With the current development trend, it is essential that businesses not only develop their firms in the real world but also build them on social media.
“Research tells us that business owners want to better operate across Facebook’s apps, but are busy running their businesses,” reads a Facebook announcement article.
And that’s when Facebook Business Suite was born. The goal of this tool was to make managing small companies’ Facebook and Instagram accounts faster and simpler.
In this blog, we’ll learn what Facebook Business Suite is, how to use it, and some of its best features. Read on!
What Is Facebook Business Suite?
It is a management tool available on both mobile and desktop. It is the place where businesses can access tools to control their brands on Facebook, Instagram, and Messenger.
It is for business owners who can manage all of their activities in one place, giving them time to focus on other aspects of their business.
You can manage all of their activities in one place
Currently, the Facebook Business Suite includes these tools:
- Posting
- Messaging
- Insights
- Advertising
These tools help to improve the experience of managing a business across Meta apps.
Facebook Business Suite is said to replace Facebook Business Manager, although you can choose to keep using Business Manager if you prefer.
Why should you use the Facebook Business Suite?
It is undeniable that this is a great tool for both businesses and marketers. So what great benefits does it have? Let’s scroll down to find out!
An “All-in-One” management tool
Sometimes, you’ll find that staying updated with news or switching between platforms might take a lot of time.
Therefore, Facebook Business Suite will gather all relevant information from your Facebook and Instagram accounts into a single place, including announcements, messages, comments, permalinks, etc.
It is simpler to monitor and manage both social networking sites, allowing users to stay connected while also saving time and being more effective.
Conveniently manage, create, and develop content
Businesses may handle all of the business information more conveniently with the help of the Facebook Business Suite, which provides a platform-by-platform overview.
Besides, you can also easily develop content for both the Facebook and Instagram sites with this tool at the same time.
Moreover, you can set up auto-reply messages to save time while simultaneously reading new messages and comments from Facebook, Messenger, and Instagram page accounts.
Conveniently Manage, Create, And Develop Content
Access to all information quickly
Facebook Business Suite allows users to easily and quickly access all the information they need, such as:
- View all the information at a glance, such as trends, activities on the content you share, and more.
- Access to some advanced tools: Audience Insight, Campaign Planner, or Facebook Analytics Tools.
Creating a target audience
Facebook Ads can more effectively reach the correct customers by using the Facebook Business Suite to build a specific target audience for your needs.
Custom Audience, Lookalike Audience, and Saved Audience can all be customized; however, none of these options are available through Facebook’s default front-end.
Additionally, if you already have email lists, you may easily add them straight to the customer list.
Creating a target audience
How to access the Facebook Business Suite?
This Facebook feature is currently accessible on both desktop and mobile devices.
On mobile
You can easily download the app on both Google Play and the App Store. Follow these links below to get access.
Source: Google Play
On desktop
To get access, head to the link: http://business.facebook.com
Then, you can log into a Facebook account associated with your business.
If you already use Facebook Business Manager, you will be automatically redirected to the Business Suite page when you log in to your account.
Link an Instagram account on Facebook Business Suite
To get the most out of the Business Suite, Facebook advises linking your Instagram and Facebook business accounts.
It means that you will be able to create and schedule posts, reply to comments, discover audience insights, etc.
Here are the instructions for you to connect to the Instagram account:
- First, go to the “Settings” on the sidebar. Choose “Business Asset”, then click “Add Asset”.
Choose “Business Asset”, then click “Add Asset”.
- In the pop-up box, click on ‘Instagram Account.’
Choose “Instagram account”
- Agree to the terms and services, then you click “Claim Instagram Account.“
“Claim Instagram account”
- Log in to your Instagram account. Click “Confirm” to connect your account to the Facebook Business Suite.
Some key features of Business Suite on Facebook
Facebook Business Suite provides a lot of good features to make it more convenient for businesses to manage activities on social networks.
Now, let’s take a look at those outstanding features and ways to use them!
Home View
The home screen offers some basic insights; recent posts with interaction metrics; recent ads; your calendar of scheduled posts; and a to-do list of things you need to complete.
From the home screen, you can create an advertisement, post, or story, or boost an already posted one.
Additionally, you may access all of Facebook’s business capabilities from the left-hand menu.
Create and schedule Posts & Stories
You can schedule and publish new posts and stories for your Facebook page and Instagram feed. Additionally, you can view all of the activities and insights for the posts you created.
- From the Home Screen, click Create Posts/Create Story.
- Select the placement for your post or story.
- Then, you can enter the content, add videos or pics, make adjustments, etc.
You can enter the content, add videos or pics, make adjustments, etc.
You can post right away, but if you want to schedule them, you can select “Schedule Post“/ “Schedule Story“. Then, enter the date and time you want your story or post to go live.
Create new ads
From the home screen, you will click “Create ad” and then choose a goal for your ad.
Choose a goal for your ad
Then, complete the information provided. Click “Promote Now” when you’re finished.
Complete the information provided
Updated Insights View
With information on trends and activity related to the content you share, you can see how your organic and paid posts perform. Here, you can also find additional details about your audience.
Source: Hootsuite
Inbox
By using the Facebook Business Suite Inbox, you can access and reply to comments and direct messages from Facebook and Instagram all on one screen.
One of the very great features of Inbox is the capacity to create automatic messages based on keywords, phrases, or regular requests.
That means users may still obtain immediate assistance even when no one from your team is available to respond.
Automatic messages
Conclusion
In this blog, we’ve walked you through what Facebook Business Suite is, how to use it, and some of its great features.
We hope you can gain information that is valuable and use it in your business. From there, you can improve the attractiveness and efficiency of your commercial and social networking activities.