{"id":14270,"date":"2022-12-15T04:08:01","date_gmt":"2022-12-15T09:08:01","guid":{"rendered":"https:\/\/onecommerce.io\/blog\/?p=14270"},"modified":"2023-04-20T03:35:36","modified_gmt":"2023-04-20T07:35:36","slug":"ltv-to-cac-ratio","status":"publish","type":"post","link":"https:\/\/onecommerce.io\/blog\/2022\/12\/15\/ltv-to-cac-ratio\/","title":{"rendered":"A 101 Guide To LTV:CAC Ratio &#8211; Formula, Benchmark &#038; Tips"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">To put it simply, <\/span><\/i><b><i>LTV:CAC<\/i><\/b><i><span style=\"font-weight: 400;\"> ratio is calculated by dividing the customer lifetime value (LTV) by the related costs needed to acquire that customer (CAC- Customer Acquisition Cost).<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">LTV:CAC ratio is one of the most crucial metrics since it signifies whether the money you can earn from a customer is higher or lower than the costs needed to acquire them.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">In this article, we\u2019ll walk you through all you need to know about this metric:<\/span><\/i><\/p>\n<ul class=\"penci_list_shortcode penci_list-checklist\">\n<li><i><span style=\"font-weight: 400;\">What is LTV:CAC ratio?<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">Why does your business need to track LTV:CAC ratio?<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">How to calculate the LTV:CAC ratio properly?<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">What is a good and bad LTV:CAC?<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">4 tips to improve your LTV:CAC ratio<\/span><\/i><\/li>\n<\/ul>\n<h2><b>What is LTV:CAC ratio?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Lifetime value (LTV) shows the average amount of revenue you can earn from a customer from their first to last purchase with your store. Meanwhile, customer acquisition cost (CAC) measures the average amount of costs you have to invest in order to acquire that customer.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"background-color: #f5f5f5; border-style: none;\"><span style=\"font-weight: 400;\">? If you <\/span><b>spend an average of $20 <\/b><span style=\"font-weight: 400;\">to acquire a customer and <\/span><b>an average customer spends $60<\/b><span style=\"font-weight: 400;\"> over their lifetime, then your <\/span><b>LTV:CAC is $60\/$20=3<\/b><span style=\"font-weight: 400;\"> (or 3 to 1). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Compared to the benchmark, this is a good LTV:CAC ratio (which we\u2019ll discuss more below).<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Tracking your LTV:CAC is vital since it will tell you whether your marketing initiatives are well-paid off or not.<\/span><\/p>\n<h2><b>Why does your business need to track LTV:CAC ratio?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As you scale up your business, there will be more costs and revenues associated with your day-to-day operations. Therefore, you must closely monitor all your store\u2019s crucial metrics to know whether you\u2019re in the profit zone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customer lifetime value, Customer Acquisition Cost and, well, LTV:CAC are those crucial metrics. By accurately tracking your LTV:CAC ratio, you could know the efficiency of your marketing channels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From there, you can cut down on investment in channels that don\u2019t work and allocate your expenses to more effective channels.<\/span><\/p>\n<p><strong><div class=\"wrap-block\" style=\"background-image: url('https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/10\/color.png');background-repeat: no-repeat;background-size: cover;background-position: center;padding: 20px;\"><table style=\"width: 100%; border-collapse: collapse;\" cellpadding=\"30\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 50%;\">\r\n<p class=\"h2\"><span style=\"color: #36ca98;\"><strong>Uncover your exact LTV:CAC ratio<\/strong><\/span><\/p>\r\n<span style=\"color: #ffffff;\">TrueProfit helps track your exact LTV, CAC, LTV:CAC ratio for all customer segments!<\/span>\r\n\r\n<a href='https:\/\/onecommerce.io\/r\/rs638734e84449866de2ae04e9' class='pencisc-button pencisc-button__22572668' target='_blank' style='background-color:#36CA98;border-color:#36CA98;border-radius:5;color:#ffffff;'><strong>Start Tracking<\/strong><\/a><style>a.pencisc-button.pencisc-button__22572668:hover{ background-color:#ffffff !important;border-color:#ffffff !important;color:#36CA98 !important;}<\/style><\/td>\r\n<td style=\"width: 50%;\"><img class=\"alignnone size-full wp-image-13654\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/11\/TP.png\" alt=\"\" width=\"600\" height=\"370\" title=\"\"><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table><\/div><style data-type=\"vc_shortcodes-custom-css\"><\/style><\/strong><\/p>\n<h2><b>How to track LTV:CAC ratio properly?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">LTV:CAC ratio is calculated by dividing the average customer lifetime value by the average customer acquisition cost.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, to track your LTV:CAC ratio properly, you need to track your Customer Acquisition Cost and Customer Lifetime Value.