{"id":11123,"date":"2022-09-12T04:32:21","date_gmt":"2022-09-12T08:32:21","guid":{"rendered":"https:\/\/onecommerce.io\/blog\/?p=11123"},"modified":"2023-04-16T12:28:45","modified_gmt":"2023-04-16T16:28:45","slug":"how-instagram-algorithm-works","status":"publish","type":"post","link":"https:\/\/onecommerce.io\/blog\/2022\/09\/12\/how-instagram-algorithm-works\/","title":{"rendered":"How Instagram Algorithm Works and 6 Tips to Hack It 2023"},"content":{"rendered":"

The Instagram algorithm used to rank posts chronologically. However, that was eons ago, and the social platform’s algorithm has changed significantly, leaving many brands struggling to grow sales or even reach their target audience on the platform.<\/em><\/p>\n

That’s why in this blog post, we’ll show you how the Instagram algorithm works and 6 tips to hack it.<\/em><\/p>\n

Instagram algorithm – how does it work?<\/b><\/h2>\n

If you\u2019ve used Instagram since it was launched in 2010, you’d know that back then, its algorithm was quite simple. The latest posts would appear on a user\u2019s news feeds first when they opened the app. But everything has changed now!<\/span><\/p>\n

Here’s what Adam Mosseri- the Head of Instagram got to say about the Instagram’s current algorithm:<\/span><\/p>\n

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A post shared by Adam Mosseri (@mosseri)<\/a><\/p>\n<\/div>\n<\/blockquote>\n

After <\/span>Instagram Stories was launched in 2016 and went all the rage, Instagram has evolved significantly<\/span>. From one simple chronological mode, Instagram now has distinctive algorithms for each feature running all at once.<\/span><\/p>\n

1. How Instagram Algorithm Works for Feed Posts<\/b><\/h3>\n

The latest Instagram algorithm prioritizes posts based on users\u2019 preferences. That means Instagram pushes the most relevant ones on top while the less compatible stay further down.<\/span><\/p>\n

Despite the fact that the Instagram algorithm is prone to change, here are <\/span>4 main factors<\/b> that you can rely on for now: (confirmed by <\/span>Instagram)<\/span><\/p>\n