{"id":11364,"date":"2022-09-14T23:02:25","date_gmt":"2022-09-15T03:02:25","guid":{"rendered":"https:\/\/onecommerce.io\/blog\/?p=11364"},"modified":"2023-04-24T03:54:55","modified_gmt":"2023-04-24T07:54:55","slug":"shopify-subscriptions","status":"publish","type":"post","link":"https:\/\/onecommerce.io\/blog\/2022\/09\/14\/shopify-subscriptions\/","title":{"rendered":"[Shopify Subscription] Comprehensive Guide\u00a0In 2023"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">Nowadays, a lot of Shopify customers look for a variety of subscription services to streamline their lives\u2014from cooking to cleaning, equipment to gift-giving, etc. <\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">In addition to greatly simplifying life, subscriptions are also a fantastic business model. The subscription eCommerce or box market has grown into a thriving industry where you can make a significant amount of revenue each year.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">In this blog, we will explain to you everything about <\/span><\/i><b><i>Shopify subscriptions<\/i><\/b><i><span style=\"font-weight: 400;\">, providing you with a guide to setting up subscriptions for your Shopify store and some tips to achieve success.<\/span><\/i><\/p>\n<h2><b>What are Shopify Subscriptions?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Shopify subscriptions are a purchase option that lets you offer products on a recurring basis. Based on the subscription options you provide, your customers, for example, can sign up to get the product shipped to their doorstep on a monthly, weekly, or daily basis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Though Shopify subscriptions span all different products, we have found these products are better offered as subscriptions than the others:\u00a0\u00a0<\/span><\/p>\n<ul class=\"penci_list_shortcode penci_list-checklist\">\n<li><span style=\"font-weight: 400;\">Beauty and cosmetics<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Toothpaste<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Protein powder<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Pet food\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Baby supplies\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Coffee<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Plants<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Books\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Socks<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Organic food<\/span><\/li>\n<\/ul>\n<h2><b>How Shopify subscriptions work<\/b><\/h2>\n<p>If you are a beginner with Shopify, you can learn <a href=\"https:\/\/onecommerce.io\/blog\/what-is-shopify\/\">how Shopify works<\/a> before moving forward to the Shopify subscription.<\/p>\n<p><span style=\"font-weight: 400;\">Initially, you need to have a <\/span><a href=\"https:\/\/onecommerce.io\/blog\/best-shopify-subscription-app\/\" target=\"_blank\" rel=\"nofollow noopener\" data-schema-attribute=\"\"><span style=\"font-weight: 400;\">subscription app from the Shopify App Store<\/span><\/a> <span style=\"font-weight: 400;\">installed in your Shopify admin and finish the app&#8217;s setup process in order to set up subscriptions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, you can manage your subscriptions directly from the admin dashboard. The details of the product and the frequency of the subscription are made available in your admin when a customer buys a subscription from you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below is an overview of how subscriptions on Shopify work. We illustrate the lifecycle of a subscription based on the activities of the seller, the customer, Shopify, and your app:<\/span><\/p>\n<div id=\"attachment_11365\" style=\"width: 1093px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-11365\" class=\"size-full wp-image-11365\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/09\/2022-09-15_092428.jpg\" alt=\"How Shopify Subscriptions Work\" width=\"1083\" height=\"754\" title=\"\"><p id=\"caption-attachment-11365\" class=\"wp-caption-text\">Source: Shopify<\/p><\/div>\n<ul class=\"penci_list_shortcode penci_list-checklist\">\n<li><span style=\"font-weight: 400;\">The seller creates and controls how they market their products.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The customer makes subscription purchases and subscription updates (such as changing their payment method).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Shopify first makes a transaction when the customer purchases a subscription, then it creates an order. Shopify produces a subscription contract and a billing attempt for the initial purchase when the transaction and order have been made.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The app automates subsequent orders for the customer. Using the <a href=\"https:\/\/onecommerce.io\/blog\/shopify-subscriptions-api\/\">Shopify Subscription API<\/a>, the app generates a billing attempt based on the current subscription contract. An order and a transaction are both made when the app initiates a billing attempt.