{"id":11618,"date":"2022-09-23T00:21:05","date_gmt":"2022-09-23T04:21:05","guid":{"rendered":"https:\/\/onecommerce.io\/blog\/?p=11618"},"modified":"2026-03-05T05:03:25","modified_gmt":"2026-03-05T10:03:25","slug":"instagram-icon","status":"publish","type":"post","link":"https:\/\/onecommerce.io\/blog\/2022\/09\/23\/instagram-icon\/","title":{"rendered":"The Ultimate Guide to Using The Instagram Icon in 2023"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">In several websites, emails, and other online marketing materials, you must have seen social networking icons in various colors and sizes. They are used to provide your audience a way to connect with you across a variety of platforms.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">The <\/span><\/i><a href=\"https:\/\/onecommerce.io\/blog\/instagram-icon\/#Instagram_icon\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><b><i>Instagram icon<\/i><\/b><\/a><i><span style=\"font-weight: 400;\"> is unexceptional. It is, like all social media icons, copyright protected. Therefore, in order to use it, you must adhere to the established brand guidelines.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">If you break the brand rules or alter the icons in any way, your company could face serious legal consequences.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Therefore, before using this icon, you should make sure to familiarize yourself with the right source to download it from and its usage instructions. In this post, we will discuss these in detail to enable you to use the<\/span><\/i><b><i> Instagram icon<\/i><\/b><i><span style=\"font-weight: 400;\"> in the right way.<\/span><\/i><\/p>\n<h2><b>What is the Instagram icon, and why should you use it?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You can add<\/span><b> the Instagram icon<\/b><span style=\"font-weight: 400;\"> to your website, <a href=\"https:\/\/www.brandcrowd.com\/blog\/business-cards-everything-you-need-to-know?srsltid=AfmBOop43MBOhh8NOI4mrmX1TK24OfkP-yAnLGBFrUzcRdGHdLtRBiHw\" target=\"_blank\" rel=\"noopener\">business cards<\/a>, and other digital and physical marketing materials to grow your social media following and connect with customers on this platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In general, social media icons are shorthand symbols that link to your company&#8217;s profile on different networks. They shouldn&#8217;t be confused with share buttons or wordmarks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media icons frequently use the first letter or symbol of the social media company&#8217;s logo. And the <\/span><b>Instagram icon<\/b><span style=\"font-weight: 400;\"> uses the symbol of a camera.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The current crooked square and circle continue to stand in for the old Polaroid camera. This element of the Instagram logo signifies focus, nostalgia, youthfulness, and memories.<\/span><\/p>\n<div id=\"attachment_11620\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-11620\" class=\"size-full wp-image-11620\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/09\/1-1.jpg\" alt=\"Instagram icon\" width=\"800\" height=\"533\" title=\"\"><p id=\"caption-attachment-11620\" class=\"wp-caption-text\">Instagram icon<\/p><\/div>\n<p><span style=\"font-weight: 400;\">There are some <\/span><b>reasons<\/b><span style=\"font-weight: 400;\"> why you should use the Instagram icon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It makes it easier for people to find your business on Instagram, helping you connect with your customers and increase your following.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People will be able to recognize that your company is active on this platform when they see Instagram branding on your printed materials. In order for people to find you easily, you would normally place your relevant social media handle next to the icon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to digital logos, they will point people to your Instagram profile by just clicking on it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s a great way to keep everything organized and consistent with Instagram symbols. People can easily recognize them, so they are aware of what to expect when they click on a specific icon.<\/span><\/p>\n<h2><b>Instagram icon\u2019s brand guidelines<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You can download the approved <\/span><b>Instagram icon<\/b><span style=\"font-weight: 400;\"> files from the Assets section of the Instagram Brand Resource Center <\/span><a href=\"https:\/\/www.facebook.com\/brand\/resources\/instagram\/instagram-brand\/\" target=\"_blank\" rel=\"noopener\"><b>here<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Key brand guidelines<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You have to use the icons available in the <\/span><b>Assets <\/b><span style=\"font-weight: 400;\">section of <\/span><b>Instagram\u2019s brand resources site<\/b><span style=\"font-weight: 400;\"> to represent Instagram. Moreover, you can download black and white or gradient versions.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The design should not change in any other aspects. There are no permissions for square, circle, rounded-square, or other container shapes.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don&#8217;t use your company name, trademark, or any other language or symbol in the icon.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep the icon&#8217;s proportions unchanged, and don&#8217;t make it any lower than 29&#215;29 pixels.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You must get permission and give a mock-up of your planned usage when using the icon for broadcast, radio, out-of-home advertising, or print larger than 8.5 x 11 inches.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instagram content shouldn&#8217;t take up more than 50% of your overall design or 50% of the video&#8217;s running time.