<\/span><\/p>\n<h3><b>What is customer acquisition cost?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Customer acquisition cost refers to all the costs associated with acquiring a customer. Although some companies do not factor in COGS when calculating the CAC metric, in order to know your exact CAC, we highly recommend taking in the COGS in your costs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, your true CAC would be calculated as below:<\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><strong>CAC = (Total marketing spends + Cost of Goods Sold) \/ Total number of customers<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the formula above:<\/span><\/p>\n<ul class=\"penci_list_shortcode penci_list-checklist\">\n<li><b>Total marketing expenses <\/b><span style=\"font-weight: 400;\">refer to all the costs that you invest in your marketing initiatives. So marketing expenses vary significantly from business to business. A few marketing expenses that you might find related are:<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul class=\"penci_list_shortcode penci_list-pluslist\">\n<li><span style=\"font-weight: 400;\">Facebook, Google, and TikTok ad campaigns<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Influencer shoutout<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Content marketing<\/span><\/li>\n<li><span style=\"font-weight: 400;\">SEO audit and optimization<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul class=\"penci_list_shortcode penci_list-checklist\">\n<li><a href=\"https:\/\/onecommerce.io\/blog\/cost-of-goods-sold\/\"><b>Cost Of Goods Sold<\/b><\/a><span style=\"font-weight: 400;\"> (COGS) refers to all the material and labor costs needed to produce your finished goods<\/span><\/li>\n<\/ul>\n<h3><b>What is lifetime value of a customer?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Customer Lifetime Value metric is calculated by multiplying your customers\u2019 average purchase value, average purchase frequency, and average customer lifespan.<\/span><\/p>\n<p><span style=\"color: #000000; font-size: 12pt;\"><strong>LTV = Average Purchase Value * Average Purchase Frequency * Average Customer Lifespan<\/strong><\/span><\/p>\n<h4><b><span class=\"penci-highlighted-one\">Step 1:<\/span> Calculate Average Purchase Value<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Average Purchase Value (APV) is calculated by dividing total revenue by the total number of orders generated during a specific period.<\/span><\/p>\n<p><span style=\"color: #000000; font-size: 12pt;\"><strong>Average Purchase Value = Revenue \/ Number of purchases<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you grow $100,000 in revenue from 1,000 orders in 2022, your APV will be $100,000 \/ $1,000 = $100.<\/span><\/p>\n<h4><b><span class=\"penci-highlighted-one\">Step 2:<\/span> Calculate Average Purchase Frequency<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Average Purchase Frequency (APF) is calculated by dividing the total number of purchases by the total number of customers.<\/span><\/p>\n<p><span style=\"color: #000000; font-size: 12pt;\"><strong>Average Purchase Frequency = Number of purchases \/ Number of customers<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example if, in 2022, you have 5,000 orders and your total number of customers is 1,000 customers, then your APF is 5000 purchases \/ 1000 customers = 5 times.<\/span><\/p>\n<h4><b><span class=\"penci-highlighted-one\">Step 3:<\/span> Calculate Average Customer Lifespan<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Average Customer Lifespan (ACL) is calculated by summing all your customer lifespans and dividing it by the total number of customers.<\/span><\/p>\n<p><span style=\"color: #000000; font-size: 12pt;\"><strong>Average Customer Lifespan = Sum of customer lifespans \/ Number of customers<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re new and don\u2019t have a large enough sample size for the calculation, you can also calculate your average customer lifespan by deriving it from the churn rate. <\/span><strong><a href=\"https:\/\/www.salesforce.com\/resources\/articles\/how-calculate-customer-churn-and-revenue-churn\/#:~:text=What%20is%20a%20churn%20rate,don&#039;t%20renew%20a%20subscription.\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">Churn rate<\/a><\/strong><span style=\"font-weight: 400;\"> is the rate at which customers stop buying from you over a given period of time.<\/span><\/p>\n<p><span style=\"color: #000000; font-size: 12pt;\"><strong>Average Customer Lifespan = 1 \/ Churn rate<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, if your business has 1,000 customers at the beginning of 2022, but only 900 of them still shop from you at the end of 2022, then your churn rate is (1000 \u2013 900) \/ 1000 = 0.1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then your Average Customer Lifespan (ACL) will be 1 \/ 0.1 = 10 months.<\/span><\/p>\n<h4><b><span class=\"penci-highlighted-one\">Step 4:<\/span> Calculate LTV<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">After gathering all the metrics you need for the CLTV metric, you can calculate it by multiplying them all together.