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">When subscription-related events happen, your app gets webhooks, manages failed billing attempts and scheduling, and offers both the customer and the seller a user interface for managing subscriptions.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Shopify securely stores payment information from customers. Once inputted, your customer\u2019s complete credit card details are not accessible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can track subscription data in several reports if your store is on the Shopify subscription plans (excluding the Shopify Lite and Basic plans). You have to add the <\/span><a href=\"https:\/\/help.shopify.com\/en\/manual\/reports-and-analytics\/shopify-reports\/using-reports\/filter-and-edit\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><span style=\"font-weight: 400;\">Purchase option filter or column<\/span><\/a><span style=\"font-weight: 400;\"> in order to see the data. All <\/span><a href=\"https:\/\/help.shopify.com\/en\/manual\/reports-and-analytics\/shopify-reports\/report-types\/sales-report#customize-sales-reports\" target=\"_blank\" rel=\"nofollow noopener\" data-schema-attribute=\"\"><span style=\"font-weight: 400;\">sales reports<\/span><\/a><span style=\"font-weight: 400;\"> include subscription information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Any subscription data (except for the subscription contracts and customer payment information) you have made in the subscription app is erased after 48 hours once the app is uninstalled. You can recover this data in the future if the app has a backup system in place.<\/span><\/p>\n<h2><b>Why set up subscriptions on Shopify stores<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Employing your store on Shopify for subscriptions is a terrific way to do business since they provide you with a lot of perks that will help you increase your revenue. However, there are some drawbacks that may be of your concern.<\/span><\/p>\n<p><img class=\"alignnone size-full wp-image-11372\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/09\/shutterstock_613400372.jpg\" alt=\"The pros and cons of Shopify Subscriptions\" width=\"1199\" height=\"800\" title=\"\"><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, you should carefully think about both the advantages and disadvantages as well as if the products you plan to sell are suited for them.<\/span><\/p>\n<h3><b>Pros<\/b><\/h3>\n<ul class=\"penci_list_shortcode penci_list-pluslist\">\n<li><b>Predictable revenue streams<\/b><span style=\"font-weight: 400;\"> help you know how much money your business will make in the future and plan for other expenses<\/span><\/li>\n<li><b>Good for cash flow<\/b><span style=\"font-weight: 400;\">, especially when customers pay up-front for your discount<\/span><\/li>\n<li><b>Simple and consistent shipping<\/b><span style=\"font-weight: 400;\"> thanks to the frequency of shipments which streamlines your fulfillment procedures.<\/span><\/li>\n<li><b>Predicting stock easily<\/b><span style=\"font-weight: 400;\"> to reduce waste\u00a0<\/span><\/li>\n<li><b>Building strong brand loyalty <\/b><span style=\"font-weight: 400;\">since the subscriptions let you concentrate on keeping existing customers satisfied, which allows you to raise customer lifetime value.<\/span><\/li>\n<li><b>Increasing up-selling and cross-selling potential<\/b><span style=\"font-weight: 400;\"> as you can easily sell relevant items to customers who you already work with or those who have expressed interest in your brand.<\/span><\/li>\n<\/ul>\n<h3><b>Cons<\/b><\/h3>\n<ul class=\"penci_list_shortcode penci_list-minuslist\">\n<li><b>Difficult for customer retention<\/b><span style=\"font-weight: 400;\"> since recurring costs can prevent them from committing to your subscription<\/span><\/li>\n<li><b>Hard to predict the churn rate<\/b><span style=\"font-weight: 400;\"> as customers can cancel the subscription at any time<\/span><\/li>\n<li><b>Not suitable for all kinds of products<\/b><span style=\"font-weight: 400;\">. For example, you can sell a subscription with products like baby supplies or skincare, but other products that aren\u2019t consumable or collectible, like food, may be more challenging to generate a stable revenue stream for you<\/span><\/li>\n<\/ul>\n<h2><b>Top subscription apps that offer affordable Shopify subscription plans<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Clearly, the pros of the subscription model totally outweigh the drawbacks. But as mentioned, you need a Shopify subscription app to enable the subscription-selling model on your conventional store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s up to you to choose which option caters to your business but for us, the following ones are the most outstanding apps with affordable subscription plans:<\/span><\/p>\n<ul