GenZ and millenials LOVE buy now pay later! If you’re looking for a way to boost your sales and conversions on Shopify, you might want to consider adding Afterpay to your store. Afterpay is a popular payment option that allows customers to buy now and pay later in four interest-free installments. Sounds good, right?
But how do you add Afterpay to Shopify? Is it easy to set up and use? What are the benefits of offering this payment method to your customers? In this article, we’ll answer all these questions and more.
Let’s go!
What is Afterpay and how does it work?
Before we dive into how to add Afterpay to Shopify, let’s take a moment to understand what Afterpay is and how it works.
Afterpay is a payment service allowing customers to split their purchases into equal payments without any interest or fees. This way, customers can enjoy their products immediately while paying overtime at their own pace.
Afterpay differs from other payment options like credit cards or PayPal because it doesn’t require a credit check or a lengthy application process. Customers can sign up for Afterpay in minutes using their debit or credit card and get instant approval. They can also manage their payments and view their balance on the Afterpay app or website.
Overall, Afterpay is convenient for customers and beneficial for merchants.
Offering Afterpay as a payment option can attract more customers, increase your average order value, reduce cart abandonment, and improve customer loyalty. In fact, according to Afterpay, merchants using their service have seen a 22% increase in conversion rates and a 22-30% increase in average order value. That’s impressive!
One of the best things about Afterpay is that it doesn’t charge customers any interest or other fees for using it, as long as they pay on time. That means your customer can enjoy purchases without worrying about paying more than they see on the checkout page.
But they’ll have to pay a $10 late fee if they miss a bill. And if they’re over a week late, they’ll have to pay an additional $7.
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How to add Afterpay to Shopify store?
Now that you know what Afterpay is and how it works, you might wonder how to add Afterpay to Shopify store. Don’t worry, it’s not hard at all. In fact, you can do it in just a few minutes by following these steps:
1. Sign up for a merchant account with Afterpay first. Once done, proceed with the next steps.
2. Log in to your Shopify admin and go to Settings > Payments.
3. Under Alternative Payments, click on Add payment methods.
4. Type “Afterpay” in the search bar and click on the Afterpay app by Afterpay Pty Ltd.
5. Enter your merchant ID and secret key that you got when you signed up for Afterpay. Agree to the terms and conditions and click on Activate.
6. Make sure you don’t check the Enable test mode box before activating.
You’re done! Afterpay is now added to your payment options, and your customers can use it at checkout.
See? Adding Afterpay to Shopify is very easy and straightforward. You don’t need any coding skills or technical knowledge to do it. Just follow these simple steps, and you’ll be ready to go in no time!
How to add Afterpay messaging to your Shopify store?
Adding Afterpay to Shopify store is insufficient to make the most of how to set up Afterpay on Shopify. You also need to add Afterpay messaging to your store, so that your customers can see that you offer this payment option and how it works.
Afterpay messaging is a visual element that shows the Afterpay logo and the breakdown of the installments on your product pages and cart pages. This can help you increase customer awareness, trust, and conversion.
The process of adding Afterpay messaging to Shopify is actually very simple. Just follow these steps:
1. Log in to your Shopify admin and go to Online Store > Themes.
2. Click the Actions or the three dots button on the theme you want to edit.
3. Choose Edit Code from the dropdown menu.
4. On the left side, look for theme.liquid.
5. Scroll all the way down to line 111.
6. Copy and paste the Afterpay code that you can find on the Afterpay website.
7. Click Save.
To see if it worked, click the eye icon next to Online Store on the left side. This will open a preview of your Shopify store — click on any product and check if the Afterpay messaging and logo show up under the price.
That’s it! You’ve successfully added Afterpay messaging to your Shopify store. You can now check how it looks like on your live store and make any adjustments if needed.
What are the benefits of adding Afterpay to your Shopify store?
You’ve learned how to add Afterpay to Shopify store and how to add Afterpay messaging to your site. But why should you do it? What are the benefits of adding Afterpay to your Shopify store? Let’s find the answer!
1. Offers customers more payment flexibility
One of the main benefits of how to add Afterpay to your Shopify store is that it offers customers more payment flexibility. Allowing customers to pay in installments can be especially helpful for customers needing more funds to simultaneously pay for a large purchase. It can also appeal to customers who prefer to budget their spending over time rather than paying upfront.
By offering Afterpay as a payment option, you can cater to different customer preferences and needs and make your products more accessible and affordable.
2. Increases average order value
According to Afterpay, merchants who use their service see a 22-30% increase in average order value. Customers who use Afterpay tend to buy more or more expensive items, knowing that they can pay later in smaller chunks. This can help you boost your sales and revenue and reduce inventory costs.
3. Improves Customer Loyalty and Retention
A third benefit of how to add Afterpay to Shopify is that it can improve your customer loyalty and retention. Customers who use Afterpay tend to shop more frequently and return more often, as they enjoy the convenience and flexibility of this payment option.
According to Afterpay, merchants who use their service see a 20% increase in repeat purchases1. This can help you build long-term relationships with your customers and increase their lifetime value.
| But what if your customers want to sell products from other platforms like AliExpress? Can they use Afterpay there too? The answer is yes, you can set up Afterpay payment for other platforms for your customers to choose from! Find more about After pay in AliExpress in our article AliExpress Afterpay: A Pay Later Solution in 2023. |
Final Words
We hope you enjoyed this article on how to add Afterpay to Shopify. As you can see, Afterpay is a great payment option that can help you grow your Shopify store and delight your customers.
Adding Afterpay to your Shopify store can benefit your business and your customers. It can help you increase your sales, improve customer loyalty, and reduce cart abandonment rates. It can also help your customers enjoy more payment flexibility, convenience, and affordability.
So, what are you waiting for? Add Afterpay to your Shopify store today and see the difference it can make. Happy selling!