{"id":11515,"date":"2022-09-19T23:07:51","date_gmt":"2022-09-20T03:07:51","guid":{"rendered":"https:\/\/onecommerce.io\/blog\/?p=11515"},"modified":"2023-04-16T12:20:56","modified_gmt":"2023-04-16T16:20:56","slug":"google-business-profile","status":"publish","type":"post","link":"https:\/\/onecommerce.io\/blog\/2022\/09\/19\/google-business-profile\/","title":{"rendered":"A Complete Guide on How to Set Up Google Business Profile in 2023"},"content":{"rendered":"<p><b><i>Google Business Profile<\/i><\/b><i><span style=\"font-weight: 400;\">, formerly known as Google My Business, is a free tool that allows businesses to control their online appearance across all of Google&#8217;s services, including Maps and Search.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Whether you run a brick-and-mortar store or an online store, it&#8217;s a simple approach to convert people who find you on Google into consumers.<\/span><\/i><\/p>\n<p><i>Research<\/i><i><span style=\"font-weight: 400;\"> shows that <strong>81%<\/strong> of US shoppers value being able to quickly discover a nearby retailer when conducting an internet search.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">A Google Business Profile can increase sales by making it easier for people to find your company, learn about your products, and share news and updates about it.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">So, how can you set up a business profile and maximize it for your business? You\u2019ll find the answers in this blog.<\/span><\/i><\/p>\n<h2><b>What is Google Business Profile<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You can control how your local business appears on Google by creating a Google Business Profile. Small business owners that have physical stores can create a profile for their company to make it easier for customers to locate them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It aids clients in learning about the goods and services you offer, locating your business, and getting in touch with you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A great way to boost your presence across Google services is to create this free profile. <\/span><b>Google Search<\/b><span style=\"font-weight: 400;\">, <\/span><b>Google Maps<\/b><span style=\"font-weight: 400;\">, and <\/span><b>Google Shopping<\/b><span style=\"font-weight: 400;\"> may display data from your Google Business Profile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Only companies that interact with customers can have a <\/span><b>Google Business Profile<\/b><span style=\"font-weight: 400;\">. This includes both companies that have a physical presence and companies that offer services by meeting with clients in other locations.<\/span><\/p>\n<div id=\"attachment_11518\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-11518\" class=\"wp-image-11518\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/09\/biz1.jpg\" alt=\"Google Business Profile\" width=\"800\" height=\"451\" title=\"\"><p id=\"caption-attachment-11518\" class=\"wp-caption-text\">Google Business Profile<\/p><\/div>\n<h2><b>Why do you need a Google Business Profile?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Here are some reasons that using Google Business Profile is really necessary. Scroll it down!<\/span><\/p>\n<h3><b>Increased visibility across Google<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You can run the top retail business in the world, giving your customers a singular shopping experience. However, it would be challenging to increase your reach and attract new customers if <\/span><b>no one<\/b><span style=\"font-weight: 400;\"> can discover you online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers can find your business through Search, Maps, and Shopping with the use of a <\/span><i><span style=\"font-weight: 400;\">Google Business Profile<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div id=\"attachment_11519\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-11519\" class=\"wp-image-11519\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/09\/biz2.png\" alt=\"Increased visibility across Google\" width=\"800\" height=\"449\" title=\"\"><p id=\"caption-attachment-11519\" class=\"wp-caption-text\">Increased visibility across Google<\/p><\/div>\n<h3><b>Control your business information<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Starting a relationship with customers online requires making a solid first impression.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once your business has been verified, you can control the information that people using search engines find when looking for your company or its goods and services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use this opportunity to attract attention to crucial information and showcase your brand\u2019s personality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can personalize elements such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Phone number, store hours, health and safety measures<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cover photos, logos, and services<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Attributes such as <\/span><b>women-owned<\/b><span style=\"font-weight: 400;\">, <\/span><b>Black-owned<\/b><span style=\"font-weight: 400;\">, <\/span><b>LGBTQ+ friendly<\/b><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Text or video posts to highlight offers and events<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Products for sale<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Furthermore, you can use the <\/span><b>Google My Business<\/b><span style=\"font-weight: 400;\"> app to manage your business wherever you are, change your company&#8217;s information, and respond to customer feedback.<\/span><\/p>\n<h3><b>Get customer reviews<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Reviews are a crucial feature of social proof and a significant way to increase credibility and trust.