{"id":13919,"date":"2022-12-08T02:21:47","date_gmt":"2022-12-08T07:21:47","guid":{"rendered":"https:\/\/onecommerce.io\/blog\/?p=13919"},"modified":"2023-04-14T04:25:01","modified_gmt":"2023-04-14T08:25:01","slug":"chris-conrady-maximizing-end-of-year-sales","status":"publish","type":"post","link":"https:\/\/onecommerce.io\/blog\/2022\/12\/08\/chris-conrady-maximizing-end-of-year-sales\/","title":{"rendered":"Ecommerce Guru Chris Conrady Shares Secrets For Maximizing End-Of-Year Sales"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">It is the busiest time of year for customers. It is also a rush time for store owners like you to fulfill as many orders as possible and meet quarterly sales goals before the year ends.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chris Conrady, a guru in e-commerce, loves the fourth quarter. He believes the holiday season presents an incredible opportunity to exponentially grow your brand while building up some cash reserves for the new year.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although he sold his eight-figure brand last year, he achieved close to $300,000 in sales in his first Q4 five years ago. The sum shocked both him and his partner. He eventually had to disable the advertisement because of the large number of orders.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Afterwards, he prepared everything for tenfold sales in the fourth quarter of 2018. He ended up earning more than $200,000 on Black Friday alone. Profits surpassed $50,000.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">His achievement is not by chance; it is the outcome of well-thought-out <strong>STRATEGY<\/strong>. Here are the fundamentals of his strategy that have been simplified to help you maximize revenue and close the year strong.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s get started.<\/span><\/p>\n<h2><b>#1. Know your numbers<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">&#8220;Seriously. This is very important!&#8221; says Chris Conrady.\u00a0<\/span><\/p>\n<p><img class=\"size-full wp-image-13920 aligncenter\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/12\/011222OneCommerce-Blog-01-1.png\" alt=\"eCommerce Guru Chris Conrady Shares His Secrets For Maximizing End-Of-Year Sales\" width=\"1200\" height=\"640\" title=\"\"><\/p>\n<p><span style=\"font-weight: 400;\">Promoting your products with ads is a great way to boost sales before the end of the year, but if you aren&#8217;t using data to drive your strategy, you could be hurting your business instead of helping it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is not only important but also required to know what your customers want at any given time. So, the first step is always to collect data in real-time and decide what steps to take next.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re considering using spreadsheets to keep data up-to-date, don&#8217;t. Spreadsheets can&#8217;t update data in real time. And manually inputting data adds more work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what&#8217;s the deal? Get yourself an app that can collect all the real-time data and information about your store. Chris Conrady recommended taking advantage of <a href=\"https:\/\/onecommerce.io\/r\/rs63918eaa50931745d5daefc7\" target=\"_blank\" rel=\"nofollow noopener\" data-schema-attribute=\"\">TrueProfit<\/a>, a real-time profit and LTV tracking app. You can learn more about TrueProfit from Chris Conrady in <a href=\"https:\/\/www.youtube.com\/watch?v=jnGkR9uPu1w&amp;t=1s\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">his video<\/a>.\u00a0<\/span><\/p>\n<p><strong><div class=\"wrap-block\" style=\"background-image: url('https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/11\/color.png');background-repeat: no-repeat;background-size: cover;background-position: center;padding: 20px;\"><table style=\"width: 100%; border-collapse: collapse;\" cellpadding=\"30\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 50%;\"><img class=\"alignnone size-full wp-image-13962\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/12\/Frame-1000004214.png\" alt=\"eCommerce Guru Chris Conrady Shares His Secrets For Maximizing End-Of-Year Sales\" width=\"600\" height=\"370\" title=\"\"><\/td>\r\n<td style=\"width: 50%;\">\r\n<p class=\"h2\"><span style=\"color: #ffffff;\"><strong>Unveil Your Real-Time True Profit<\/strong><\/span><\/p>\r\n<span style=\"color: #ffffff;\">No more spreadsheets. Track your profit, costs, and other financial metrics in one place!