class=\"penci_list_shortcode penci_list-checklist\">\n<li><a href=\"https:\/\/onecommerce.io\/subbox\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><span style=\"font-weight: 400;\">SubBox<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400;\">Bold Subscriptions<\/span><\/li>\n<li><span style=\"font-weight: 400;\">ReCharge<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Among all subscription applications available, these 3 apps are the frontrunners in the subscription category in Shopify. They all offer you the most complete and engaging functionalities and features. You can take full control of the customer experience and build a subscription box with personalized themes that go with the style of your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if you are on a budget and still want to leverage all the subscription advanced features, SubBox by <a href=\"https:\/\/onecommerce.io\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">OneCommerce<\/a> is a wise choice! You can choose its Free plan to get started and only have to pay as you grow!<\/span><\/p>\n<p><strong><div class=\"wrap-block\" style=\"background-image: url('https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/10\/BACK-1.jpg');background-repeat: no-repeat;background-size: cover;background-position: center;padding: 20px;\"><table style=\"width: 100%; border-collapse: collapse; margin-bottom: 0; border-style: none;\" cellpadding=\"30\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 359.5px;\"><img class=\"size-full wp-image-12595 aligncenter\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/10\/Frame-1000004143-1.png\" alt=\"\" width=\"413\" height=\"312\" title=\"\"><\/td>\r\n<td style=\"width: 359.5px;\">\r\n<p class=\"h2\"><strong><span style=\"color: #ffffff;\">Grow endless recurring revenue with SubBox<\/span><\/strong><\/p>\r\n<span style=\"color: #ffffff;\">Instantly enable the subscription model &amp; boost Customer Lifetime Value to new heights!<\/span>\r\n\r\n<a href=\"https:\/\/onecommerce.io\/r\/rs63649464ea5d89e021de6247\" class=\"pencisc-button pencisc-button__90272004\" target=\"_blank\" style=\"background-color:#3894fe;border-color:#3894fe;border-radius:8px;color:#ffffff;\"><strong>GET FREE APP<\/strong><\/a><style>a.pencisc-button.pencisc-button__90272004:hover{ background-color:#ffffff !important;border-color:#ffffff !important;color:#3894fe !important;}<\/style><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table><\/div><style data-type=\"vc_shortcodes-custom-css\"><\/style><\/strong><\/p>\n<h2><b>How to set up subscriptions on Shopify<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Initially, you need to launch your store on Shopify for subscriptions and give it a name before starting out. You can come up with the name on your own or use <\/span><span style=\"font-weight: 400;\">Shopify name generator tools<\/span><span style=\"font-weight: 400;\">. After that, you can follow our guide on how to set up subscriptions on Shopify in 6 steps.<\/span><\/p>\n<ul class=\"penci_list_shortcode penci_list-checklist\">\n<li><b>Step 1: <\/b><span style=\"font-weight: 400;\">Install a subscription app that suits your needs.\u00a0<\/span><\/li>\n<li><b>Step 2: <\/b><span style=\"font-weight: 400;\">Set up subscription products.\u00a0<\/span><\/li>\n<li><b>Step 3:<\/b><span style=\"font-weight: 400;\"> Set up your subscription box.\u00a0<\/span><\/li>\n<li><b>Step 4: <\/b><span style=\"font-weight: 400;\">Connect Your Subscription To A Payment Processor<\/span><\/li>\n<li><b>Step 5: <\/b><span style=\"font-weight: 400;\">Set up subscription fulfillment.\u00a0<\/span><\/li>\n<li><b>Step 6: <\/b><span style=\"font-weight: 400;\">Polish your subscription page.\u00a0<\/span><\/li>\n<\/ul>\n<p>This process is also known as <a href=\"https:\/\/onecommerce.io\/blog\/shopify-subscription-box\/#penci-How-to-create-a-subscription-box-on-Shopify\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">creating a Shopify subscription box<\/a> for your business. We suggest you take some time to read and understand more about this topic.<\/p>\n<h2><b>How to manage <\/b><b>subscriptions on <\/b><b>Shopify <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">After setting up subscriptions in your Shopify Store, you might need to learn how to manage them, such as searching for your orders or customers, handling information about upcoming orders, payment information, etc. You can do everything in your Shopify admin.<\/span><\/p>\n<h3><b>1. Managing customers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When you offer subscriptions to your customers, you might need to search, sort, and edit your customer profiles.