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers can share as much, or as little, information about their interactions with your company as they&#8217;d like thanks to Google&#8217;s combination of star ratings and space for in-depth reviews.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of it helps in future consumer decision-making over which stores to visit and what products to buy.<\/span><\/p>\n<div id=\"attachment_11520\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-11520\" class=\"wp-image-11520 size-full\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/09\/biz3.jpg\" alt=\"Customer reviews\" width=\"800\" height=\"533\" title=\"\"><p id=\"caption-attachment-11520\" class=\"wp-caption-text\">Customer reviews<\/p><\/div>\n<h2><b>How to set up Google Business Profile?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you understand what a Google Business profile is and why you should have one. Therefore, it&#8217;s time to set one up for yourself with just these simple steps!<\/span><\/p>\n<h3><b>Step 1: Sign in to Google Business Profile Manager<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">First, you head to the<\/span><a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"> <b>Google Business Profile<\/b><\/a><span style=\"font-weight: 400;\"> page and click <\/span><b>Manage now<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>Step 2: Add your business<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You have the option of adding a new business or finding an existing business profile on the following screen. Next, click Add your business to Google if you&#8217;re a new retailer.<\/span><\/p>\n<div id=\"attachment_11521\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-11521\" class=\"wp-image-11521\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/09\/biz4.png\" alt=\"Add business address\" width=\"800\" height=\"832\" title=\"\"><p id=\"caption-attachment-11521\" class=\"wp-caption-text\">Add your business<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Then, you fill in your business name and business category. Now choose a category that represents your business.<\/span><\/p>\n<h3><b>Step 3: Add business address<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Next, you\u2019ll be asked to add a location. If you have a physical store, mark \u201c<\/span><b>Yes<\/b><span style=\"font-weight: 400;\">\u201d and then click Next. Then, you\u2019ll add your business address.<\/span><\/p>\n<div id=\"attachment_11522\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-11522\" class=\"wp-image-11522\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/09\/biz5.png\" alt=\"Add business address\" width=\"800\" height=\"566\" title=\"\"><p id=\"caption-attachment-11522\" class=\"wp-caption-text\">Add business address<\/p><\/div>\n<h3><b>Step 4: Add contact information<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You should add your contact information so that potential clients can get in touch with you. On your business profile, you should also give your phone number, website, or both.<\/span><\/p>\n<div id=\"attachment_11523\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-11523\" class=\"wp-image-11523\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/09\/biz6.png\" alt=\"Add contact information\" width=\"800\" height=\"548\" title=\"\"><p id=\"caption-attachment-11523\" class=\"wp-caption-text\">Add contact information<\/p><\/div>\n<h3><b>Step 5: Verify your business<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Notice that you do not use a post office box. Instead, you can enter your physical address. This information is not shared with the public or visible on your <\/span><b>Google Business Profile<\/b><span style=\"font-weight: 400;\">; it is just used to verify your business.<\/span><\/p>\n<div id=\"attachment_11524\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-11524\" class=\"wp-image-11524\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/09\/biz7.png\" alt=\"Verify your business\" width=\"800\" height=\"676\" title=\"\"><p id=\"caption-attachment-11524\" class=\"wp-caption-text\">Verify your business<\/p><\/div>\n<h3><b>Step 6: Customize your profile<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In this step, you enter your business hours, messaging preferences, business descriptions, and photos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you\u2019re ready, click <\/span><b>Continue<\/b><span style=\"font-weight: 400;\">. You\u2019ll find yourself in the <\/span><b>Business Profile Manager<\/b><span style=\"font-weight: 400;\"> dashboard.<\/span><\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There\u2019s no doubt that having a <\/span><b>Google Business Profile<\/b><span style=\"font-weight: 400;\"> is critical to your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Both brick-and-mortar retailers and eCommerce businesses can lean into the power of Google, providing valuable information to local customers and influencing where they shop.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to get the most out of your Google Business Profile, you have to optimize it. Here are a few quick and easy ways to do that.<\/p>\n","protected":false},"author":8,"featured_media":11526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[62],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts\/11515"}],"collection":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/comments?post=11515"}],"version-history":[{"count":9,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts\/11515\/revisions"}],"predecessor-version":[{"id":15025,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts\/11515\/revisions\/15025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/media\/11526"}],"wp:attachment":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/media?parent=11515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/categories?post=11515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/tags?post=11515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}