<\/span><\/li>\n<\/ul>\n<div id=\"attachment_11621\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-11621\" class=\"size-full wp-image-11621\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/09\/2-1.jpg\" alt=\"It is important to understand the brand guidelines for the Instagram icon\" width=\"800\" height=\"533\" title=\"\"><p id=\"caption-attachment-11621\" class=\"wp-caption-text\">It is important to understand the brand guidelines for the Instagram icon<\/p><\/div>\n<h2><b>Best practices for using the Instagram icon<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before adding social network icons to your marketing materials, you should be familiar with the following common rules:<\/span><\/p>\n<h3><b>Download from the source and no alterations<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When searching for an<\/span><b> Instagram icon<\/b><span style=\"font-weight: 400;\"> for your materials, it is important to get it from a social networking website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, all social media logos and icons are protected by trademarks. That means rotating, recoloring, animating, or edits of any kind are not permitted.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram demands that businesses using their icons make sure they keep them updated, instead of using an old logo, which will make you &#8220;behind the times&#8221;.<\/span><\/p>\n<div id=\"attachment_11622\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-11622\" class=\"wp-image-11622\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/09\/3.png\" alt=\"You can also use a monochrome version to match your website color scheme\" width=\"800\" height=\"344\" title=\"\"><p id=\"caption-attachment-11622\" class=\"wp-caption-text\">You can also use a monochrome version to match your website color scheme<\/p><\/div>\n<h3><b>Maintain space and size evenly<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re using the<\/span><b> Instagram icon<\/b><span style=\"font-weight: 400;\">, make sure to display it at equal size, height, and resolution. Displaying the icon should not take up more space than your network&#8217;s icons and other logos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each business is required to keep a particular amount of white space between its icons and other elements. To ensure that each icon is properly visible, you need to stick to those specifications.<\/span><\/p>\n<div id=\"attachment_11624\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-11624\" class=\"wp-image-11624\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/09\/5-1.jpg\" alt=\"Source: Content Marketing Institute\" width=\"800\" height=\"336\" title=\"\"><p id=\"caption-attachment-11624\" class=\"wp-caption-text\">Source: Content Marketing Institute<\/p><\/div>\n<h3><b>Use it beyond your website<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You can use the icon in your videos, marketing materials, newsletters, and emails in addition to your website to boost its impact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By doing this, you can make sure that more people know about your brand&#8217;s Instagram profile and even decide to follow you.<\/span><\/p>\n<h3><b>Make your brand the spotlight<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If the icon is used too prominently, it can be assumed that your company is endorsing, sponsoring, or partnering with them, which could get your company into legal issues.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, your brand should be the focus of your marketing materials anyway.<\/span><\/p>\n<h3><b>Choose a clever position<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you want your <\/span><b>Instagram icon<\/b><span style=\"font-weight: 400;\"> to have the desired impact, make sure it is clearly visible. They shouldn&#8217;t, however, cast a shadow over your brand either.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These locations enable users to easily locate and click the icons to share them while blending seamlessly into the page experience.<\/span><\/p>\n<div id=\"attachment_11625\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-11625\" class=\"wp-image-11625\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/09\/4-1.jpg\" alt=\"Source: sproutsocial\" width=\"800\" height=\"265\" title=\"\"><p id=\"caption-attachment-11625\" class=\"wp-caption-text\">Source: sproutsocial<\/p><\/div>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The<\/span><b> Instagram icon<\/b><span style=\"font-weight: 400;\"> gives customers a way to connect with your company across this platform. Needless to say, this is a useful strategy for gaining more followers and enhancing your online visibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, in order to avoid any unfavorable consequences, you must adhere to strict brand requirements when using this icon. Use this article as your go-to resource for all the information you need to know about using the icon of Instagram.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Feeling confused about using the Instagram icon? Follow this blog for a complete guide on how to use it!<\/p>\n","protected":false},"author":8,"featured_media":11619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[54,63],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts\/11618"}],"collection":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/comments?post=11618"}],"version-history":[{"count":9,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts\/11618\/revisions"}],"predecessor-version":[{"id":21089,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts\/11618\/revisions\/21089"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/media\/11619"}],"wp:attachment":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/media?parent=11618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/categories?post=11618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/tags?post=11618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}