\u00a0<\/span><\/p>\n<h4><b>1.1 Filtering the customer list with the Shopify subscriptions status filter<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">You can locate active, paused, canceled, and expired subscriptions by sorting your customers with the subscription status filter. Besides, if a customer wants to add a new payment method or his current one has expired, you can look for and change their stored payment information using the subscription status filter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below are the steps that you need to take in order to sort your customer list with the subscription status:<\/span><\/p>\n<ul class=\"penci_list_shortcode penci_list-checklist\">\n<li><b>Step 1: <\/b><span style=\"font-weight: 400;\">Navigate to your Shopify admin, then click <\/span><b>\u201cCustomers\u201d.<\/b><\/li>\n<li><b>Step 2:<\/b><span style=\"font-weight: 400;\"> Choose <\/span><b>\u201cMore filters\u201d <\/b><span style=\"font-weight: 400;\">in the filter section, and then select <\/span><b>\u201cProduct subscriptions\u201d<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><b>Step 3: <\/b><span style=\"font-weight: 400;\">Choose the subscription status you want to use to sort your customers.<\/span><\/li>\n<li><b>Step 4:<\/b><span style=\"font-weight: 400;\"> Click <\/span><b>\u201cClear\u201d<\/b><span style=\"font-weight: 400;\"> to clear the filters you have chosen.<\/span><\/li>\n<\/ul>\n<h4><b>1.2 View your customers&#8217; subscriptions<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Information about a customer&#8217;s Shopify subscriptions is available on their customer profile after they purchase a subscription product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the <\/span><b>\u201cActive subscriptions&#8217;<\/b><span style=\"font-weight: 400;\">&#8216; section, you can see the products that the customer has subscribed to as well as the date of their subsequent order. Here are the steps to follow:<\/span><\/p>\n<ul class=\"penci_list_shortcode penci_list-checklist\">\n<li><b>Step 1:<\/b><span style=\"font-weight: 400;\"> Go to your Shopify admin, then click <\/span><b>\u201cCustomers\u201d<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><b>Step 2:<\/b><span style=\"font-weight: 400;\"> Select the customer you need to check the subscription information.<\/span><\/li>\n<li><b>Step 3:<\/b><span style=\"font-weight: 400;\"> From the <\/span><b>\u201cActive subscriptions&#8217;<\/b><span style=\"font-weight: 400;\">&#8216; section, choose the information that you want to check:<\/span><\/li>\n<li><span style=\"font-weight: 400;\">For the subscription order that the customer placed, choose <\/span><b>\u201cView order\u201d.<\/b><\/li>\n<li><span style=\"font-weight: 400;\">For the subscription information in your subscription app, choose <\/span><b>\u201cView subscription\u201d<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><b>Note: <\/b><span style=\"font-weight: 400;\">The <\/span><b>&#8220;Active subscriptions&#8221; <\/b><span style=\"font-weight: 400;\">section won&#8217;t be included in your customers&#8217; profiles if you don&#8217;t sell subscription-based items.<\/span><\/p>\n<h4><b>1.3 Managing your customers&#8217; payment methods<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">You can edit your customer&#8217;s profile in the Shopify admin when you offer subscription items and require your customer to update the payment details as a result of a failed transaction. You can follow the guide below:<\/span><\/p>\n<ul class=\"penci_list_shortcode penci_list-checklist\">\n<li><b>Step 1:<\/b><span style=\"font-weight: 400;\"> In your Shopify admin, choose <\/span><b>\u201cCustomers\u201d.<\/b><\/li>\n<li><b>Step 2:<\/b><span style=\"font-weight: 400;\"> Select the customer name.<\/span><\/li>\n<li><b>Step 3:<\/b><span style=\"font-weight: 400;\"> Navigate to the <\/span><b>\u201cPayment methods\u201d<\/b><span style=\"font-weight: 400;\"> section, choose <\/span><b>\u201cMore actions\u201d<\/b><\/li>\n<li><b>Step 4:<\/b><span style=\"font-weight: 400;\"> Do the following if you want your customer to update their own payment information:\u00a0<\/span><\/li>\n<\/ul>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Choose <\/span><b>\u201cSend link to update card\u201d.<\/b><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Type in the email address to which you want to send the email.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Choose <\/span><b>\u201cSend email\u201d<\/b><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<ul class=\"penci_list_shortcode penci_list-checklist\">\n<li><b>Step 5:<\/b><span style=\"font-weight: 400;\"> If you wish to manually adjust your customer&#8217;s payment method for some payment types, follow these steps:<\/span><\/li>\n<\/ul>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Choose <\/span><b>\u201cReplace card\u201d.<\/b><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fill in the <\/span><b>\u201cReplace credit card form\u201d.<\/b><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Choose <\/span><b>\u201cConfirm\u201d.<\/b><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<ul class=\"penci_list_shortcode penci_list-checklist\">\n<li><b>Step 6:<\/b><span style=\"font-weight: 400;\"> Select <\/span><b>\u201cDelete card\u201d<\/b><span style=\"font-weight: 400;\"> to remove the customer&#8217;s payment method.