On a gloomy Friday in 2016, a team of aspirational entrepreneurs set out to make it big in the eCommerce world. We generated a good deal of traffic but still couldn’t make a profit after months of trying. In hindsight, getting an online store up and running was the easy part. The truly hard part was converting visitors to customers and keeping them for life. We did focus on boosting sales and enhancing customer experience, yet having customers around the globe also meant an uphill struggle to handle manually.
“Are there some ways we can make online selling simpler, more effective and automated?” we asked ourselves. The answer took us the next 7 years to work on, one e-com aspect after another. Over 13 tools have been born to power the entire customer journey, maximizing sales and saving merchants tons of time and effort.
