{"id":11044,"date":"2022-09-12T03:42:23","date_gmt":"2022-09-12T07:42:23","guid":{"rendered":"https:\/\/onecommerce.io\/blog\/?p=11044"},"modified":"2023-04-12T23:38:47","modified_gmt":"2023-04-13T03:38:47","slug":"calculate-instagram-engagement-rate","status":"publish","type":"post","link":"https:\/\/onecommerce.io\/blog\/2022\/09\/12\/calculate-instagram-engagement-rate\/","title":{"rendered":"3 Formulas To Calculate Instagram Engagement Rate"},"content":{"rendered":"

Have you ever seen an Instagram post so tedious that you only want to scroll through it right away? That ominous scenario may happen to your posts if you <\/span><\/i>calculate Instagram engagement rate<\/i><\/strong><\/a> inaccurately and make wrong decisions accordingly.<\/span><\/i><\/p>\n

Instagram Engagement Rate: What is this metric?<\/b><\/h2>\n

Instagram engagement rate is an indicator that shows how many users interact with your posts on the platform. As of writing this article, the term ‘interaction’ on this visual-centric platform revolves around 4 metrics: likes, shares, comments, and saves.<\/span><\/p>\n

This rate is crucial since <\/span>it tells how relevant your posts are<\/b>.\u00a0<\/span>A high engagement rate signifies your Instagram posts are interesting and resonate with the target audiences.<\/span><\/p>\n

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If you have a high engagement rate, that means your brand is on the right track<\/em><\/p><\/div>\n

If you have thousands of followers but only 30 of them hit the like button and 5 of them leave a comment, you better watch out.\u00a0<\/span><\/p>\n

Probably you are wasting your team resources on campaigns that don’t work. It could be due to lousy photos, unconvincing content, ads with a wrongly-targeted audience, etc.\u00a0<\/span><\/p>\n

To prevent all those things, one of the first things you have to do is calculate your engagement rate correctly. <\/span><\/p>\n

? Apart from telling how your posts perform, the Instagram engagement rate also affects <\/span>how the <\/strong>Instagram Algorithm<\/strong> ranks your posts<\/strong><\/a> in the future.<\/span><\/p>\n

How to calculate Instagram engagement rate?<\/b><\/h2>\n

Many marketers prefer to calculate this rate by dividing the number of (<\/span>likes<\/span> + <\/span>comments<\/span>) by the number of <\/span>followers<\/span>. Whereas, others say it\u2019d give more accurate results to divide the total interactions by the number of <\/span>impressions<\/span>, not \u2018followers\u2019.<\/span><\/p>\n

Additionally, some brands insist that comments are more important than likes. Hence, they assert that 1 comment should be equal to 1.5 to 2 likes.<\/span><\/p>\n

Thus,\u00a0 we’ll show you the 3 most common methods to evaluate your Instagram engagement rate.<\/span><\/p>\n

1. Calculate Instagram Engagement Rate By Followers<\/span><\/b><\/h3>\n

To calculate your Instagram engagement rate using this formula, simply divide the number of likes & comments by the total number of followers then multiply by 100.\u00a0<\/span><\/p>\n

Engagement = [(Likes + Comments)\/Followers] x 100<\/b><\/span><\/p>\n

The number of likes, comments, and total followers is public on Instagram. That\u2019s why this formula best suits you (well, it\u2019s your only choice) if you:<\/span><\/p>\n