<\/span>\r\n\r\n<a href=\"https:\/\/onecommerce.io\/r\/rs639159c2b6127b19a071a867\" class=\"pencisc-button pencisc-button__85497102\" target=\"_blank\" style=\"background-color:#36CA98;border-color:#36CA98;color:#ffffff;\"><strong>Start Tracking<\/strong><\/a><style>a.pencisc-button.pencisc-button__85497102:hover{ background-color:#ffffff !important;border-color:#ffffff !important;color:#36CA98 !important;}<\/style>\r\n\r\n&nbsp;<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table><\/div><style data-type=\"vc_shortcodes-custom-css\"><\/style><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">TrueProfit enables real-time tracking of the cost of goods sold, ad spends, and more. It eases your pain with a simple setup process, so you&#8217;ll only configure it once and leave the rest to it. Plus, the powerful profit tracker with time-series line charts can help you analyze all changes to store data at different time ranges.\u00a0<\/span><\/p>\n<h2><b>#2. Email marketing<\/b><\/h2>\n<p><img class=\"size-full wp-image-13922 aligncenter\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/12\/011222OneCommerce-Blog-4.png\" alt=\"eCommerce Guru Chris Conrady Shares His Secrets For Maximizing End-Of-Year Sales\" width=\"1200\" height=\"640\" title=\"\"><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Email is the greatest tool you have. I learned a lot from Ezra Firestone about this. Aim for 30% of your revenue to come from email,&#8221; Chris Conrady shares. &#8220;When it came to BFCM, we were sending out 3 emails per day to various lists. Have your campaign emails written, planned, and scheduled in advance!&#8221;\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email marketing helps increase website traffic, convert visitors to buyers, and nurture leads into sales. It&#8217;s a terrific way to boost happy customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the amount of sending 3 emails each day, do you worry about your emails being marked as spam? They will not if you give valuable content to the right audiences at the right time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the three keys to creating effective email marketing that your customers will like:<\/span><\/p>\n<h3><b>Determine who your audience is by drafting their personas<\/b><\/h3>\n<p><img class=\"size-full wp-image-13924 aligncenter\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/12\/5_Rings_of_Insight-resized-600.png\" alt=\"eCommerce Guru Chris Conrady Shares His Secrets For Maximizing End-Of-Year Sales\" width=\"499\" height=\"104\" title=\"\"><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Priority Initiatives: <\/b><span style=\"font-weight: 400;\">Why do buyers choose your store over others?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Success Factors:<\/b><span style=\"font-weight: 400;\"> What operational or personal results does your buyer persona want from you?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Perceived Barriers:<\/b><span style=\"font-weight: 400;\"> What issues make your buyer doubt your store?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The Buyer\u2019s Journey:<\/b><span style=\"font-weight: 400;\"> What steps does this persona take to find and choose a solution to overcome Perceived Barriers and meet Success Factors?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Decision Criteria: <\/b><span style=\"font-weight: 400;\">What factors of competitor offerings are most important to your buyers?<\/span><\/li>\n<\/ul>\n<h3><b>Segment your email list to make emails more relevant<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Demographics: <\/b><span style=\"font-weight: 400;\">Age, gender, job title, and income level can reveal a lot about a person&#8217;s wants and interests.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Location: <\/b><span style=\"font-weight: 400;\">Geographic area segmentation is an important technique. Particularly for stores where a customer&#8217;s location can influence their purchasing decision.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer behavior:<\/b><span style=\"font-weight: 400;\"> Send emails to customers based on their behavior, such as emails they opened and pages they visited.<\/span><\/li>\n<\/ul>\n<h3><b>Send timely, relevant content<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The answer to the question &#8220;When is the best time to send an email campaign?&#8221; is that it depends on your target audience. We agree that that is an uncool answer. Unfortunately, it&#8217;s true! If you want to send your emails and newsletters at the best time for opens and clicks, continuously A\/B test your send times.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email open rates are more than just delivery times. Customers will not bother opening the email if the content is uninteresting in the first place.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make your subject lines engaging and delightful.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure your content is relevant to the customer&#8217;s interests and needs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure your email marketing template looks great and works on any device.