12 Popular Social Apps to Consider for Your Brand in 2023

Nowadays, social networks have become a part of almost everyone’s daily life, especially for young people. Because this is considered the largest and best place for work and entertainment today, users post and share their interests and views. 

In marketing and media, popular social apps are considered as an indispensable tool to increase coverage, and brand image. They help you reach the maximum potential customers and turn them into loyal customers.

What are social apps?

Social media is internet-based and gives users the chance to create, share, and engage with content as well as take part in social networking. Users can create a profile, connect with others, and interact with different types of digital media.

Social apps are social media’s web-based softwares on desktops or download services that provide users with social media functionality on their mobile devices like smartphones or tablets.

12 common social apps for your brand in 2023

To help you decide which social media platforms are going to be right for your brand this year, here are our picks for the popular social apps you should care about in 2022.

• Facebook 

With nearly three billion monthly users, Facebook is the world’s largest and most popular social networking platform. This means that about 37.0% of all the people on the planet use Facebook today. 

More than 200 million businesses (mainly small businesses) use Facebook tools, and more than seven million advertisers regularly promote their business on Facebook, which makes it a great choice for the first time starting your business on social media.

Facebook also updates its features regularly to optimize users’ experience and at the moment, its app has made many improvements and created new features for businesses to work better on this platform.

• YouTube

YouTube is a video-sharing platform where users spend a billion hours watching videos every day.

According to Statista 2022, over 2.2 billion people worldwide use YouTube once a month. Besides being the second-largest social media site, YouTube is often known as the second largest search engine after Google, its parent company.

So, if you use video marketing to promote your business, then YouTube can be one of the social apps for you.

• Instagram

Instagram is a free social media platform for sharing photos and videos. Instagram was created in 2009 by Kevin Systrom with the original purpose to attract people who loved whiskey and bourbon.

Today this social app has become a familiar place for influencers, brands, bloggers, small business owners, friends, and everyone in between. Over 2 billion people use Instagram monthly, with around 500 million of these using it daily. 

If your target audience is under the age of 40, you run a lifestyle, eCommerce, or photography business, then Instagram is one of those social apps you would like to prioritize. 

• Tiktok

TikTok (Douyin in China) is a social app for sharing short videos. Despite its 2017 introduction, it’s one of the fastest-growing social apps in the world and recently surpassed Google as the most visited internet site.​

TikTok lets users make and share small clips from 15 to 60 seconds long. This social app also holds a huge list of sound effects, music pieces, and filters to enhance the videos and make them more charming. Tiktok videos cover practically every topic, from lip-syncing, dancing, and challenges to DIY skills and make-up instructions.

60% of TikTok users are Gen Zers. TikTok is an amazing platform for your business if your target market is young. Being extremely self-promotion on these kinds of social apps will not earn you a loyal audience. Instead, you should focus on entertaining first.

• Twitter

Twitter’s monthly active user statistics have steadily been around 436 million for some time now. Twitter has become a very popular medium for communicating breaking news, short content, and communicating directly with your audience in real-time. Twitter users like sharing news, entertainment, sports, politics, and other topics on social apps.

Many brands use Twitter as an alternate channel for customer service. According to advertisers on Twitter, more than 80 percent of social customer service requests are made on Twitter. 

If your target group is adult males between the ages of 30 and 60, you should prioritize Twitter. Moreover, you can try out types of content formats like educational clips, captivating graphics, and discussion threads that provide advice and perspectives.

• Reddit

Reddit has around 430 million users worldwide. In 2019, the ‘Redditors‘ on this social app made nearly 200 million postings and left 1.7 billion comments.

Reddit is organized by “subreddits,” which are communities concentrated on certain topics or interests. This helps marketers focus on their target audiences with great accuracy. For example, if your business is a beauty brand, you may join r/beauty. 

Remember that most subreddits do not permit self-promotion. You can try to establish relationships naturally by creating and engaging in communities, participating in discussions, and responding to comments.

Hosting AMAs (“Ask Me Anything”) chats is a common way to connect with users. Users on Reddit are smart, and they will immediately downvote content they dislike.

• Quora

Quora is a community-based Q&A website and app that provides knowledge on a wide range of topics. Views, votes, reviews, and shares are used to rank questions and answers.

As a brand, you may set up a Quora business page or use staff advocates to answer questions about your products or services or industry topics. Quora also features an ad platform where you can promote your business.

With 63% of users researching major online purchases, Quora is a good choice among social apps to reach customers actively searching for a product or service.

• WeChat

WeChat was launched in 2011 by Tencent, one of China’s biggest tech giants. Like WhatsApp and Messenger, WeChat began as a messaging app, but it’s developed into an all-in-one platform. Besides texting and calling, users may shop online, pay bills, transfer money, make bookings, and more.

WeChat is the most popular of all social apps in China and some Asian countries. So, if you want to promote your brand in China, WeChat is a viable option (popular social networks like Facebook and Twitter are banned in China).

You may place advertisements on the official WeChat account or on WeChat Moments. Many WeChat-based influencers may also help your company reach millions of Chinese customers.

• WhatsApp

WhatsApp is a messaging app that is used in more than 180 countries. Originally, people used WhatsApp to send text messages to family and friends. People gradually began to engage with companies using WhatsApp.

WhatsApp’s business platform enables businesses to give customer service and share purchase updates with customers. The WhatsApp Business app is available for small businesses, and the WhatsApp Business API is available for corporate enterprises.

• Snapchat

Snapchat is still one of the most popular social apps among those under the age of 25, with over 500 million monthly users in recent months. 

The majority of Snapchat users use the app to share updates and connect with friends and family through disappearing images and short video messages.

If you have a passion for making compelling short videos that can entertain and educate a young audience, Snapchat will be a great place to interact with them. 

• LinkedIn

LinkedIn is the largest professional network in the world, with over 800 million users in over 200 countries and territories.

LinkedIn has grown from a simple job search and résumé site to a professional platform where industry professionals share content, network, and create their personal brands.

LinkedIn is one of the great social apps to establish business relationships, and it’s the best place to start if you want to maintain a professional online presence.

• Pinterest

Pinterest has gained popularity as a social bookmarking site for collecting ideas and exploring creative inspiration for everything. It varies from cooking to DIY home projects, vacation ideas, interior design, business, and everything in between.

With a largely female audience, this social media network is frequently regarded as an important element of the product discovery process.

With over 430 million monthly users, Pinterest has one of the most concentrated female audiences among other social apps. Nearly 80% of its users are female, with millennials making up the majority.

If your audience comprises mostly adult women, and your business is linked to lifestyle, fashion, décor, or DIY, then you should prioritize Pinterest.

Final Words

If you are unsure about which social apps are best for you, you can conduct some research to see which one would be most effective for your needs. Before you begin promoting your brand on a platform, you must first learn everything there is to know about it. Different platforms have different functions and features.

Regardless of the size of the social media, you should also consider whether your brand’s target audience is active on those platforms. It’s better to pick two to three social apps and do them well, rather than create ordinary content for five or more different platforms. Knowing all this will help your social media marketing campaign be more successful.