evidence such as academic research or case studies.<\/p>\n<h4><strong><span style=\"font-size: 14pt;\">3.4 Authority score<\/span><\/strong><\/h4>\n<p>Your domain authority means a lot in SEO. It shows search engines that\u00a0the site has a strong credibility and is of expertise in its field.<strong> To gain a high domain authority score, you need high-quality backlinks.<\/strong><\/p>\n<blockquote><p><span style=\"font-size: 14pt;\"><em><strong>Backlinks indicate the linking from other sites to yours<\/strong><\/em>; your website URL is put on another site. They\u2019re considered as votes to prove that your site is trustworthy.<\/span><\/p><\/blockquote>\n<p><strong>You can gain more backlinks by creating high-quality, fresh content that other sites want to link to. Or, write guest posts for other sites to point some backlinks into your home actively.<\/strong><\/p>\n<p>Bear in mind that backlinks can be a double-edged sword. If a lousy site sends spammy backlinks to your site, Google could think yours is spammy, too. This leads to many consequences, such as non-indexed pages and ranking loss.<\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #f5f5f5; height: 42px;\">\n<tbody>\n<tr style=\"height: 42px;\">\n<td style=\"width: 100%; height: 42px;\">\u2757There are no definite limits to the number of internal links. However, we suggest <strong>keeping the number of internal links to under 10 for every 2,000-3000 words of content <\/strong>to\u00a0avoid overstuffing.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>So, that\u2019s how to promote the Shopify store with SEO, which can take months to observe results. Yet, it yields long-term success. At the end of the day, that\u2019s what you must desire as a business owner.<\/p>\n<p><strong><a href=\"https:\/\/go.onecommerce.io\/3XMff\" target=\"_blank\" rel=\"nofollow noopener\" data-schema-attribute=\"\"><img class=\"aligncenter wp-image-18314\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2023\/08\/shopify-free-trial-3-months-e1691461217224.png\" alt=\"shopify free trial\" width=\"500\" height=\"250\" title=\"\"><\/a><\/strong><\/p>\n<h3>4. How to promote Shopify store using advertising<\/h3>\n<p>Unlike SEO, paid ads are more about\u00a0reaching your target audience in the short term, as long as you set the proper budget for them. And whether it\u2019s Google or a social platform, you can run your ads.<\/p>\n<p><strong>Here are our little tips on how to promote Shopify store with online ads:<\/strong><\/p>\n<ul>\n<li><strong>Set clear goals:<\/strong> What do you want to achieve with your paid ads? Do you want to increase brand awareness, drive traffic to your website, or generate leads? Once you know your goals, you can tailor your campaigns accordingly and make it easier to measure the ad performance.<\/li>\n<li><strong>Target your audience<\/strong>: Who are you trying to reach with your paid ads? Look at your customer\u2019s demographics. Make sure to target your ads to the right people so that you&#8217;re not wasting your money.<\/li>\n<li><strong>Use relevant keywords:<\/strong> When creating your ad campaigns, use relevant keywords your target audience will likely search for. This will help your ads show up when people search for the products or services you offer.<\/li>\n<li><strong>Create compelling ad copy:<\/strong> Your ad copy should be clear, concise, and persuasive. It should tell people what you&#8217;re offering and why they should click on your ad. Remember that knowing your audience\u2019s pain point is key!<\/li>\n<li><strong><a href=\"https:\/\/onecommerce.io\/blog\/google-shopping-ads-optimization\/\" target=\"_blank\" rel=\"noopener\">Google Shopping Ads<\/a>:<\/strong> You can\u2019t miss this ad feature with Google as a Shopify store. When someone searches for a product you sell, your ad may appear at the top of the SERPs, along with the product title, price, and image.<\/li>\n<li><strong>Track your results:<\/strong> It&#8217;s essential to track your results to see what&#8217;s working and what&#8217;s not. This will help you optimize your campaigns and get the most out of your investment. If the ad has performed well, keep it active so your brand reaches as many people as possible.<\/li>\n<\/ul>\n<h2>Conclusion<\/h2>\n<p>Promoting your Shopify store is just like doing the marketing job for any online business today. It\u2019s all about widening your online presence to wherever your target audience is.<\/p>\n<p>For new stores, consider putting your brand name on the social media map first, then create ads to entice visitors quickly. Once you\u2019ve got a substantial customer base already, think about doing more email marketing and SEO.<\/p>\n<p>We hope you love this article on\u00a0<strong>how to promote the Shopify store<\/strong>. If you\u2019re interested in this topic, please check out our\u00a0<a href=\"https:\/\/onecommerce.io\/blog\/\" target=\"_blank\" rel=\"noopener\">OneComerce Blog<\/a>\u00a0where we provide helpful guides and news in eCommerce. Thank you!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to eCommerce marketing, there are various ways to put your online business&hellip;<\/p>\n","protected":false},"author":29,"featured_media":19593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[847,184,74],"tags":[876,93,653],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts\/19567"}],"collection":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/comments?post=19567"}],"version-history":[{"count":28,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts\/19567\/revisions"}],"predecessor-version":[{"id":19805,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts\/19567\/revisions\/19805"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/media\/19593"}],"wp:attachment":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/media?parent=19567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/categories?post=19567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/tags?post=19567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}