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For further protection, customers might be requested to confirm their chosen payment method. The customers must manually confirm their purchase and payment method since recurring billing attempts can be rejected by their bank. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shopify sends your customer an email with a link to your site to confirm the payment if they need to verify their payment method for purchase.<\/span><\/p>\n<h3><b>2. Managing orders<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Offering a subscription product means your customers have orders that repeat on a recurring basis. It is essential to manage customer orders to help your business operate smoothly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are 2 types of orders that you can manage from your Shopify admin, including <\/span><b>Pay-per-delivery orders<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Prepaid subscription orders<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Pay-per-delivery orders<\/b><span style=\"font-weight: 400;\"> only contain one subscription item per order. Your Shopify subscriptions app generates new pay-per-delivery orders on a regular basis, which show up in your <\/span><b>\u201cOrders list\u201d<\/b><span style=\"font-weight: 400;\">. The management and fulfillment of pay-per-delivery orders are the same as those of non-subscription orders.<\/span><\/p>\n<p><b>Prepaid subscription orders<\/b><span style=\"font-weight: 400;\"> have planned fulfillments over time but are paid for in advance. Orders for prepaid subscriptions are in a<\/span><b> \u201cScheduled status\u201d <\/b><span style=\"font-weight: 400;\">\u00a0up to the fulfillment date. There are several tasks you can do to manage your prepaid subscription orders as follow:<\/span><\/p>\n<h4><b>2.1 Filtering your prepaid Shopify subscriptions orders<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Your <\/span><b>\u201cOrders\u201d<\/b><span style=\"font-weight: 400;\"> can be filtered by the <\/span><b>&#8220;Scheduled fulfillment status&#8221;<\/b><span style=\"font-weight: 400;\"> to show impending fulfillment tasks that don&#8217;t need to be finished right away.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The<\/span><b> \u201cUnfulfilled status\u201d <\/b><span style=\"font-weight: 400;\">filter will show you the prepaid subscription orders that are prepared to be fulfilled. The <\/span><b>\u201cOrders\u201d<\/b><span style=\"font-weight: 400;\"> page is often categorized by date. This implies that ready-to-fulfill prepaid subscription orders can be at the bottom of your list of unfulfilled orders.<\/span><\/p>\n<p><img class=\"size-full wp-image-11374 aligncenter\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/09\/2022-09-14_094256.jpg\" alt=\"Filtering your prepaid subscription orders\" width=\"1343\" height=\"500\" title=\"\"><\/p>\n<p><span style=\"font-weight: 400;\">You can display these orders by sorting your <\/span><b>\u201cOrders\u201d <\/b><span style=\"font-weight: 400;\">page by the oldest date with the steps listed below:<\/span><\/p>\n<ul class=\"penci_list_shortcode penci_list-checklist\">\n<li><b>Step 1:<\/b><span style=\"font-weight: 400;\"> In your Shopify admin, select <\/span><b>\u201cOrders\u201d.<\/b><\/li>\n<li><b>Step 2:<\/b><span style=\"font-weight: 400;\"> Select <\/span><b>\u201cFulfillment status\u201d<\/b><span style=\"font-weight: 400;\">, and then choose <\/span><b>\u201cUnfulfilled\u201d.<\/b><\/li>\n<li><b>Step 3:<\/b><span style=\"font-weight: 400;\"> Choose <\/span><b>\u201cSort\u201d.<\/b><\/li>\n<li><b>Step 4:<\/b><span style=\"font-weight: 400;\"> Click <\/span><b>\u201cDate (oldest first)\u201d<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h4><b>2.2 Editing prepaid subscription orders<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">You can edit an order which includes a scheduled fulfillment product to add or remove non-scheduled items. However, you can&#8217;t make adjustments to items with scheduled fulfillments or duplicate a prepaid Shopify subscriptions order.<\/span><\/p>\n<h4><b>2.3 Canceling and refunding prepaid subscription orders<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Shopify allows you to <\/span><a href=\"https:\/\/onecommerce.io\/blog\/cancel-shopify-orders\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><span style=\"font-weight: 400;\">cancel<\/span><\/a><span style=\"font-weight: 400;\"> a prepaid subscription order that is unfulfilled. Yet, you cannot cancel an order if any scheduled products included in that order have been delivered. Moreover, you can offer full and partial refunds for fulfilled and scheduled products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might need to manually refund the order if your customer cancels it. When this occurs, an order displays a message to you. In addition, you will still need to cancel the order in your subscription app when you refund it from the <\/span><b>\u201cOrders\u201d <\/b><span style=\"font-weight: 400;\">page.