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With an APV of $100, an APF of 5 times, and an ACL of 10 months, your Customer Lifetime Value is $100 * 5 * 10 = $5,000.<\/span><\/p>\n<h2><b>What is a good LTV to CAC ratio?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you know how to calculate your CAC and LTV, the LTV:CAC ratio can be simply calculated by dividing your Customer Lifetime Value by Customer Acquisition Cost.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After doing so, if you see a number around 3 or 4, you\u2019re doing good. This is because an ideal benchmark for LTV:CAC ratio is 3:1 or a bit higher (at 4).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your LTV:CAC ratio is 1 or lower, you\u2019re spending more than what you can earn. So that means a ratio of 5:1 is perfect right? In fact, nope! An LTV:CAC at 5 or higher implies that you\u2019re restraining yourself by under-investing in marketing.<\/span><\/p>\n<h2><b>How to improve your LTV:CAC ratio!<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If your LTV:CAC ratio is at 2 or around 1, you\u2019re putting your business in jeopardy. Because in the long run, you won\u2019t be able to maintain and scale it up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So in order for you to improve this metric, you can either increase your LTV or decrease your CAC. And here are 4 tips to do so!<\/span><\/p>\n<h3><b>#1. Closely monitor your LTV:CAC ratio<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Calculating your LTV:CAC ratio once a year won\u2019t help. You need to closely track your LTV and CAC on a weekly, monthly and quarterly basis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By tracking your LTV:CAC over different time frames and then comparing them, you can know whether you\u2019re on the right track or not (making less or more from a customer).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re running a Shopify store, find a profit-tracking tool to help you do so. TrueProfit is highly recommended if you want to view LTV:CAC for different customer segments in real-time.<\/span><\/p>\n<p><strong><div class=\"wrap-block\" style=\"background-image: url('https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/10\/color.png');background-repeat: no-repeat;background-size: cover;background-position: center;padding: 20px;\"><table style=\"width: 100%; border-collapse: collapse;\" cellpadding=\"30\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 50%;\">\r\n<p class=\"h2\"><span style=\"color: #36ca98;\"><strong>Uncover your exact LTV:CAC ratio<\/strong><\/span><\/p>\r\n<span style=\"color: #ffffff;\">TrueProfit helps track your exact LTV, CAC, LTV:CAC ratio for all customer segments!<\/span>\r\n\r\n<a href=\"https:\/\/onecommerce.io\/r\/rs638734e84449866de2ae04e9\" class=\"pencisc-button pencisc-button__32651177\" target=\"_blank\" style=\"background-color:#36CA98;border-color:#36CA98;border-radius:5;color:#ffffff;\"><strong>Start Tracking<\/strong><\/a><style>a.pencisc-button.pencisc-button__32651177:hover{ background-color:#ffffff !important;border-color:#ffffff !important;color:#36CA98 !important;}<\/style><\/td>\r\n<td style=\"width: 50%;\"><img class=\"alignnone size-full wp-image-13654\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/11\/TP.png\" alt=\"\" width=\"600\" height=\"370\" title=\"\"><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table><\/div><style data-type=\"vc_shortcodes-custom-css\"><\/style><\/strong><\/p>\n<h3><b>#2. Remember to segment your customers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Calculating the LTV:CAC for all your customers can give you an idea of whether you\u2019re in the profit zone or not.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if you sell a wide range of product lines that vary significantly in value, it\u2019s important to segment your customers into groups and then calculate the LTV:CAC for each group.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will give you a better understanding of which customers are more profitable and which are not. And you can thereby allocate your resources to acquiring the customers that are more important to your business\u2019s bottom line.<\/span><\/p>\n<h3><b>#3. Invest more in organic marketing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your customer lifetime value can be fine, but if your CAC is too high, it can drag down your LTV:CAC ratio too.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If that is the case, you should definitely invest more in long-term marketing activities (SEO, branding, content marketing, etc.) besides short-term performance ad campaigns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><strong><a href=\"https:\/\/www.investopedia.com\/ask\/answers\/021715\/what-impact-does-brand-equity-have-profit-margins.asp\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">research by Investopedia<\/a><\/strong><span style=\"font-weight: 400;\">, businesses with strong brand identities can attract more organic traffic, retain more customers, and more importantly, charge more for the same products that their competitors are offering.