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8 Easy Steps to Sell On TikTok

8 Easy Steps to Sell on TikTok

8 Easy Steps to Sell on TikTok

TikTok has become one of the most popular social media platforms in just a short time. That is also why more people want to take advantage of this platform and sell on TikTok.

Before you can start selling, there are a few things that you need to know and steps to follow. 

What is TikTok?

TikTok is a Chinese-based social media platform for short-form videos. With more than 100 million active monthly users with an average daily view time of 68 minutes in the US and more than 1 billion users over the world, TikTok is a place everyone should start their business.

Why should we sell on TikTok?

There are many powerful reasons to consider weaving TikTok into your eCommerce marketing strategy and start to sell on Tiktok:

How to sell on TikTok?

It is too easy to sell on TikTok by using these 8 steps below:

Step 1: Choose the right products 

Before creating a TikTok account and selling on Tiktok, you need to find out if your target market is using it. As of March 2022, GenZ accounts for 60% of TikTok users, while those aged 25 to 29 are at 22.4%. If your market focuses on millennials and Gen Z-ers, TikTok is the perfect channel for you to spend time. If that’s not your target market, however, don’t cross out TikTok on your list just yet. A significant number of TikTok users are between 30-49. TikTok is a channel where you can promote brand awareness and connect with a potentially huge audience.

You want to sell on Tiktok but you haven’t known which are your products yet? TikTok doesn’t provide a list of allowed sellable products, but it lists prohibited items. A quick look at trending videos can give you an idea of what types of products are an excellent fit for the platform. 

Step 2: Create a TikTok account

You need to create an account and register with your phone number, email address, or an existing social media account if you want to sell on Tiktok.

Create an account and register with your phone number, email address, or an existing social media account

Step 3: Switch to a business account and join TikTok Shopping

You need to switch to a business account to sell on Tiktok. Aside from being able to sell products, switching to a business account enables you to access the following:

TikTok Shopping is an integrated tool in a TikTok business account (TikTok Business Account – BA). For that reason, you can join TikTok Shopping after switching your account into a BA account. TikTok Shopping, which launched in the second half of 2021, will hook you up with a variety of business tools and solutions:

Step 4: Set up your profile

You need to optimize your profile before selling on Tiktok. A business account also lets you link your website, email address, and social media accounts.

Here are a few things to consider when setting up your profile:

Sendafriendco profile for example


Step 5: Link your shop or products to your TikTok account

To sell on Tiktok and achieve your sales target, you can connect your e-commerce platform and your products to your Tiktok account and you can:

Kyliecosmetics links the shop’s website on TikTok account


Step 6: Create engaging content

Creating engaging content can encourage more followers and promote your brand awareness. You can see trends at Discover tab, look at what’s going viral, and search for keywords related to your brand or business (and the products you promote).

Here are some ideas to get you started:

One of the goals of creating content on TikTok is to drive lots of user-generated content. This promotes brand awareness that leads to trust, and finally, sales.

Discovery tab with recent dancing trends in 2022

Step 7: Partner with influencers

Since TikTok is a creator-focused platform, partnering with influencers provides exposure for your brand and serves as social proof. Following are some top influencers in the dominant category – Dance:

Dancing content attract 265 millions followers worldwide in 2021

One way to find influencers that fit your brand is through the TikTok Creator Marketplace. The platform houses thousands of TikTok creator profiles, and you can filter them to find ones that fit your target audience. The TikTok Creator Marketplace provides insights about the influencer’s audience, including audience breakdown, content performance (view, comments, and shares), trending graphs (followers and engagement), and sample work.

TikTok Creator Marketplace

Step 8: Leverage TikTok’s paid ads

Apart from creating engaging content, partnering with influencers, and displaying products in your videos, feature your products in TikTok ads so that customers can buy your products right away. It is a great way to tap into this exciting new market.

When creating an ad, remember that TikTok content has the following requirements:

There are 6 types of ads on the TikTok platform, including in-feed, top-view, branded hashtag challenge, branded lenses, and brand takeovers.

6 types of ad on TikTok


TikTok is still an evolving platform, and its in-app shopping experience is relatively new. However, for your online business, TikTok can be a valuable bridge to young trendsetters who can quickly become some of your top buyers. 

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