The Best Time to Post on Social Media in 2023

Nowadays, social media has become a part of our daily lives. With more users joining every day, the competition in posting on social media is getting pretty intense. You may have good content but if you are not posting it at the right time for the right customers, not many people will see your post. 

Social media may appear to be a place where you can freely post whatever is on your mind and whenever the desire hits you. However, if you are a business, it is important to adopt a more considered strategy and find the best time to post on social media. 

If you’re developing a social media plan in the pursuit of higher awareness of your blog or business, as well as sales or traffic, you need to pay attention to the periods when you’re releasing your content to the public.

Best time to post on social media

Depending on your goals, content style, and audience, each social platform offers its own set of advantages. If your engagement isn’t where you want it to be, reevaluate your social media goals and overall KPIs. Of course, understanding which days generate the greatest engagement helps you in meeting your goals.

Hootsuite analyzed over 30.000 social media postings and discovered that the best time to post on social media, in general, is 10:00 AM on Tuesdays, Wednesdays, and Thursdays.

These are good posting times to start with, but they are also pretty general.  There are many factors that affect the quality of posting on social media such as career, age, customer’s occupation, behaviors, etc.

As your accounts grow, you’ll want to adjust your posting schedule to better suit the behavior of your target audience. You might be amazed at how different it is from the average population.

Best time to post on Facebook

Talking about best time to post on social media, it’s certain that Facebook is on top of the list.

While ranking your posts, Facebook’s algorithm calculates the amount of engagement they receive. If your posts receive more likes, Facebook may display them to more people since the ‘likes’ is one of the key factors to show whether you deliver the right and quality content to your audience.

Time is another factor that Facebook takes into account. Facebook will expose your content to more people when you first post your content. The older your post becomes, the lower it will appear in the newsfeed.

If you post when more people are online and willing to engage with your content, you may have a higher possibility to receive more likes and climb up the feed ranking.

This is why choosing the ideal time to post on Facebook is necessary.

According to Hootsuite’s analysis of the best times to post on social media, the ideal time to post on Facebook is Tuesdays and Thursdays from 8:00 AM to 12:00 PM. 

Buffer’s study shows that the best time to post on Facebook is just after lunchtime every day except for Sunday — between 1:00 PM and 3:00 PM.

And for Sprout Socia’s data, the best day for performance is Wednesday,  the best time(s) between 11:00 AM and 1:00 PM, and the worst day to post would be Saturday.

From these data, you have the potential to reach people all across the world, at all times of the day but from 11 am to 1 pm would be an ideal time to post on Facebook.

Best time to post on Instagram

Instagram is a photo-based platform that allows you to upload visual elements to advertise your products or the brand’s distinctive design. There are several ways to engage followers while uploading new content on Instagram, one of them is to discover the best time to post on Instagram.

Instagram’s algorithm is rapidly developing and currently prioritizes posts with high interaction. If you post when your audience isn’t online, a huge portion of them could never see your posts.

Later – a social media scheduling tool has recently investigated user behavior, content, and engagement to find the right time to post on Instagram. After analyzing over 35 million distinct posts across various time zones, the tool discovered that the ideal time to publish on Instagram is early Saturday or Sunday mornings.

According to Shopify, Saturdays and Sundays are also the greatest days to post on Instagram. Posts that come out at 6:00 AM on Sunday earn the most engagement.

You can check out these timelines and decide which one works best for you.

Best time to post on TikTok

When using TikTok, it is an ultimate goal for creators, brands, and influencers to show up in the “For You” section. This section displays an infinite stream of videos selected by the algorithm based on your previous interactions with the software. Videos that appear in this area have a larger viewership and engagement.

As a result, optimizing your publishing time makes it more likely for your posts to receive high interaction and appear in the “For You” section.

According to popular research, the ideal times to post on TikTok in 2023 are between 6:00 AM and 10:00 AM and between 7:00 PM and 11:00 PM, EST. The days with the most engagement are Tuesdays when posting at 9:00 AM, Thursdays at 12:00 PM, and Fridays at 5:00 AM.

Best time to post on Youtube

Online video is growing extremely fast, video captures more attention spans and makes complicated ideas easier to deliver. If you use YouTube for business, you may easily reach your target audience both by making videos and advertising other people’s videos.

According to How Sociable, for most, the best time to upload a video is late afternoon. More specifically, the best hours are between 2:00 – 4:00 PM in the Central and Eastern Time zones. And Thursday or Friday is likely the best day to upload a video.

Hubspot’s 2022 social media trends report shows that the best times to post on YouTube are between 6:00-9:00 PM, 3:00-6:00 PM, and 12:00-3:00 PM. on Fridays, Saturdays, and Sundays.

Best time to post on Twitter

Twitter is the most fast-paced social network, therefore you’ll need to publish more regularly to get results than you would on other social platforms.

A tweet has an average lifespan of roughly 18 minutes, however, this can be extended with comments, responses to comments, and tweet threads. And optimize that you may want to post your tweet at the best time.

According to Hootsuite, the ideal time to tweet on Twitter is 8:00 AM on Mondays and Thursdays.

According to Sprout Social research, the best times to post on Twitter are 9 a.m. on weekdays (except Thursday). Tuesdays and Wednesdays are the best days to post on Twitter, while Sundays are the worst.

Find your own best time to post on social media 

All of these studies can guide marketers on the right path. However, practically every finding shows a different ‘best time to post on social media,’ and in reality, the best time to post depends on lots of factors like What’s your business? Who are your audiences? When will they be online? Is your post sponsored?

To find the best time to post on social media for your account, you can use advanced tools from the social media you are using. For example, Instagram has Insights tools that break things down by times/days online, location, age, and other factors. Facebook, Twitter, and other social platforms also offer their own versions.

You can also find a social media analytics tool that can show you the best day & time to publish.

Conclusion

There is no such thing as a right or wrong time, genre, or style of content. What works for someone else may not work the same way for you – and this is especially true when you’re going across various countries, niches, and audiences’ expectations.

Rather than looking at the times, dates, styles, and sorts of content that work well for other people, it’s wiser to spend your time getting to know your audience a little better.

By examining them and experimenting with your social strategy, you may find the best times to post on social media that work for you.

 

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