<\/span><\/p>\n<h3><b>#4. Increase customer retention<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The higher your churn rate is, the more it hurts your LTV:CAC ratio. So to improve your LTV:CAC, you should definitely look for more strategies and tactics to boost your customer retention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to a study, <\/span><a href=\"https:\/\/www.annexcloud.com\/blog\/10-statistics-prove-effectiveness-loyalty-programs\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">69%<\/span><\/a><span style=\"font-weight: 400;\"> of consumers say they prefer retailers that offer them reward programs for their purchases.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, one of the most effective ways is to run a loyalty program for your store. If you run a Shopify store, <\/span><a href=\"https:\/\/onecommerce.io\/r\/rs639bd59bb54b5210c29e644e\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><b>OneLoyalty<\/b><\/a><span style=\"font-weight: 400;\"> is worth giving a shot at. With this app, you can give your customers lots of ways to earn points (make a purchase, follow social accounts, etc,) and reward them with various rewards.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"background-color: #f5f5f5;\"><b>? Recommended reading:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/onecommerce.io\/blog\/shopify-loyalty-program\/\"><span style=\"font-weight: 400;\">Shopify Loyalty Program: The Best Way to Retain Your Customers<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/onecommerce.io\/blog\/customer-loyalty\/\"><span style=\"font-weight: 400;\">Detailed Guide for An Effective Customer Loyalty Program<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/onecommerce.io\/blog\/point-reward-system\/\"><span style=\"font-weight: 400;\">7 Proven-effective Tips to Create The Best Point Reward System<\/span><\/a><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><b>#5. Increase average order value<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Another way that can help you boost your LTV and improve your LTV:CAC ratio is by using sale-boosting techniques.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try encouraging your customers to purchase more with \u2018<\/span><i><span style=\"font-weight: 400;\">Buy More Save More<\/span><\/i><span style=\"font-weight: 400;\">\u2019 discount programs, Frequently bought together product bundles, Quantity breaks, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve never run a sale campaign before, it\u2019s highly recommended that you should diversify your offers to see which ones your customers find most appealing.<\/span><\/p>\n<p><strong><div class=\"wrap-block\" style=\"background-image: url('https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/11\/color.png');background-repeat: no-repeat;background-size: cover;background-position: center;padding: 20px;\"><table style=\"width: 100%; border-collapse: collapse;\" cellpadding=\"30\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 50%;\"><img class=\"alignnone size-full wp-image-13963\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/12\/Frame-1000004213.png\" alt=\"\" width=\"600\" height=\"370\" title=\"\"><\/td>\r\n<td style=\"width: 50%;\">\r\n<p class=\"h2\"><span style=\"color: #ffffff;\"><strong>Leverage Promotions To Double Your Sales<\/strong><\/span><\/p>\r\n<span style=\"color: #ffffff;\">01-click post-purchase upsell without disrupting the customers\u2019 buying journey.<\/span>\r\n\r\n<a href=\"https:\/\/onecommerce.io\/r\/rs63915ed550931745d5daefc6\" class=\"pencisc-button pencisc-button__29770238\" target=\"_blank\"><strong>Try OneUpSell free<\/strong><\/a><style>a.pencisc-button.pencisc-button__29770238:hover{ background-color:#ffffff !important;border-color:#ffffff !important;color:#36CA98 !important;}<\/style><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table><\/div><style data-type=\"vc_shortcodes-custom-css\"><\/style><\/strong><\/p>\n<h2><b>Wrapping up!<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">That\u2019s it! By calculating your LTV:CAC ratio accurately, you can know whether you\u2019re in the right place or not. And we hope the tips we gave will help you improve this crucial metric for your business.<\/span><\/p>\n<p style=\"text-align: right;\"><em>Discover top-tier eCommerce solutions at<strong> <a href=\"https:\/\/onecommerce.io\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">OneCommerce.io<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LTV:CAC ratio is calculated by dividing the customer lifetime value by customer acquisition cost. It will tell whether you&#8217;re in the profit zone or not.<\/p>\n","protected":false},"author":6,"featured_media":14282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts\/14270"}],"collection":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/comments?post=14270"}],"version-history":[{"count":17,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts\/14270\/revisions"}],"predecessor-version":[{"id":14326,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts\/14270\/revisions\/14326"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/media\/14282"}],"wp:attachment":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/media?parent=14270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/categories?post=14270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/tags?post=14270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}