{"id":12102,"date":"2023-09-20T23:44:09","date_gmt":"2023-09-21T03:44:09","guid":{"rendered":"https:\/\/onecommerce.io\/blog\/?p=12102"},"modified":"2023-09-29T06:38:26","modified_gmt":"2023-09-29T10:38:26","slug":"bfcm-checklist","status":"publish","type":"post","link":"https:\/\/onecommerce.io\/blog\/2023\/09\/20\/bfcm-checklist\/","title":{"rendered":"BFCM Checklist 2023: Prepare for The Biggest Shopping Spree of The Year"},"content":{"rendered":"

Although the clock is ticking down, there is still time to prepare for your <\/span>BFCM mega sales day.<\/b>\u00a0<\/span><\/p>\n

Consider this when every business, whether physical or online, is pouring advertising deals over customers across many places, and customers are looking for these right now. So how can you stand out in the crowd?<\/span><\/p>\n

The answer here is to write down a BFCM checklist<\/strong> for your store, once you’ve ticked all the boxes you’re ready for the showtime. And guess what? We already prepared the checklist for you!\u00a0<\/span><\/p>\n

Without further ado, let’s dig right in!<\/p>\n

What is Black Friday Cyber Monday (BFCM)?<\/b><\/h2>\n

Black Friday Cyber Monday (or \u201cBFCM\u201d) <\/b>is one of the biggest selling seasons of the year in North America. It starts on the Friday following American Thanksgiving each year and continues to the following Monday.<\/span><\/p>\n

Retailers advertise discounts using mobile commerce trends in a variety of ways, including influencer marketing, social media, and SMS.<\/span><\/p>\n

According to <\/span>BFCM data from 2022<\/span><\/a>, the average cart price for Shopify merchants was $102.10<\/strong>, and the peak sales per minute for all Shopify merchants was <\/span>$3.5 million<\/b>.\u00a0<\/span><\/p>\n

1. The Origin of Black Friday<\/b><\/h3>\n

The day following Thanksgiving is Black Friday, a time for in-person and online shopping, and it unofficially marks the beginning of the holiday shopping season.<\/span><\/p>\n

Black Friday’s origins can be traced back to the late 19th century when President Lincoln designated the final Thursday of November as the Thanksgiving holiday.\u00a0<\/span><\/p>\n

There was a misunderstanding, but in 1941, Congress put an end to it by establishing a law that mandated Thanksgiving always falls on the fourth Thursday of November.<\/span><\/p>\n

On Black Friday, both physical and online stores offer big discounts, and the majority of them start their offers around Thanksgiving night.<\/span><\/p>\n

2. The Origin of Cyber Monday<\/h3>\n

After Black Friday, this is when the online-only event called <\/span>Cyber Monday<\/b> takes place. Cyber Monday sales were then introduced by online retailers in 2005 as a result of the growth of eCommerce.\u00a0<\/span><\/p>\n

Retailers regularly extend Black Friday sales through Cyber Monday. To ensure that customers remain interested, retailers try to keep things interesting by continuing to offer great discounts and deals.<\/span><\/p>\n

For instance, clothing shops may host a variety of sales only online on Cyber Monday in addition to <\/span>50% off everything on Black Friday<\/i><\/b>, <\/span>30% off everything on Saturday<\/i><\/b>, <\/span>Buy one, Get one<\/i><\/b> (BOGO), and <\/span>30% off everything on Sunday<\/i><\/b>.\u00a0<\/span><\/p>\n

BFCM Checklist<\/span> For The N<\/b>ext 6 Weeks<\/h2>\n

Now, the clock is ticking down to the sales days with 6 weeks to go<\/strong>. Yet, this is the time to come up with an overall strategy and kick off your campaign this year. You definitely have a plan for this year’s occasion and start to work on it.<\/span><\/p>\n

Besides, you need to build a plan for the products in stock that are recently not in demand. You can offer them big discounts to boost sales, clear inventory, and make room for the new product line to come.<\/span><\/p>\n

In fact, a few tried-and-true tips will support your BFCM marketing plan. With these tips, even starters can run a successful BFCM campaign! Let’s count down with us.<\/span><\/p>\n

6 weeks countdown: <\/span>\u00a0Craft your BFCM promotional strategies<\/h3>\n

Suppose that you have built a landing page for BFCM, you need to come up with some promotional strategies that can convince visitors to buy your products.\u00a0<\/span><\/p>\n

1. Offer discounts<\/b><\/h4>\n

Offering discounts is the best and easiest action that you can take to get more sales during BFCM. There are many types of discounts<\/strong> you can offer to your customers, such as:<\/span><\/p>\n