<\/span><\/li>\n<\/ul>\n<h2><b>#3. Upsell<\/b><\/h2>\n<p><img class=\"size-full wp-image-13921 aligncenter\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/12\/011222OneCommerce-Blog-02-1.png\" alt=\"eCommerce Guru Chris Conrady Shares His Secrets For Maximizing End-Of-Year Sales\" width=\"1200\" height=\"640\" title=\"\"><\/p>\n<p><span style=\"font-weight: 400;\">Chris Conrady spent $7 on an add-on technique called &#8220;First in Line&#8221;. &#8220;If customers choose this option, they get their order fulfilled sooner. When you sell custom products, this is very effective (and profitable),&#8221; he says.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The goal of upselling is to persuade customers to purchase more costly items than they intended. It&#8217;s a lucrative sales approach that gets good results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you own an online store, skipping upselling means missing out on potential earnings. So, let&#8217;s get into it now.<\/span><\/p>\n<h3><b>Choose an appropriate product to upsell<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Relevant products are the key to a successful upsell. Upselling involves offering a more expensive option for the product the customer is considering purchasing. The product should be similar to the one being replaced but better in some way.<\/span><\/p>\n<h3><b>Make a product comparison page\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Most shoppers conduct online research before buying. They&#8217;re comparing the pros and cons of each product based on factors like cost, quality, reputation, and availability.<\/span><\/p>\n<div id=\"attachment_13934\" style=\"width: 1410px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-13934\" class=\"wp-image-13934 size-full\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/12\/amazon-powerbanks-2.png\" alt=\"eCommerce Guru Chris Conrady Shares His Secrets For Maximizing End-Of-Year Sales\" width=\"1400\" height=\"802\" title=\"\"><p id=\"caption-attachment-13934\" class=\"wp-caption-text\">The product comparison page of Amazon.com<\/p><\/div>\n<p><span style=\"font-weight: 400;\">So, a product comparison page is an excellent way to highlight the aspects of two items separately, citing their benefits and relevance to a specific buyer. <\/span><span style=\"font-weight: 400;\">Customers can easily compare products with products that are being sold as upsells without having to go to different pages.<\/span><\/p>\n<h3><b>Leverage an upsell app<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Upsell apps are essential if you want your Shopify customers to spend more money on your store. With the right upsell app, you can maximize your revenue from each customer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Taking the top spot is <a href=\"https:\/\/onecommerce.io\/r\/rs63918ee3e84299e931518f59\" target=\"_blank\" rel=\"nofollow noopener\" data-schema-attribute=\"\">OneUpSell<\/a>, a terrific upselling app that can help merchants increase conversion, sales, and average order value.\u00a0<\/span><\/p>\n<div class=\"wrap-block\" style=\"background-image: url('https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/11\/color.png');background-repeat: no-repeat;background-size: cover;background-position: center;padding: 20px;\"><table style=\"width: 100%; border-collapse: collapse;\" cellpadding=\"30\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 50%;\"><img class=\"alignnone size-full wp-image-13963\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/12\/Frame-1000004213.png\" alt=\"\" width=\"600\" height=\"370\" title=\"\"><\/td>\r\n<td style=\"width: 50%;\">\r\n<p class=\"h2\"><span style=\"color: #ffffff;\"><strong>Leverage Promotions To Double Your Sales<\/strong><\/span><\/p>\r\n<span style=\"color: #ffffff;\">01-click post-purchase upsell without disrupting the customers\u2019 buying journey.<\/span>\r\n\r\n<a href=\"https:\/\/onecommerce.io\/r\/rs63915ed550931745d5daefc6\" class=\"pencisc-button pencisc-button__10015811\" target=\"_blank\"><strong>Try OneUpSell free<\/strong><\/a><style>a.pencisc-button.pencisc-button__10015811:hover{ background-color:#ffffff !important;border-color:#ffffff !important;color:#36CA98 !important;}<\/style><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table><\/div><style data-type=\"vc_shortcodes-custom-css\"><\/style>\n<p><span style=\"font-weight: 400;\">OneUpSell comes with various engaging promotional campaigns.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Volume discounts \u2013 Quantity breaks:<\/strong> Offer Buy More, Save More discounts. For example, Buy 2, Save $10, or Buy 3, Save $15.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Volume discounts \u2013 Spend goals:<\/strong> Provide discounts or free gifts based on the value of the customer&#8217;s cart. For example, spend $50 and get 10% off!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Product bundles:<\/strong> Offer bundles of products that go well together or are often bought together to get customers to buy more than one thing at once.