<\/span><\/p>\n<h4><b>2.4 Reserving inventory<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">When the fulfillment date is due, inventory is reserved for each prepaid subscription purchase cycle.\u00a0<\/span><span style=\"font-weight: 400;\">When the order is placed, the complete subscription order isn\u2019t reserved. Therefore, you need to fulfill a scheduled order in advance so that you can reserve inventory for that scheduled fulfillment before the delivery date.<\/span><\/p>\n<h4><b>2.5 Fulfilling a prepaid subscription order<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">A scheduled order&#8217;s status changes to <\/span><b>&#8220;Unfulfilled&#8221;<\/b><span style=\"font-weight: 400;\"> when the fulfillment date arrives and at that point, you can fulfill the order.<\/span><\/p>\n<h4><b>2.6 Fulfilling a prepaid subscription order early<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Scheduled fulfillments cannot be edited, however, you can decide to fulfill an order earlier by following the steps below:<\/span><\/p>\n<ul class=\"penci_list_shortcode penci_list-checklist\">\n<li><b>Step 1:<\/b><span style=\"font-weight: 400;\"> In your Shopify admin, select <\/span><b>\u201cOrders\u201d.<\/b><\/li>\n<li><b>Step 2: <\/b><span style=\"font-weight: 400;\">Choose the order which you desire to fulfill early.<\/span><\/li>\n<li><b>Step 3:<\/b><span style=\"font-weight: 400;\"> Choose <\/span><b>\u201cFulfill early\u201d<\/b><span style=\"font-weight: 400;\"> in the <\/span><b>\u201cScheduled\u201d<\/b><span style=\"font-weight: 400;\"> section.<\/span><\/li>\n<li><b>Step 4: <\/b><span style=\"font-weight: 400;\">Select <\/span><b>\u201cMark as unfulfilled\u201d<\/b><span style=\"font-weight: 400;\"> after carefully reviewing the order fulfillment details. You can fulfill the products now that their order&#8217;s status has been changed to <\/span><b>\u201cUnfulfilled\u201d<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h2><b>Best practices to promote and market your Subscriptions on Shopify<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Utilizing Shopify for subscriptions is easy and likely to increase your revenue, but growing it can be challenging since it requires a long-term commitment. That means you must exert a bit more effort in your product marketing and advertising to win over customers, lower risks, and persuade hesitant buyers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thankfully, there are a few things you can do to make sure you&#8217;re getting the most out of your Shopify subscription business.<\/span><\/p>\n<h3><b>1. Spend your time monitoring and analyzing churn<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You need to learn the essence of offering real value in your Shopify subscription boxes. People are not going to purchase things that they don\u2019t need or want. Besides, if they no longer see the value in your product even after they have placed the order, they still can turn their back on you and cancel it.<\/span><\/p>\n<p><img class=\"size-full wp-image-11371 aligncenter\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/09\/shutterstock_1753371560.jpg\" alt=\"Practices to promote Subscriptions on Shopify\" width=\"1422\" height=\"800\" title=\"\"><span style=\"font-weight: 400;\">Whenever they do that, don\u2019t be pessimistic but let\u2019s look at its bright side. It will give you a chance to see that there is something wrong. All you need to do is do surveys and use forms on the cancellation page to learn how to enhance your offerings and prevent customers from canceling in the future.<\/span><\/p>\n<h3><b>2. Diversify marketing and sales channels<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Customers can find subscriptions in any corner of the internet. Thus, it&#8217;s crucial to offer your subscription where they frequently visit. Many people find subscription boxes on the eCommerce marketplace for subscriptions like CrateJoy as well as through the channels of influencers.\u00a0<\/span><\/p>\n<p><img class=\"aligncenter wp-image-11370 size-full\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/09\/shutterstock_1723883254.jpg\" alt=\"Practices to promote Subscriptions on Shopify\" width=\"1200\" height=\"800\" title=\"\"><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, affiliate marketing, email marketing, and social media advertising are other common channels you can use to promote your subscription business.<\/span><\/p>\n<h3><b>3. Put many resources into customer retention<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As we\u2019ve mentioned above, one of the drawbacks of Shopify subscriptions is the challenge to retain your customer.