{"id":11743,"date":"2023-08-07T23:12:17","date_gmt":"2023-08-08T03:12:17","guid":{"rendered":"https:\/\/onecommerce.io\/blog\/?p=11743"},"modified":"2023-09-20T03:07:08","modified_gmt":"2023-09-20T07:07:08","slug":"marketing-tips-for-7-week-countdown-to-bfcm","status":"publish","type":"post","link":"https:\/\/onecommerce.io\/blog\/2023\/08\/07\/marketing-tips-for-7-week-countdown-to-bfcm\/","title":{"rendered":"BFCM 2023: Great Marketing Tips For The 7-Week Countdown"},"content":{"rendered":"

As a result of the epidemic, shoppers tightened their spending habits. Forecasts for this year’s growth reflect the normalization of conditions. If you want your store to be successful during BFCM, you need a well-planned marketing strategy.<\/span><\/p>\n

Here at OneCommerce, we understand the significance of the BFCM buying season. So, to make your life easier this year, we’ve prepared a Countdown Calendar with pointers for each week before BFCM.<\/span><\/p>\n

It’s about to go off, so brace yourself.<\/span><\/p>\n

What is BFCM?<\/b><\/h2>\n

BFCM, or Black Friday Cyber Monday, is one of North America’s biggest selling seasons. It kicks off the Friday after American Thanksgiving every year and runs until the following Monday.<\/span><\/p>\n

The BFCM is no longer limited to North America; the entire world is celebrating this season. Merchants use BFCM as an opportunity to roll out large-scale sales activities to create a buying frenzy. Consumers enjoy BFCM because it allows them to stock up on their favorite items at low prices.<\/span><\/p>\n

\"MarketingNo BFCM strategy is likely to be successful without first analyzing sales data. <\/span>CNBC reports<\/span><\/a> that in 2021, Black Friday sales were 28.3% lower than years before the epidemic.<\/span><\/p>\n

According to <\/span>Shopify’s report<\/span><\/a>, despite difficulties on the path to economic recovery, BFCM 2021 was the most successful to date. Shopify store owners made up to $6.3 billion in sales. Shopify’s online sales had increased by 23% by 2020.<\/span><\/p>\n

The <\/span>BluePrint report<\/span><\/a> adds to the story by stating that the potential for this year is enormous. 62% of consumers are excited for BFCM 2023, while 68% are waiting for BFCM to begin shopping.<\/span><\/p>\n

If the trends we witnessed hold, online sales could skyrocket in this BFCM. We now have enough data to proceed with plan <\/span>development without fear of making mistakes. Let\u2019s get started!<\/p>\n

#7 weeks before BFCM<\/b><\/h2>\n

1. Research Shopify Black Friday ideas<\/b><\/h3>\n

Most people think that discounts are an ideal program for BFCM<\/span>\u00a0<\/span>since every customer likes to get a bargain. Is there any way, though, to make it more appealing than the discount program already is?<\/span><\/p>\n

Here are 5 fantastic Shopify Black Friday ideas from which you can draw inspiration for your BFCM strategy.<\/span><\/p>\n

Flash sales:<\/b><\/p>\n

According to Blueprint, <\/span>54% of consumers<\/span><\/a> predict that the BFCM discount in 2022 will not be as good as expected. It is evidence that bulk discounts are losing their charm with consumers.<\/span><\/p>\n

Customers expect more than 15% off. It can take up to 50% off to motivate them to open a promotional email. Nevertheless, it can reduce your profit margin.<\/span><\/p>\n

Categorize the products that can be discounted and create flash sales instead of offering bulk discounts. For instance, if there will be a 5-day duration for the BFCM sale, you can select between 1 or 2 times each day to offer flash sales on specific products.<\/span><\/p>\n

\"Marketing

H&M routinely offers flash sale promotions.<\/p><\/div>\n

Keep your customers in the loop about upcoming flash sales so they can start excited.<\/span><\/p>\n

You can reach different groups by breaking down products and delivering flash sales. Customers are also more engaged.<\/span><\/p>\n

Leveraging <\/span>OneUpSell<\/span><\/a> is a terrific app for bringing in customers during a flash sale. It’s a collection of tools for building a stunning flash sale landing page. Additionally helpful for optimizing conversion rates.<\/span><\/p>\n

Giveaway:<\/b><\/p>\n

Giving away gifts to customers is a great BFCM idea for brands to keep their items’ value alive. Customers will feel like they have received a great deal if they get a gift that is worth the same as the item they are buying. Limited-edition giveaways are also a fancy way to entice customers to acquire in a hurry.<\/span><\/p>\n

Product bundling:\u00a0<\/b><\/p>\n

\"Marketing

Product bundling by Lush<\/p><\/div>\n

Offering product bundles is a simple way to increase your average order value in BFCM. You can provide discounts on mystery bundles that include some of your best products. Some of the products in the bundle can be kept hidden until the end of the sale.<\/span><\/p>\n

Gamified promotions:<\/b><\/p>\n

This BFCM is an ideal time to experiment with new ways to engage shoppers in your store by including game elements. Gamification can help increase BFCM campaign engagement.<\/span><\/p>\n

Shopify apps<\/span><\/a> make it easy to set up and test a few gamification techniques. The Lucky Spin Wheel is a fun way to add interactive content to your website or email.<\/span><\/p>\n

Digital gift cards:<\/b><\/p>\n

Digital gift cards are a smart way to enhance the consumer experience, particularly for Millennials. Customers can freely select the products they want using digital gift cards.<\/span><\/p>\n

Digital gift cards can be used and saved on devices like smartphones, making them convenient for owners.<\/span><\/p>\n

\"Marketing

Amazon eGift card<\/p><\/div>\n

The majority of customers rarely use the exact amount that is available on their cards. They frequently spend more than the amount on their credit card. And they are willing to pay a little more for what they want. Why? Behaviour is key. “Free money” makes them more impulsive.<\/span><\/p>\n

By giving customers gift cards during BFCM, brands can increase their conversion rates, bring in new customers, and get a better handle on their customer base.<\/span><\/p>\n

If your plan is on the right track, you will reap the benefits of this program every holiday season.<\/span><\/p>\n

2. Take a look at your competitors<\/b><\/h3>\n

Many store owners either don’t care about competition or have no idea who their competitors are. That mistake kept them from achieving a sales explosion.<\/span><\/p>\n

By studying the strategies used by your competitors and identifying their advantages and limitations, you can improve your own. Then, you can put your unique plan into action to increase brand awareness and customer traffic.<\/span><\/p>\n