{"id":13184,"date":"2022-11-16T01:16:29","date_gmt":"2022-11-16T06:16:29","guid":{"rendered":"https:\/\/onecommerce.io\/blog\/?p=13184"},"modified":"2023-04-20T03:59:04","modified_gmt":"2023-04-20T07:59:04","slug":"optimize-localization-fast","status":"publish","type":"post","link":"https:\/\/onecommerce.io\/blog\/2022\/11\/16\/optimize-localization-fast\/","title":{"rendered":"Go Global #3: How To Optimize Localization for More Global Customers"},"content":{"rendered":"

Translating your website and providing multi-currency support are significant first steps toward globalizing your store. The next step is going to be localizing your SEO.<\/span><\/p>\n

55% of consumers<\/span><\/a> prefer to buy in their native language, and Germany and France top the list. Localize your website if you’re targeting these two European countries.<\/span><\/p>\n

This article will show you how to get more eyeballs on your multilingual site by implementing SEO localization strategies.<\/span><\/p>\n

Best practices for SEO localization<\/b><\/h2>\n

Search results in English alone aren\u2019t enough. If you have multiple versions of your store for multiple languages or countries, make Google aware of them. Google has given practices for multilingual websites to boost localized SEO rankings.\u00a0<\/span><\/p>\n

Research target market<\/b><\/h3>\n

Consult SEO experts to uncover your audience’s top search keywords. You can\u2019t tell whether your target customers are searching for you using local slang or foreign words. Let’s figure things out.<\/span><\/p>\n

Translate meta titles with keywords<\/b><\/h3>\n

Customers naturally begin their search by browsing the different search engine results and selecting the most friendly choices. So, showing meta titles in the target audience’s native languages with keywords is essential for making an instant connection.<\/span><\/p>\n

Translate meta descriptions with keywords<\/b><\/h3>\n

Of course, if you’ve translated the meta titles, you should also translate meta descriptions so that your localized site ranks higher in search engines. When it comes to improving search rankings in any language, high-quality translations will give a great boost.\u00a0<\/span><\/p>\n

Update your URLs (slugs)<\/b><\/h3>\n

Each language and nation page requires its unique URL so that Google can properly crawl, index, and rank them.<\/span><\/p>\n

We recommend that you use country-specific URLs with the language provided in the slug. For instance, Amazon uses https:\/\/www.amazon.de\/ for Germany, where the URL is “https:\/\/www.amazon” and the slug is “.de\/”. It helps search engines index your content for the appropriate location.<\/span><\/p>\n

Make use of the Transcy app<\/b><\/h2>\n

Transcy allows for the localization of SEO titles and descriptions on product pages, also meta titles and descriptions on collection pages.<\/span><\/p>\n

#Step 1:<\/strong> Go to <\/span>Translation<\/b> in the app’s menu. From the <\/span>Manage Content<\/b>, choose the target language and the product. Then click on the <\/span>Edit<\/b> button.\u00a0<\/span><\/p>\n

\"<\/p>\n

#Step 2:<\/strong> Choose the Product page to Translate\/Edit > click the <\/span>Edit <\/b>button.<\/span><\/p>\n

\"How<\/p>\n

#Step 3:<\/strong> Choose <\/span>SEO title or SEO description<\/b> > click the <\/span>Translate<\/b> button to the right.<\/span><\/p>\n

 <\/p>\n

\"How<\/p>\n

And now you can translate the SEO title and description on the homepage!<\/span><\/p>\n

\"How<\/p>\n

#Step 4:<\/strong> Go to the <\/span>Translation<\/b> section of the app. On Manage content, choose your target language > click <\/span>Shop Meta Title & Description<\/b> > click <\/span>Edit<\/b> button.<\/span><\/p>\n

#Step 5:<\/strong> You can translate the Title and Description by clicking the <\/span>Translate<\/b> button. Or you can check all of the elements > <\/span>Bulk action<\/b> button > hit the <\/span>Translate<\/b> button.<\/span><\/p>\n

\"How<\/p>\n