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Flash sales:<\/strong> Boost conversions with time-sensitive offerings. Create a landing page with conversion-boosting tools.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Price editor:<\/strong> Schedule and edit various product prices (all\/collections\/specific) with automatic rollback.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">OneUpSell has beautiful, ready-to-use templates that will get your sales season off to a great start in no time.<\/span><\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">&#8220;If you follow these tips, you&#8217;ll almost always see positive results. It will make this time of year much more enjoyable!&#8221; Chris Conrady stated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you work hard to entice customers and boost revenue in the final quarter, don&#8217;t lose sight of the need to improve for next year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chris Conrady&#8217;s conversation with OneCommerce was open and sincere. More articles drawing on the insights of eCommerce experts to win more sales will be coming soon. Keep an eye out!<\/span><\/p>\n<table style=\"width: 100%; border: 1px solid #f3f8f5!important; background: #f3f8f5; border-collapse: collapse; border-color: #f3f8f5; border-style: solid;\" cellpadding=\"30\">\n<tbody>\n<tr>\n<td style=\"width: 100%; padding: 30px 35px; border-bottom: none;\">\n<h2><strong>About Chris Conrady<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Chris Conrady is an entrepreneur. He helps business owners get more leads and customers through social media strategy and digital marketing. His self-titled YouTube channel has 145K subscribers.<\/span><\/p>\n<p><strong>2016: Embark on an eCommerce business<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">In 2016, he and his business partner, Julia, opened a store called &#8220;CaseOverStock&#8221; where they sold phone cases, but the project failed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During that time, they decided to start another business called &#8220;Friendly Paw.&#8221; The store had the typical AliExpress products that were shipped directly to the customers. In terms of marketing strategy, they&#8217;ve collaborated with influencers, spending $40 for a shoutout. Influencer marketing generated $40,000 in sales over the following three months.<\/span><\/p>\n<p><strong>2017: Start a print-on-demand business<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Chris Conrady and his partner sold Friendly Paw for $5000 in 2017 and opened more dropshipping stores.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because of the difficulty of sending products to customers, they looked at many alternative business models. They came upon the print-on-demand business, which provided customized products to boost brand awareness. In the first month, their print-on-demand store, Pet Canva, made $19,000 (from influencers) and $50,000 (from Facebook ads) in sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2018, they made a profit of $450,000.<\/span><\/p>\n<p><strong>2019: Build a YouTube channel<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">In 2019, he created a YouTube channel to share his eCommerce thoughts and experiences. After one of his YouTube videos went viral, he earned $8,000 per month, which was a big win.<\/span><\/p>\n<p><strong>2022: Keep going with new projects<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Chris Conrady is back after an absence of one year, and we couldn&#8217;t be happier to have a conversation with him. He has started working on a new project called NothingButThePresentMoment.com.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meanwhile, Julia and her team are <\/span><span style=\"font-weight: 400;\">developing<\/span><span style=\"font-weight: 400;\"> a program to help businesses manage orders efficiently.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>It is the busiest time of year for customers. It is also a rush time&hellip;<\/p>\n","protected":false},"author":14,"featured_media":13923,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[41],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts\/13919"}],"collection":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/comments?post=13919"}],"version-history":[{"count":26,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts\/13919\/revisions"}],"predecessor-version":[{"id":15638,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts\/13919\/revisions\/15638"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/media\/13923"}],"wp:attachment":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/media?parent=13919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/categories?post=13919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/tags?post=13919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}