How To Get A Stellar Product Review Video In 4 Steps [2023]

Want to increase your sales and conversions with a simple yet powerful marketing strategy? If yes, then you should start researching product review video for your Shopify store.

Product review video are videos where you or someone else reviews your product, and they are one of the most effective ways to showcase your products and build trust with potential customers.

In this article, we will share everything you need to know to get awesome product review videos for your Shopify store.

Now let’s get started!

💡 Recommended reading: How to Add Video to Shopify Homepage & Easy Guide Everything You Should Know About Product Reviews A Comprehensive Guide to eCommerce Product Reviews

What Is A Product Review Video?

A product review video is where you or someone else reviews your products and shows how they work, what benefits they offer, and why they are worth buying. It’s like a testimonial but more engaging and informative.

Product review videos are great for showcasing your products and influencing your customer’s decision-making process. 

💡 According to a study by Google, 50,000+ years of product review YouTube videos were watched on mobile from 2015-2017!

Why do people watch product review videos?

Because they want to see the products in action, hear honest feedback, and learn from other people’s experiences. Product review videos can act as a source of reference to help your customers:

• Discover new products or features that they might not know about
• Compare different products or brands and find the best fit for their needs
• Trust your products and your brand more by seeing the social proof and credibility
• Get excited and inspired by seeing how your products can solve their problems or improve their lives

How To Get A Product Review Video

Here are 4 ways to get product review videos from different sources and use them to boost your sales.

1. Encouraging your customers to create product review videos

One of the most common ways to get product review videos is to ask your existing customers. They are the ones who have bought and used your products. They can share their honest opinions and experiences with others.

Here are some tips:

• Use social media platforms: Encourage customers to produce and publish product review videos on your website or networks like Instagram, YouTube, or Facebook. 

💡 Pro tip: You can also create a hashtag for your brand or product and ask customers to use it when posting videos. This way, you can easily find and repost their videos on your channels. Get inspired with our article Best TikTok Hashtags to Grow Your Views & Reach!

• Run giveaways: Organize giveaways that require participants to create a video review as an entry condition. 

For example, you can offer a free product, a discount coupon, or a gift card to lucky winners who submit the best video reviews of your product. This can motivate customers to join the giveaway and create more user-generated content.

• Offer incentives: Another way to incentivize customers to create product review videos is to offer them rewards or benefits. 

For example, you can offer them loyalty points, free shipping, or a future discount if they upload a video review on your website or social media. Communicate the incentives clearly and make the process easy for them.

2. Collaboration with influencers and content creators

Another way to get product review videos is to collaborate with influencers and content creators with a large and engaged audience in your niche.

💡 Fun fact: Did you know 61% of consumers trust influencers’ recommendations more than branded social media content?

These people are experts in creating engaging and persuasive video content. They can help you reach new potential customers and increase your brand awareness.

Here are the steps to work with an influencer or content creator:

• Find the right influencer: Find one with a relevant audience for your product, a high engagement rate, and a good reputation. You can use tools to search for metrics such as location, niche, follower count, etc.

Another option is to work with talent agencies. If you’re unsure about which influencer or content creators to book, you can connect with these agencies. They will select within their talent poll for you to choose from. For example, this is a collaboration between TrueProfit and influencer/ businessman Chris Conrady.

• Actively reach out: Once you have a list of potential collaborators, be proactive and reach out to them with a personalized and professional message. You should introduce yourself and your brand, explain why you want to work with them, and propose a collaboration idea. 

You can also mention the benefits of working with you, such as free products, commission, exposure, etc.

• Negotiate the terms: After getting a nod from the influencer or content creator, negotiate the terms of the collaboration. Discuss the deliverables, such as number of videos, length, format, style, etc. 

You also need to discuss the compensation, whether it’s monetary or non-monetary. And you need to set a deadline and a contract for the collaboration.

• Provide guidance and feedback: Once the collaboration is confirmed, you must provide guidance and feedback to the influencer or content creator. Give them clear instructions on your expectations prior to the production process.

For example, what are your product’s key features or benefits that they should highlight? which call-to-action that they should include?

3. Using follow-up emails for review requests

The next tip is to use follow-up emails for review requests. This means emailing your customers after they purchase your product and asking them to leave a video review.

But how do you set up follow-up emails for review requests automatically?

Needless to say, manual work is tedious.

One of the easiest solutions is to invest in a third-party application. Shopify App Store has dozens of product review apps to choose from, trusted and tried by thousands of merchants from across the world.

⭐ Out of these aspiring applications, Ali Reviews stands out as one of the best.

Recommended by 13,000+ merchants on the market, Ali Reviews is an all-in-one product review solution that allows users to collect customer reviews by sending automated review request via email with eye-catching templates and gentle reminders to ensure your reviews are never missed.

Some highlight features of Ali Reviews include:

• Automated email requests: Set up email marketing campaigns to send automated emails based on triggers, such as purchase confirmation, delivery confirmation, etc. 
• Pre-made templates: Use pre-made templates that are specifically designed for review requests. You can customize them with your brand name, logo, colors, etc. 
• Use incentives:  Ali Reviews can help display rewards or benefits, such as loyalty points, free shipping, or a future discount. Make sure to mention the incentives in your email and make them easy to claim.
• Use social proof: Display product reviews in the form of widgets on various pages of your store, and influence your customers with a sense of credibility and trust. 
• Reminder emails: Encourage customers to create product review videos with automated follow-up emails to remind them every now and then. 

 

4. Provide opportunities for Q&A sessions on the storefront

Lastly, provide opportunities for Q&A sessions on the storefront. This means allowing your customers to ask and answer questions about your products on your store’s page.

Consider these tips:

• Use a Q&A tool: You need one to create and manage Q&A sessions on your website or social media. You can use third-party apps on Shopify App Store that integrate with your store and let you create Q&A sessions on your product pages.
• Use pre-made templates: You don’t have to write your Q&A from scratch. Try out using customizable pre-made templates that are designed for Q&A sessions. You can easily do this using Ali Reviews, which provides ready-made templates for Q&A sessions.
• Use incentives: Make sure to mention the incentives in your Q&A session and make them easy to claim, this can motivate your potential customers to join the campaign.
• Use video answers: This means allowing your customers to answer questions with video instead of text. This can make the Q&A session more engaging and informative. You can also answer some questions with a video and show how your products work, their benefits, and why they are worth buying.

Final Words

You have just learned the 4 ways to get a product review video for your Shopify store. You’ve learned a lot about product review videos and how they can help you boost your sales and conversions with your Shopify store.

A product review video is one of the best marketing strategies for your Shopify store. They are engaging, informative, and persuasive. They can help you reach new potential customers and increase your brand awareness. 

It’s time to get creative and make awesome product review videos for your Shopify store. Implement the tips we’ve shared in this article to your strategy effectively, and you’ll be ready to go. 

If you like this article, stay tuned to OneCommerce Blog for more exclusive resources!