\u00a0<\/span><span style=\"font-weight: 400;\">Keep in mind that your most valuable customers are your existing subscribers. Don&#8217;t disregard them only to pursue new deals. You\u2019d better spend time and money on improving their buying experience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let your customers know that they can talk to you quickly with a timely response on the support service. Moreover, take feedback from them, and analyze the insight to determine how best to help them and address their problems.<\/span><\/p>\n<h3><b>4. Think about what\u2019s right for your business\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You may have a hard time persuading customers to convert to your Shopify subscriptions because several product categories have now seen high saturation in the subscription market.<\/span><\/p>\n<div id=\"attachment_11369\" style=\"width: 1491px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-11369\" class=\"wp-image-11369 size-full\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/09\/shutterstock_1463229359.jpg\" alt=\"Practices to promote Subscriptions on Shopify\" width=\"1481\" height=\"800\" title=\"\"><p id=\"caption-attachment-11369\" class=\"wp-caption-text\">Practices to promote Subscriptions on Shopify<\/p><\/div>\n<p><span style=\"font-weight: 400;\">As a result, before launching a full Shopify subscription business, you should invest much effort in assessing the feasibility of your subscription products. Make sure to conduct research to see whether subscription boxes are appropriate for your niche.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Specifically, surveys, trials, and product testing are important to help you see whether there&#8217;s a need for a subscription product or not. It also enables you to understand more about your possible rivals.<\/span><\/p>\n<h2><b>Final thoughts on Shopify subscriptions<\/b><\/h2>\n<p><b>Shopify subscriptions<\/b><span style=\"font-weight: 400;\"> can be a very profitable business if you do it properly. You just need a Shopify store, a subscription app, a fulfillment partner, and a good mindset to make it alive. <\/span><span style=\"font-weight: 400;\">We are certain that you will be able to establish a successful Shopify subscription business as long as you follow our guide and make the best use of the subscription apps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With many benefits, you can generate a stable revenue stream, but you must weigh them against the higher cost of customer retention and the vulnerability of the business during economic downturns.<\/span><\/p>\n<p><strong><div class=\"wrap-block\" style=\"background-image: url('https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/10\/BACK-1.jpg');background-repeat: no-repeat;background-size: cover;background-position: center;padding: 20px;\"><table style=\"width: 100%; border-collapse: collapse; margin-bottom: 0; border-style: none;\" cellpadding=\"30\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 359.5px;\"><img class=\"size-full wp-image-12595 aligncenter\" src=\"https:\/\/onecommerce.io\/blog\/wp-content\/uploads\/2022\/10\/Frame-1000004143-1.png\" alt=\"\" width=\"413\" height=\"312\" title=\"\"><\/td>\r\n<td style=\"width: 359.5px;\">\r\n<p class=\"h2\"><strong><span style=\"color: #ffffff;\">Grow endless recurring revenue with SubBox<\/span><\/strong><\/p>\r\n<span style=\"color: #ffffff;\">Instantly enable the subscription model &amp; boost Customer Lifetime Value to new heights!<\/span>\r\n\r\n<a href=\"https:\/\/onecommerce.io\/r\/rs63649464ea5d89e021de6247\" class=\"pencisc-button pencisc-button__54892520\" target=\"_blank\" style=\"background-color:#3894fe;border-color:#3894fe;border-radius:8px;color:#ffffff;\"><strong>GET FREE APP<\/strong><\/a><style>a.pencisc-button.pencisc-button__54892520:hover{ background-color:#ffffff !important;border-color:#ffffff !important;color:#3894fe !important;}<\/style><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table><\/div><style data-type=\"vc_shortcodes-custom-css\"><\/style><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;ve heard about Shopify Subscriptions and want to launch your own one. Then, this blog is for you since everything you need is right here.<\/p>\n","protected":false},"author":4,"featured_media":11384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts\/11364"}],"collection":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/comments?post=11364"}],"version-history":[{"count":31,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts\/11364\/revisions"}],"predecessor-version":[{"id":15327,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/posts\/11364\/revisions\/15327"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/media\/11384"}],"wp:attachment":[{"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/media?parent=11364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/categories?post=11364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onecommerce.io\/blog\/wp-json\/wp\/v2\/tags?post=11364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}